Mindgruve

During the World Cup, our Brazil office partnered with JBL Brazil and Mercado Livre Brasil on a dynamic activation at Casa Cazé TV, the official fan venue for Cazé TV's live match broadcasts. Thousands of fans showed up throughout the tournament and JBL owned the in-person experience with an on-site booth and interactive product demos. We carried the moment into the digital environment through display and video on Mercado Libre, connecting the fans in the venue with the ones in the feed. One activation that connected the physical experience to a digital campaign. Here’s a look at the recap.

For the eighth time, Mindgruve has earned a place on the Inc. 5000, the magazine's ranking of America's fastest-growing private companies. The list ranks companies by revenue growth from 2022 to 2025, and serves as independent verification of financial momentum. This year we're in good company: the list includes SpaceX, while past honorees include Patagonia, Chobani, and Under Armour. Over the past three years, we built the capabilities of a modern media, commerce, and data technology company one strategic move at a time. Eight appearances reflect our purpose: to accelerate business growth for our brand partners through data-driven marketing. Read the full story: https://lnkd.in/gXzwxnKf #Inc5000 #FastestGrowingCompanies #Mindgruve

AI agents are already evaluating product details and reviews before a shopper ever sees them. In a recent Amazon Ads feature, top industry leaders shared how brands should adapt to this massive shift - including our SVP Commerce, Europe, Sönke Hansen. Watch the full video below for key insights straight from Cannes!

Every marketing dollar must now prove its impact. In a new advertising spotlight, Microsoft featured how Mindgruve connects data, AI, commerce, and media to accelerate profitable revenue growth. Joey Bridges, VP of Global Search, explains how our approach is powered by Sightline, Mindgruve's predictive marketing and business intelligence platform. The results are undeniable. Canter Power Systems came to us with revenue growth and lead-quality challenges. We built their program from scratch, closed the first sale in 20 days, and delivered $11.9M in sales value within six months. We're proud of our team, as well as Microsoft for recognizing us as a Product Champion Award winner and Global Emerging Partner of the Year. Read the full feature: https://bit.ly/4fBY91y

Introducing Mindgruve Studios, our in-house, full-service production arm. Creative, production, post-production, and everything in between, built to make content that connects, engages, and performs. https://lnkd.in/ep9KH3b9

Meta spent two years dismantling the campaign machinery that advertisers spent a decade perfecting. Much of the hand-setting that marketers used to do themselves is either deprecated or on its way out. If you’re using segmented ad sets, manual audience controls, or tightly gated targeting, you’re optimizing against a version of Meta that’s disappearing. Those changes might feel like a loss of control, but Meta is providing more clarity in areas where advertisers have often been flying blind. What you give up in structure, you regain in measurement, creator distribution, and catalog intelligence. Check out Michelle Bobb’s full breakdown here: https://bit.ly/4fmc22j

$70 billion is being redistributed across the auto industry, and it isn't going to whoever builds the best car or aftermarket parts. It's going to whoever controls the customer relationship. Marketplaces own discovery and price. Retail media sells competitors your shelf. AI runs the decisions under both. The product is no longer enough. The brands pulling ahead unify media, commerce, and data into one view of the buyer. Everyone else pays to reach customers they used to own. Read our white paper, 'The $70 Billion Disruption.' https://bit.ly/4y3UKjk

Today's Retail Media Snapshot. 📊🔍 Amazon DSP: Now You Know Which Retailer Closed The Sale What Happened: Amazon Ads updated Omnichannel Metrics (OCM) to break out offline sales according to the retailer where the purchase occurred. Until July 7, 2026, OCM could tell you whether a DSP ad drove an offline purchase but not whether it happened at Target, Walmart, or a regional grocer. Now it names the retailer at the campaign level, using exposure-based attribution built on the Amazon Shopper Panel plus third-party signals. OCM is US- and DSP-only, and so far it covers CPG, grocery, consumer electronics, fashion, home goods, home improvement, and toys. Who This Impacts: • CPG brands selling across many retail partners: You can finally tie DSP impact to individual trade relationships instead of one blurry “offline” category, letting you defend spend partner by partner with real numbers. • Trade and shopper marketing teams: Retailer-level lift becomes real leverage in JBP and merchandising conversations. Trade hard numbers for better terms and placement. • Amazon Ads specialists and agencies: DSP now comes with clearer proof that upper-funnel ads drive sales, making those budgets easier to protect at renewal. Why This Matters: For the first time, Amazon has built competitor-level breakouts directly into the self-serve product. Exposure-based attribution captures the shopper who sees a display ad on Monday and buys the blender at a home goods chain that weekend, which click-based tracking never counts. And it lands right as the industry admits that siloed attribution is broken. Incremental’s June research found single-retailer measurement misses 36% to 53% of true retail media impact, and up to 80% on off-site video. Amazon attacking that gap from the inside is a smart defense. Just remember that Amazon is grading its own homework. Takeaways & Recommendations: • Run a retailer-level OCM study on your next DSP flight: Line the named retailers up against the partners you sell through. The mismatches are where OCM says DSP is driving sales you’ve been missing or crediting elsewhere. • Pipe the retailer-level lift into JBP and trade marketing decisions: The data only matters if it reaches the people who set trade terms and shopper budgets. Left in a campaign dashboard, it’s not moving anything. • Validate Amazon's numbers with third-party incrementality before you reallocate budget: Treat Amazon’s retailer-level wins as a starting hypothesis and confirm them with an independent source before you shift DSP spend or trade dollars toward the retailers OCM is crediting.

