Rob Beeler

As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning

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Over and over again - we see great data on how OOH drives foot traffic. In NYC, LinkNYC’s massive 4000 screen network gets deep in the city, finding target audiences where they live work and play. In beauty, a brand can own the biggest city, and spark NYC’s trendsetting audience to go to retail and buy the product, as shown in this recent case example.

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Excited to announce our direct integration and partnership with Stack Adapt DSP to make Infolinks Curated Propriety Placement inventory accessible to StackAdapt advertisers. “Partnering with Infolinks gives our advertisers a unique edge,” said Gregory Joseph, VP of Inventory Development at StackAdapt. “We’re able to offer not only their premium proprietary placements but most importantly true curation at its core without any added fees being absorbed by our advertisers.” Read our press release: https://lnkd.in/euKEWUSC

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🎙️ Nick Stamoulis & the Brick Marketing team joined the American Marketing Association (AMA) Boston podcast to talk data, AI, & building marketing strategies that actually drive revenue. 🔥 From evaluating AI tools to the future of marketing measurement, check out the podcast: https://lnkd.in/e_CeNCtH​​​​​​​​​​​​​​​​ #brickmarketing #amaboston #bostonama #bostonmarketing

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With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8

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Are traditional sponsorship models keeping pace with today’s expectations? “The Sponsorship Shift: Why the Old Model No Longer Works” from Lead Marvels offers a powerful perspective on why the classic benefits‑package approach is falling short, and how associations can evolve. Key insights include: - “You can’t attract 2025‑level partnerships with a 2015 mindset - Standard logo-and-booth deals are losing ground as sponsors seek deeper, thought-leadership–driven, year-round engagement - Associations that adapt will not only survive but thrive If you're focused on delivering value to members and partners alike, this article is a must-read. Check it out and let’s discuss how our association can reimagine sponsorship to build deeper, more mutual partnerships. #AssociationManagement #SponsorshipStrategy #MemberEngagement

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Strange economic times call for brave leadership This report from WARC (World Advertising Research Center) offers some compelling data for brands that want to maintain their focus on long term growth during times of uncertainty. The research correlates strongly with what we have seen when changes in leadership shift a client from an active marketing mindset to a short-term cost management approach. We have seen first hand how a reduction in market presence and marketing innovation may produce short-term budget wins, but they are followed by growth challenges and loss of market share. https://lnkd.in/gje_p6NS

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While at #AdtechEconomicForumNYC, I had the pleasure of speaking with Matthew Scott Goldstein (msg) for an ADWEEK interview. We discussed the importance of #trust in today’s media ecosystem, along with the latest developments involving @Publicis and The Trade Desk. Curious what you think..:-)

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We're continuing to increase Ora's COGs in order to prioritize the most recent and relevant data to facilitate hyper-personalized emails. Ora combines data from numerous third party vendors, including the most recent news and events, with your first-party CRM data and Lavender 💜🔮 www.ora.im's email intelligence derived from analyzing billions of sales emails. The result? Dynamic emails and sequences that are specifically crafted for the individual, not just the company or the persona. No templates, no fluff, but all based on best practices from top performers. We closed self-service signups to focus on onboarding new users, but will reopen the waitlist soon. www.ora.im

