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Advertising Privacy Notice for Owned & Operated Sites

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Mediavine owns and operates this website to provide you with content and collects information about your online activities and browsing information, including websites you visit, pages you view, search terms, the apps you use, the language and device you use, location, and emails from newsletter sign ups or subscriptions to access features, to pass to our partners to enable them to display interest based advertising to you.

What personal data does Mediavine collect?
Mediavine may collect:

  • IP Address (unique address that identifies your device on the internet)
  • Location (country, city, state)
  • Operating System (e.g., Windows or Mac)
  • Device Information (hardware, platform, location and carrier data)
  • Language of the Website or Browser
  • Web Browser Type (e.g., Chrome, Firefox or Safari)
  • Email address (newsletter and subscription features)

When you visit this site, Mediavine uses cookies and similar technologies, such as pixels and tags, to collect your information about your behavior on this site and other websites you visit, across your devices. These tools track preferences, website visits and activities, interactions with emails and ads, and evaluate effectiveness of emails and ads and record which ads have been shown to you to enable the delivery of interest based ads on this site. To learn more about cookies used by this site, please see our website Cookie Notice.To learn more, please visit https://www.allaboutcookies.org; ICO - What are cookies and similar technologies; https://learnwebanalytics.com/whats-the-difference-between-a-cookie-a-pixel-and-a-tag/

Mediavine collects your email directly from you through a subscription sign up form for newsletter and features, and will provide you notice, or if required by law, request your consent, to use your email for interest based advertising. Your email will be converted into hashed format –a unique set of numbers and letters representing your email – before being sent to partners for use with targeted advertising. If you subscribed to a newsletter and no longer wish to receive this newsletter, you may unsubscribe at any time using the “Unsubscribe” button on the newsletter.

Where a legal basis for the processing of personal data is required, Mediavine relies on your consent or our legitimate business interest to collect and use personal data collected directly from you.


Does Mediavine share or sell my personal information for interest based advertising?
Yes, Mediavine will use, share, license, sell or otherwise disclose your personal information to our partners, including advertisers, to enable interest based advertising to be displayed on publisher sites. To learn more about Mediavine partners, visit Mediavine Ad Partners.

Mediavine shares data, such as location, site content, and unique identifiers (information used to distinguish you from others), through the bid stream and other integrations with our partners. Using this information, our partners bid for the opportunity to serve an interest based ad to you in the ad space on the site.

Mediavine may send your hashed email to identity partners to have a unique identifier created. When this unique identifier is shared with our partners and other platforms, it allows your data to be matched with other data about you. Using your hashed email address also allows for the creation of a profile of your interests, online activities, demographics, and interactions with ads. Mediavine may share the unique identifier and the profile data in the bid request and through other platforms allowing partners, including advertisers, to understand more about you, to assess the value of showing you a particular ad, and to show you ads that match your interests and needs, benefiting both you and our partners.

Mediavine may also use your hashed emails, profiles, and interactions with this website to include you in a group of users with similar characteristics such as age group, location or interests to create an audience. This audience data does not directly identify you. We may share or sell this audience data with our partners so the partner can show you ads that match your interests or to other platforms so the partner can improve their advertising by showing more relevant ads to their users.

How can I opt out of interest based advertising?
To opt out of interest based advertising on this site, you may take the following actions:

Cookie Consent – For EU/UK visitors
On first visit to the site, you may reject the use of cookies through the cookie consent banner, shown only where legally required. If you initially accept the use of cookies, but change your mind, you can access the banner by clicking “Update Privacy Settings” at the bottom of the each page to change your preferences at any time.

Disabling Cookies

To learn more about cookies and how to disable them for interest based advertising, visit All About Cookies. Most browsers provide options in their menu to stop accepting new cookies, alert you to new cookies, disable cookies, and clear your browser’s cache or storage. Be aware that blocking cookies may affect your site experience, and essential cookies cannot be disabled as these are necessary for the website to function.

Opting Out Using Other Tools

Use the following tools to opt out of receiving interest-based advertising:

Digital Advertising Alliance (DAA) WebChoice Tool: https://optout.aboutads.info/
Network Advertising Initiative (NAI): https://thenai.org/opt-out/

Ad Choices (EDAA): https://www.youronlinechoices.com/

Ad Choices (DAAC): https://youradchoices.ca/en/tools

AppChoices (Mobile Device): https://youradchoices.ca/en/tools

Global Privacy Control (GPC): https://globalprivacycontrol.org/


Opt-Out Rights in Certain US States
If you reside in certain US states, you have the right to opt out of the sale or sharing of your personal data. A “Do Not Sell or Share My Information” button can be found at the bottom of the page, where required.

Seeing Ads After Opting Out or Disabling Ads

Disabling cookies or opting out of the sales or sharing of personal data for advertising does not mean you won’t see ads on this website. It means the ads you see will not be personalized to your online behavior and interests.

What are my data protection rights?

Under data protection laws in the EU, UK and certain US states, you may have the right to delete, access, request a copy, and correct your personal information. If you’d like to exercise these rights related to the services we provide to this website, please contact Mediavine at privacy@mediavine.com. For those in the EU or UK, please see our GDPR Privacy Notice - Data Subject Rights for further information. For those in the US, please see our US Privacy Notice for further information.

Will Mediavine transfer my personal data to the US?
Yes. Mediavine transfers your data to the US for processing and storage. To safeguard this transfer, Mediavine enters into agreements known as Standard Contractual Clauses with our vendors and partners to ensure your data is protected according to EU or UK privacy standards.

How does Mediavine protect my personal information?
Mediavine has implemented technical and organizational security measures appropriate to the risk to the personal data. Despite our safeguards and efforts, no internet transmission can be 100% secure.

How long does Mediavine keep my personal information?
Where Mediavine processes personal data to enable interest based advertising, we will continue to process until you ask us to stop. We may process for a short period after your request to allow us to implement your request.

How can I contact Mediavine if I have questions about this notice or its services to this website?
Please contact us at Privacy@mediavine.com, or you may write to us at:
8 The Green, #20971, Dover, DE 19901.

Effective January 30, 2025