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Pune Division, Maharashtra, India
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500+ connections
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Articles by Sudipto
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What AI Still Can’t Solve: Leadership Lessons from Maslow, Hawthorne, and the Human Mind
What AI Still Can’t Solve: Leadership Lessons from Maslow, Hawthorne, and the Human Mind
In a world of intelligent machines, human insight matters more than ever. Today, I gave a presentation on the use of AI…
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Is Your Customer Support Team Listening to The Voice of Customer?Jul 26, 2023
Is Your Customer Support Team Listening to The Voice of Customer?
“Once, when I had called the provider to block my company credit card, I was put on hold for 45 minutes by the agent. I…
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Understanding Digital Twin TechnologyMay 21, 2023
Understanding Digital Twin Technology
In simple terms, a digital twin is a virtual copy or a replica of a physical object, such as a smart phone, a car, a…
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Role of AR VR in B2B MarketingMay 21, 2023
Role of AR VR in B2B Marketing
Brands are increasingly adapting newer content formats to entice and engage their audience and followers. The rise of…
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3 Technologies that Will Be Leading the Way in the Next 10 YearsMay 21, 2023
3 Technologies that Will Be Leading the Way in the Next 10 Years
Ambitious technology developers are constantly pushing the bar higher in research and innovation, trying to make the…
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TOP 10 ARTICLES RELATED TO CUSTOMER EXPERIENCE MANAGEMENT: FOLLOW THESE IN 2023Apr 14, 2023
TOP 10 ARTICLES RELATED TO CUSTOMER EXPERIENCE MANAGEMENT: FOLLOW THESE IN 2023
While doing MBA from IMT Ghaziabad, every lecture would mention about the "4Ps of Marketing" but no one really cared…
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TOP IT CLOUD NEWS- WEEK 1 - APRIL 2023Apr 5, 2023
TOP IT CLOUD NEWS- WEEK 1 - APRIL 2023
Business leaders are re-engineering their strategies to accommodate high-value technologies and meet current…
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5 Biggest Emerging Technology (EmergingTech) TrendsOct 18, 2021
5 Biggest Emerging Technology (EmergingTech) Trends
With less than two months to go in 2021, we are already speculating a huge investment in the areas of Emerging…
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The Age of Advertising Blackout and It has Nothing to do With COVID-19Jun 29, 2020
The Age of Advertising Blackout and It has Nothing to do With COVID-19
Big companies are following “social (media) distancing from the leading social media advertising platform due to their…
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5 Sales Lessons I Learned from Watching Old Cricket Match RecordingsMay 21, 2020
5 Sales Lessons I Learned from Watching Old Cricket Match Recordings
I was born in a country that is crazy about cricket-- but we don’t quite follow the game in life, like an Aussie or an…
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30K followers
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Sudipto G. shared thisTime to expand from artificial intelligence to augmented intelligence. Marketing is no longer about experiments. Rather, it’s all about Experiences — AI makes it happen within a safe secured ecosystem. 🌟 Follow CyberTech - Cyber Technology Insights™ , powered by Intent Amplify® to learn how security + AI provides abundant opportunities to growing businesses.Sudipto G. shared thisAI adoption across US B2B organizations is accelerating but what’s more interesting is how expectations around it are changing. Earlier, AI was seen as a way to improve efficiency by automating tasks, reducing effort, and speeding up execution. That narrative worked for a while. Now, the conversation looks very different. Leadership teams are asking: • How is this impacting the pipeline? • Is this improving deal velocity? • Can we tie this back to revenue? AI is slowly moving from being a support layer to becoming part of the growth engine itself. And with that shift, the margin for “experimentation without outcome” is shrinking. #IntentAmplify #AIinMarketing #RevenueMarketing #B2BTrends #MarketingStrategy
