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Steve Jones shared thisIf you want to get a winning systemic approach to business planning and continual improvement, I highly recommend this course. Our agency helped Working Backwards with the technical setup of it so I got a sneak peek of it, and it was a very eye-opening look into how a company like Amazon could become an unstoppable powerhouse and how to utilize the same approach. Have a look!Steve Jones shared thisWhat Most Companies Get Wrong About Annual Planning: Every summer at Amazon, we spent a lot of time writing our Annual Operating Plan (OP1), which wasn't easy. The review sessions weren't easy either. Jeff Bezos described them as "lengthy, spirited, and detail-oriented"—and he wasn't exaggerating. After years inside those rooms working directly with Jeff Bezos and the S-Team, what stood out most was how different Amazon's planning process was from that of the dozens of companies Bill Carr and I have worked with since. Across all of them, we've seen the same common pitfalls: 1) Plans that are mostly aspirational and don't explain how the goals will actually be met. 2) Plans that fail to define sufficient controllable input metrics needed to achieve the desired outputs. 3) Resource allocations that are not detailed enough. 4) Dependencies that aren't surfaced early enough, leading to mid-year surprises. 5) No formal control mechanisms to connect planning, execution, and review. We distilled what we've learned from Amazon and other companies into a new course: Operating Plan Mastery. If you're in the thick of your annual planning, or want to build a planning system that scales, we walk through every step of the process and provide templates, example artifacts, and tips on how to construct and conduct a world-class planning and control mechanism so you can dramatically increase your odds of success for the year ahead. 👉 https://lnkd.in/giXCX8At #AnnualPlanning #OperatingCadence #OP1 #LeadershipMechanisms #WorkingBackwards #PlanningWithConviction
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Steve Jones posted thisSears was the largest retailer in the US for many decades. It's now an irrelevant blip in today's world. If you think you're too big to need to shift with the times and position properly to thrive alongside AI, that's the fate in store for you.
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Steve Jones posted thisCoaches/consultants, want to get ahead in this AI era? Your own proprietary assessment that helps people learn deeper things about themselves + AI = deliver transformational experiences beyond what ChatGPT or any other AI chatbot can give them. It will only be a matter of time before people take an AI-first approach, and then these 12+ figure AI tools and companies will have oligopolized your business and you can join the ranks of others AI has displaced. If you've already got the assessment, however well it's performing, you're leaving gobs of money on the table right now and don't even know it. If you've not already got the assessment, you better get cracking. Static courses will be extinct in a couple years. EVERYTHING will be tailored to the individual, because it will no longer be prohibitively expensive to do. You want to get AHEAD of that or else you'll be competing with huge companies. We've already implemented this. We have an AI tool that spits out detailed customized reports you can't get from any major AI chatbot, that coaches/consultants charge $100+ for but cost us about $0.15 in API fees to generate. Let me tell you, it's nice. 😎 Want to hop on this train before it's left the station? 1. Connect with me if you haven't already 2. Comment "GRAVY" 3. I'll share how this works and how you can have it set up for you without lifting a finger.
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Steve Jones posted thisIf people can get what you offer from ChatGPT, your business will suffer. Most AI stuff we've been building hasn't been chatbots or voice agents, but tools to create assets that ChatGPT can't create on its own. That's where the value is shifting.
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Steve Jones posted thisCoaches, authors, speakers, course creators, practitioners: Feeling the market squeeze? I’m opening 2 spots for a $5K Impact Accelerator today only to spring you forward. 12 years having helped clients thrive online enables me to dissect your business, pinpoint the biggest growth levers (single improvements have led to 70% lower lead costs and 300% revenue jumps, results obviously vary), and my team will implement them for you. Not in 3 months or 1 month, but 1 WEEK. Normally this costs clients $10K and takes 2 weeks, but with recently expanding our team, I'm celebrating by giving it to 2 of you for half the investment and time. No fluff, just results done for you. 2 spots only, today only - want in? Comment "IMPACT" and I'll DM details and confirm we're a fit.
