Social Media Manager

About Miche Beauty

Miche Beauty is a growing hair care brand specializing in products for wavy, curly, and coily hair textures. We are a Black-owned brand built on community, authenticity, and a deep love for natural hair. We are expanding our team and looking for a creative, driven Social Media Manager who can own our digital presence and bring the Miche brand to life across every platform — with minimal oversight and maximum impact.

The Role

This is not a role for someone who needs a lot of hand-holding. We are looking for a mid to senior level social media professional who can come in, assess the landscape, and immediately start executing. You will own our social media presence end to end — strategy, content creation, scheduling, community management, and reporting. If you have a graphic design background, that is a significant advantage and will be weighted heavily in our evaluation.

You will report directly to leadership and will be expected to operate independently, bring ideas proactively, and make decisions without waiting to be told what to do next. We move fast and we need someone who moves with us.

What You Will Own

• Full ownership of Miche Beauty's social media presence across Instagram, TikTok, Facebook, Pinterest, and LinkedIn

• Content strategy and calendar — planning, scheduling, and executing content that drives growth and engagement

• Original content creation including graphics, carousels, reels, short-form video, and static posts

• Brand voice and visual consistency across all platforms — everything that goes out should look and sound unmistakably Miche

• Community management — responding to comments, DMs, and engaging with our audience in real time

• Collaboration with the TikTok Live team to support live content strategy and post-live content repurposing

• Influencer and UGC coordination — identifying creators, managing outreach, and organizing content for reposting

• Monthly analytics and performance reporting — tracking growth, reach, engagement, and identifying what to adjust

• Staying ahead of trends and platform updates and bringing new ideas to the table before we ask

What We Are Looking For

• 3 to 5 years of social media management experience, ideally in beauty, lifestyle, DTC, or consumer goods

• Proven track record of growing social media accounts organically — we want to see numbers

• Strong content creation skills — you can write, design, and ideate without outsourcing everything

• Proficiency in graphic design tools — Canva Pro is a must, Adobe Creative Suite (Photoshop, Illustrator, Premiere) is a significant plus

• Deep understanding of TikTok, Instagram Reels, and short-form video content — you are not learning this here

• Ability to interpret analytics and make strategic decisions based on data, not just vibes

• Self-starter mentality — you identify problems and solve them before being asked

• Strong written communication skills and an ear for brand voice

• Experience with scheduling tools such as Later, Planoly, or Hootsuite

• Experience in or genuine passion for wavy, curly, and coily hair care — you understand the community we serve

You Are

• Independent — you do not need daily check-ins to stay on track

• Creative — you generate ideas constantly and know how to execute them

• Detail-oriented — nothing goes out with a typo or off-brand visual

• Trend-aware — you are always scrolling, always learning, always ahead of the curve

• Accountable — you own your results, good and not-so-good, and you adjust accordingly

• A team player — even as an independent operator you know how to collaborate with production, live hosts, and leadership

Graphic Design Background — Preferred but Not Required

If you have a graphic design background, this role will give you the space to use it fully. We need someone who can produce scroll-stopping visuals in-house — product features, promotional graphics, educational carousels, TikTok overlays, and brand assets — without always relying on a separate designer. Candidates with a portfolio of social media graphics, brand design work, or content creation will be prioritized.

What We Offer

• $55,000 to $65,000 annually based on experience

• Sick leave accrual beginning Day 1

• 401(k) eligibility after 6 months

• Access to Miche Beauty products

• The opportunity to shape the social media presence of a growing Black-owned beauty brand from the ground up

Miche Beauty is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. As a brand built for the wavy, curly, and coily hair community, diversity is not just a policy for us — it is who we are.