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Sudipto G. shared thisWhy are we building the largest CISO community on the planet? 🔥 Because the future of cybersecurity will not be shaped by tools. It will be shaped by the people making the decisions. In our conversation with Doug Kersten (CISO - Appfire), one thing became clear. Security leaders are no longer operating in silos. They are influencing boardrooms, revenue strategy, product decisions, and enterprise risk at scale. The numbers make the urgency undeniable: ✅ Global cybercrime costs are projected to exceed $10 trillion annually ✅ Over 75% of CISOs report direct accountability to boards or CEOs ✅ More than 60% of breaches link back to identity, access, or human-layer gaps Security budgets are growing faster than overall IT spend across most enterprises Yet the biggest gap remains: 🥶 CISOs lack a unified platform to exchange real intelligence, benchmark decisions, and influence the market collectively. That is the gap we are solving. At CyberTech - Cyber Technology Insights™ Insights, we are building a global CISO ecosystem designed to: 🔵 Connect security leaders across industries and regions 🔵 Surface real-world intelligence from active threat environments 🔵 Enable peer-driven insights that go beyond vendor narratives 🔵 Bridge the gap between cybersecurity leadership and market demand Doug’s perspective reinforces this shift. The role of the CISO is expanding from protection to enablement. From risk management to business acceleration. This community is not content-driven. It is influence-driven. If you are a cybersecurity leader or a company building for them, this is where the next phase of the industry will take shape. Reach out to be part of it. #Cybersecurity #CISO #Leadership #CyberResilience #Community #ThreatIntelligence #B2B
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Sudipto G. shared thisBiggest #Cybersecurity Update of the week: Feat. NVIDIA Read more at CyberTech - Cyber Technology Insights™Sudipto G. shared this𝐍𝐕𝐈𝐃𝐈𝐀 𝐃𝐢𝐬𝐜𝐥𝐨𝐬𝐞𝐬 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐀𝐈 𝐕𝐮𝐥𝐧𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐌𝐚𝐫𝐜𝐡 𝟐𝟎𝟐𝟔 𝐁𝐮𝐥𝐥𝐞𝐭𝐢𝐧 NVIDIA has revealed multiple security vulnerabilities across its AI ecosystem, including a critical flaw in Apex that could enable remote code execution (RCE). The vulnerabilities also impact tools like Triton Inference Server, NeMo, and Megatron-LM, potentially leading to system compromise, service disruption, or manipulation of AI workloads. Organizations are urged to apply patches immediately and strengthen monitoring, as attacks on AI infrastructure continue to grow in scale and impact. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐡𝐞𝐫𝐞 : https://lnkd.in/dhpT2zSg 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲 : https://lnkd.in/de_-ehYw #CyberSecurity #AIsecurity #Vulnerabilities #RCE #InfoSec #ThreatIntelligence #DigitalSecurity #TechSecurity
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Sudipto G. shared thisZero-click prompt injection by Claude- Are PMs ready to dodge more bullets from the hackers?Sudipto G. shared this𝐂𝐥𝐚𝐮𝐝𝐞 𝐂𝐡𝐫𝐨𝐦𝐞 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 𝐅𝐥𝐚𝐰 𝐄𝐧𝐚𝐛𝐥𝐞𝐝 𝐙𝐞𝐫𝐨-𝐂𝐥𝐢𝐜𝐤 𝐏𝐫𝐨𝐦𝐩𝐭 𝐈𝐧𝐣𝐞𝐜𝐭𝐢𝐨𝐧 Claude uncovered a critical “ShadowPrompt” vulnerability in Anthropic’s Claude Chrome extension, allowing attackers to inject malicious prompts without any user interaction. By exploiting weak domain validation and a DOM-based XSS flaw, attackers could silently control the AI assistant as if commands were issued by the user. This zero-click attack could expose sensitive data, access conversations, and even execute actions on behalf of users highlighting a new risk in AI-powered browser tools. Anthropic has since patched the issue by enforcing stricter domain checks and fixing the XSS vulnerability. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐡𝐞𝐫𝐞 : https://lnkd.in/dhpT2zSg 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗵𝗲𝗿𝗲 : https://lnkd.in/d2v6SNFn #CyberSecurity #AIsecurity #PromptInjection #ZeroClick #XSS #BrowserSecurity #Infosec #TechNews
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Sudipto G. shared thisBig update: CyberTech - Cyber Technology Insights™ covers the latest Red Hat + Google Cloud partnership announcement.Sudipto G. shared this𝐑𝐞𝐝 𝐇𝐚𝐭 𝐚𝐧𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐥𝐨𝐮𝐝 𝐚𝐫𝐞 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐡𝐲𝐛𝐫𝐢𝐝 𝐜𝐥𝐨𝐮𝐝 𝐚𝐧𝐝 𝐀𝐈-𝐝𝐫𝐢𝐯𝐞𝐧 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐑𝐞𝐝 𝐇𝐚𝐭 𝐎𝐩𝐞𝐧𝐒𝐡𝐢𝐟𝐭. 𝐊𝐞𝐲 𝐮𝐩𝐝𝐚𝐭𝐞𝐬: OpenShift is now available directly in the Google Cloud console OpenShift Virtualization is now generally available Unified platform for virtual machines, containers, and AI workloads Built-in identity, security, and compliance integrations Simplified onboarding and unified billing 𝐖𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: Organizations can modernize legacy applications, run AI workloads, and scale operations efficiently within a single hybrid cloud environment. 𝐓𝐡𝐢𝐬 𝐦𝐚𝐫𝐤𝐬 𝐚 𝐬𝐡𝐢𝐟𝐭 𝐭𝐨𝐰𝐚𝐫𝐝: AI-driven cloud ecosystems Simplified infrastructure management Seamless hybrid cloud operations The future of enterprise IT is flexible, scalable, and cloud-native. 𝐑𝐞𝐚𝐝 𝐅𝐮𝐥𝐥 𝐒𝐭𝐨𝐫𝐲 : https://lnkd.in/dzaK_WWR 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐨𝐮𝐫 𝐌𝐞𝐝𝐢𝐚 𝐊𝐢𝐭 𝐭𝐨𝐝𝐚𝐲 : https://lnkd.in/dCQK3Ujf #HybridCloud #GoogleCloud #RedHat #OpenShift #AI #CloudComputing #DigitalTransformation #Kubernetes #CyberSecurity
