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http://www.avisavar.com
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http://www.dreamit.com
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8K followers
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Avi Savar shared thisHuge day for the team at Suzy. Today marks the launch of something new — a Decision Engine designed to turn consumer intelligence into clear, actionable recommendations. For anyone who’s ever sat through research that ends in a deck (instead of a decision), this hits on a real gap. Instead of more data, the focus here is on helping teams actually move forward with confidence. You can also read CEO Matt Britton’s perspective on it here: https://lnkd.in/ep3_3pRY And see it in action on April 8th during its first-of-its-kind product launch broadcast: https://lnkd.in/eAzWcZ_5 GO TEAM!!!Decisions, Accelerated: Suzy Unveils a Platform Built for the Modern Brand | SuzyDecisions, Accelerated: Suzy Unveils a Platform Built for the Modern Brand | Suzy
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Avi Savar posted thisA funny thing happens when you stop talking about AI like a futurist and start treating it like a wrench. We recently worked with a PE-backed professional services firm drowning in a recurring deliverable: dense, data-heavy decks produced every quarter by expensive senior talent. Think $300/hour analytical horsepower spent on assembly work. We didn’t rip and replace anything. We mapped the workflow, automated data collection, and built a system to draft structure, charts, and narrative — so analysts could focus on what they actually get paid to do: think, refine, and advise. Projected impact: ~$500K/year in savings on the first use case alone. Faster turnaround. Higher-leverage humans. The formula isn’t complicated: → Clarify the actual job to be done → Orchestrate tools you already have → Prototype fast, then productionize what proves ROI Mid-market companies don’t lack ideas. They lack a clear path from idea to outcome. Start with a rapid diagnostic. Pair it with a working prototype. Earn the right to scale. If your team is running a PowerPoint factory when it should be running a review-and-improve operation — that’s the conversation worth having.
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Avi Savar shared this"If you still think human beings are going to buy your software, you're going to be severely challenged." Jerry Murdock, Co-Founder of Insight Partners, is tracking a shift where software-to-software transactions replace the traditional B2B sales cycle. Other data from this week's venture landscape: 1. Market Impact: A $20B wipeout in incumbents just on the *threat* of agentic disruption. 2. Production Efficiency: Jack Dorsey is already restructuring Block on the thesis that AI-augmented micro-teams will outperform current headcount. 3. Intelligence Threshold: We’ve cleared the AGI bar for over half of professional skill sets; the bottleneck is now deployment, not capability. Get the intelligence here: https://lnkd.in/e7mynaXc #VentureCapitalAvi Savar shared thisThe AI Tsunami isn't future hype—it's a present force, reshaping market dynamics and delivering billion-dollar blows. This "Hero Stat" graphic visualizes AI's immediate financial impact, wiping billions off market caps. Autonomous agents are here, forcing a re-evaluation of every business aspect. How prepared is your business for this profound shift? Dive deeper into the latest intelligence and subscribe: https://is.gd/uuljkB #AI #MarketDynamics #BusinessTransformation #AutonomousAgents #FutureOfWork
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Avi Savar posted thisAI-enabled context shifting is fundamentally changing how I work. The workflow is straightforward: while one AI agent is building, writing, or running, you don’t wait. You switch to another window, another project, another agent. The machine never idles, and neither do you. Currently, I’m building a publishing system, an audience management system, a clawbot agent command center, and a dynamic case study library… All are in motion. The productivity is difficult to articulate. Tasks that once took weeks are now completed in days. The leverage is unlike anything I’ve experienced in 25 years of building companies. However, there’s an aspect that remains unaddressed. My brain still needs to hold every thread, context switch between entirely different worlds, and stay sharp across all of it. For someone with ADD, the constant motion can feel like a superpower—until it doesn’t. Until the scramble sets in, and you realize you’re juggling three live projects in your head at all times, with no off switch. We are on the brink of a wave of founders and operators achieving superhuman output levels. The leverage is real, but so is the mental cost.
