Q1 builds visibility. Q2 compounds revenue. But only if conversion is dialed in first. When demand rises, weak systems break. Before increasing ad spend, tighten: • Response speed • Booking rate • Show rate • Close rate Q2 isn’t an ad-spend quarter. It’s a conversion-control quarter. Operators who win focus on what happens after the click. #q2planning #homeservicegrowth #conversioncontrol #operatorthinking

Q1 builds visibility. Q2 compounds revenue. But only if conversion is dialed in first. When demand rises, weak systems break. Before increasing ad spend, tighten: • Response speed • Booking rate • Show rate • Close rate Q2 isn’t an ad-spend quarter. It’s a conversion-control quarter. Operators who win focus on what happens after the click. #q2planning #homeservicegrowth #conversioncontrol #operatorthinking

For too long, agencies have accepted complexity, opaque pricing, and layered fees as the cost of doing business in programmatic. That tolerance is starting to break. What we’re hearing now is different: • More scrutiny on where dollars actually go • More pressure on working media efficiency • More demand for transparency in the value exchange between platform and advertiser At the same time, platforms with proprietary data, differentiated inventory, and clearer economics are gaining traction. Advertisers don’t want more controls to manage. They want: • Simpler workflows • Clearer pricing • Measurable outcomes In other words, more performance. No one ever wanted complexity and opacity; they just tolerated it. Efficiency and transparency are what win from here. Read the full post on the Blis blog: https://lnkd.in/gZwwMtxU

A question I hear often: How does Recovery.com compare to other advertising channels? Instead of a long explanation, here’s a quick client testimonial highlighting where we really stand out: lead quality and conversion -https://lnkd.in/egJpfBJK And if you’re looking at the bigger picture, this chart breaks down how Recovery.com stacks up across key channels as an overall strategy.

For years, the industry has tried to answer a simple question: Did media actually drive a sale? Most answers relied on modeling. But what happens when you don’t have to model anymore? With Catalina USA now part of Infillion, media can connect directly to deterministic, verified purchase data, at scale. That changes everything: • Optimization moves from predicted → proven • Measurement moves from modeled → observed • Media moves closer to real business outcomes This is the shift we’re bringing into IAB NewFronts 2026. And it’s only the beginning. 📍 https://lnkd.in/ebp3siiS #NewFronts #RetailMedia #PurchaseData #IABNewFronts

Most campaigns are booked correctly. Where reconciliation becomes difficult is after delivery — when logs, summaries, and reporting don’t align clearly. This isn’t unusual. It’s operational. But without a structured reference point, small variations become hard to identify and harder to resolve. Verification sits across this layer — not to challenge it, but to make it clear. See your next campaign clearly. #MediaOperations #AdVerification #RadioCampaigns #MarketingSystems #AdTech #CampaignDelivery #MediaClarity

A recent Digiday article by Sam Bradley highlights how agentic media buying is quickly shifting from experimentation to real-world impact, and PubMatic is helping lead that transformation. In a recent test with Butler/Till, PubMatic’s own agentic systems demonstrated how agent-to-agent collaboration can streamline the entire media buying process. The results showed reduced supply chain costs, increased impression volume, lower CPMs, and faster campaign setup times. By streamlining the supply path and applying AI-driven automation, PubMatic is helping marketers increase efficiency, transparency, and performance at scale. Read more here: https://lnkd.in/gD85p6cP 

ICYMI: The new ROI: How commercial retail properties are rethinking ancillary revenue (Smartify Media): By Joe Kunigonis. The conversation in commercial real estate has shifted. It's no longer just about rent per square foot. It's about what every square foot , and every surface, can generate. A recent ICSC feature spotlighted the growing pressure on commercial real estate property owners and managers to unlock ancillary income streams from nontraditional […] #DOOH #retailmedianetworks #digitalsignage

ICYMI: The new ROI: How commercial retail properties are rethinking ancillary revenue (Smartify Media): By Joe Kunigonis. The conversation in commercial real estate has shifted. It's no longer just about rent per square foot. It's about what every square foot , and every surface, can generate. A recent ICSC feature spotlighted the growing pressure on commercial real estate property owners and managers to unlock ancillary income streams from nontraditional […] #DOOH #retailmedianetworks #digitalsignage

𝑫𝒂𝒚 3 · 𝑪𝒂𝒔𝒆 5 𝒐𝒇 100 A national newspaper is losing ground. 3 competitors are growing faster. Revenues are stuck at a slow crawl post-pandemic. The ask: grow revenues 1.25× in 1 year. Organic only. No digital presence. Just the newspaper. At first glance this looks like a simple revenue growth case. But the insight that changed everything: Instead of jumping straight into frameworks, stepping into the shoes of a typical customer and analysing the journey is important. This unlocks the entire case.