Director, Campaign Effectiveness

The Global Media Team at Meta focuses on growing brand sentiment across Meta's products and services globally. We deliver results by developing media strategies and executing campaigns across internal and external channels to increase people's engagement and connection to Meta’s brands.We're looking for an accomplished AI-native media leader to develop the people, processes, and tools that increase campaign effectiveness and improve execution through campaign management. This person will lead efforts to understand and optimize the drivers of channel effectiveness, create quality and execution improvements across internal and agency teams, partner to innovate ad products available to use and influence tool and analytics roadmaps.The ideal candidate possesses deep knowledge of programmatic and data-driven brand and performance media, experience demonstrating short- and long-term media effectiveness, and a proven track record of inspiring a team while partnering closely with agency partners. They are an innovator who has embraced AI and can drive execution, collaborate with cross-functional leadership, and establish operational excellence to maximize impact in a fast-paced,dynamic environment.

Director, Campaign Effectiveness Responsibilities:

• Campaign Effectiveness:
• Lead the team responsible for assessing and improving channel and campaign effectiveness, developing frameworks to optimize performance across digital, social, programmatic, and traditional channels.
• Define KPIs and measurement frameworks to track campaign effectiveness and efficiency
• drive channel-level impact over time.
• Oversee campaign level analytics and optimization approach with brand campaigns, including structured test-and-learn programs.
• Leverage data to identify root causes of issues and develop product and process improvements.
• Establish standardized workflows, templates, and quality control frameworks across campaign planning, execution, and measurement.
• Develop resourcing approaches to increase accountability and oversight of live campaigns across internal and external platforms.
• Identify opportunities and oversee the build of automation and AI-powered tools and capabilities to increase results.
• Assess and implement AI media solutions within campaigns to improve effectiveness.
• Drive adoption of new technologies and platforms with training and change management.
• Monitor emerging technologies and industry innovations to maintain competitive advantage.
• Partnerships & Cross-Functional Collaboration:
• Present recommendations, progress, and results to senior leadership.
• Build strong relationships with Measurement, MarTech, Data Engineering, Creative, and Insights & Analytics to improve campaign results.
• Partner with external vendors and agency partners to design joint goals and roadmaps that deliver improved outcomes.
• Establish agency vendor management processes, scorecards, and performance optimization playbooks.
• Create campaign execution best practices, supporting collaboration with partners to improve campaign results.
• Team Leadership & Development:
• Lead, and develop a high-performing team with a results-driven mindset and high accountability.
• Foster an environment of innovation, continuous improvement, and operational excellence.
• Establish career development pathways and competency frameworks for campaign-related roles.
  
  

Minimum Qualifications:

• 12+ years of media experience within marketing/advertising organizations
• 7+ years of management experience, including managing people managers
• Leadership experience at a media company or agency
• Experience overseeing marketing at global scale across a portfolio of products
• Performance marketing and digital media expertise
• Expertise with MarTech and executing programmatic campaigns
• Experience designing AI agents and with AI-assisted workflows
• Demonstrated analytical skills with experience translating data into strategic decisions
• Applied knowledge of industry trends in media, tracking, analytics, and research
• Proven track record of influencing cross-functional partners
  
  

Preferred Qualifications:

• Bachelor's degree
• Experience working in-house at a consumer company
• Experience working and thriving in a self-starter, fast-paced and changing environment
• Experience leading in a complex, cross-functional organization across a portfolio of brands
• Digital-first approach to solving complex brand and product challenges
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$227,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.