The fall TV season is arriving with some thrilling brand-new series and events, with September 2025’s most anticipated ranging from an iconic award show to a chilling crime drama. Partnering with predictive media analytics company Diesel Labs, Screen Rant has exclusive data analyzing the new titles with the most online engagement before their premieres. Each release is assigned a hype score, measured by the series’ engagement across various online platforms.
The month’s most buzzed-about titles are ranked by Attention Signals, which are calculated using measures such as likes, shares, comments, and views on social and video channels like Facebook and YouTube. These measures of online engagement provide valuable insights into which TV shows are making the biggest mark on audiences ahead of launch, regardless of reviews or ratings.
The attention scale metric is the percentage of attention based on the show or movie in the number one spot (which is represented as 100%).
Excluding the returns of established shows, such as Wednesday season 2 part 2 or Gen V season 2, September 2025’s brand-new titles include some promising TV slate additions. From Jason Bateman’s new crime thriller to Glen Powell’s sports comedy series, this month has some big names behind potential hits. Based on Diesel Labs’ data, here’s Screen Rant’s list of September 2025’s brand-new TV releases with the most online hype.
Top 10 Most Anticipated New TV Shows – September 2025
|
Title |
Premiere Date |
Platform |
Genre |
Attention Scale |
Attention Signals |
|---|---|---|---|---|---|
|
MTV Video Music Awards 2025 |
9/7/2025 |
CBS |
Special |
100.00% |
32,437,331 |
|
9/4/2025 |
Peacock |
Comedy |
86.03% |
27,906,842 |
|
|
9/7/2025 |
HBO/HBO Max |
Crime drama |
53.15% |
17,239,208 |
|
|
9/4/2025 |
Paramount+ |
Drama |
35.93% |
11,655,399 |
|
|
9/18/2025 |
Netflix |
Crime Drama |
15.60% |
5,059,959 |
|
|
9/10/2025 |
NBC |
Special |
13.83% |
4,486,132 |
|
|
Human |
9/17/2025 |
PBS |
Docuseries |
5.78% |
1,873,683 |
|
9/10/2025 |
Amazon/Prime Video |
Drama |
4.70% |
1,523,734 |
|
|
9/30/2025 |
Hulu |
Comedy |
1.51% |
490,997 |
|
|
The Crow Girl |
9/8/2025 |
Acorn TV |
Crime Drama |
1.01% |
326,960 |
Diesel Labs' data reveals that the most anticipated new TV release of September is the 2025 MTV VMAs. After 41 years, the music awards show remains one of the biggest annual TV events, with this year's nominees including artists like Taylor Swift, Sabrina Carpenter, and Kendrick Lamar. The second-most hyped release is The Paper, Peacock's loose spinoff of the sitcom The Office.
Following close behind in anticipation are HBO's Mark Ruffalo-starring crime series Task from the creator of Mare of Eastown, Paramount+'s long-awaited spinoff NCIS: Tony & Ziva, and Jason Bateman's Netflix crime thriller miniseries Black Rabbit. Another highly buzzed-about release this coming month is NBC's Downton Abbey Celebrates The Grand Finale special, in which the Downton Abbey cast reunites to reflect on the series and films.
Also among September 2025's most-hyped new TV shows are PBS' Human docuseries about the human species' origins, the Robin Wright-led Prime Video psychological thriller The Girlfriend, and Glen Powell's sports comedy Chad Powers, based on Eli Manning's titular 2022 character and skit. Closing out the top 10 is The Crow Girl, a crime series about a detective and psychoanalyst joining forces to track down a killer.
Diesel Labs is a Content Intelligence company that produces audience insights for the entire media landscape. With a sophisticated machine-learning based approach, they measure millions of audience members’ attention with content across many sources including major social and video platforms YouTube, Facebook, Instagram, Twitter, TikTok (beta), and Reddit (beta). For more information, visit www.diesellabs.com.
