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Tom St. John reposted thisTom St. John reposted this🚨We’re Growing!🚨 Programmatic Operations is hiring a Senior Manager to join my team! If you’re passionate about driving impact, leading teams, and delivering results, I’d love to connect. Feel free to apply or message me directly to learn more. https://lnkd.in/eGcJkjc7Sr. Manager, Supply Curation Job at Comcast in Comcast CorporationSr. Manager, Supply Curation Job at Comcast in Comcast Corporation
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Tom St. John reposted this🛑 Stop scrolling, take a second 🛑 Our team FreeWheel is hiring a Manager, Marketing and I'd love your help - the best recommendations from this network! So, who'd be a great fit for this role? Someone who is interested in: • Executing Marketing Strategies to Drive Revenue Growth • Enabling Sales Through Strategic Content & Campaigns • Leading Client Engagement & Thought Leadership Also - if you like to have fun while making things happen in CTV, that's a huge bonus. If you are (if you know someone who is) interested - please reach out to myself or Colette Pahl!Tom St. John reposted thisMy friends, I am hiring! If you or anyone in your network is an incredible marketer looking to grow their career in ad tech, the FreeWheel Sales Marketing team is the place to be. Learn more at the link below. #hiring #adtech #freewheel https://lnkd.in/eq_xsd7i
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Tom St. John reposted thisHIRING ALERT 🚨!! My team at FreeWheel is hiring for several roles. The ones below are for our Programmatic Activation team. Please DM me if you or anyone you know is interested. Supply Activation: https://lnkd.in/eK8mDk4b Demand Activation: https://lnkd.in/e_e-sF5vSr. Account Manager, Supply Activation Job at Comcast in Comcast CorporationSr. Account Manager, Supply Activation Job at Comcast in Comcast Corporation
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Tom St. John shared thisProduct people: this is a very exciting role on our Buyer Cloud (formerly Beeswax) DSP team!Tom St. John shared thisSUPER excited to open this new product manager role at Comcast/Freewheel. I'm looking for a specialist in APIs and developer-facing products to join my team. You'll help us hone our strategy and shape how our Buyer Cloud APIs best serve technical teams at advertising agencies and marketers around the world. Open to engineers and developer advocates/evangelists looking to make the jump into product. https://lnkd.in/evAt3vzjProduct Manager, API & Developer Experience and jobs at ComcastProduct Manager, API & Developer Experience and jobs at Comcast
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Tom St. John reposted thisTom St. John reposted thisThe time has come. This weekend is going to be busy for the NBCUniversal teams; the whole month of February will be busy. I don't know if you all are ready for Legendary February. I know we are!
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Tom St. John reposted thisTom St. John reposted thisWe're hiring for a Sales Director on FreeWheel Buyer Cloud (fka Beeswax) to focus on our Agency Hold Co business! Please reach out if you're interested. This role is based in New York City. https://lnkd.in/gRhT_XHT
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Tom St. John reposted thisTom St. John reposted thisWe're hiring for a Sales Director on FreeWheel Buyer Cloud (fka Beeswax) to focus on our Agency Hold Co business! Please reach out if you're interested. This role is based in New York City. https://lnkd.in/gRhT_XHT
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Tom St. John shared thisGreat opportunity on our team! Reach out if you know great candidates.Tom St. John shared thisI'm hiring a Sr. Associate, Inventory Desk at FreeWheel! Join our team to help shape the next chapter of strategic programmatic partnerships. In this role, you’ll: ✅ Curate premium publisher inventory for top buy-side clients ✅ Negotiate private marketplace deals and educate clients on tailored packages ✅ Collaborate across product, sales, marketing, and finance to deliver value ✅ Drive new strategic opportunities and empower sales with data-driven insights Ready to make an impact? Apply Here: https://lnkd.in/e-9ZjAZV
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Tom St. John reposted thisTom St. John reposted thisWe're excited to announce that Lionsgate has chosen FreeWheel as its exclusive ad-serving partner across their ever-growing portfolio of FAST channels in the U.S. Lionsgate EVP, International SVOD & Head of Global Channels Chase Brisbin and our Head of Supply Greg Bel on the impact of this expanded partnership 👇 Read more on AdExchanger: https://lnkd.in/eD6S327P
