Soda, cereal, kicks... non-gaming brands are flooding into games. The question isn't if, it's how. Berkley Egenes shares what's driving gaming's big brand rush.
Xsolla
Computer Games
Sherman Oaks, CA 50,317 followers
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
About us
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.
- Website
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xsolla.com
External link for Xsolla
- Industry
- Computer Games
- Company size
- 1,001-5,000 employees
- Headquarters
- Sherman Oaks, CA
- Type
- Privately Held
- Founded
- 2005
- Specialties
- game payments, local payment solutions, online game monetization, microtransactions, in-game payment solutions, in-game payments, online game payments, in-game monetization, game monetization, billing, billing services, payment gateway, fraud management, gaming, game publishing, game development, mobile game monetization, video game funding, revenue building, and video game discoverability
Locations
Employees at Xsolla
Updates
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Behind every game is a player, and every player deserves the opportunity to experience the joy that gaming brings. That is why we partnered with Stevenage FC and SpecialEffect, and why we are matching every donation from jersey sales toward 50 Accessible Gaming Setups. Shop the kit: https://lnkd.in/gukbunif Watch Rodney's story: https://lnkd.in/gBv34CzZ #EnjoyTheGame #Xsolla #StevenageFC #SpecialEffect #AccessibleGaming
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Xsolla has signed an MOU with De La Salle–College of Saint Benilde (CSB), one of the Philippines' leading institutions in game design and creative technology. 🇵🇭 CSB students and game projects will now have access to Xsolla Launcher, putting industry-grade tools directly in the hands of the next generation of Filipino game developers. Supported by DTI and GDAP, this partnership reflects strong government and local industry backing for the Philippine game development ecosystem.
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Local resellers. Global reach. Xsolla Reseller Program helps you tap into emerging markets with verified partners and built-in fraud protection. Start expanding where your players already are. 👉 https://xsolla.pro/RNrp
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Congratulations to Carla Bedrosian, our Global Chief Legal Officer, on being named to Women We Admire's Top 50 Women Chief Legal Officers of 2026. 🎉 Since joining Xsolla in 2024, Carla has reimagined how legal operates at a company with the scale and complexity of a global video game commerce platform. Under her leadership, Xsolla's legal function has grown from a support role into a true business accelerator, helping us navigate more than 200 geographies with confidence and clarity. This recognition is one of many. Carla was also recently named a finalist for the Top 100 Corporate Counsel Award, honored as LA Times Best In-House Counsel, and shortlisted as an Innovative Leader at the 2025 Leadership, Influence & Inclusivity in Law Awards. This is well deserved. Read more at the link below. https://lnkd.in/gF6VQtuz
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Looking to expand to new markets? Xsolla Payments has 6 new payment methods across 18 territories that can help attract millions of players worldwide to your game. Learn more: https://xsolla.blog/npm
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🎮 You have a game idea. Now it's time to build it. Applications are open for the Xsolla-IDDA Incubator: a 3-month hybrid program designed to help game developers in Azerbaijan go from concept to market-ready MVP. What you'll get: ✦ Access to 50+ international industry experts ✦ 1-on-1 mentorship throughout the program ✦ Go-to-market strategy and team development guidance Top 4 studios selected from the program will: ✦ Join us at Gamescom Cologne 2026 in August ✦ Free access to Xsolla's publishing and monetization tools ✦ Direct meetings with investors and publishers ✦ 12 months of post-program mentorship Open to individual developers and early-stage teams in Azerbaijan with an original, unannounced title. ⏰ Deadline: April 14, 2026 — 23:59 Baku Time 👉 Apply now: https://lnkd.in/gHhps3nE #XsollaIncubator #GameDev #IDDA #IndieGames #Gamescom
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On April 6th, Stevenage FC takes on Blackpool wearing something a little different. The third kit for this match features SpecialEffect, and every jersey sold supports their mission to make gaming accessible for everyone across the UK. Grab yours before the match: https://lnkd.in/gukbunif Watch the full story: https://lnkd.in/gBv34CzZ #EnjoyTheGame #Xsolla #StevenageFC #SpecialEffect #AccessibleGaming
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Platform regulation is reshaping the entire monetization playbook for game studios and most are still catching up. Web Shops and D2C are no longer optional; they're becoming core infrastructure. We broke it all down with Mobidictum 👉 https://lnkd.in/d2JDSpzp
🔍 Platform regulation is no longer just a policy shift; it’s redefining how game studios make money. In 2026, Web Shops and D2C monetization are becoming core infrastructure rather than side experiments. But with opportunity comes complexity: 💠 The EU’s DMA opens new paths, but platforms still control execution 💠 Japan and the US are expanding alternative billing frameworks 💠 Studios must now manage fragmented global regulations Top-performing studios are moving beyond discounts and building full commerce ecosystems around their players, driven by engagement, loyalty, and LiveOps. Markets like Türkiye are already proving what’s possible, outperforming Europe in Web Shop capture rates in RPGs. The takeaway: monetization is no longer just about pricing; it’s about systems, strategy, and player relationships. 👉 Read the full breakdown on our site to understand where the industry is heading and how to adapt: https://lnkd.in/d2JDSpzp
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Xsolla reposted this
"Gaming is for everyone, no barriers, no limits." – Berkley Egenes, Chief Marketing & Growth Officer at Xsolla Xsolla and Stevenage Football Club FC are teaming up to fund 50 accessible gaming setups for players across the UK. A portion of sales from the club’s SpecialEffect third kit will go directly to SpecialEffect–a UK-based charity that helps people with physical disabilities play video games by creating custom, accessible gaming setups–helping players experience the joy of gaming. Learn more → https://lnkd.in/eB4ysCyq [Partner content]
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