Today's Retail Media Snapshot. 💰🏷️ Criteo: A Joint Bid To Go Private What Happened: Vista Equity Partners and Quinti Capital submitted a joint offer to take ad platform Criteo private at a premium of more than 50% to its recent share price. Shares jumped 21.4% on July 6 to $23.17, the stock’s best day since 2021. Criteo declined to comment on “market rumors” and its board has not issued a statement. Who This Impacts: • CPG and endemic brands: Criteo powers onsite media for roughly 235 retailers, so its ownership sits underneath a huge slice of your non-Amazon spend. A new owner could raise your costs or scale back the ad formats, targeting, and support you count on. • Agencies running multi-retailer RMNs: A take-private could reset pricing, roadmap, and support for the platform you route budgets through. Prepare to renegotiate mid-flight while your campaigns are live. Why This Matters: Criteo relaunched a formal sale process in late 2025 and is relocating from France to Luxembourg to clear the path for a cross-border merger into a US entity. Slot this next to Publicis buying LiveRamp for $2.2 billion, and the pattern becomes clear: the independent middle of ad tech is getting bought up. Takeaways & Recommendations: • Pressure-test a backup activation path: If Criteo’s roadmap freezes during a transition, a pre-vetted alternative can keep your budgets moving while competitors scramble to stand one up under deadline. • Watch the board’s response and the Luxembourg conversion timing in Q3: A fast board endorsement or an on-schedule Q3 conversion means the clock is ticking. Build your contingencies for a close that could land sooner than expected.

Today's Retail Media Snapshot 🛒📊 Kroger Buys Giant Eagle: A $1.65B Data Play What Happened: Kroger agreed to acquire Giant Eagle, Inc. for about $1.65B, roughly $1.25B in cash plus $400M in assumed liabilities. The deal folds in about 197 supermarkets and $9B in annual sales across Pennsylvania, Ohio, West Virginia, Maryland, and Indiana, along with the myPerks loyalty program. It’s Kroger’s first major M&A since the Albertsons Companies merger fell through, and it’s expected to close in 2027 pending regulatory review. Who This Impacts: • Brands running Kroger Precision Marketing: A larger addressable audience and more household signals coming. More myPerks households mean tighter targeting and cleaner measurement once that data folds into KPM. • CPG teams planning grocery RMN budgets: One more reason to treat KPM as a scaled network rather than a test. Budget it as a core channel alongside Amazon and Walmart. • Competing grocery RMNs: A widening first-party data moat to defend share against. Kroger’s household-data lead widened, so rival grocer networks need to differentiate or watch their ad dollars migrate. Why This Matters: Every headline calls this a consolidation between grocery chains. That is half the story. Giant Eagle’s loyalty data and new households are the fuel for Kroger Precision Marketing. More stores means more shopper signals, more closed-loop measurement, and more inventory to sell against. Retail M&A has quietly become a retail media strategy. In a market where eMarketer expects Amazon and Walmart to absorb over 89% of 2026’s incremental retail media dollars, scale is how everyone else stays relevant. Kroger already owns the best household-level data in grocery. The deal makes it deeper. Takeaways & Recommendations: • If you run KPM, model the 2027 audience expansion into your longer-range retail media plan: Giant Eagle’s myPerks households concentrate in the Pittsburgh metro and western Pennsylvania, where, historically, Kroger’s presence has been thin. So this is incremental reach (not overlap with your current audiences). • Watch the regulatory path and any required divestitures, because post-Albertsons Kroger will move carefully, and the footprint could shift: The stores most at risk are the ones where Kroger and Giant Eagle already overlap, so discount that slice from the reach you’re modeling until regulators approve the deal.