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Over the past 24 years, I’ve led go-to-market, product, and growth efforts that have…
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Chad Sollis 🦏 reposted thisChad Sollis 🦏 reposted this77% of web accessibility lawsuits targeted ecommerce sites last year. The legal risk is real, but the massive revenue loss is even worse. Retail teams pour money into personalization, cart recovery, and CRO tools while missing the accessibility barriers that quietly stop 26% of shoppers from completing a purchase. Things like missing alt text on product images, form fields that don't work with screen readers, or CAPTCHA systems assistive technology can't get through. The fallout is predictable. 43% of shoppers with disabilities have abandoned a purchase because of an accessibility issue, and most never return after that experience. This is happening while people with disabilities control $18.3 trillion in global disposable income. Accessibility isn't something you solve once with a line of code. Sites change constantly, which means new issues get introduced just as fast. That's why automation alone creates a false sense of safety, and why combining detection with expert audits and ongoing fixes actually matters. If you're spending heavily to squeeze incremental gains out of traffic, but a quarter of that traffic can't even complete checkout, it's worth asking where the real leak is. I recently came across AudioEye, a tool that combines automated detection with expert testing and custom fixes to help retailers find and resolve accessibility barriers at scale. They've launched a free scanner will show you exactly where your site stands and what issues are blocking customers right now, and I highly recommend you check it out: https://lnkd.in/e6ev_vNQ #AudioEyePartnerWebsite Accessibility Checker: Free ADA Compliance Scan | AudioEye®Website Accessibility Checker: Free ADA Compliance Scan | AudioEye®
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Chad Sollis 🦏 posted thisSmall soapbox moment. “GTM Engineer” is not a new role. Clay did not invent it. Strong Rev Ops, Marketing Ops, Sales Ops, and GTM Ops leaders have been building deep, programmatic, agentic-style automation for 20+ years. I know because I have done it. Webhooks. Not new. Data enrichment. Not new. Personalization. Not new. Cross-platform integration. Not new. Intelligent workflows. Not new. Unified GTM ops. Not new. Single view of the customer. Not new. What is new is accessibility. The tools are better and easier to use. That changes who CAN do the work. It does not necessarily change who SHOULD. New ai-driven tools are amazing and powerful. They can also increase your blast radius dramatically. Experience still matters. Context still matters. Judgment still matters. Giving powerful systems to people without scar tissue is playing with fire. This isn’t to say young professionals shouldn’t have the opportunity to operate in these capacities, but they should always be paired with experienced operational operators. Collateral damage matters. Be wise with your data and prospects/customers, otherwise AI can’t do anything for you. That is all. Talk to me, Goose.
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Chad Sollis 🦏 shared thisI learned more about leadership, commitment, and winning on a muddy rugby pitch in high school than in any office or boardroom since. 👇 Following the lead of my older (and wiser) brother Adam, I played rugby, not realizing I was about to be part of a legacy that would shape the rest of my life. I played for Highland Rugby and coach Larry Gelwix, a club team patterned after the New Zealand All Blacks. A little context on Larry and the program: • 36 years as head coach • Inducted into the Rugby Hall of Fame • 418 wins, 10 losses • 20 USA Rugby national championships • Often called the “winningest coach in America” I do not remember every win or the few losses. I remember with almost perfect clarity his record off the field, and how he trained it. During tryouts each year, no one was cut. If you showed up and worked, you made one of the teams. But the first week of practice, known as Hell Week, was designed to find the committed. Hard training and drills. Almost every practice ended with a “fun run,” often carrying teammates up hills, sprinting ladders, and intense physical work. Vomiting was not uncommon. What made it different: if someone fell behind, the entire team circled up, motivated them, or carried them to the end. No one was left behind. By the end of that week, 50% or more decided it was not worth it. Those who remained committed to the coaches and more importantly to each other to what later became known as the Champions Strategy: 🏉 Discipline. Stay away from things you know are wrong. In high school that meant no drugs, no alcohol, and no risky business with the ladies. 🏉 Attitude and effort. Train off the field how you will play on the field. Practice makes permanent. Perfect practice makes perfect. 🏉 W.I.N. What’s Important Now. Make decisions today that support the future you want. 🏉 Focus on the final score of life. No short term thinking. No trading long term outcomes for short term comfort. 🏉 Always remember who you represent. You, your team, your family, and your God. Larry would stand at the half-field line, explain the commitment required, then ask those remaining to cross the line and commit. 30 years later, my wife, kids, teams, and friends still hear me reference these principles. I knew Larry was more concerned with building men of honor and integrity than stacking wins. I also knew that if I lived up to my commitment, we would win. The wins take care of themselves when commitment shows up. Commitment shows up when attitude and effort align to purpose. Leadership is about creating purpose, then living it so consistently that everyone knows what winning actually looks like. Larry, you may not remember me. I was one of 1000s whose life you impacted. Thank you for a lifetime of lessons in just a few seasons. KIA KAHA. “The true test of a man is what he will do when no one will know.” Larry Gelwix Who is a leader that shaped who you are today? And why? I'd love to hear your story.
