Social Media Manager

THE ROLE

Fuel Meals is bringing organic social in-house, and we're looking for the person to take it to the next level. You'll own the strategy and make the content — the brain and the hands behind the account.

We have a social presence today, but we want an intentional one. That means thinking carefully about how our brand voice shows up across platforms, expanding where we play, and building a feed that actually feels like Fuel Meals — not just a content factory.

You're a doer. You live on Instagram and TikTok, you spot trends before they peak, and you're comfortable on camera. But you also think in calendars, campaigns, and audience growth — you want to shape what this brand sounds and looks like on social, not just execute someone else's brief.

This is a hybrid role. You'll work remotely most of the week, with travel to our production facility in New Jersey a few times a month — getting close to the product, the process, and the people behind it. 

You'll have creative latitude, direct partnership with the Head of Brand, and a product worth posting about.

WHAT YOU'LL OWN

• Organic social strategy across Instagram, TikTok, X and emerging platforms — calendar, voice, creative
• Hands-on content creation — shooting, editing, designing in Canva and CapCut, posting, etc.
• On-site content days at our factory — capturing the product, the kitchen, the team, the process
• On-camera content — you're comfortable being the face when it makes sense, and directing creators when it doesn't
• Influencer and creator programme — outreach, briefs, contracts, reposts, performance
• UGC — find it, create it, brief for it, edit it, repurpose it
• Community management — DMs, comments, and building real connection with our audience
• Trend-spotting — you bring ideas to the team before they hit the feed
• Performance tracking — engagement, growth, UGC volume, branded search

WHAT YOU BRING

• 2–5 years in organic social or content at a brand (DTC food, health, or lifestyle is a plus)
• A track record you can show — accounts you've grown, content you've made
• Strategic instinct and execution speed — you can plan and ship a TikTok the same day
• A point of view on brand voice — how it shows up in a caption, a comment reply, a video hook
• Confidence on camera and behind one
• Canva fluency, CapCut comfort, basic design eye
• Sharp content calendar and communication habits — nothing slips, the team always knows what's coming
• A real obsession with social — you're already scrolling, already noticing, already thinking in posts
• Genuine love for food, health, and nutrition — it has to come through on screen