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Avi Savar shared thisYou're missing the most important conversations in your industry. Every week. Not because you're not paying attention — because there are over 1,000 hours of them and you simply don't have the time. The best thinking in PE, venture, and AI transformation show up on podcasts — fund managers on mic, operators sharing what's actually working, founders saying things they'd never put in writing. That's why I built Velocity Meter. Five briefings a week, built for PE partners, VC investors, and AI operators: Monday: AI & Transformation Tuesday: PE Intelligence Wednesday: Market Signals Thursday: Startup & VC Friday: Big Ideas & Frameworks 288 podcasts tracked. 60,000+ minutes of content analyzed. Key insights, trending topics, full episode appendix. Ten minutes each morning. Free to read. Free to subscribe. https://lnkd.in/egQR2367
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Avi Savar shared this605 minutes of executive-level intelligence condensed into a 5-minute briefing. This week, beyond the trade war: • AI ROI is entering a 12-month 'showdown' period (via Nick Colas). • Private credit is restructuring the asset-heavy economy. • Technical levels to watch as Big Tech margins face pressure. If you're running a business or a portfolio, you don't have 10 hours to listen to every macro podcast. We did the work so you can focus on the decision.Avi Savar shared thisThe Supreme Court just dealt a blow to Trump's tariff playbook, but don't mistake this legal defeat for a policy pivot. The next administration will find new ways to weaponize trade, forcing companies to bake in perpetual geopolitical risk. We analyzed 605 minutes of intelligence across 12 podcast episodes to bring you critical insights. Discover the full analysis and what it means for your investments and business. Read the full brief here: https://is.gd/f8egOH #MarketIntelligence #GeopoliticalRisk #TradePolicy #Investing
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Avi Savar posted thisA decade ago, making a movie required a studio, a crew, and millions of dollars. Then a smarter phone changed everything. Not just cheaper filmmaking — an entirely new class of people who never had access before. The same thing is about to happen with software. For decades, operators with deep category expertise — people who understood the problems, the customers, the gaps — couldn't do anything with that knowledge without an engineering team or a VC check. And capital only chased big markets. If your problem wasn't big enough to justify a $100M exit, it never got solved. Not because it wasn't worth solving. Because it was too small to fund. AI just changed that equation. Three people and $500K can now ship what used to take 20 engineers and a $5M Series A. The operator doesn't need permission from capital anymore. They just build. This is the rise of the operator as the new creator. More businesses get built. More of them profitable quickly. Fewer need venture funding. A $3M business run by 4 people with no outside capital isn't a failure. It's the whole point. And maybe this is how the AI job loss story gets rewritten. What if AI doesn't just eliminate roles inside large companies but creates an explosion of small ones? Instead of one 300-person company, thirty 10-person companies — each solving a problem that was never big enough to attract capital before. More founders. More ownership. More people with equity in something they built. The creator economy proved that removing the cost of production didn't mean fewer movies. It meant a million new filmmakers. What happens when you remove the cost of building software? You get a million new operators. And that changes everything, again.
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Avi Savar shared thisPeople ask me how I stay so informed. They assume I'm disciplined. I'm not. I'm lazy. I just built a really great cheat code. There are 100+ hours of business podcasts every week covering AI, PE, markets, venture, leadership. I want all of the insight and none of the listening. So I built an AI system that listens, transcribes, and analyzes every episode across 90+ shows and delivers five intelligence briefings a week that I read over my morning coffee. 🤖 Mon: AI & Transformation 💼 Tue: PE Intelligence 📈 Wed: Market Signals 🚀 Thu: Startup & VC 🧠 Fri: Big Ideas & Frameworks Not summaries. Patterns. Trends. Signals. Free to read. Free to subscribe → velocitymeter.com Since I first posted about this, a few thousand people have joined and fewer than 2% have unsubscribed... Laziness, it turns out, scales.