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Sudipto G. shared thisCybersecurity defines business resilience today. In our latest interview with Doug Kersten (CISO Appfire), a critical shift stands out. CISOs now shape enterprise resilience, governance, and revenue protection at the highest level. The stakes are massive: ➡️ 60% of organizations shut down within 6 months of a major cyberattack ➡️ The average cost of a breach crossed $4.5M globally ➡️ Ransomware attacks surged over 90% year-over-year ➡️ Over 70% of boards now treat cybersecurity as a core business risk Organizations that lead: 🛡️ Embed security into business operations 🛡️ Build visibility and ownership across SaaS ecosystems 🛡️ Tie cyber resilience directly to revenue continuity Read the full interview: https://lnkd.in/dKYwv-jn At CyberTech Insights, this transformation drives everything we build. We power next-generation demand through: 🔥 CISO-led intelligence from real operators 🔥Threat-driven narratives aligned with active market risks 🔥Direct access to cybersecurity decision-makers This is where insight turns into a credible pipeline. If you want access to high-impact CISO perspectives, market intelligence, and demand programs that convert, reach out to me and my team. Join the CISO Community: https://lnkd.in/drwtcySX #Cybersecurity #CISO #CyberResilience #ThreatIntelligence #DemandGeneration #B2B
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Sudipto G. shared this💥 We're leveling up. Follow CyberTech - Cyber Technology Insights™.Sudipto G. shared thisThreat intelligence isn’t the problem. Execution is. We recently shared a breakdown on CyberTech - Cyber Technology Insights™ and something stood out: Attackers are moving faster than defenses AI is increasing the scale of attacks by ~89% (source: CrowdStrike) Entry points are shifting to everyday channels like messaging apps And most breaches today aren’t “zero-day” -they come down to execution gaps But here’s what really stood out in conversations with CISOs: It’s not that they lack insights. They lack the ability to turn those insights into pipeline. Right now, threat intelligence is still: Siloed Underused Not connected to business outcomes And that’s where things are starting to change. The smarter vendors aren’t just publishing reports anymore. They’re asking: “How do we actually turn this into demand?” That’s where we’re seeing real traction. Across the US & Canada, cybersecurity and AI companies are using CyberTech - Cyber Technology Insights™ to: Build authority through research Reach the right audience with targeted content and distribution Turn insights into real pipeline and revenue Because insight alone doesn’t drive growth. Execution does. #cybersecurity #infosec #cybersecuritymarketing #b2bmarketing #demandgeneration #leadgeneration #contentmarketing #contentsyndication #pipelinegeneration #b2bsales #growthmarketing #digitalmarketing #accountbasedmarketing #abm #saasmarketing #techmarketing #securityleaders #ciso #cyberthreats #threatintelligence #aiinsecurity #datasecurity #networksecurity #enterprisesecurity #marketingstrategy #salesenablement #pipelinegrowth #marketingops #revops #b2bgrowth
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Sudipto G. reposted thisSudipto G. reposted this🚨 𝐂𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐛𝐫𝐚𝐧𝐝𝐬 𝐝𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐧𝐞𝐞𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 — 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞. In a market crowded with vendors and noise, reaching CISOs and enterprise security leaders requires more than ads. It requires 📊 𝐢𝐧𝐭𝐞𝐧𝐭-𝐝𝐫𝐢𝐯𝐞𝐧 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 🧠 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐚𝐧𝐝 🎯 𝐩𝐫𝐞���𝐢𝐬𝐢𝐨𝐧 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. 🌐 𝐂𝐲𝐛𝐞𝐫𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 is built for this new reality — combining research-driven cybersecurity intelligence with powerful B2B marketing and demand generation programs designed for enterprise technology brands. 