PubMatic

The agentic advertising era is here, and the infrastructure to support it just got stronger. PubMatic is proud to be part of the inaugural IAB Tech Lab Agent Registry, bringing AgenticOS into an open, interoperable ecosystem built for the future of digital advertising. Explore the registry: https://lnkd.in/eYD7ad8G #AgenticAI #ProgrammaticAdvertising #AdTech #IABTechLab

The shift from automation to autonomy is already underway. Agentic AI is enabling marketers to move faster, from generating insights to executing in real time. Download our latest whitepaper for more insights: https://lnkd.in/eja3UVt9 #Advertising #AdTech #Programmatic #AI

Yesterday, the industry came together at the Jounce Media SPO Summit for energizing and honest conversations about the future of programmatic advertising. Our co-founder and CEO Rajeev Goel joined Jounce Media founder Chris Kane to explore what the agentic era actually demands from the open internet — and made the case that the real opportunity of AI isn’t automating the existing ecosystem, it’s using AI to collapse the complexity that has always stood between publishers and advertisers. The through-line: performance and transparency are the only things that matter when you strip away the noise — and PubMatic has been building both from the infrastructure up. #Advertising #AdTech #Programmatic #Agentic #AI

Last week, PubMatic joined the 12th edition of Programmatic Day & Show, organized by Engage, Italy’s leading media outlet connecting the top players in digital advertising. PubMatic's Amélie Grenier-Bolay took the stage for an on‑stage interview with two journalists to discuss PubMatic’s AgenticOS, our operating system that connects AI agents across the campaign lifecycle, and to share exciting early results from AgenticOS‑powered campaigns: → 40–50% supply chain cost reductions → 40% more impressions at 30% lower eCPMs → 87% faster campaign setup and 70% faster troubleshooting vs. standard workflows These results show how AgenticOS is redefining programmatic efficiency, making operations smarter, faster, and more scalable. #AgenticAI #Advertising #AdTech #Programmatic

How will AI reshape control in the digital advertising ecosystem? As programmatic advertising continues to evolve, new forces like agentic AI, emerging protocols, and shifting infrastructure are redefining how media is bought and sold. In the latest Media Tech Talk Podcast, Jason Barnes shares his perspective on what these changes mean for the industry, including: • How power dynamics between buyers and publishers are evolving • The role of independent platforms in a transforming ecosystem • The impact of AI on media discovery, buying, and optimisation • What the future infrastructure of digital advertising could look like Tune in to the full conversation: https://lnkd.in/eEWGK4nC #Advertising #AdTech #Programmatic #AI

With the launch of our Fee Transparency Agent in AgenticOS, buyers will access streamlined visibility into fees across their media buy, with transparency embedded directly into agentic workflows. This is transparency as infrastructure — not an add-on. Read more: https://lnkd.in/eKpTvair #AgenticAI #Programmatic #AI #Advertising

Big news: PubMatic and Amnet Group just launched the first agentic advertising campaign in France, powered by the Claude LLM. Built for INTERBEV, this video campaign went from a simple natural language brief to full activation in minutes, cutting traditional setup time by 80%. No complex integrations. No manual back-and-forth. Just AI agents handling planning, targeting, activation, and optimization through PubMatic's AgenticOS. This is what the next chapter of programmatic advertising looks like. Read the full announcement here: https://lnkd.in/e95ZTYV7 #AgenticAI #Advertising #AdTech #Programmatic

PubMatic is excited to continue our leadership in live sports advertising by partnering with Genius Sports and their Moment Engine platform! 🏀 🏈 Together with our award-winning live sports marketplace, this partnership enables advertisers across agencies and brands to show up in the most meaningful and engaged moments for their target audience. Read more via Digiday: https://lnkd.in/e4F4Z3CW #LiveSports #CTV #Advertising #AdTech #Programmatic

What does the future of ad tech look like? PubMatic's Director of Product Marketing, Punit Shah shares how AI-driven analytics, the evolution of CTV, and what publishers need to prioritize as programmatic matures. Read the full interview via MarTech Series: https://lnkd.in/dHyKdXwA #AI #Advertising #AdTech #Programmatic

A more efficient digital supply chain starts with intelligence on both sides of the transaction. Today, our integration with Amazon Ads’ Dynamic Traffic Engine (DTE) is live, aligning PubMatic’s traffic shaping capabilities with real-time demand signals from Amazon DSP. The impact is measurable: up to a 10% lift in eCPM, stronger campaign efficiency for advertisers, and improved fill rates for publishers. This is how programmatic should work: transparent, data-driven, and built to create more value across the entire ecosystem. Learn more: https://lnkd.in/ei83UpMV #Advertising #AdTech Programmatic