85% of Customers Rate Messaging Channels as Excellent

One of the biggest myths in retail? That e-commerce is a “young person’s game.” It’s not. New data shows that consumers over 45 are making up a growing share of the U.S. e-commerce market — quietly reshaping where online dollars are coming from. That matters more than most people realize. Because this group brings something different: • Higher disposable income • Strong brand loyalty • More intentional purchasing behavior • Less trend-driven, more value-driven decisions And here’s the real shift— E-commerce growth isn’t just about Gen Z and Millennials anymore. It’s expanding across demographics. At the same time, many of these consumers still value the in-store experience — which means they’re not choosing one channel… They’re using both. Not “online vs. in-store”… But online influencing in-store, and vice versa. So what does that mean for retailers? It means your execution has to meet them where they are: • Clear, easy-to-navigate digital experiences • Stores that feel organized, consistent, and easy to shop • Environments that build trust the moment customers walk in Because this customer isn’t chasing trends… They’re choosing where they feel confident spending money. And when they walk into your store — everything still has to deliver. 👉 https://buff.ly/50FccrP #RetailTrends #Ecommerce #Omnichannel #RetailExecution #CustomerExperience #RetailStrategy

One of the biggest myths in retail? That e-commerce is a “young person’s game.” It’s not. New data shows that consumers over 45 are making up a growing share of the U.S. e-commerce market — quietly reshaping where online dollars are coming from. That matters more than most people realize. Because this group brings something different: • Higher disposable income • Strong brand loyalty • More intentional purchasing behavior • Less trend-driven, more value-driven decisions And here’s the real shift— E-commerce growth isn’t just about Gen Z and Millennials anymore. It’s expanding across demographics. At the same time, many of these consumers still value the in-store experience — which means they’re not choosing one channel… They’re using both. Not “online vs. in-store”… But online influencing in-store, and vice versa. So what does that mean for retailers? It means your execution has to meet them where they are: • Clear, easy-to-navigate digital experiences • Stores that feel organized, consistent, and easy to shop • Environments that build trust the moment customers walk in Because this customer isn’t chasing trends… They’re choosing where they feel confident spending money. And when they walk into your store — everything still has to deliver. 👉 https://buff.ly/50FccrP #RetailTrends #Ecommerce #Omnichannel #RetailExecution #CustomerExperience #RetailStrategy

Retail isn’t being shaped by generations anymore — it’s being shaped by identity. Afterpay’s Spring/Summer 2026 Trends Report reveals a clear shift: consumers aren’t shopping based on age brackets, they’re shopping based on who they aspire to be. From the Wellness Junkie optimizing performance, to the Analog Revivalist craving tactile, screen-free experiences… to the Main Character investing in standout moments — today’s purchase decisions are deeply tied to mindset, not demographics. What stands out most? 👉 Emotional utility is now as critical as functional utility 👉 Nostalgia cycles are accelerating (hello, 2016) 👉 Small, intentional purchases are becoming tools for control, comfort, and self-expression For retailers, this is a strategic pivot: Stop asking “Who is the customer?” Start asking “Who are they becoming?” This isn’t just a trend — it’s a fundamental shift in how demand is created. Thank you Retail TouchPoints #RetailTrends #ConsumerBehavior #RetailStrategy #MarketingInsights #FutureOfRetail https://lnkd.in/eZh4yySt

If Customers Can’t Reach You How They Want, They Won’t Reach You When I work with customers on contact centre design, I always start with one question: Who are your customers? Because channel strategy should be driven by people, not platform features. Very broadly (of course, there will be exceptions): 👵👴 Boomers want to speak to someone. 🧔♂️👩 Millennials are comfortable with chat but still value voice. 👧👦 Gen Z and Gen Alpha are digital-first. If your primary demographic wants to talk and you push them to chat, they disengage. If they expect digital and you force voice, they’ll go elsewhere. The most common mistake I see? Assuming customer preferences stay the same. They don’t. Your contact channels need to evolve with your customers, or you quietly make yourself harder to do business with. Omnichannel isn’t about having every channel. It’s about having the right ones. EDIT: Seems I carelessly neglected Gen Y. I have been reliably informed by a true Gen Y that Voice, Chat and Email are preferred channels, which actually makes this an even more interesting take. #ContactCentre #CCaaS #OmniChannel #CloudClevr