💡 Through the platform, organizations can: ✅ 👥 Reach global IT & cybersecurity decision-makers ✅ 📝 Build authority with thought leadership content & research programs ✅ 🎥 Run high-intent webinars and virtual events ✅ 📢 Boost brand visibility via newsletters, sponsored content, and digital media placements 📊 With access to millions of enterprise technology professionals worldwide, the goal is simple: 𝐓𝐮𝐫𝐧 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 → 𝐢𝐧𝐭𝐨 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 → 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡. Because in modern cybersecurity marketing: ⚡ Visibility without relevance is noise 🔥 Trusted insight + targeted reach drives revenue Looking to scale your cybersecurity brand, generate enterprise leads, or build industry authority? 📩 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬 to discuss custom campaigns, content partnerships, or demand generation programs tailored to your business goals. 🔗 https://lnkd.in/dsaxbk72 #CyberSecurity #B2BMarketing #LeadGeneration #CyberMarketing #CISO #EnterpriseTech #ThreatIntelligence #DigitalMarketing #CyberTrends #CyberBusiness
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Sudipto G. shared thisEnterprise buying has changed. How? Buying groups replaced individual leads. Intent replaced assumptions. Content consumption started driving decisions long before sales engagement. Most teams build campaigns. Very few build demand ecosystems. Years inside B2B media, working with global tech brands, showed a consistent pattern. ➡️ More tools. ➡️ More spend. ➡️ More campaigns. Same pipeline conversations. The issue isn’t effort. It’s misalignment. Decision-makers don’t convert from a single touch. They move across: Industry publications Vendor comparisons Webinars Multi-channel engagement Signals are everywhere. Very few teams connect them. That gap defines pipeline quality. At Intent Amplify®, the focus stays singular: 🔥 Activate in-market demand across verified buying groups. Our ICP Builder operates inside a demand system: ✅ Audience intelligence from owned media ecosystems ✅ Real-time behavioral signals ✅ Content-led activation across channels ✅ Qualification aligned to revenue Enterprise demand leaders partner with us for one reason: Predictable pipeline Higher sales acceptance Faster conversion cycles Engagement tied to real buying intent The shift is already here. Targeting accounts → activating demand Leads → buying groups Campaigns → revenue systems Teams winning today aren’t doing more. They are operating with precision. If pipeline quality fluctuates, volume isn’t the issue. Alignment is. #DemandGeneration #B2BMarketing #MarTech #AudienceIntelligence #PipelineGrowth #ABM #IntentData
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Sudipto G. liked thisSudipto G. liked thisOver the past month, discussions with security leaders have highlighted a crucial insight: they don't need more data; they need more signal. Security teams typically evaluate 5–8 vendors before making a shortlist, with approximately 70% of decisions occurring before any vendor interaction. For today's CISOs and cybersecurity leaders, the challenge is clear: information is abundant, but finding the right signal is difficult. Most cybersecurity pipelines fail not due to inactivity, but because intent is fragmented, invisible, and delayed at the decision-making point. Each day presents: - New threat intelligence feeds - Endless vendor announcements - Generic “thought leadership” content - Delayed reports that quickly become outdated When it comes time to make a real decision, key questions arise: - Which risk matters now? - Which vendor shows real traction among peers? - How are other CISOs operating this quarter? Unfortunately, many platforms fall short in addressing these needs. At CyberTech - Cyber Technology Insights™, our focus is straightforward: we aim to make buying intent visible, contextual, and actionable. Enterprise security teams utilize our platform in the following ways: - **Signal over Volume**: Cut through aggregated feeds and access curated insights validated by practitioners, beyond analyst perspectives. - **Peer-Led Intelligence**: Gain insights from CISOs, security architects, and decision-makers actively evaluating solutions, free from recycled opinions. - **Live Vendor Momentum Tracking**: Monitor vendors gaining traction across enterprise environments, driven by real engagement and conversations. - **Faster Decision Cycles**: Transition from research mode to decision-ready with insights grounded in current peer priorities. We eliminate content overload and lagging insights, providing only decision-grade intelligence for cybersecurity leaders. If reliance remains on static reports and delayed inputs, the competitive edge diminishes. The advantage lies with teams operating on real-time intelligence and peer context. We are exploring ways to: - Shorten security evaluation cycles - Improve vendor selection confidence - Stay ahead of emerging threats with context Curious how your peers are ranking vendors this quarter? Drop a 'SIGNAL' below and I'll send you a sample report. #CyberSecurity #CISO #ThreatIntelligence #CyberRisk #SecurityLeaders #B2BTech #CyberTechInsights