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Tom St. John liked thisTom St. John liked thisSome moments come full circle in the best way. Hosting Fordham Gabelli School of Business Career Day at our office was one of them. I still remember being the student on company visits, listening closely and wondering where my own path might lead. Getting to now host that experience for Fordham students felt incredibly meaningful. I’m grateful to my co-host Kathy Argyriou, my fellow panelists Jane Marchetti and Julia Zangwill and especially Comcast Advertising President James Rooke for sharing his time and perspective with students. His message about having a growth mindset, embracing change, and leaning into challenge really stayed with me. What I’ll remember most is the students’ ambition, their thoughtful questions, and how energized I felt walking away from those conversations. And as a sweet bonus, it was also my birthday. The surprise cake was such a thoughtful reminder of the kind of team culture we have, one where people truly support and celebrate each other. The older I get, the more I believe the best gifts are meaningful moments like this. #Fordham #GabelliSchoolOfBusiness #CareerDay #GrowthMindset #Mentorship #MediaAndTechnology #FreeWheel #ComcastAdvertising
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Tom St. John liked thisTom St. John liked thisBuying TV shouldn’t be harder than landing a late-night booking. 🎤 President of Comcast Advertising, James Rooke, breaks it down with Seth Meyers: the industry made TV complicated, and Universal Ads is here to make it easy and accessible for brands of every size.Your customers are watching TV, reach them with Universal Ads.Your customers are watching TV, reach them with Universal Ads.
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Tom St. John liked thisTom St. John liked this🚨We’re Growing!🚨 Programmatic Operations is hiring a Senior Manager to join my team! If you’re passionate about driving impact, leading teams, and delivering results, I’d love to connect. Feel free to apply or message me directly to learn more. https://lnkd.in/eGcJkjc7Sr. Manager, Supply Curation Job at Comcast in Comcast CorporationSr. Manager, Supply Curation Job at Comcast in Comcast Corporation
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Tom St. John liked this🛑 Stop scrolling, take a second 🛑 Our team FreeWheel is hiring a Manager, Marketing and I'd love your help - the best recommendations from this network! So, who'd be a great fit for this role? Someone who is interested in: • Executing Marketing Strategies to Drive Revenue Growth • Enabling Sales Through Strategic Content & Campaigns • Leading Client Engagement & Thought Leadership Also - if you like to have fun while making things happen in CTV, that's a huge bonus. If you are (if you know someone who is) interested - please reach out to myself or Colette Pahl!Tom St. John liked thisMy friends, I am hiring! If you or anyone in your network is an incredible marketer looking to grow their career in ad tech, the FreeWheel Sales Marketing team is the place to be. Learn more at the link below. #hiring #adtech #freewheel https://lnkd.in/eq_xsd7i
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Tom St. John liked thisHIRING ALERT 🚨!! My team at FreeWheel is hiring for several roles. The ones below are for our Programmatic Activation team. Please DM me if you or anyone you know is interested. Supply Activation: https://lnkd.in/eK8mDk4b Demand Activation: https://lnkd.in/e_e-sF5vSr. Account Manager, Supply Activation Job at Comcast in Comcast CorporationSr. Account Manager, Supply Activation Job at Comcast in Comcast Corporation
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Tom St. John liked thisTom St. John liked thisNext week, four Xumo leaders and a respected partner from Horizon Media will step into the spotlight to share how we’re redefining the future of streaming - bringing viewers and advertisers more value than ever. From innovative ad solutions to premium FAST programming and user‑first streaming technology, the Xumo team will explore how brands can meet viewers where they stream and unlock new opportunities across the evolving TV landscape. Catch our session on March 25, 1:35–1:55 PM in NYC. Let’s shape the future of TV - together. #NewFronts2026 #XumoAdvertising #FutureOfTV
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Hugh Scallon
VaynerMedia • 9K followers
