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Forrester
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@forrester

Forrester

@forrester
Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.
Cambridge, MA
forrester.com
Joined July 2007
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  • @forrester
    Forrester
    @forrester
    Oct 17, 2025
    #AI search and social influencers are the new go-to sources for B2B buyers - @TheDrum shares key highlights from Forrester's B2B Summit EMEA forr.com/48vajGe #ForrB2BSmmit
    AI search and social influencers are the new go-to sources for B2B buyers
    From thedrum.com
    7
  • @forrester
    Forrester
    @forrester
    May 30, 2025
    @TechRepublic showcases our top 10 emerging technologies for 2025. The article includes insights from @BrianHForr about why agentic AI, synthetic data, and humanoid robots particularly stand out on this year’s list.
    Forrester's Top 10 Emerging Tech for 2025: Which 3 are Standouts?
    From techrepublic.com
  • @forrester
    Forrester
    @forrester
    Apr 24, 2025
    In turbulent times, #B2B leaders must go beyond the initial advice of “don’t panic”. @forrester VP, Research Director Matt Selheimer emphasizes the importance of mastering change leadership and continually evaluating risk to navigate volatility effectively. Learn more here:
    Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty - Chief Marketer
    From chiefmarketer.com
    13
  • @forrester
    Forrester
    @forrester
    Apr 23, 2025
    The unpredictability of recent tariffs has left global companies struggling to adapt. In this @nytimes article @forrester's Principal Analyst @jaypattisall shares insights on how advertisers are navigating this shifting landscape.
    Tariff Confusion Leaves Advertisers ‘Paralyzed’ and ‘Somber’ (Published 2025)
    From nytimes.com
    13
  • @forrester
    Forrester
    @forrester
    Mar 28, 2025
    Think success with AI is primarily a technology challenge? Think again. In this episode of What It Means, Vice President and Principal Analyst @jgownder explains why the most effective AI strategies take a human-centric approach. forr.com/41RhjcV #ForresterPodcast
    00:00
    11