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Avi Savar shared this29,000 companies. $3.6 trillion in unrealized value. 😳 That is the size of the bottleneck currently choking the private equity exit market. While the volume of PE acquisitions has tripled over the last decade, strategic exits—which historically account for 60% of all realizations—have remained completely flat. Today's digest analyzed 633 minutes of high-level intelligence from guests like Ted Seides to understand what this means for LPs and GPs as holding periods consistently push past the 5-year mark. The data suggests we aren't waiting for a "normalization"—we are moving into a new structural reality where multiple expansion is dead and operational value creation is the only way out.Avi Savar shared thisThe private markets aren't just normalizing—they're undergoing a structural change. Our latest analysis reveals a staggering $3.6 trillion bottleneck in private equity, where robust investment demand meets profoundly constrained exit avenues. Dive deeper into why this isn't a temporary cycle. Read more: https://is.gd/ibPexF #PrivateEquity #MarketShift #Investments #Finance #BusinessInsights
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Avi Savar liked thisAvi Savar liked thisToday we shipped the Decision Engine. 🚀 For the last several months, our team obsessed over one question: how do you get AI to make a recommendation a brand team would actually trust? Not a summary. Not "top 3 themes." An actual "you should do X because of Y, and here's how to validate it." That's a fundamentally different problem than building a survey tool or a dashboard. It requires context. Specificity. And a trust mechanism that lets you push back. We built all three. 💜 The part I'm most proud of: the system doesn't start from zero every time. It carries your brand's context forward. Your past research. Your strategic priorities. Your competitive set. Every study makes the next one smarter. Your 200th question should be dramatically better than your first. Now it is. We're pulling back the curtain on April 8. See it live 👇 https://suzy.news/fkf
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Avi Savar liked thisAvi Savar liked thisRSA week was a big win for The Cyber Startup Expo. We built the Cyber Startup Expo as an invite-only, highly curated, high-value event to help early-stage cybersecurity startups get more out of RSA — and the response exceeded expectations. With 33 participating portfolio companies from Dreamit Ventures and our partners, Blu Ventures, DataTribe, Carnegie Mellon University CyLab, and the Swartz Center for Entrepreneurship, the day was packed with strong founder conversations, live demos, investor meetings, enterprise engagement, and real momentum. And demand was so strong that we were unable to confirm 400+ registrants because we hit capacity. Why did we do it? Because for most early-stage startups, the traditional RSA experience can be tough to justify. The cost is high. The signal-to-noise ratio is low. And too often, founders leave with less value than they hoped for. We wanted to create a better model: a focused environment where the right startups could meet the right buyers, investors, and ecosystem partners in one place. Judging by the energy in the room, the quality of meetings, and the overwhelming interest, this format clearly resonated. A big thank you to everyone who joined us and helped make it happen. More signal. Less noise. More value for founders. Drew Hunt, Brittany Gillow, Rashida Shakir, Veronica Gilbert, Leo Scott, Josh Miller, Tom Perkins, Bob Ackerman, Robert Ackerman, Tanuj Gulati, Steven Welch, Mike Levinson, David Bookspan, Avi Savar #RSAC2026 #CyberSecurity #Startups #CyberStartups #VentureCapital #CyberInnovation
Experience & Education
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Velocity Road
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Publications
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Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels
Wiley
See publicationMaster the publishing and entertainment world's tools and techniques for content marketing success
Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks.
Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media…Master the publishing and entertainment world's tools and techniques for content marketing success
Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks.
Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.
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Chris Toy
MarketerHire • 8K followers
Large enterprise CMOs are facing a critical challenge: Drive AI transformation while doing right by the teams that built your organization. The C-suite wants AI transformation yesterday. Their teams—many with decades of institutional knowledge—are skeptical, exhausted, or both. Here's what I keep hearing: "I know we need to move fast. But I can't just blow up my team in the process." These leaders aren't stuck because they don't understand AI. They're stuck because they understand people. They need a plan for that first and foremost when the org gets to a certain size. They know that legacy expertise is still valuable and long-tenured employees deserve honesty about what's coming, not false promises. Transformation that breaks trust isn't really transformation—it's just chaos with better tech. This is the real leadership challenge of AI transformation - navigating the human complexity of change in organizations where relationships, tenure, and culture run deep.