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Chad Sollis 🦏 posted thisI interviewed candidates for a senior role recently. A real job. The kind where you need judgment, depth, and the ability to solve problems that don’t fit in a prompt window. 👇 Our recruiting team is top tier. They filtered the resumes, ran the screens, and sent me five finalists. Out of those five, three were clearly using AI during the interview. One even kicked off with, “I really want to share why I’m a good candidate for your role,” then started reading like they were narrating an audiobook. You can see it in the eyes. It felt like watching someone enter the severed floor at Lumon. Here’s the real issue. If you need AI to get through an interview, you’re going to get flattened by the job. Senior roles require original thought, real-time judgment, and the ability to wrestle with ambiguity without outsourcing your brain to a chatbot. AI is a powerful tool. I use it every day. But it treats symptoms, not the disease. It won’t compensate for a lack of experience, skill, or the ability to think on your feet. But here’s the good news. You don’t need to fake it. Be yourself and be authentic. Have confidence in the skills you’ve actually earned. Let AI enhance your tactical work, and lean into the strengths God gave you. That’s the version of you any good company actually wants.
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Chad Sollis 🦏 posted thisUtahns, it's been said before by others, but we need to talk about driving. Please get your sh*t together. 👇 And before you think, “Oh, he doesn’t mean me, I’m a great driver”… yes, friend, I absolutely mean you. In fact, you might be the main character in this story. This isn’t a demographic thing. Utah has achieved unity in exactly one area: being collectively terrible behind the wheel. In the last 12 months, the drivers in my home have been hit five times. All five were legally the other driver’s fault. Three happened while our cars weren’t even moving. The latest happened yesterday. 1) Stopped at a red light, waiting to go straight. An 18 year old seeing the red light accelerated to change lanes for a right turn and clipped the back of our vehicle and kept on rollin. We had to follow her civilian arrest style and get her to pull over. 2) I-15 near Cedar. A 19 year old fell asleep (@10am), crossed a lane, and hit us from behind at freeway speed. Both drivers walked away without harm, thankfully. 3) Parked in a lot. An 85 year old backed into our parked hatchback (broadside), pulled forward, then DID IT AGAIN. Then left his driver’s license on the windshield and departed the scene. 4) Another red light. A 16 year old collided with the back of our 97 Jeep with steel bumpers at roughly 25 to 30 mph while distracted by her phone. No damage for us, her civic was not so lucky. 5) Parked again. A middle-aged individual reversed out of her stall directly into our vehicle while we were nearby trying to get her attention. I won't even start on Utah Passing-lane shenanigans or the person who puts their phone on speaker and still holds it next to their face. Next time you’re out, look around. Count how many phones you see in hands that should be on steering wheels. You’re not that important, you’re not that good at multitasking, and it's OK to be bored. The text, the post, the song, the non-handsfree call, whatever it is can wait. For the love of all things holy, pay attention. Please. Soapbox complete. Love you all. Enjoy your day!
