As we continue our Women’s Month highlights, I wanted to take a moment to look back at a conversation that feels more relevant today than ever. Last year, I had the pleasure of sitting down with Mila Tokar from Equativ to discuss a topic that often gets lost in the noise: the intersection of high performance advertising and environmental responsibility. Mila is a powerhouse in the industry, and her approach to sustainability isn't just about buzzwords, it’s about actionable change. In this episode, we dive into: The Carbon Reality: Acknowledging the actual environmental footprint of our digital ecosystem. The Roadmap: A clear, three step framework for minimizing ad emissions without sacrificing reach. The Win-Win: How optimizing for a "greener" delivery actually drives better campaign outcomes. Mila’s leadership is such a great example of what happens when we stop asking if we can do better and start building the tools to make it happen. Want to give it a listen? Comment “EARTH” below or send me a DM, and I’ll get the link over to you! Huge thanks to Equativ for supporting this episode and for their commitment to driving real outcomes through a more conscious media landscape. Visit Equativ.com for more info! #WomensMonth #WomenInAdTech #SustainableMarketing #GreenMedia #Programmatic #DigitalAdvertising #TheMarketeerGroup

Women’s Month Spotlight: Episode 54 — Ali Wendroff (Equativ) 💛🤝📈 For Women’s Month, we’re revisiting a conversation that’s still incredibly relevant. Because the future of advertising isn’t just tech… it’s partnerships, creativity, and trust. In this episode, which originally aired March 25, 2025, Stefanie Beach welcomes Ali Wendroff, VP of Global Demand Partnerships at Equativ, to break down the world of DSPs and SSPs, and what it takes to build partnerships that drive real outcomes. ✨ A quick glimpse of what you’ll hear: 🎯 how to build strategic partnerships that improve ad effectiveness 🎨 why a creative-first approach wins attention and performance 🧠 the importance of understanding client needs (before chasing tactics) 🌿 how contextual advertising is becoming a powerful lever in today’s ecosystem Ali’s leadership is a reminder: growth isn’t only about being the loudest. It’s about being the connector, the collaborator, the one who makes the system work better for everyone. 👑✨ 👉 Watch the full episode here: https://lnkd.in/gsTbHJBZ ✨ This episode is brought to you by Equativ Equativ is a global, end-to-end media platform helping advertisers and publishers drive real outcomes through premium inventory, creative formats, advanced curation, and AI-powered ad tech across all channels. Learn more: 🌐 Website – https://lnkd.in/g4rDfCxc 💼 LinkedIn – https://lnkd.in/gypJeipT 📸 Instagram – https://lnkd.in/gQiu_X3Q ▶️ YouTube – https://lnkd.in/gGR-vi6q 🌐 For more Women’s Month spotlights + marketing insights, visit our website & follow our socials (link in bio). #WomensMonth #WomenInAdTech #WomenInMarketing #WomenWhoLead #AdTech #Programmatic #DSP #SSP #ContextualAdvertising #Partnerships #DigitalAdvertising #MarketingPodcast #TheMarketeerGroup

If you didn’t catch my conversation with Ali Wendroff when it first dropped, consider this your sign to fix that immediately. In the chaotic world of ad tech, it’s easy to get lost in the "tech" and forget about the "people." Ali is the perfect antidote to that. As the VP of Global Demand Partnerships at Equativ, she isn't just navigating the DSP/SSP landscape, she’s actively rewriting the playbook on how to lead with empathy and strategy. Why Ali is a total powerhouse: She prioritizes substance over noise: Ali proves that being a leader isn’t about shouting the loudest; it’s about being the smartest connector in the room. She champions "Creative First": She breaks down exactly why performance dies without great creative and how to marry the two. She’s a partnership architect: Watching her explain how to build trust based outcomes instead of just chasing short term tactics was a highlight for me. We originally aired this last year, but honestly? The insights Ali shared on contextual advertising and strategic collaboration are even more relevant today. Bottom line: If you want to see what high level leadership in programmatic looks like, you need to listen to this episode. 👑 👇 Want the link to the full episode? https://lnkd.in/gAeYdUqu Equativ is a global, end-to-end media platform helping advertisers and publishers drive real outcomes through premium inventory, creative formats, advanced curation, and AI-powered ad tech across all channels. Learn more: 🌐 Website – https://lnkd.in/g4rDfCxc 💼 LinkedIn – https://lnkd.in/gypJeipT 📸 Instagram – https://lnkd.in/gQiu_X3Q ▶️ YouTube – https://lnkd.in/gGR-vi6q #WomenInAdTech #Leadership #Programmatic #WomensMonth #MarketingPodcast #Equativ

