Breaking and Entering Media

Uber started as a way to get somewhere. Iris Deng and May Lee remind us that Uber Eats still carries that same ethos. Their campaign, "Food Travels," turns every order into a trip. It starts with three 10-second macro films that disguise food as far-off landscapes. Seabass becomes Patagonia. Tiramisu becomes Cinque Terre. From there, they hijacked Google search results, swapping "Visit" for "Eat." Inside the app, every order earns a passport stamp. Even the delivery bags got redesigned to look duty-free. The whole system is built to make you forget you're just ordering dinner. This campaign was created during Droga5's D5in10 Creative Fellowship 2025. DM or email Ross Yenerich at ross@breakenterpod.com if you'd like your student / spec work featured.

We talked about the significance of Publicis buying sports marketing agency, 160over90 “VCs are starting to get involved in sports investment, so it feels like (Publicis) is just following the (investment) money.” Katie Deighton from the Wall Street journal said it best in a LinkedIn post referencing that holding companies first bought up data, then the trend turned to influencer, and now it seems like sports is the next thing. We are live Tuesday-Thursday at 11am ET on YouTube, LinkedIn, and X Jack Westerkamp Geno Schellenberger

In 2019, Burger King made you go to a McDonald's to get a Whopper. Fast forward to 2026, McDonald's is proving people were already walking there on their own. The official advertising term for this? A clap back. The urban planning term? Desire paths. Burger King, Fernando Machado; FCB New York, Ari Halper McDonald's Nederland, Els Dijkhuizen; TBWA\Worldwide, TBWA\NEBOKO, Erik Falke

We asked creative duo Buchun Jiang and Conner Schrock how they went about lobbying for the state of Kansas to let girls play flag football The creative duo from BarkleyOKRP received the brief from the Kansas City Chiefs, who want to raise awareness for an important cause The Kansas State High School Activities Association (KSHSAA) has a vote coming up to decide on whether or not to make girls' flag football a sanctioned sport in the state. Full conversation on the B&E Show (link in comments) Jack Westerkamp Geno Schellenberger

Congratulations to the winners of this quarter’s Crowbar Award, judged by JOAN Creative’s Chief Creative Officer Jaime Robinson. BLUE WINNERS: Jane Wineman and Carolina Versolato “Get Roasted with Dr. B” University of Miami GOLD WINNERS: Grace Bolander, Emma Cawley, and Camryn Aprilante “Making Perfect Simple” Marist University SILVER WINNERS: Zoe Kennedy, Madelyn Seabolt, and Diana DeGroot “We Want to Smell You” VCU Brandcenter BRONZE WINNERS: Sam Moore “Rewrite the Label” California Polytechnic State University-San Luis Obispo For more info about the Crowbar Awards, please look at https://lnkd.in/gbhqmYKY

IT'S PEANUT BUTTER JELLY TIME Let Them Cook, a Marketer Cooking Series with Tracksuit We are here with Enara Roy, a CPG Social & Influencer Manager, to hear her objectively elite advice for social managers and brands that are working with creators to make their content not be awful. We did this in coordination with Tracksuit and Morning Brew's new report on Creator Marketing called "Let Them Cook". For more info on the report, check it out: https://hubs.li/Q048zfF40 Geno Schellenberger Jack Westerkamp Ellie McCarron Jack Williamson Ross Yenerich Quincy Marks

Today's Ad News in 60 Seconds! We start with The Gibs and we end with Playboi Carti Have a great weekend - we're live on Tues-Thurs at 11am ET with the marketing news you need to know with the people you need to know John Gibson Amy Ferguson Sandy Greenberg Terri & Sandy Timmy Chae Ad Age Brian Bonilla Omnicom Gilead Sciences Bristol Myers Squibb Unilever BBDO Chicago Ken Bates Tricia Russo Jennifer (Perkins) Neumann VML Bas Korsten Tim Nudd Geno Schellenberger Jack Westerkamp Ellie McCarron Ross Yenerich Jack Williamson

Reading the TBPN / OpenAI purchase news makes me wonder what the next industry content snap-up will be my money is on Breaking and Entering Media