🖥️✅ AdExchanger (6/16): “Because both platforms require users to be “100%” logged in, said Roku. In other words, those audiences are very easily identifiable thanks to a wealth of first-party data parameters, so it’s easy to target and measure them with a higher degree of accuracy compared to other available methods. The two companies expect that their combined data footprint will allow advertisers to reach roughly 80 million CTV households through Amazon’s DSP. According to data from Comscore, this represents over 80% of the total CTV households in the United States. Not surprisingly, much of that coverage comes from Roku. Roughly 50% of the total streaming consumption in US households already happens via the streaming provider’s own operating system across all their devices, Roku told AdExchanger. Although the public launch won’t actually occur until Q4 of this year, so far both teams are happy with the outcomes of the initial closed tests. Per Amazon DSP, the combination of Roku and Amazon’s data has achieved three times improvement in return on ad spend, as well as 42% more unique reach at the same media budget and a 27% frequency reduction, meaning how often users see the same ad. Ideally, the final launch will benefit all the different players within the digital advertising industry. Publishers will have an easier time serving ads to the right customers, marketers will reach those same customers with more precision, and the users themselves will have a better experience, said Amazon.” ⬇️ #programmatic #biddable #upfronts #ctv #ott #fast #tvos https://lnkd.in/eQtyxtyt
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Scott O'Brien
Partnerize • 2K followers
Partnerize and Profound have teamed up to fill the AI attribution gap, linking brand exposure in AI search with authenticated business results. This collaboration allows advertisers to accurately measure ROI and enhance their AI-driven campaigns. https://okt.to/rP6Ew4
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Brian Danzis
Seedtag • 8K followers
By using AI to interpret real-time content signals, advertisers can now align messaging with where users are in the buying journey. The result? Fewer wasted impressions, stronger engagement and better ROI 📈 Seedtag’s latest blog unpacks how intent based marketing bridges privacy & performance by predicting readiness through real-time content analysis - no tracking required. https://lnkd.in/e8fzMCiC #AdTech #ContextualAdvertising #AIIntentionModels #AttentionToIntention
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Paolo Patatu
Magnite • 2K followers
Media owners are diversifying demand and revenue opportunities with high-impact ad formats like Home Screen, Tile and Pause Ads, enabling brands to connect with their audiences while driving outcomes. Read more by Magnite's Chris Signore, our Group VP, Business Development: https://magnite.smh.re/1bX
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Andrew Rosen
4K followers
Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE
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Brian Kilmer
The Trade Desk • 2K followers
As an industry, we need better metrics to help make sure we're buying quality media in premium environments that drive results for our clients. We don't need to sacrifice quality for cost efficiency. From the linked article, "advertisers who prioritize data integrity and make a point of buying impressions from high-value publishers with better data practices see a 33% lower cost per action, a 32% reduction in CPMs and a 5% higher return on ad spend." https://lnkd.in/grKnzm_H
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Tyler Kelly
Trugent • 4K followers
As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning
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Frédéric Vaulpré
4K followers
Advertising revenue has become the unifying force #reshaping content strategy across all platforms. An analysis of #TV and streaming markets across nearly 50 territories shows how this shift from subscription-only models to ad-supported #revenue streams is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. Read my full article published in The Media Leader via the link in the comments below. 👇 📺 🤓 https://lnkd.in/epqkNMhG
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1 Comment -
Nadav Perry
Taboola • 2K followers
In today’s LG Newsfront event, Serge Matta and Esther Maguire announced that advertisers can now reach audiences beyond the LG screen (across trusted publisher networks) and see how every high-quality signal becomes a performance multiplier powered by Realize. With 28% uplift in conversions for one major US retailer, measureable CTV performance is now a reality. Exciting! #CTV #OpenWeb #PerformanceMarketing Adam Singolda , Xhemile Poley , Adam Doron ,Vincent Meyer , Tom Inbal
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Liesbeth Mack-de Boer
Teads • 4K followers
Teads is elevating the role of Connected TV with the launch of CTV Performance, introducing a new way to optimize and measure real business outcomes. This innovation allows advertisers to connect premium streaming exposure to measurable results, bringing brand awareness and performance closer together than ever before. https://lnkd.in/eJqdjEZS