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Merge
5K followers
Agency M&A isn’t just busy… it’s accelerating. 🏃♀️💨 We’re seeing buyers move faster, compete harder, and pay premiums for agencies that are clear on what they do and who they serve. Why? Because growth is harder to achieve organically. 💼 Strategic acquirers are buying capability. 📈 PE-backed platforms are buying revenue. 🚀 Entrepreneurs are buying opportunity. This market belongs to founders who are ready to move. 🔥
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Jennifer Simpson Carr
Furia Rubel Communications • 2K followers
When clients, prospects, or talent Google you, what do they see before they even click? Knowledge panels are quickly becoming the new front door for credibility, especially as AI-generated answers rise to the top of search results. In this week’s episode of the On Record PR Podcast, I sit down again with Furia Rubel Communications' Chief Innovation Officer, Leslie Richards, to break down: ✅What knowledge panels are and why they matter for law firms ✅How they connect to GEO (generative engine optimization) ✅What you can and can’t control when it comes to panels ✅Practical steps attorneys can take to build visibility ✅How firm leaders can support distributed, third-party publishing strategies 🎧 Tune in by following the link below. #LawFirmLeadership #LegalMarketing #PublicRelations #GEO #ReputationManagement
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Jenny Plant
Account Management Skills • 9K followers
How is AI impacting the agency industry and business model? Over the past year, I’ve spoken to some of the sharpest minds in our industry - Tim Williams, Blair Enns, Brian Kessman, Steve Guberman, David C. Baker, Tom Head, Carl Smith, Tina Fegent (FCIPS), Kevin Gibbons, Laura Smales, Heather Murray - about the rise of AI and what it means for agency growth, pricing, team structure and client value and management. 🎙️ In this special compilation episode, we've curated the insights from those conversations into 5 key themes: 1. The industry-wide impact of AI and what it means for the business model 2. How agencies are adopting AI internally and what frameworks help most 3. The shift in search and discovery and how clients' customers are starting to behave differently 4. The pricing and leadership implications and how to start the right conversations with clients and Procurement 5. What successful AI adoption looks like - from efficiency gains to successful use cases This video clip is a snapshot from the episode. If you're responsible for how AI impacts your agency - or you just want to understand how other agencies are adapting to the changes the link to this episode is below 👇 Coming up on the podcast soon I'll be continuing to ask guests to share their expertise and observations about AI's impact on the industry. Here are some of the topics we'll be covering next on the Creative Agency Account Manager podcast: 1. What are the current legal implications of using AI and how should agencies adapt? 2. How are agencies using AI to help drive and track net new sales? 3. What is the likely shape of the AI-forward agency business model of the future? 4. How and when to hire a full-time AI strategist for your agency and how do they help the account management team? If you’re responsible for how AI shapes your agency - or you're curious how other agencies are adapting, this one’s for you. How is AI helping (or hindering) you in your agency role?
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Gabriella S.
