EPOM

Ad Server OR a DSP? The most profitable setup is a hybrid model. 1️⃣ Route premium direct deals through the Ad Server. 2️⃣ Pass any unsold inventory to the DSP for automated RTB backfill. 3️⃣ Achieve a 99% fill rate. Here is how to bundle them: https://lnkd.in/gEHmhitc

If you want to escape Meta's CPMs or Google's black-box, Tier-1 DSPs will usually demand a $20,000/month minimum spend. The fix: Bypass the resellers entirely. Use a self-serve DSP. Here is how to take programmatic in-house without big budgets: https://lnkd.in/dtA4NnXD

Why do successful agencies and high-volume publishers eventually launch their own ad networks? To regain margin control. To make money. Here is the operational and technical blueprint for launching an ad network from scratch: https://lnkd.in/e-e4ekAe

If you run a high-traffic adult site, giving 40% of your ad revenue to ExoClick or TrafficStars must hurt. Stop being a publisher for someone else's network. License a white-label ad server, and keep 100% of the margin. Read how to do it here: https://lnkd.in/eVQUQRuT

📊 Want to know your formats? • Leaderboards (728x90) hold the highest Open-RTB CPMs, but must be limited to one per page to prevent audience fatigue. • Native In-Feed ads yield up to 8.8x higher CTRs than standard display. Learn what else works here: https://lnkd.in/eBNQbagb

80% of open-market ad inventory is closed to sportsbooks. Gambling money moves through independent ad networks. The operational shortcut is a white-label ad server, but it MUST have two things. Which? Read this to find out: https://lnkd.in/d_QHPp6k

If you are still looking for a perfect, 1-to-1 replacement for the third-party cookie, you are going to be looking forever. Here's what to do instead:

Are you paying Tier-1 CPMs for Tier-3 traffic? Nearly 30% of internet users now operate through VPNs. If you run a US-only campaign or iGaming offer, a user spoofing a US IP address from Vietnam cannot physically convert. Your dashboard shows clicks, but your CPA spikes from $50 to $300 because the conversion is impossible. In the Epom Ad Server, we execute a strict "AND" rule that cross-references three signals simultaneously: 1️⃣ The IP Address (filtered via L.E.S. IP) 2️⃣ The Native Browser Timezone 3️⃣ The Native Browser Language Read Epom Head of Sales Andriy Liulko’s full breakdown on how to audit your publisher supply chain and protect your margins here: https://lnkd.in/dnUUu9tv

We rebuilt the Epom Ad Server interface! ✅ Limits Card names the cap that stopped a banner. ✅ 43-second report load times reduced to <1 second. ✅ Saved conversion funnels (stop rebuilding them daily). ✅ RTB partner management without full Admin access. All our V2 operational upgrades here: https://lnkd.in/ed5pj_Mz

Why did a premium UK healthcare platform reject programmatic demand for their 9,000 daily active users? Because algorithmic fill rates would have undervalued their inventory. Instead of accepting standard £20 programmatic CPMs, their Business Development Manager brought their ad serving in-house using the Epom Ad Server. The operational results: • Programmatic baseline: 7,000 impressions = ~£140 revenue. • Epom Direct Deal model: 7,000 impressions = £1,000 flat fee. • Result: An effective CPM of £142.85 (7x higher yield). If you own a highly vetted, moving to a direct-deal infrastructure allows you to dictate the margin. Read the full operational breakdown here: https://lnkd.in/eeWAJTR4