The former CMO of GE has seen agencies of all stripes and sizes come and go. If they're not putting the client first, they're not doing job one.

The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.

The open web isn't dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.

As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.

WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.

The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.