Level343.com • 2K followers
Quantum computing could let marketers process vast SEO data sets in real time, spotting trend shifts and user-intent signals the moment they appear. https://lnkd.in/gnuWhSR4 But the same speed and depth raise technical hurdles and privacy questions that brands will need to address as the technology matures. #QuantumComputing
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Nick Stamoulis
Brick Marketing - Digital… • 28K followers
🎙️ Nick Stamoulis & the Brick Marketing team joined the American Marketing Association (AMA) Boston podcast to talk data, AI, & building marketing strategies that actually drive revenue. 🔥 From evaluating AI tools to the future of marketing measurement, check out the podcast: https://lnkd.in/e_CeNCtH #brickmarketing #amaboston #bostonama #bostonmarketing
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Tim de Rosen
AIVO, Inc. • 18K followers
New from AIVO Standard - Preliminary AVII™ Reliability Framework AI visibility metrics now sit inside audit and disclosure boundaries. The challenge is no longer seeing where your brand appears, but proving that the data is real, reproducible, and verifiable. The AI Visibility Integrity Index (AVII™) defines how. Built on the Data Integrity & Verification Methodology (DIVM v1.0.0), it quantifies four measurable integrity dimensions: 🔹 R — Reproducibility 🔹 T — Traceability 🔹 S — Stability 🔹 V — Verifiability Each dimension is scored and combined into a reliability index (A–E scale) that determines whether AI-mediated visibility data can withstand audit review. AVII™ converts dashboards from observation tools into evidence frameworks. Under Articles 10 & 52 of the EU AI Act, by 2 August 2026, verifiability ceases to be optional. AVII™ provides the control layer enterprises will need to demonstrate compliance and disclosure integrity. 📄 Read the full framework in comments below 👉 Preliminary AVII Reliability Framework (PDF) 🔗 Published in the AIVO Standard — Governance Series DOI: 10.5281/zenodo.17650231 #AIVOStandard #Governance #AIVisibility #Audit #EUAIAct #DataIntegrity #RiskControl #Reproducibility
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Jason Ward
Intent B2B Media • 800 followers
AI is forcing media executives to re-evaluate the concept of trust in brands. Consumers no longer trust a media brand. We can thank the Chicago Sun-Times for the most "famous" example of why: https://lnkd.in/eZmQeXEW. Instead, media consumers will trust individual people at media brands. But trust needs to be built and cultivated. What can a media brand do? Elevate the profiles of the hard-working individuals who report and provide expert analysis of the news. Put their names, faces and signatures in newsletters. Record talent-driven podcasts. Be more human and allow personalities to shine. Today it is only the individual reporters, contributors, editors, and analysts at a media brand who can build and retain reader trust.
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Frederique Depraetere
FenxLabs • 1K followers
Fractional CMOs are changing the marketing game. They offer companies access to senior strategic guidance, without the full-time headcount or cost. In fact “Fractional CMOs cost a fraction (approximately 50-75%) of the annual salary and benefits of a full-time CMO” (MOGXP). In markets like the U.S., it's become a natural part of the growth journey. But in Europe? We're still lagging behind. 🌎 United States – Leading the way. Over the past five years, adoption has grown by 60%. Startups and scaleups understand the value: flexibility, experience, and real marketing strategy from day one. (CMO Index) 🇪🇺 Europe – Still catching up. And it's costing us. I’ve spoken with several startups and scaleups recently and the pattern is worryingly consistent: they focus on aggressive outbound marketing, pushing to get sales quickly to cover costs and are very product focused. They miss a real storyline, no coherent brand strategy, no clear go-to-market vision - in short they didn’t do their homework and it shows in their lead generation. If we want our startups to scale effectively and compete globally, this mindset needs to shift. Marketing is not an optional extra, it’s the baseline for growth - and now it's available at reasonable cost. 🇦🇺 Australia – Seeing strong traction, especially among SaaS and tech firms looking for lean but expert leadership. (YorCMO) 🌏 Asia – Early-stage adoption. Multinationals and ambitious startups are experimenting with the model, but traditional full-time roles still dominate. (Geisheker) The world is moving toward on-demand leadership, and for good reason. It gives companies access to the right expertise at the right time, especially during high-stakes growth phases. Here’s the latest on how fractional CMOs are making a difference - worth the read! https://lnkd.in/gpR8-Fdu 💡 Curious how fractional marketing leadership could work for your business or why it hasn’t taken off in your sector yet? Let’s talk. #cmo #marketing #leadgeneration #brand #fractional #costeffective #startups #scaleups
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Kristian May Stewart, Ph.D.