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Chad Sollis 🦏 reposted thisChad Sollis 🦏 reposted thisWhen we asked 400 business leaders about their digital accessibility programs, 44% said they do it all in-house. Yet more than half admitted they lack internal expertise. And 59% said they would be at legal risk if audited today. You don’t need a calculator to know those numbers don’t add up. Teams are taking on too much, and the cycle of testing, fixing, and QA is pulling them away from everything else they are trying to ship. That’s why we built the Accessibility Cost Calculator. It gives you an estimate of the true cost of managing accessibility yourself, and shows you where the right partner can help lighten the load. Try it here. It only takes a minute and helps you plan with a lot more clarity: https://lnkd.in/gvf7ahF6 Image Description: The Real Cost of DIY Digital Accessibility. A simple form that shows some of the factors that affect how much it would cost organizations to fix their website's accessibility in-house, including: how many web pages they have, how many accessibility issues per page, how long it takes to fix each issue, and average developer cost. At the bottom is a button that reads" Calculate Your Estimated Costs
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Chad Sollis 🦏 shared thisWhere’s Ryan Smith when I need him? Tough week. The Utah Warriors, our professional rugby team, shut down after eight seasons. They’re one of five MLR teams to fold this year, leaving just six left. Honestly, it’s hard to imagine the league lasting much longer. A few years ago I attended a concert in a Welsh Rugby stadium that held 75,000 fans. It’s wild to me that a sport with so much global passion and pure excitement couldn’t find traction here. Rugby is fast, gritty, non-stop action, and more entertaining than half the sports we obsess over. Rugby was my sport in high school. It taught me discipline, teamwork, integrity, and resilience. My legendary coach, my teammates, the grind… all of it mattered and shaped who I am today. Over the next few weeks, I’ll share a few of the lessons that stuck with me from those years. For now, thank you Utah Warriors Rugby and #WarriorsNation. It was one hell of a run. #ForTheNation #Rugby #Utah
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Chad Sollis 🦏 shared thisEvery retail CMO prays for a "holiday miracle" in Q4. Here's your miracle: 👇 Stop. Excluding. Paying. Customers. Not sexy, I know. Way less exciting than "AI-powered dynamic hyper-personalized recommendations" or whatever cliché you're pushing with your CEO. But here's the reality most won't talk about. Our scan of 2,543 retail sites found: 👎 77% missing image alt text 👎 8 links per page with zero context 👎 31% with keyboard navigation failures You know what that means? Your site is harder to buy from than your competitors' sites. During peak season. Imagine wrapping a gift with so much duct tape that by the time someone opens it, they're too exhausted to care what's inside. That's what inaccessible checkout feels like for 1.3 billion people with disabilities. We're out here obsessing about cart abandonment rates while actively building abandonment triggers for 25% of traffic. The pattern is clear: Retailers treating accessibility as a "nice-to-have" will win far less often than those treating it as competitive advantage. Companies with strong disability inclusion financially outperform peers by 2.6x more net income. It's just math. (I've driven consumer experiences at Overstock, Vivint, and Traeger. This is the easiest revenue you'll ever capture.) Stop asking "Is accessibility worth the investment?" Start asking: "Can we afford to exclude 25% of potential customers during our biggest revenue season?" Check out our retailer's guide to digital accessibility with simple, actionable steps to include people with disabilities and grow revenue during your busiest season: https://lnkd.in/gkDW426r Bet your checkout fails for screen readers. Prove me wrong. #retail #holidaymarketing #ecommerce #blackfriday
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Chad Sollis 🦏 shared thisIf 50% of disabled consumers can't complete checkout, you're not running a sale. You're running a very expensive exclusion campaign. 👇🏼 31% of retail sites have keyboard navigation failures. 77% missing alt text on product images. 26% of potential customers hit a wall before checkout. All during your highest traffic weekend of the year. You spent months planning promotions. Weeks negotiating ad placements. Days perfecting your email sequences. Then you sent all that traffic to a site where 25% of visitors literally cannot buy from you. That's not a conversion problem. That's a self-inflicted revenue wound. Meanwhile, companies prioritizing disability inclusion see 28% higher revenue and 2x higher net income than companies that don't. Not because they got lucky. Because they removed the barriers between customers and the "Buy Now" button. Your competitors are already fixing this. Stop asking "How do we drive more traffic?" Start asking: "Can everyone who shows up actually complete a purchase?" Your Black Friday traffic spike is worthless if accessibility issues turn it into a Black Friday fail. Check out our holiday revenue growth guide designed specifically for online retailers: https://lnkd.in/gkDW426r What prevents your business from solving for digital accessibility? #BlackFriday #retail #ecommerce
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Ryan Hobson oh yeah we use to cruise the hood in my '70 Bronco or his '76 Cordoba and pick up on all the ladies 😇 🤣
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Chad Sollis 🦏 reacted on thisChad Sollis 🦏 reacted on thisA few weeks delayed, but on my 4 year work anniversary with AudioEye, I’m thrilled to announce that I’ve been promoted to Director of Partnerships. The last 4 years have been full of both personal and professional growth alongside an incredible group of talented individuals. I’m excited to continue making the web a more accessible place for all- here’s to year 5!