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Annalee Gould
iHeartMedia • 3K followers
So much of media today runs on automation and algorithms. We all know it; we've mostly accepted it. AI has revolutionized how advertisers reach people, but it hasn't figured out how to truly connect with them (yet). Radio has stayed human. Now it’s measurable too. Amazon Ads and iHeartMedia have expanded their partnership, enabling advertisers to buy radio, streaming, broadcast stations, and (soon) podcasts programmatically through Amazon DSP. In other words, you can now leverage the increasingly scarce opportunity for human-to-human connection and measure it with the same precision and accuracy that marketers have come to expect from digital. It’s the best of both worlds: real human connection, now fully measurable. https://lnkd.in/gVanyv-Z #digitalmedia #programmaticaudio #omnichannelcampaigns
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Chauncey Southworth
Cross Screen Media • 6K followers
Measuring deduplicated reach and frequency across Broadcast, Cable, CTV, and Digital campaigns is hard, made harder by fragmented viewership and ad tech. Political campaigns need this data fast to make real-time allocation decisions that impact election results. Cross Screen Media's partnership with LiveRamp and Snowflake directly addresses this challenge. Here are the results. https://lnkd.in/eCUDMZ6P
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Soizic Sacrez
IAB • 3K followers
The newly released 2026 IAB Outlook Study is your roadmap for where #AdSpend is heading. Discover market-wide and channel-level projections, plus how media buyers are pivoting strategies in a world of AI-driven change and evolving consumer behavior. Download the full study to learn more: https://okt.to/Jw1CBK
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Neha Saxena
Affinity Global Inc. • 6K followers
Most metrics will tell you what your campaign delivered. But attention is the metric that finally tells you why it worked. The new mCanvas × Lumen study takes the conversation far beyond clicks and vanity metrics. It clearly demonstrates how high-attention environments drive stronger recall, deeper consideration, and higher intent — the outcomes that genuinely move the needle for brands. A big congratulations to my amazing team at mCanvas (Roshni Verma Shubhangi Kale Ryan Dsouza Tariq Nahas Meghna Soni Abhilash Krishnan) and our partners at Lumen Research for bringing this research to life. Truly proud of the depth and clarity this adds to the attention narrative. Link in the comments 👇 #AttentionEconomy #BrandImpact #MediaEffectiveness #AdTechInnovation
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5 Comments -
David Kohl
Morgan Digital Ventures • 3K followers
With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8
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3 Comments -
Josh Tan
Rise, a Quad Agency • 1K followers
🚀 Amazon and Roku Partner to Scale Addressable CTV Advertising Amazon and Roku are teaming up to unify their streaming audiences through Amazon’s demand-side platform (DSP). This collaboration allows advertisers to target logged-in users across both Fire TV and Roku OS—boosting reach and improving ad efficiency. 🆕 What’s New -Advertisers can now access 80 million U.S. connected TV households via Amazon’s DSP. -The integration enables cross-platform identity targeting using logged-in user data. -The service will be available to all Amazon DSP advertisers in the U.S. by Q4 2025. -Early results show a 40% increase in unique viewers reached and a 30% drop in ad repetition. 💡 Why It Matters This partnership directly addresses two of the biggest challenges in connected TV advertising: (1) Fragmented audiences across platforms and (2) Inefficient frequency control leading to wasted impressions. By consolidating identity and scale across two dominant ecosystems, Amazon and Roku are offering advertisers a more precise, cost-effective way to reach viewers. It also signals Amazon’s growing ambition to compete with major players like The Trade Desk and Google in the programmatic space. ❓ Big Question for Marketers Are advertisers prepared to shift their thinking about how to create audiences from sources not previously available? #CTV #AdTech #AmazonAdvertising #Roku #ProgrammaticAds #MarketingStrategy #MediaInnovation #DigitalMarketing
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Charlstie Veith
6K followers
Nice piece in AdExchanger about our acquisition of streamr.ai and how AI-powered technology will help empower small and medium-sized business (SMB) advertisers to invest more in streaming — unlocking the next major revenue opportunity for CTV publishers. https://magnite.smh.re/1Vw
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