Contender • 3K followers
How CMOs Can Embrace AI And Reject Shiny Object Syndrome https://lnkd.in/gi7_s5gm CMOs should integrate AI thoughtfully, focusing on meaningful applications that enhance creativity and customer connection rather than chasing every new trend. Building resilience, clear strategies, and disciplined adoption helps marketing teams leverage AI for measurable results while avoiding distractions that dilute focus or waste resources. #MarketingStrategy #AIinMarketing #CMOTips #BrandLeadership #DigitalTransformation #StrategicFocus #InnovationMindset
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Bob Morris
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Within the digital ecosystem (agency and SaaS), the bar is high: clients want partner-level judgment, but they also need speed, precision, and repeatability in a fast-moving market. That’s why Bravery Group partnered with Incubeta to move beyond “prompting” to building a true agentic AI architecture, powered by Gemini for Google Workspace that converts our proprietary IP into a machine-readable knowledge base. This unlocks: Faster iteration on complex analysis and valuation assessments with Bravery Group's Sell-Side & Buy-Side Decision Frontier® Accelerated creation of CIM narratives and deal materials More consistency and leverage without sacrificing the “gold standard” partner-led touch our clients expect The headline for Bravery Group isn’t “AI tools.” It’s building a durable capability that lets our team apply our expertise with more scale, so we can focus even more of our time on what matters most in M&A: narrative, judgment, negotiation, and outcomes. We want to thank Incubeta for building this the right way. If you’re thinking about how to apply AI to complex workflow, we're happy to compare notes. #AIStrategy, #AgenticAI, #MergersAndAcquisitions, #AdTech, #MarTech, #Data, #Media, #ecommerce
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Keith Yonish
Walk With Path Limited • 7K followers
Babak, your comments in Joao-Pierre Ruth InformationWeek piece from Davos, and your BBC News interview this morning, really struck a chord. That article made a strong point that AI was front and centre for business leaders at Davos, while still feeling more peripheral for many politicians. The commercial world clearly sees where this is heading, but the reality on the ground is moving far more slowly. The Wall Street Journal recently noted that AI adoption across companies is still “slow and uneven,” with most organisations stuck in pilot mode rather than real, scaled deployment. Lots of noise. Plenty of decks. Not nearly as much real impact in the day-to-day customer journey. That idea that the future of AI isn’t one giant assistant, but lots of specialised agents working together behind the scenes, feels exactly where things are heading. The retail leaders and agency teams I’m speaking to aren’t asking if they should use AI anymore. They’re asking where it improves service, conversion, and customer confidence right now, especially across the direct-to-consumer journey, and who ultimately owns the first-party data coming out of it. Working from London with the Silicon Valley-based team Mind Over Media , I’m seeing real traction from practical, brand-owned agents that sit inside the customer journey, remove friction at the exact moment it matters, and keep the relationship and the data with the brand. As founders Andy Anderson and Jamie Parker put it: “As commerce moves toward agents and agent-to-agent interactions, every brand will need its own intelligence representing it. We build for the brand, not the channel, so that brain sits with the company, and they keep ownership of the customer relationship, the data, and the commercial outcome.” And this isn’t about replacing people. It’s about giving teams better tools that actually work in the real world. As someone who’s dyslexic thinker, AI has genuinely transformed my day-to-day working life. As Sir Richard Branson often says, it can be a powerful co-pilot, but human creativity still matters most. That balance between human judgement and agent-driven systems feels like the real direction of travel. Much of the work around Mind Over Media AI sits right in the middle of this shift. Let me know what you think? #ArtificialIntelligence #AI #GenerativeAI #AgenticAI #Davos #CustomerExperience #DirectToConsumer #FirstPartyData #DigitalTransformation #Retail #Ecommerce #MarketingTechnology #FutureOfWork
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Vitor Bellote 🇧🇷🇮🇹
Seedtag • 4K followers
How can publishers navigate rising signal loss and stay in control? In the latest episode of #ThePubWay podcast, Tony Katsur (CEO at IAB Tech Lab) joins hosts Tina Iannacchino and Mike Villalobos to break down how Trusted Server, open-source frameworks and standardized measurement are reshaping the digital ad ecosystem. Listen now: https://lnkd.in/dYCyfyWp #Publishers #AdTech #DigitalAdvertising #ContextualAdvertising Seedtag
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Robyn B.