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Confession: Most influencer marketing is lazy 🤦‍♀️ And honestly? It deserves to be skipped. I was recently on a podcast where I said something that might ruffle some feathers: "Your creative is lazy. You deserve to have your ad skipped." Here's the brutal truth about what I see in our industry: The Lazy Approach:  → Mass emailing the same script to 500 creators → Zero personalization or creative tailoring → Stacking 5 ad reads in a row on podcasts → No onboarding calls with creators → Treating influencers like human billboards This all comes form agencies responding to brands racing to the bottom on paying the lowest agency fees. HINT: If an agency fee % feels too good to be true - it probably is. The Strategic Approach:  → Understanding what each creator's audience actually wants → Tailoring content to fit naturally into their style → Making the creator the only sponsor for that piece of content → Collaborative creative development → Investing in measuring real business impact, not just vanity metrics At Digital Voices, we have done a lot creatively exciting work that cuts through the noise on social. For our client Surfshark, we had creators in shark costumes, Colin Furze built a massive shark he could literally surf on, others do comedy skits and animations. Why? Because entertainment drives conversion. Authenticity builds trust. The result? We guarantee results to our clients. If we don't hit our numbers, we commission more content or refund our agency fee. Because lazy marketing shouldn't be rewarded. Bottom line: If your influencer content feels random, scripted, or interruptive - you're doing it wrong. Audiences are smart. They can smell lazy marketing from a mile away. Time to do better. 💪 What's the laziest influencer campaign you've seen recently? #InfluencerMarketing #CreatorEconomy #Marketing #DigitalMarketing

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If you are a Performance/Growth Marketer testing or looking to test CTV, this article is a must read. CTV inventory is primarily non-clickable so the industry relies on Cross Device to connect the device visiting the website to the TV in which the ad was served (and vice versa). Here's the problem - most CTV vendors use IP Address (Wifi) as the sole source of truth for cross device tracking. This is both antiquated and heavily flawed, but they do it anyway and hey, it certainly doesn't hurt in-platform performance. Data validation provider Truthset conducted this study on behalf of CIMM (Coalition for Innovative Media Measurement) and Go Addressable to definitively understand the accuracy of IP Address for Cross Device tracking applications (CTV). "Truthset analyzed records from six major data vendors, including 1 billion email addresses, nearly 250 million IP addresses and 164 million postal addresses." Here are some key findings: > IP-to-Email matches: 16% accurate >IP-to-Postal matches: 13% accurate If you are a brand allocating ad dollars to a CTV campaign leveraging IP Address for cross device tracking/targeting, is this accuracy acceptable? “There’s this promise in the industry of completely accurate, deterministic data that matches sophisticated and vast advertising targets and attributes onto individuals and households,” Jon Watts, Managjng Director of Coalition for Innovative Media Measurement (CIMM) said. “This leads marketers to believe that when they buy against a particular target, they’re reaching that target – and, unsurprisingly, the truth is much more complicated than that.” IP Address Match Rates Are a Joke – And It’s No Laughing Matter https://lnkd.in/gwGa_iBt Keynes Digital #crossdevice #CTV #connectedtv

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Agencies charging a percentage of media spend aren’t partners. They’re incentivized to spend more. That’s padding, not performance. Prior to founding Intrepid Digital, I witnessed firsthand how this model inflates budgets and erodes accountability. Spending grows, but efficiency and ROI often don’t. Here’s what gets missed: Success should be measured by real outcomes, not by how much you pour into ads. At Intrepid Digital, we align costs to performance and the actual work at hand. That drives smarter campaigns, tighter budgets, and growth that actually moves the needle. What’s your take? How do you think media spend should be priced in 2025?

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"The real opportunity is to reimagine public media not as a centralized content producer, but as a networked, civic infrastructure that enables and supports community-rooted journalism."

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We’re excited to announce our adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. 🔐 This partnership reinforces Seedtag's commitment to privacy-first operations, setting a standard for responsible data protection within the ad tech industry. Our clients will benefit from streamlined compliance onboarding and faster turnaround times. 💬"By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence," says Brian Danzis, CRO at Seedtag. Full details: https://lnkd.in/dXJnUSPf #SafeGuardPrivacy #PrivacyFirst #IABDiligencePlatform #AdTech

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As brands demand clarity and media owners seek control, the rules of the digital supply chain are shifting. Teads' Heather R. explains how #SupplyPathOptimization is helping the industry build trust and transparency.

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Let's connect at the ANA AFM Conference in a few weeks. Traditional auditing firms talk about always-on media accountability but don't provide daily audit metrics for advertisers to act on. Don't wait weeks or months for a static audit report. Instead, log into MSIGHTS and see and interact with prior-day audit metrics. Recapture underperforming digital media in real-time. That's real always-on accountability.

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