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Sudipto G. reacted on thisSudipto G. reacted on thisTalent Intelligence: The New Revenue Driver Is your hiring strategy a growth engine or a bottleneck? In a recent HRTech- HR Technology Insights™ Top Voice conversation, Prashanthi Padmanabhan, VP of Engineering at LinkedIn Talent Solutions, shared insights on how AI is fundamentally shifting the landscape from reactive hiring to revenue intelligence. Key Insights from the Frontlines: - Beyond Keywords: AI is enabling a shift toward Skills-Based Hiring, uncovering "hidden gem" candidates who have the capabilities but might lack traditional job titles. - The Power of Efficiency: Early adopters of LinkedIn’s Hiring Assistant are viewing 62% fewer profiles to find a match and seeing a 69% higher InMail acceptance rate. - Human-in-the-Loop: AI handles the "operational toil" (sourcing and screening), freeing recruiters to focus on building relationships and exercising human judgment. - SMB Level Playing Field: Tools like LinkedIn Hiring Pro are saving small business owners an average of 6+ hours a week, allowing them to compete with enterprise giants for top talent. Why it matters for your bottom line: When you align talent strategy with workforce analytics, you don't just fill seats, you build a resilient organization. Companies using data-driven career pathways see 22% higher internal mobility rates and significantly longer employee tenure. "AI can make recruiting more human, not less, as recruiters engage earlier, create a better candidate experience, and make more confident decisions." — Prashanthi Padmanabhan How is your team leveraging AI to move from "filling roles" to "driving revenue"? Learn more here: https://lnkd.in/eVyNVbNT #HRTech #AI #TalentAcquisition #FutureOfWork #LinkedInLife #Recruiting #SkillsFirstHRTech Top Voice Interview With Prashanthi Padmanabhan, VP of Engineering at LinkedIn Talent SolutionsHRTech Top Voice Interview With Prashanthi Padmanabhan, VP of Engineering at LinkedIn Talent Solutions
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Sudipto G. liked thisSudipto G. liked thisOne of the biggest shifts in marketing right now isn’t just AI - it’s AI at scale. That’s why the next chapter of the partnership between Adobe and NVIDIA is so exciting. By combining Adobe’s creative and marketing platforms with NVIDIA’s AI infrastructure and accelerated computing, we’re unlocking a new generation of workflows – from generative AI to 3D digital twins. For JAPAC companies, this means faster globalisation and expansion. For brands, the opportunity is simple: create once, personalise everywhere, and move at AI speed.
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Sudipto G. liked thisThrilled to announce I'm starting as Global Sales Program Enrichment Coordinator at CrowdStrike! 🎉 New role, bigger impact. Fueling the programs behind our sales teams — and I am absolutely fired up. 🔥 None of this happens without great people around you. Massive thanks to Tommaso Cabrelle for the trust and support that made this transition possible, your investment in your people shows. Célia Bordes-Pagès and Jock Leslie, thank you for the initial trust, it means everything. Can't wait to tackle this new challenge alongside Craig Parrish, Estefania (Steffy) Chaplin, Peter D'Amato, and the rest of the incredible team! Laia G. your mentorship and guidance through this transition has been invaluable. More than you know. 🙏 Best is yet to come. 🚀
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Sudipto G. reacted on thisSudipto G. reacted on thisAI adoption across US B2B organizations is accelerating but what’s more interesting is how expectations around it are changing. Earlier, AI was seen as a way to improve efficiency by automating tasks, reducing effort, and speeding up execution. That narrative worked for a while. Now, the conversation looks very different. Leadership teams are asking: • How is this impacting the pipeline? • Is this improving deal velocity? • Can we tie this back to revenue? AI is slowly moving from being a support layer to becoming part of the growth engine itself. And with that shift, the margin for “experimentation without outcome” is shrinking. #IntentAmplify #AIinMarketing #RevenueMarketing #B2BTrends #MarketingStrategy