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Steve Jones posted thisIf you had only 2 spare hours a day to devote to your business, would you still be doing the things you're doing?
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Steve Jones shared thisSLOs are crushing it now, so if you either haven't tried them yet or haven't gotten ads for them to work for you, you'll want to jump on this while it's free.Steve Jones shared this🚀 SLOs Are the Key to Making Paid Ads Work in 2025 (Get Free Access to My Crash Course – Limited Time) Yesterday, I posted about Self-Liquidating Offers (SLOs) and my inbox blew up. A couple things stood out: 1️⃣ "SLOs aren’t new." True but the way people buy has changed. More than ever, people will purchase a low-cost offer directly from an ad. That shift is why SLOs are more powerful than ever in 2025. 2️⃣ Many people want to learn how to do this but don’t have the budget for DFY. I get it. So, I’m putting together a crash course to help as many people as possible build their own SLOs the right way. 💡 Why You Should Care If you’re running ads (or thinking about it), you’ve probably felt this: ❌ Ad costs are rising, and most funnels don’t convert fast enough. ❌ Webinars & lead magnets aren’t bringing in consistent buyers—and they take forever to dial in. ❌ Cold traffic isn’t turning into sales like it used to. The truth? High-ticket sales aren’t dead—but relying ONLY on high-ticket ads is. The businesses winning in 2025 are using SLOs to fund their ad spend so they can: ✅ Get buyers, not just "leads." ✅ Recoup ad spend quickly instead of hoping backend sales cover it. ✅ Scale faster without stressing about ad costs. If you don’t have an SLO yet, you’re missing out on one of the most profitable ad strategies right now. 🎁 Free Access to My SLO Crash Course (Limited Time) 💡 I’m recording this tomorrow. After that, it will be $27 (or higher) permanently. But because I want real testimonials, I’m giving FREE access to a small group. 👉 Drop a comment below if you want in, and I’ll send you access once it’s ready. 🔥 Know someone who needs this? Tag them! #SLO #PaidAds #Marketing #LeadGeneration #OnlineBusiness #SalesFunnels
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Steve Jones shared thisRead if you've tried ads recently and they didn't work 👀Steve Jones shared thisMost People Fail With Ads Because They Want a Quick Win (Here’s What Actually Works in 2025) Most people expect paid ads to be an ATM. They throw money at Facebook, TikTok, or YouTube and hope for instant sales. When that doesn’t happen, they panic, kill the ads, and say, “Paid ads don’t work.” 🚨 The truth? Paid ads absolutely work. ❌ They just don’t work the way most people think they do. For the past 18+ months, what’s been working for our marketing and clients has been Self-Liquidating Offers (SLOs) - a low-cost, micro-offer ($17-$97) that gets people a quick win fast. 👉 An SLO isn't designed to make you rich; it’s designed to fund your ad spend, so you generate leads for your main offer at $0 out of pocket. Why Most People Lose Money on Ads ❌ Burning cash on ads that don’t convert. ❌ Getting "leads" who never buy. ❌ Relying on referrals & organic traffic (which are unpredictable). ❌ Hustling nonstop instead of having a system that runs on autopilot. Here’s the brutal truth: If you don’t have a system that turns paid traffic into profit, you don’t have a real business. You have a time-sucking side hustle. How SLO Ads Work (The Math) ✅ You spend $3,000 on ads. ✅ Your SLO converts at 5% and you sell 150 units at $37 each. ✅ That’s $5,550 in front-end revenue—you not only covered ad costs, you made a profit. ✅ Now, you have 150 customers who trust you and are primed for your $3K+ backend offer. ✅ Even if just 5% buy your core offer, that’s $22,500 in backend revenue. 🔹 Total Ad Spend: $3,000 🔹 Total Revenue: $28,050 🔹 ROAS (Return on Ad Spend): 9.35X This is how smart marketers scale. They don’t throw money at ads and hope. They build a system that funds itself. How We Can Help We’ve built a repeatable system to: ✅ Create the right SLO offer that actually sells ✅ Write a high-converting sales page that makes sales automatically ✅ Set up the email sequences that drive backend revenue ✅ Launch & manage the ads until they 2X their investment Once you 2X, we continue managing ads on a revenue-share basis so you can keep scaling without lifting a finger. Right now, we’re offering a few businesses a crazy low price while we refine our process & build case studies. 🚀 DM me if you want details. #PaidAds #LeadGeneration #SLO #Marketing #BusinessGrowth
