Epom Blog

Boost your ad tech & programmatic knowledge with deep-level industry insights.

Ad Server vs. DSP: Which Tool Suits Your Ad Network Better?

Aug 17, 2026 10 min read

Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.

The Encyclopedia of Video Ad Serving: What VAST, VPAID, VMAP, MRAID, SIMID, and OMID Are and Why You Should Care

Aug 14, 2026 13 min read

The world of video ad serving tags is rough and complex. Let’s analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other.

Media Buying Strategy: The Most Comprehensive Playbook for Agencies in 2026

Aug 14, 2026 13 min read

Master your media buying strategy with best practices, global vs local insights, and effective budget allocation frameworks. Elevate your campaigns and drive RO...

The $1,000-a-Day Leak: How to Stop Paying Top Tier CPMs for Spoofed Traffic

Aug 04, 2026 5 min read

Stop paying US CPMs for VPN-spoofed traffic. Learn how to use timezone and language mismatching to protect your margins.

Programmatic Advertising for Small Business: How to Launch Campaigns Without Enterprise Budgets

Jul 31, 2026 12 min read

Ready to try programmatic advertising for small business? Learn how to launch your first campaign for $100.

Alternatives to Third-Party Cookies: 8 Options for 2026

Jul 09, 2026 12 min read

Explore practical alternatives to third-party cookies, from contextual targeting to first-party data and retail media. Build a smarter cookieless strategy.

5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]

Jan 18, 202412 min read

Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...

How to Set Up Your First Programmatic Campaign in 3 Steps

Jun 05, 202612 min read

Want to run ads beyond Facebook and Google? Learn how to set up your first programmatic campaign in 30 minutes step by step, no technical background needed.

Ad Tech 101: The Full Stack Behind Every Ad You've Ever Seen

Jun 30, 202616 min read

Ad tech doesn't have to be complicated. Get a clear breakdown of all the key concepts: DSPs, SSPs, ad servers, ad exchanges, and many more.

What is a Supply-Side Platform, and When Publishers Need It

Jan 27, 202612 min read

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?