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Sudipto G. reacted on thisSudipto G. reacted on thisAt Intent Amplify®, we celebrated 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐃𝐚𝐲 by bringing our team together for a special brunch to appreciate the incredible women who drive our workplace forward. While we missed having Tina Preston join us in person from the US, she shared this video message reflecting on this year’s theme, “𝐆𝐢𝐯𝐞 𝐭𝐨 𝐆𝐚𝐢𝐧.” Her message reminds us that when we create opportunities and support for women, we empower individuals and strengthen the entire community. On this 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐃𝐚𝐲, we celebrate the voices, contributions, and leadership of women everywhere. Thank you, Tina, for sharing your thoughtful message and being part of the celebration across continents. #InternationalWomensDay #GiveToGain #intentamplify
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Sudipto G. liked thisSudipto G. liked thisMost B2B funnels were designed for a simpler buying process. One decision-maker. One predictable path from awareness to purchase. But modern buying behavior rarely follows that pattern. Today, multiple stakeholders research solutions independently, compare vendors over time, and often complete most of their evaluation before ever speaking with sales. This means the traditional linear funnel no longer reflects how real buying decisions are made. For modern GTM teams, understanding how buyers actually research and evaluate solutions has become critical to building stronger and more predictable pipelines. #RevenueOperations #GoToMarket #B2BMarketing #DemandGeneration
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MartechAi
1K followers
Dr Ashish Bajaj announces The MarTech Playbook, now open for pre-order. The book focuses on practical frameworks that can support marketers through different stages of MarTech maturity. Read the full story: https://lnkd.in/dhyN6EAH Dr. Ashish Bajaj | #MartechAi #AshishBajaj #NarayanaHealth #SrinivasUppaluri #ZebraLearn #TheMarTechPlaybook #MarTech Follow MartechAi's WhatsApp Channel : https://lnkd.in/eXuvD_8v
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Dr.Deepak Kumar Sahu,PhD
Faceoff Technologies Inc. • 19K followers
Deepfake Investment Scam in FaceBook: Analysis of the Valueleaf Case #Valueleaf Group, headquartered in Bangalore, is a well established #MarTech and AdTech company known for delivering performance driven digital marketing solutions. Recently acquired by VerSe Innovation, the parent company of Dailyhunt and Josh, the firm expanded beyond India into the UAE and the United States. As a certified #Meta Business Partner, Valueleaf enjoyed a high trust score and a credit limit reportedly around Rs 130 crore on Meta’s advertising ecosystem. This enabled the company to run massive advertising campaigns on credit, without immediate billing, a level of access given only to a small number of agencies. #Valueleaf’s services include complete digital growth strategies for customer acquisition, engagement, retention, data driven marketing, SEO, mobile integration, and high performance advertising across social platforms. As an official Meta partner, it helps brands optimize campaigns using advanced analytics and AI powered marketing tools. This reputation and privileged access became the perfect gateway for a foreign cyber fraud network to infiltrate India’s digital advertising infrastructure. Valueleaf is reportedly serving major banking institutions across India, sources said. The scam surfaced after #SEBI registered research analyst Prakash Gaba, age 73, filed a complaint leading to an FIR on September 29. Despite the fraud, the ultimate revenue beneficiary was Meta, which collected earnings from every rupee spent on the paid ads. This represents India’s first major investment fraud involving complete AI generated #deepfake videos, rather than earlier voice clone or chat based methods. The Four Valueleaf Executives those arrested were: * Gigil Sebastian * Deepayan Banerjee * Daniel Arumugham * Chandrashekhar Naik The involvement of a reputable ad tech firm reveals major weaknesses in the digital advertising supply chain. This case demonstrates how deepfake technology threatens public trust in digital finance and digital advertising. Can Meta Detect Deepfakes? The Difficult Question: A crucial question arises: If deepfake videos are being uploaded, why can Meta not detect and prevent them? Is the problem inability or a lack of willingness? Experts note: Only about 30 percent to 40 percent of deepfakes are caught automatically Trusted business partner accounts receive lighter review The advertising ecosystem prioritizes speed and revenue over manual screening This is the exact weakness exploited in the Valueleaf case. Finally, a Systemic and Possibly Strategic Failure. The Valueleaf case is more than a technological shortcoming. As AI generated deception becomes more lifelike, India must strengthen regulation, platforms must implement stronger safeguards, and agencies must uphold ethical responsibility. Without this, public trust in digital systems will continue to deteriorate.