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Chad Sollis 🦏 reacted on thisChad Sollis 🦏 reacted on thisI walk with a pirate's swagger today. Today is my first day with my new company. Today is also the last full day of existence of my prior company. So many emotions this morning. I spent last night too excited to sleep right as I get ready to start slinging code with Adobe. I can't express my excitement and gratitude to be part of such a creative force in the world. Adobe has always been the hot popular girl who I was too scared to ask to prom out of fear of being rejected. But somehow, here we sit, anxiously sitting outside with sweaty palms and a nervous smile I can't wipe away. At the same time, I feel a deep and profound respect for all those who made Aumni and the beautiful chapter of life it gave me. I think of those who locked arms together as we built a wickedly prodigious force in the venture capital world, grew a team of the most talented engineers I've been with, were bought out by JPMorgan, then bonded in heartache together to as we watched our beloved ship go under. To all of those who were part of the journey, I think so highly of you all and thank you for the memories. The wistful melancholy will always exist. But a hopeful buzz has given way to the next chapter. In the words of Jack "Now bring me that horizon".
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Patents
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Measuring Effectiveness Of Marketing Campaigns Across Multiple Channels
Issued US US9824367B2
See patentA closed-loop marketing system and method provides the ability to measure the return on investment of marketing programs across channels, both online and offline, including impression, page view and response levels. The present invention provides mechanisms for measuring a marketing department's contribution to the sales pipeline by taking into account the effect of multiple campaigns. A multi-campaign attribution methodology takes into measures the effect of a first touch (a campaign that…
A closed-loop marketing system and method provides the ability to measure the return on investment of marketing programs across channels, both online and offline, including impression, page view and response levels. The present invention provides mechanisms for measuring a marketing department's contribution to the sales pipeline by taking into account the effect of multiple campaigns. A multi-campaign attribution methodology takes into measures the effect of a first touch (a campaign that first brought in an account), a last touch (a campaign that was presented immediately prior to the closing of a deal or creation of a sales-ready opportunity), and any significant re-touch events (campaigns that represent lead-nurturing and/or remarketing efforts).
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METHOD OF COOKING MULTIPLE DIFFERENT FOOD ITEMS ON A GRILL DEVICE AND RELATED SYSTEMS METHODS
Filed 17/249,844
See patentThe method may include retrieving a first cooking profile associated with the first food item, wherein the first cooking profile comprises at least one first temperature set point and at least one first time period. The method may also include controlling a temperature of the grill to the first cooking profile. The method may further include retrieving a second cooking profile associated with a second food item, wherein the second cooking profile comprises at least one second temperature set…
The method may include retrieving a first cooking profile associated with the first food item, wherein the first cooking profile comprises at least one first temperature set point and at least one first time period. The method may also include controlling a temperature of the grill to the first cooking profile. The method may further include retrieving a second cooking profile associated with a second food item, wherein the second cooking profile comprises at least one second temperature set point and at least one second time period. The method may also include combining the first cooking profile and the second cooking profile to form a hybrid cooking profile comprising at least one third temperature set point and at least one third time period. The method may further include controlling the grill to the hybrid cooking profile after beginning the second cooking session.
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