GEEIQ

🔝 Top 5 Brand Owned Experiences in Virtual Worlds - Ranked by Total Visits (2025) 5) Netflix: Squid Game: The Final Games – 32.2M, developed with The Gang. 4) Spin Master (Tech Deck): Skate Obby – 57.1M, developed with The Gang. 3) TOMY International: Beyblade X-Battles – 83.7M 2) Glowstick Entertainment, Inc.: Hunted [Horror] – 81.2M 1) Universal Pictures: How to Train Your Dragon – 116.3M - developed with Sawhorse Productions. These leading brands know that marketing to their audiences goes beyond social media and into virtual worlds. For more information on brands in gaming, check out GEEIQ's new report in the comments below.

DAISE Beauty 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭𝐬 𝐑𝐨𝐛𝐥𝐨𝐱 𝐝𝐞𝐛𝐮𝐭 - 𝐚𝐧𝐝 𝐢𝐭'𝐬 𝐧𝐨𝐭 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭 𝐬𝐦𝐚𝐥𝐥. Today, the ZURU Edge beauty brand is launching an Easter scavenger hunt across six Roblox experiences, built in partnership with three developers: ARKverse, Pears.gg, and Double Bandit Studios. Players collect DAISE's signature Body Fragrance Mists across games like Paradise RP and Bayside High School - each developer creating a completely different integration tailored to their community. What makes this interesting isn't just the activation. It's the approach. Rather than building a single branded experience, DAISE embedded itself across six existing communities with established audiences. Three developers, six games, one scavenger hunt tying them together. The hunt is live across all six experiences until 12th April - go collect them all! #Roblox #BrandsInVirtualWorlds #GamingMarketing #BeautyMarketing #GenZ

65% of all branded virtual world activations in 2025 happened on Roblox. Now the platform is changing the rules by introducing mandatory registration, standardised measurement, age-gating for under-13s, and a revenue share model from 2027. Swipe through to see what's changing and when 👇 In 2025, 65% of all branded virtual world activations occurred on Roblox.

Huge congrats to our client Sam's Club on the The Webby Awards Honoree nod for Best Brand or Commerce Integration on Roblox. This is what happens when a brand commits to the platform properly. Really proud to have played a part alongside Leslie Shepard, MBA and the Sawhorse Productions team. #webbys

A few weeks ago we hosted the first GEEIQ Go Virtual Masterclass - a private breakfast for senior brand marketers at Soho House. We filmed it. Now you can watch Part 1 on demand. You'll get the key findings from our State of Brands in Virtual Worlds report - where brands actually stand, the gap between perception and reality, and what the data says about where the industry is heading. Plus a fireside with Monika Oomen from Warner Bros. Discovery on how one of the world's biggest entertainment companies is approaching virtual worlds long-term. Part 2 coming next week - the integration advantage with PureGym. 👉 https://hubs.la/Q048RBmZ0

The Sims just launched an official marketplace for custom content - the first in the franchise's 26-year history. For brands, this opens up a direct route to partner with creators inside the game, not just around it. But it's not without tension. Salma Diaz Gil breaks it down in this week's GEEIQ Minute. #TheGEEIQMinute #TheSims #Gaming #BrandStrategy #CustomContent #CreatorEconomy

Nickelodeon leads with 8.3 million across its portfolio, followed by Viacom and the National Football League (NFL). But the story isn't just who's at the top - it's that owned worlds are generating this kind of reach at all. These aren't integrations plugged into existing games. These are worlds brands built and operate themselves. Audience acquisition is on them. And the top 10 are pulling it off at scale. Building isn't enough. But for the brands doing it well, the audience is showing up.

3 days. 400+ guesses. One winner. Congratulations to Mariana Narvaez for topping the GEEIQ GeoGuessr leaderboard at Advertising Week Europe. One drop. One guess. Closest distance wins. Turns out strategy really does beat luck. Thanks to everyone who stopped by the stand and gave it a go. Some incredible guesses, some... less so. See you at the next one. #AdvertisingWeekEurope #GeoGuessr #Gaming #BrandStrategy #GEEIQ

Recently GEEIQ launched the State of Brands in Virtual Worlds 2026 report - another proof point on the success brands are having in virtual worlds. As many brand leaders and senior marketers have noted, the successful strategy to activate in this digital channel is moving rapidly. Included in the report: 📊 GEEIQ proprietary data plus 50+ surveys from the world's largest UGC gaming developer studios. 🌍 A world-first, up-to-date breakdown of how brands are activating across Roblox, Fortnite, and beyond. 🔗 A deep dive into how different industries are showing up and winning in gaming Shoutout to the developer studios who helped make this report so insightful for brands! Share with your team if you're interested in your brand succeeding in virtual worlds. 👇Grab a copy of the report in the comments👇

Paid. Social. Gaming. Making the Third Pillar Measurable Gaming is no longer experimental. But the way we measure it still is. We’re at Advertising Week Europe today. At 1:40pm on the Tech Stage, Charles Hambrowill break down how brands can evaluate gaming alongside paid and social. If you’re investing in platforms like Roblox or Fortnite this is the conversation you need to be part of. 📍 Tech Stage 
🕐 1:40pm