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Pitch Magazine
6K followers
DS Group and WPP Media launch DCODE. DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape. Read the full story by Anushka Roy Choudhary. Link in comments. #RajivKumar #DCODEPlaybook #DigitalMarketingGuide #IndustryStandards #DSGroupWPP #OpenAccessLearning #pitch #marketing
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Vinita Bhatia
Campaign India • 16K followers
In a landscape drowning in dashboards, MMA Global Asia Pacific's CEO Rohit Dadwal offers a sharper provocation: attention isn’t dying, but relevance is. Speaking at MMA Smarties Unplugged, he argues that consumers scroll fast but remember what actually matters. With studies showing recognition happens in under a second, he warns that marketers chasing reach over resonance are optimising for noise, not impact. His take: integrate data, tie marketing to business outcomes, and design for relevance — because attention isn’t scarce, patience is. https://lnkd.in/dyxgKmrT #marketers #marketing #MMA #technology #attention
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Adtech Today
17K followers
Rubeena Singh, Managing Director of NP Digital India breaks down the shift from push to pull, showing how unified search, creativity, and data are redefining true marketing effectiveness today. read more: https://lnkd.in/dca6AEiG #DigitalMarketing #Leadership #OneSearch #Innovation #AI #BrandBuilding #Adtectoday
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ADGULLY
38K followers
Generative AI and Bias: How modern marketing must tackle embedded prejudices Read more : https://lnkd.in/gnpXmP7B Sagar Mahurkar | Findability Sciences #GenerativeAI #AIEthics #ResponsibleAI #BiasInAI #FutureOfMarketing #MarketingStrategy #AIMarketing #InclusiveMarketing #EthicalMarketing
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PRmoment India
4K followers
#ViksitBharat #PRNews #CEO India Inc. bullish on growth, ease of doing business remains a challenge, finds PRCAI CEO Survey. Read the full survey findings from the research conducted by PRCAI and Astrum - Reputation Advisory and released by former cabinet minister #SmritiIrani. Link: https://lnkd.in/gyHPP8Ub Kunal Kishore Ashwani Singla Neha Mehrotra Sharada Adhikari Sharma Deeptie Sethi First Partners Santanu Gogoi V360 Group Tetra Pak Cassio Simões Paarul Chand
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StrategINK
7K followers
Hear from Souvik Mukherjee, Marketing and Communications Lead, India, 𝐓𝐢𝐞𝐭𝐨𝐞𝐯𝐫𝐲 Group at #Agenticon 𝑩𝒆𝒏𝒈𝒂𝒍𝒖𝒓𝒖 𝑬𝒅𝒊𝒕𝒊𝒐𝒏, as he unpacks the architectural and intent-driven differences between agentic and generative #AI and how to recognize when systems truly gain independence. #Agenticon #AgenticonBengaluru #AgenticAI #GenerativeAI #AIArchitecture
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WolfzHowl India
120 followers
“Good will not be good enough when ‘good’ becomes the new baseline, clutter is inevitable. Clients using AI is going to snowball.” This observation from our Founder, Kalyan Ram Challapalli in a recent discussion with Storyboard18, captures the evolving reality facing brands and agencies in an AI-driven landscape. As AI accelerates output and efficiency, expectations are shifting not just for speed and scale, but for distinctive strategic value and human creative meaning. The rapid rise of AI has triggered a seismic shift in agency economics. As AI compresses timelines and lowers production costs, brands are demanding 25% fee cuts and rethinking traditional compensation models. While AI offers remarkable efficiency gains, the challenge now is clear: how to secure strategic relevance in a world where “good” can be produced at scale? Kalyan’s vision reminds us that in this new normal: Creativity has to be grounded in human insight: because emotional resonance and cultural context cannot be automated. Strategic partnership over transactional outputs: clients will invest where thinking drives measurable outcomes, not just where processes are faster. AI as an enabler, not a replacement: it amplifies capability, but does not replace the human sensibility that defines brand meaning and differentiation. As AI adoption continues to snowball across industries, agencies and brands that prioritise strategic intelligence and creative distinctiveness will rise above the noise. At Wolfzhowl, we’re committed to guiding that journey, blending behavior change, culture and StraTech first thinking to build work that matters. #WolfzhowlGlobal #AIinMarketing #BrandStrategy #Creativity #Transformation #AgencyLeadership #FutureOfWork #StraTech #Innovation #MarketingEvolution Kalyan Ram Challapalli l Eswara V. l Waheed Bidiwale l Renuka Asnani
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TechDogs Marketing Growth Fuel
279 followers
As Vikramsinh Ghatge highlights in this clip, we talk a lot about making marketing more human, yet we rarely focus on making teams more human. AI can streamline tasks and speed up execution, but it can’t replace the curiosity, trust, and psychological safety that fuel real creativity. The next era of marketing belongs to teams that build a Human OS, mindsets and rituals that allow people to think freely even in an automated world. What’s your take? Are we prioritizing speed at the expense of creativity?