🎙️💜💐 Women’s Month | Podcast Episode 109: Paris Based PR Emilie Meinadier On The Evolution Of PR In The Digital Age Emilie is the “Emilie In Paris,” and she reflects on her career trajectory, detailing how she stumbled into PR while working for Hearst. She describes the transition from traditional media to digital platforms, noting that many brands were initially hesitant to embrace social media. She points out that effective PR today requires storytelling skills and the ability to connect with the audience. And she argues that quality is more important than quantity in the luxury market, where the story behind a brand often matters more than sheer numbers. 📲Listen https://lnkd.in/eWqZSHpg #publicist #womensmonth #InfluencerCulture #thesoulfulsideoflifepodcast #emiliemeinadier

Women’s Month Spotlight: Episode 59 — Advance Women 💛✨ For Women’s Month, we’re revisiting one of our most energising conversations — our first-ever live show from last year's POSSIBLE Conference in Miami. 🌴🎤 In this special episode, Stefanie Beach sits down with the powerhouse trio behind Advance Women: ✨ Hollis Guerra ✨ Priti Powell ✨ Sophia Westrich This conversation is a powerful reminder of what happens when women stop waiting for permission and start building what they wish existed — a community grounded in mentorship, self-advocacy, and collaboration. 🤝🔥 Here’s a glimpse of what you’ll hear: 💬 Game-changing approaches to mentorship 🚀 Strategies for challenging industry norms 👑 How they lead, grow companies, and create space for others to rise If you’ve ever needed a sign to take up space, use your voice, and find your people — this is it. ✨ 🌐 For more Women’s Month features and marketing insights, visit our website and follow our socials — link in bio. Watch the full episode here: https://lnkd.in/gSsyTzSR ✨ This episode is brought to you by Equativ✨  Equativ is a global, end-to-end media platform helping advertisers and publishers drive real outcomes through premium inventory, creative formats, advanced curation, and AI-powered ad tech across all channels. Learn more: 🌐 Website – https://www.equativ.com/ 💼 LinkedIn – https://lnkd.in/gypJeipT 📸 Instagram – https://lnkd.in/gHKkns2u ▶️ YouTube – https://lnkd.in/gGR-vi6q #WomensMonth #WomenInAdTech #WomenInMarketing #WomenWhoLead #WomenSupportingWomen #MentorshipMatters #CommunityOverCompetition #Leadership #CareerGrowth #AdTech #MarketingPodcast #TheMarketeerGroup