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Steve Jones shared thisIt's weird the psychological limits business owners place on what they'll devote to ads. $5k a day is more than most business owners can stomach - it feels like over half of business owners would get queasy thinking about even just $20 a day in ad spend. They see it as a cost rather than investment, even if the payoff is immediate and actually before they'd get billed for the ads. We've had cases with clients we've run ad campaigns for where even with ads making 5x ROAS or better, they would not have us increase ad spend. Entirely automated setup, no manual fulfillment as it was online courses, but still wouldn't go beyond a certain level. They could've built a 9-figure business off that one campaign but instead built a 7-figure business. Maybe the only additional overhead they would've had would've been hiring some more support people. Even comfortable success (i.e. without massive time commitment) is too uncomfortable for some people!Steve Jones shared thisB2C Founder: "We did $7.2M revenue. $2M profit. We want to grow B2B going in 2025." Me: "Why can't you do more of what you currently do?" Founder: "We can, a million dollars a month was the goal. We already hit that this year." Me: "I would exhaust more of what's working before I look at anything new." Founder: "What do you mean?" Me: "Someone would have to make a very strong argument to why I can't do more of what I am already doing. How do you get new customers right now?" Founder: "Facebook ads, we spend $5,000 a day." Me: "I would focus on getting $100,000 a day in Facebook ad spend and scale that way instead of risking what is already working and jumping into a new realm that has no proven track record of success." I see this mistake far too often. “I’ve encountered this problem I don’t know how to solve… so my way of solving it is to NOT solve it and start something else that will create even more problems in my business.” This is a mistake that a lot of people do Fundamentally, you want to ask, “Why can’t we just do more?” The answer to that is the constraint of the business. Double down on what's already working until you've exhausted every piece of it, THEN find a new vertical. For anyone who is going to comment "This conversation never happened" and "This conversation is fake, it's made up." - the link to the clip is in the comments.
Steve Jones replied to a comment
4mo
Mike Mann The big problem with .ai is everyone with a decent .ai domain is asking an arm and a leg for it. There's value there still but they're asking .com prices for .ai which is just silly, especially for extensions largely $100+/yr reg. That'll eat their margins quickly if they have hundreds or thousands of them.FWIW Nas.com sold to Nas.io, an existing fairly big company, so seeing the highest sale on this list being $1xx,xxx and only 5 above $50k with it being 2026 and the relative low value of cash these days is a bit surprising. I haven't been paying as much attention to the weekly top sales but thought by now there'd be more regular healthy 6-7 figure sales. I guess most are remaining private?
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Steve Jones liked thisSteve Jones liked this2 years ago, I thought I was expanding my brokerage. That framing was too narrow. I am building systems. Thousands of lines of code for control, clarity, and direction at scale. I started paying attention to how capacity actually moves… flow, capacity, usage. Not as limits, more like signals. Where pressure builds, where things stay clean and scalable. A national brokerage is still there, but it is just a layer. What I am building now sits above it. A decision company, designed for alignment and continuity. One structure with multiple expressions… institute, brokerage, non profit. People enter through different doors, with the same underlying system. Transformation, transaction, legacy (TTL methodology) are not separate stages handed off between teams. They are connected. Each decision feeds the next. In a business, when that connection loosens, the compounded cost of delaying structural, financial, or identity decisions begins to build, quietly eroding optionality long before anything looks wrong. That is the Waiting Tax. It does not show up in the moment. It shows up later, when timing matters and your range of choices has narrowed. This is being built on the concept that design before crisis and readiness before revenue is the standard. Not just adding tools, but a focus on removing friction and designing better decisions. This is where continuity and alignment actually show up. Every piece connected. Every move intentional. Business growth and personal growth moving in the same direction at the same time. The shift from running a business to building the system that runs it, will allow you to carry your business forward long after you step back. Most people can feel when something in their structure is not fully aligned. They just do not have the language for it yet. You can see it once the pieces start connecting.