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Integra
51K followers
What is a publisher’s true responsibility in a world of misinformation, AI-driven content, and eroding reader trust? In his latest guest post for The Scholarly Kitchen, Ashutosh Ghildiyal, VP – Growth and Strategy at Integra, reaffirms the publisher’s evolving role, not just as a content disseminator, but as a gatekeeper of trust in scholarly communication. Read his perspective on why the reader must remain at the center of every publishing decision. Link in the comments Society for Scholarly Publishing #ThoughtLeadership #ScholarlyPublishing #TrustInResearch #TheScholarlyKitchen #AshutoshGhildiyal #AcademicPublishing #ReaderFirst #PublishingEthics
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Eventland
12 followers
The Science of Hashtags in Event Marketing https://lnkd.in/gEJPQMaB The Complete Guide to Event Hashtags: Supercharge Your Event's Visibility & Engagement in India The Complete Guide to Event Hashtags: Supercharge Your Event's Visibility & Engagement in India As Lokendra Narware, I’ve seen firsthand how a well-executed event can fall flat without effective promotion. In India’s vibrant and competitive event landscape, merely creating a fantastic event isn’t enough; you need to ensure it reaches the right audience. And in today's digital age, few tools are as powerful, yet often misunderstood, as the humble hashtag. Have you ever wondered why some events trend for days, generating buzz long after they’re over, while others, equally brilliant, fade into obscurity? The answer often lies in the strategic science of hashtags. Many organizers struggle to cut through the noise, feeling their social media efforts are just a shot in the dark. This isn't just about tagging random words; it's about a calculated approach to discoverability, community building, and ultimately, ticket sales. This ultimate guide is designed to transform your approach to event hashtags. We’ll dive deep into a proven framework, from initial research to advanced optimization, specifically tailored for the Indian context. You'll learn how to craft hashtags that resonate, track their performance, and leverage them to skyrocket your event’s visibility and engagement. Prepare to spend about 15-20 minutes absorbing these strategies, and you'll be ready to implement them immediately, regardless of your current experience level. The Eventland Hashtag Strategy
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BestMediaInfo
24K followers
AI is shrinking agency work. Can strategy save the agency business? Lalit Kumar reports Link to the full article in the comments below. #strategy #automation #adagencies #consulting #Mediabuying #AIinadvertising #digitalmarketingservices | Meenakshi Menon | Amitesh Rao | Neeraj Bassi | Hemal Majithia | Ajay Mehta
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KPR DataTech Books and Journals
47 followers
KPR DataTech Books and Journals fixes publishing category chaos with smart, accurate tagging for better discoverability and faster workflows. #PublishingCategories #KPRDataTech #ContentTagging #EPublishing #JournalPublishing #SmartCategorization #PublishingWorkflow #DiscoverabilityBoost #XMLReady #PublishingExperts
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HR ASSOCIATION OF INDIA
98K followers
Rajat Makkar has been appointed as Business Head at Publive, a digital experience platform focused on AI-led publishing solutions. His past tenures at leading organizations have shaped a versatile leadership style tailored for fast-scaling platforms like Publive. His appointment marks a pivotal move in Publive’s ambition to enhance platform intelligence and streamline content-to-commerce experiences. As the brand continues to innovate in the digital publishing ecosystem, Rajat’s leadership is expected to play a central role in navigating the next wave of intelligent content delivery. #RajatMakkar #PubliveLeadership #DigitalInnovation #BusinessHeadAppointment #ContentStrategy #AIinPublishing #MediaMonetization #ExecutiveLeadership #TechDrivenGrowth
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Techno Corps
104 followers
Bangalore SEO firms are increasingly partnering with AI—led by ML tools and automation—to deliver smarter strategies and exceptional results. How is your brand upgrading its SEO approach? #AISEO #SEO #SearchEngineOptimization #SEOTools #AIinMarketing #AIpoweredSEO #MarketingAutomation #DigitalMarketing #Bangalore #BangaloreStartups #BangaloreTech https://lnkd.in/g62iNCHC
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