Bubble Social Media… • 3K followers
AI is set to transform industries on a massive scale. IDC predicts AI solutions and services will create $22.3 trillion in global impact by 2030. 🌍 This shift will open opportunities for innovation, productivity, and growth, but only if your organization is prepared. Read the IDC article for a forward-looking perspective, then message us to discuss what this means for your business. Microsoft 365 Microsoft Copilot #AI
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Fredrik Ekström
Above The Clouds Communication • 6K followers
We’ve built brands for speed. But consumers are rebuilding for balance. Five Shifts Shaping Consumer-Centric Brand Building in 2026 and Beyond. For years, growth meant faster. Faster innovation. Faster launches and GTM. Faster communication. Faster reactions. But the consumer is slowing down. They’re recalibrating. They seek a life beyond manipulation. They seek balance within chaos. In my latest, Beyond Nonsense, blog, I break down Five Shifts Shaping 2026 and beyond, not as trends to chase but as signals of a shift. Read it at: https://lnkd.in/dp5Fr3jc The shifts in short: The Connection Economy Trust isn’t built through attention anymore. It’s built through connection, familiarity, and emotional closeness. Rhythm Over Optimisation Performance culture is losing authority. Balance, pace, and (it's back) values are replacing constant improvement. Nature as Regulator Well-being is shifting away from optimisation. Nature is becoming a stabilising force, not a performance tool. Brands as Emotional Infrastructure In unstable times, brands are expected to reduce friction, create clarity, and stabilise daily life, not constantly excite. The Era of Loss Consumer behavior is shaped less by what’s new and more by what feels fragile, finite, and worth protecting. If you look at these shifts individually, they explain a behavioral change. But, together, they describe a game plan for how to work with consumer-centric brand building in 2026. It's not so much trying to predict the future. It’s more about understanding the emotional logic shaping decisions now and making fewer wrong decisions because of it. Reach out to me if you want to discuss this! Read the full blog here: https://lnkd.in/dp5Fr3jc Happy Reading! #branding #consumerinsights #brandbuilding #sustainability #fashionweek #outdoor #trends #consumer #strategy Above The Clouds Communication
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Marc Davison
1000watt • 4K followers
What CMOs Are Thinking Last week, 1000s of CMOs met in Florida for ANA's Masters of Marketing (https://lnkd.in/g7NxY6je), one of the marketing industry’s biggest events to learn, connect, & wrestle w/one big question: what does marketing leadership look like in a world where brands & consumers are being redefined. If any CMOs from real estate were there, I’d love to hear your take. Here are some of mine: 1. CMOs are being pushed to innovate with AI not just to stay relevant, but to redefine leadership in a world where creativity and technology now share the same desk. If you run a brokerage or a team, that message is for you too. You need an active AI strategy, evolving & unmistakably your own. The time to build it isn’t later. It’s now. 2. The CMO role is expanding from managing marketing to leading transformation. Marketing isn’t a department anymore; it’s the connective tissue between creativity & business strategy. CMOs are being asked to orchestrate that evolution on the client side & leaning heavily into agency support to facilitate it. In real estate, your marketing leaders need more freedom & authority to shape how tech, brand, and the agent experience work together across recruiting, training, and client service & they need more outside support to do it. 3. Creativity & consistency still matter. The brands that win will be the ones that stay emotionally resonant & unmistakably human, not the ones who rely on AI to create everything. In real estate, marketing must be more of something we automate, delegate, or template. The strongest brands must treat AI as a tool to inform thinking, not replace it. Great marketing must still come from the brand & lean heavily into genuine storytelling that captures what people are really chasing: belonging and trust. I often sense that marketers in real estate still roll their eyes at “storytelling,” dismissing it as fluff & not realizing how powerful of a marketing device it is. I believe this because of what I see in real estate, identical marketing built around getting people to buy something rather than believe in or belong to something. The big takeaway of all is that AI won’t replace creatives; the creatives (and brands) who master AI will replace those who don’t. I can’t imagine that it would not hugely apply to real estate. If you’re a CMO, run a brand & care about outwitting your competitors, & you missed ANA, come to Denver in June for our Signal event. It’s built for you. https://lnkd.in/gCE8cKUk
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