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Steve Jones liked thisSteve Jones liked thisI’m not going to tell you AI will save you 20 hours a week. That undersells what’s actually possible. I’m a practicing IP & technology attorney. I’ve filed patents on my own AI workflows. I built software that out-drafts every AI patent tool on the market. I run two 7-figure businesses. I post several pieces of written & video content every day. I have a 100% success rate on all my IP filing cases. I workout every day and have a social life. This is what the right AI setup makes possible. Most people are using AI like a search engine with better sentences. That mental model will keep your results mediocre indefinitely. The problem isn’t the tool. It’s that nobody set it up properly. Every time you open a new chat, it starts completely cold. It doesn’t know you, your voice, or your standards. Of course the output is generic. I wrote down exactly how I use it. The setup. The prompts. The workflows. The things that actually changed everything. Not the surface level info. The system. I put it all in a free 16 page PDF guide. Comment GUIDE or DM me and I’ll send it over.
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Steve Jones liked thisSteve Jones liked thisWe're hiring at ThriveCart. If you love #googleads, a fast paced environment where you can make an impact and you're at specialist level please don't hesitate to apply. Interviews are starting now!
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Steve Jones liked thisSteve Jones liked thisFreelancer wanted. We've got two internal automation projects that are scoped and ~33% through proof of concept phase. The experiments revolve around transcripts from internal conversations and content production. Our resources are being focused 100% on client work (as normal!) so I'm looking for freelance n8n expert/engineer to support for next 6 weeks. Please comment or DM if you're interested or tag someone you think could be a great fit.
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14 Mistakes You May Be Making When Buying Domain Names
Business Insider
See publicationBuying a poor domain name is easier than it seems. Here are 14 of the most common mistakes people make when buying domains.
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10 Myths About The New Top-Level Domains
Business Insider
See publicationWith all the excitement about the new gTLD program approved by ICANN, it may not matter much in the domain space. Here are 10 myths about the program that have caused people to get the wrong impression about what's to come.
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Hiten Shah
Hiten Shah
I work with teams who have plenty of data but still have to decide what to change next.<br><br>In marketing, information isn’t scarce. The harder part is that signals arrive out of sync, and decisions still have to hold. Product data points one way. Growth metrics point another. Customer feedback shows up late, filtered, or after the decision was already made. Each input makes sense on its own. Together, they don’t form a clear move.<br><br>A decision still has to be made.<br><br>I’ve spent a long time working inside that tension.<br><br>Since the early 2000s, I’ve co-founded and built several SaaS companies, including Crazy Egg, KISSmetrics, and Nira. Nira was acquired by Dropbox, where I later worked on product and growth for AI products. Across all of that work, the same pattern kept showing up.<br><br>Inside larger teams, decisions often sound solid in the moment. The trouble starts later. The context behind earlier calls fades. The constraints that mattered at the time don’t travel. Reasoning gets simplified, rewritten, or lost entirely. When questions resurface, teams argue about direction instead of revisiting the original judgment.<br><br>I’m now back as CEO of Crazy Egg. The work there focuses on keeping teams close to what users actually do, especially when opinions start to harden. When user behavior stays visible, decisions tend to settle. When it disappears, debates stretch and momentum softens.<br><br>That pattern shows up across most of what I work on.<br><br>I spend a lot of time thinking about how GTM leaders make decisions when product direction, growth pressure, and market narrative pull in different directions. Information is incomplete. Costs are uneven. Timing rarely feels generous. What matters is whether a decision holds long enough for a team to move.<br><br>If you’re responsible for aligning product, growth, and messaging and feel the weight of getting it wrong, this is the layer I spend my time in.
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