Media Briefing: Ads for AI agents have a measurement problem

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused

After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it's not as easy as they make it sound.

Future of Marketing Briefing: The public ad tech era is over

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.

Media Briefing: Publishers are replacing Google with a little bit of everything

Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.

Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

Media Buying Briefing: How Instrument won Croc’s business in a day

The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with.