Day 20: Most omnichannel decks talk about seamless journeys, but the identity underneath is still offline vs online. Shoppers don’t think in channels, they go from Instagram to mobile site to store to email without caring how your data is wired, yet many stacks still treat POS, loyalty, and digital as three different people. The sharp move is to design identity around the customer, not the channel: start with the strongest shared IDs (loyalty, email, payment tokens), use deterministic first and probabilistic only to carefully fill gaps, and make sure those stitched IDs actually drive better targeting and measurement across both media and in‑store. Unified experiences need unified identity; everything else is just multichannel with nicer slides. #AdTech #CustomerIdentity #Omnichannel #RetailMedia #CTV

Consumer research from Omdia provides towards the value of omnichannel marketing strategies. The graphic below shows that compared to three years ago, older consumers are multitasking at higher rates. Consumers under the age of 35 are watching video clips on their phone which watching TV at roughly the same rates. Focusing on adults ages 45 to 54 specifically... 52% are watching video clips while watching TV in November 2025, up from 39% during the same month in 2022. Thirty-five percent of Americans 55 to 64 engage in this multitasking behavior, up from 20% three years ago. #digitalvideo #shortformvideo #youtube #videoclips #multitasking #TVviewing #TVshows #movies #youngadults #olderadults #genz #millennials #genx #babyboomers #digitalmedia #mediaconsumption #consumerbehavior

A clear trend is emerging: consumer behavior is becoming increasingly fragmented across digital and physical channels — and this is not temporary. Recent McKinsey insights confirm that non-linear journeys and multi-touchpoint decision-making are now the norm. This is exactly where the real challenge begins. It’s not about launching omnichannel strategies, but making them work in a consistent and integrated way. It requires: - alignment across channels (pricing, positioning, experience) - strong commercial coordination - real accountability on execution This is where many organizations still struggle — and where the real opportunity lies. #growth https://lnkd.in/dk674dyF

🛍️ Shopping behavior isn’t one-size-fits-all — and the data proves it. Shopping journeys are fragmented, multigenerational, and fully omnichannel. A recent EMARKETER study shows how product discovery varies by generation: • 73% of Gen Z discover products on social media • 61% of Gen X discover products in physical stores • 60% of Baby Boomers rely on online marketplaces The takeaway? There’s no single path to purchase. 🏆 Winning strategies come from understanding where discovery happens, where research happens, and where action happens locally. At Locala, we help brands connect data, context, and location intelligence to drive real performance. 👉 Want to learn more? Get in touch: https://lnkd.in/d3sJfjXz #Omnichannel #Retail #RetailMedia #LocalizedIntelligence #AdTech #Locala

Most people in real estate have heard the word "omnichannel."   Very few actually know what it means for THEIR business.   Let me break it down simply.   Omnichannel outreach means reaching your potential buyer across multiple platforms - at the right time, with the right message - so by the time they speak to your sales team, they already trust you.   Here's what that looks like in practice:   → LinkedIn: We identify decision-makers and connect with intent → Email: We nurture with relevant, personalised outreach → Phone: We qualify and confirm interest directly → WhatsApp: We keep the conversation warm until the meeting happens   No single channel is enough anymore. Buyers have seen too many ads.   But when all four work together?   That's when a cold name on a database becomes a warm meeting on your sales team's calendar.   This is what we do every single day - for real estate companies selling flats across India and UAE.   And it works. #RealEstate #RealEstateIndia #LeadGeneration #SalesLife #OmnichannelMarketing #RealEstateSales #B2BSales #PropertySales #SalesStrategy #QualifiedLeads  

Marketplace vs Direct to Consumer. What Wins in Sexual Wellness Distribution strategy shapes everything. Margins Brand control Customer relationships Long term growth In sexual wellness, two models dominate. Marketplaces Direct to consumer Marketplaces offer: Immediate access to large audiences Built in trust and convenience Faster initial sales velocity But they come with tradeoffs. Limited control over branding Pricing pressure and competition Restricted customer data and retention opportunities Direct to consumer operates differently. Full control over brand experience Direct relationship with the customer Higher margins and lifetime value But it requires more effort. Traffic acquisition Content and education Trust building from scratch This creates a strategic decision. Speed versus control. Marketplaces are effective for exposure and initial traction. Direct to consumer builds long term equity and stability. In sexual wellness, this balance is even more important. Restrictions on advertising Sensitivity around branding Need for trust and discretion All favor a strong direct channel. There is also a hybrid model emerging. Brands use marketplaces for discovery. Then transition users into owned channels for retention. This allows both scale and control. But it requires alignment. Consistent pricing Clear brand positioning Seamless experience across platforms At V For Vibes, this is a core focus. Building a strong direct foundation while strategically leveraging external platforms where they add value. Because distribution is not just about where you sell. It is about how you grow. #SexTech #Ecommerce #DTC #Marketplaces #ConsumerBehavior #DigitalStrategy