Est. 2014 · Built by paddlers
You already love to paddle. Our mission is to help you do it more and do it better.
Our Story
2014
UK-based paddleboarder David Walker was struggling to find an affordable way to train and track his paddle adventures. A chance conversation with a friend led to more chats with developer Lewis Smith — and that’s how Paddle Logger began.
2015
Despite not meeting in person for the first three years of running the business together, we quickly grew our user base. We focused on features that paddlers asked for and slowly built our audience and reputation on engaging with the paddling community.
2018
Following European Development Funding to R&D ways we could improve watersports safety, we launched PaddleLIVE® — the only fully automated app system to keep lone paddlers connected while on the water.
2020
We kept evolving Paddle Logger to make it simple, effective, and focused on improving your experience on the water. Our small team expanded, our meet-ups became real, and we picked up a few awards — App of the Day, Great on Apple Watch, Gear of the Year, and more.
2024
Following an extensive development period, we brought turn-by-turn navigation to market. PaddlePLAN® allowed paddlers to set up routes, share routes, and download new ones before following them on the water.
This feature was launched in Apple's September Keynote Event alongside new Apple Watches.
Today
We serve a thriving community of paddlers on different craft around the world, in over 150 countries, with hundreds of thousands of downloads.
It means a lot that you’re here — thanks for paddling with us!
Sustainability
As people who love being in and on the water, it’s only natural for us to want to protect our ocean playground.
We do this both monetarily through donations, but also by leveraging our paddlers and encouraging them to be active in ensuring our waters are better for future paddlers.
1% for the Planet
A proportion of annual revenue committed to environmental non-profits as a certified Business Member.
Save the Waves Partnership
Every paddler has the option to report environmental hazards from their session to Save the Waves.
Mossy Earth
Every month we commit a donation on behalf of every team member to the restoration of our wild places.
eXXpedition Partner
Supporting the female-led non-profit tackling ocean plastic through science, sailing and storytelling.
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