Social Media Manager

New York City | Full-time

$75,000–$95,000 + equity and benefits

Description

Make presale feel as obvious as resale.

TRACE is the first presale marketplace. On TRACE, you can list something before buying it and receive bids from people who want to buy or rent it from you next. Instead of hoping you can resell something later, you can see demand before you check out.

Since our early beta we raised a $3 million seed round led by Serena Ventures and are building the team that will turn presale into a category.

You’ll be TRACE’s first full-time social hire.

Your job is to create content people want to watch, build a community people want to participate in, and turn social attention into marketplace activity.

What you’ll build

You’ll own TRACE’s organic presence across TikTok and Instagram.

This is a hands-on role. You’ll take ideas from concept through filming, editing, writing, publishing, and learning from what happens next. You should want to make the work yourself—not just manage a calendar or an agency.

You will:

• Create original short-form content for TikTok and Instagram
• Make presale understandable within seconds without overexplaining it
• Turn products, prices, shopping decisions, user behavior, and cultural moments into compelling stories
• Build recurring formats and a voice people recognize as TRACE
• Turn comments and DMs into relationships, content ideas, and product insight
• Collaborate with founders and creators on concepts, content, and production
• Track what drives signups, listings, bids, referrals, and creator interest

Social at TRACE isn’t just a brand channel. It’s part of how we find the right users, understand shopping behavior, surface product demand, and build the marketplace.

You’ll work closely with both founders and have a meaningful role in shaping how TRACE enters culture.

This might be you

• You’ve personally made excellent social content and can show us the work
• You understand TikTok and Instagram as cultures, not just distribution channels
• You can take a rough idea through concepting, filming, editing, writing, and publishing
• You’re deeply interested in fashion, shopping behavior, creators, and internet culture
• You have strong creative judgment and can move quickly without losing the details
• You’re curious about performance data and willing to change your approach based on what you learn
• You’re comfortable working closely with founders in an early-stage environment

You’ll typically have 2–4 years of relevant experience across social media, content creation, community, or brand marketing. That experience might come from a consumer brand, startup, agency, publication, creator role, or your own channels.

Exceptional work and creative judgment matter more to us than the number of years on your resume.

What success looks like

Six months from now:

• People quickly understand TRACE and why it matters
• TRACE has a recognizable voice, a sustainable publishing rhythm, and several repeatable formats
• TikTok and Instagram are becoming active communities, not passive audiences
• Social is generating qualified users, creators, product demand, and marketplace activity

We care about reach and audience growth, but follower count isn’t the job. Social should help build the marketplace.

The details

This is a full-time, New York City-based role requiring regular in-person collaboration, content capture, and event coverage.

The anticipated base salary is $75,000–$95,000, depending on experience, skills, and demonstrated work. The role also includes equity and benefits.

Your first TRACE post

Don’t write us a traditional cover letter. Make something.

Create one original piece of content for TRACE that you would genuinely publish if you had this job.

You choose the format, platform, audience, tone, and call to action. Those choices are part of the exercise.

Submit the actual piece, not just the idea. It could be a TikTok, Reel, carousel, static post, or another format you think is right for TRACE.

Please spend no more than 60 minutes. We care about your idea, judgment, and execution—not production value.

Along with your TRACE piece, send:

• Your resume
• Three examples of content you personally created

TRACE will not publish or use application submissions.

Email founders@addtrace.com with the subject line “My first TRACE post.”