Amélie Grenier-Bolay’s Post

Big news: PubMatic and Amnet Group just launched the first agentic advertising campaign in France, powered by the Claude LLM. Built for INTERBEV, this video campaign went from a simple natural language brief to full activation in minutes, cutting traditional setup time by 80%. No complex integrations. No manual back-and-forth. Just AI agents handling planning, targeting, activation, and optimization through PubMatic's AgenticOS. This is what the next chapter of programmatic advertising looks like. Read the full announcement here: https://lnkd.in/e95ZTYV7 #AgenticAI #Advertising #AdTech #Programmatic

Thrilled to launch France's first agentic campaign with Amnet Group and INTERBEV, using Claude. We are focused on leveraging AI to simplify the ecosystem and drive advertising effectiveness and efficiency up.

Agent-to-Agent campaigns are beginning to pick up the pace across EMEA after strong adoption in the US. The agentic era is moving at a rate of knots and now is the time to start testing!

Another agentic first! PubMatic partnered with Amnet Group to launch the first agentic advertising campaign in France, for INTERBEV. Set up on the Claude LLM, this video campaign went from a simple natural language brief to full activation in minutes, cutting traditional setup time by 80%. No complex integrations. No manual back-and-forth. Just AI agents handling planning, targeting, activation, and optimisation through PubMatic's AgenticOS.

Digital advertising is no longer manual; it’s happening in milliseconds. With technologies like oRTB (Open Real-Time Bidding), advertisers can buy and sell ad space instantly, reaching the right audience at the right moment. This shift has made advertising faster, smarter, and more efficient, replacing traditional methods with real-time, data-driven decision making. But as automation increases, understanding how these systems work becomes essential for maximizing performance and transparency. At SpinX, we believe oRTB is at the core of modern programmatic advertising, enabling better targeting, higher efficiency, and stronger results for both advertisers and publishers. To learn more, click here [ https://lnkd.in/gkvUEfX5 ] #SpinX #ProgrammaticAdvertising #AdTech #oRTB #RealTimeBidding #DigitalAdvertising #MediaBuying #AdExchange #MarketingTechnology

A pattern is starting to show up in modern ad platforms. For years, advertisers told the system who to target. Age ranges. Interests. Keywords. Audiences. The platform simply executed the instructions. But the mechanics are changing. Today, delivery systems are increasingly deciding who the ad is for by interpreting signals instead of relying on explicit targeting. Creative is one of those signals. Modern ad systems can analyze: • images • video frames • speech • objects • context The ad itself starts acting like a targeting signal. Instead of the advertiser declaring the audience, the platform observes the creative and predicts which users are most likely to respond. That changes the role of the operator. Performance is no longer driven only by bids, budgets, and audiences. It increasingly depends on how clearly your signals can be interpreted by the system. And creative is quickly becoming one of the strongest signals in the auction. Automation didn’t remove targeting. It relocated it. ⚙️ #PaidMedia #DigitalAdvertising #AdTech #AIAdvertising

Google has integrated Gemini AI into Google Marketing Platform to enable predictive insights, automated campaign management, and advanced media planning, helping marketers optimize performance across streaming, YouTube, and retail data while improving ROI through smarter targeting and privacy focused measurement . Read more: https://lnkd.in/gNjefVJn #BrandBeats #Google #GeminiAI #GoogleMarketingPlatform

Scaling performance campaigns requires the right mix of data, technology, and optimization. Through our programmatic DSP and access to direct app inventory, AdInsta helped scale campaigns for PlayOJO, delivering 200+ First Time Purchases (FTPs) per month while maintaining strong campaign efficiency. By combining precision targeting, real-time AI optimization, and high-quality traffic, we enabled consistent growth and stronger performance outcomes. This case study highlights how programmatic advertising can drive measurable results when powered by the right strategy and technology. 🌐 adinsta.ai #AdTech #ProgrammaticAdvertising #DSP #PerformanceMarketing #UserAcquisition #MobileAdvertising #GrowthMarketing #DigitalAdvertising #AffiliateMarketing #iGaming #CPA #FTD

Most ad budgets don't have a spending problem. They have a targeting problem. Programmatic Advertising fixes that. Instead of manually deciding who sees your ad, when, and where - AI handles it in real time. Every impression is evaluated, bid on, and placed based on actual data, not gut feeling. The result? Your message reaches the right person at the right moment, not just anyone scrolling past. If you're still running campaigns the old-fashioned way, you're losing serious money. Let's talk about making your ad spend actually work. DM us now! #ProgrammaticAdvertising #DigitalMarketing #SmartAds #MarketingStrategy #AdTech #PerformanceMarketing #GrowthMarketing

I was watching something on an OTT platform recently and got served an ad for a bikini razor. Now, I’m a straight single man in my 30s. Logged in. Known user. Not exactly a mystery to the platform. Which makes the miss more interesting, not less. Because OTT advertising is increasingly sold on the promise of precision. Logged-in environments. First-party data. Deterministic targeting. In theory, this should be the cleanest layer of digital advertising. And yet. Moments like this suggest that even in “known user” environments, targeting is still built on a mix of assumptions, proxies, and stitched-together signals, not all of them accurate. It raises a larger question. If even OTT platforms with declared user data can get something this basic wrong… How much of digital ad targeting is actually precise, and how much of it just looks precise from the outside? Wrote a short piece on this and what it says about the current state of targeting.