🔥 Hot take for #InternationalWomen’sDay 𝗪𝗲 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗮 𝘀𝘂𝗽𝗽𝗹𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗲𝗺𝗮𝗻𝗱 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. That was the mic‑drop moment for: 🅴🅿🅸🆂🅾🅳🅴 8 of the SHeCOMMERCE Podcast: “Seat Openers, Not Seat Waiters: Women on Boards.” And honestly? It should be printed on every board agenda from here to Wall Street. Because the myth that “we can’t find qualified women” is not just outdated — it’s lazy. ✨ The women exist. ✨ The talent is here. ✨ The pipeline is overflowing. What’s missing is the demand for women’s leadership at the highest levels. In this episode, Cristina and Jacqui sit down with the incredible women behind the Women On Boards Project, Kierstin Rielly and Cassie Burr who decided to take the bull by the horns and not just talk about the movement but to BE the movement. These two powerhouse women are shifting boardrooms from exclusivity to accessibility — not by asking politely, but by pushing the industry to recognize what’s been obvious for decades: qualified women have never been the barrier. Outdated selection criteria, closed networks, and comfort‑driven decision‑making have. Our conversation goes deep on what true board diversity requires: ✔ intentional demand ✔ transparent criteria ✔ leaders willing to challenge legacy norms ✔ and a commitment to expanding—not recycling—the same candidates If you’ve ever heard someone say, “𝘞𝘦’𝘥 𝘭𝘰𝘷𝘦 𝘢 𝘸𝘰𝘮𝘢𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘣𝘰𝘢𝘳𝘥, 𝘣𝘶𝘵 𝘸𝘦 𝘫𝘶𝘴𝘵 𝘤𝘢𝘯’𝘵 𝘧𝘪𝘯𝘥 𝘰𝘯𝘦,” send them this episode. Then send them a mirror. 🪞 🎧 Listen here to the perfect episode to celebrate 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗗𝗮𝘆 in power 💪! https://lnkd.in/eMscYS_7 𝗕𝗼𝗹𝗱 𝗕𝗿𝗮𝗻𝗱𝘀. 𝗙𝗶𝗲𝗿𝗰𝗲 𝗪𝗼𝗺𝗲𝗻. 𝗢𝗻𝗲 𝗦𝗶𝘀𝘁𝗲𝗿𝗵𝗼𝗼𝗱.

Susanna is building something genuinely important here. The <1% of business exits belonging to female founders is one of the most under-discussed gaps in the UK entrepreneurial ecosystem. The valuation gap, the negotiation gap, the “I didn’t know I could” gap – it’s real, it costs women millions, and it starts with visibility. If you’ve built and sold a business, your story matters more than the number on the cheque. Please share across your networks. If this is you, please reach out. And if you know someone whose story deserves a spotlight, tag them below. 👇

We’re live with Episode 1-Season 2 of The Marketing Bytes with Lara Sous! This season is spotlighting Women in Marketing — and what better day to launch than International Women’s Day. Here’s wishing all the incredible women leaders a very Happy Women’s Day. In this episode, Lara shares her honest perspective on what it takes to stand out in a room — especially in industries that are often male-dominated. She talks about the power of storytelling and PR in building strong brands, what marketing to creators really means today, and unpacks the unique dynamics of the Middle Eastern market — along with the unfiltered realities of modern marketing. Watch the full episode here: https://lnkd.in/d6iC_hgT Listen to the full episode on, Spotify: https://lnkd.in/dx2ZqfQh Apple Music: https://lnkd.in/dDAbbF_x   Podbean: https://lnkd.in/d6iEwf6c Plug in. Power up. Press play. #IWD2026 #WomenInMarketing #MarketingBytes #ConnexionStudio #Marketing #WomenEmpowerment #WomensDay

Most women walk into every room of their lives running an invisible PR campaign. They are constantly monitoring how they are being perceived.  Now, what does it cost you? Everything. Because when you are managing the room, you’re performing a version of yourself, and that is exhausting. The most vibrant women I know quit this habit. Instead, they redirected all of that energy back into actually being the experience instead of managing it. The vibrant woman is both the party and the attendee of her own party. Everyone else is just a witness. 🤍Unlock the 3 habits of vibrant women on the podcast here: https://lnkd.in/gcixXJXU

Women-owned businesses are growing faster than ever… The era of the “She-EO” is on the rise. The rate of women starting businesses has nearly doubled in recent years. We’re living in a time where women can build businesses, lead, create, speak up, & chase the lives we want. A woman connected to her feminine energy can be unstoppable.✨ The founder of M Riley Marketing sat down with Joshua Kotzen to talk all things business, marketing, & entrepreneurship on the 5 Flash Media podcast.🎙️ M Riley Marketing is a proud woman-run business & celebrates strong women everywhere today & all days. Happy International Women’s Day 🚺 Stream the full podcast can be found at https://lnkd.in/gNa9Zx7B. 🔗