As we celebrate #WomensMonth, we’re proud to have Mila Tokar featured on The Digital Marketeer podcast, sharing her perspective on what sustainability in advertising means. 🎧 A great listen as we celebrate the female voices shaping our industry. https://lnkd.in/epVms9Wz
Women’s Month Spotlight: Episode 26 — Mila Tokar (Equativ) 💛🌍🌿 For Women’s Month, we’re revisiting an episode that proves performance and responsibility can live in the same strategy. ✨ In this episode, which originally aired April 2, 2024, Stefanie Beach sits down with Mila Tokar, Strategic Account Director at Equativ, to unpack what sustainability in advertising actually looks like, beyond the buzzwords. ✨ A quick glimpse of what you’ll hear: 🌱 why digital advertising has a real carbon footprint (and why it matters) 🧩 the practical 3-step strategy to reduce the emissions impact of digital ads 📈 how “better delivery” can improve results while supporting a healthier ecosystem Mila’s leadership is a reminder that progress often comes from people who ask: “How can we do this better?”and then build the answer. 👑💪 👉 Want the link to this episode? Comment “EARTH” or DM us and we’ll send it over. 🌐 For more Women’s Month spotlights + marketing insights, visit our website & follow our socials (link in bio). ✨ This episode is brought to you by Equativ✨ Equativ is a global, end-to-end media platform helping advertisers and publishers drive real outcomes through premium inventory, creative formats, advanced curation, and AI-powered ad tech across all channels. Learn more: 🌐 Website – https://www.equativ.com/ 💼 LinkedIn – https://lnkd.in/gypJeipT 📸 Instagram – https://lnkd.in/gHKkns2u ▶️ YouTube – https://lnkd.in/gGR-vi6q #WomensMonth #WomenInAdTech #WomenInMarketing #WomenWhoLead #SustainableMarketing #GreenMedia #ProgrammaticAdvertising #AdTech #DigitalAdvertising #MarketingPodcast #TheMarketeerGroup
