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Brad Reimer posted thisI’m stepping into a new role as Chief Technology and Digital Officer at Sanford Health. This isn’t a title change for the sake of a title. It reflects a deliberate shift in focus—from running technology to transforming how technology and digital capabilities drive care, access, scale, and differentiation in rural healthcare. In this role, my priorities are clear: - Advancing digital and AI-enabled care in ways that meaningfully improve patient and clinician experience - Accelerating innovation while maintaining enterprise discipline and trust - Ensuring technology investments are tightly aligned to mission, strategy, and measurable outcomes - Building out a Forward Deployed Engineering model, leveraging Agentic platforms to drive value at pace and scale I’m grateful for the leadership, teams, and partners who’ve helped pave the path so far and now shape this transformation—and for an organization willing to rethink operating models and invest forward as healthcare itself continues to change. There’s a lot of work ahead. This will be fun.
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Brad Reimer shared thisI recently joined Bradley Bostic on the Boombostic Health podcast at ViVE to talk about how Sanford Health is approaching virtual care, AI, and the future of rural healthcare. Key takeaways include webside manners, raising the tide for rural health care, and the criticality of data platforms. Great conversation about how technology can expand access while strengthening the doctor-patient relationship. Watch the episode here: https://lnkd.in/g-zhs8Qt2 Million Patients, 320,000 Square Miles: How Sanford Did It2 Million Patients, 320,000 Square Miles: How Sanford Did It
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Brad Reimer reposted thisBrad Reimer reposted thisI’m proud to share this Newsweek story highlighting the extraordinary commitment of our Sanford Health team—and the innovative ways we’re bringing care to patients who need it most. Every Wednesday, Dr. Michael McNamara, one of our maternal-fetal medicine specialists, doesn’t drive to work—he flies. Through fog, snow and long days, he and his team travel hundreds of miles to ensure women with high-risk pregnancies across South Dakota can receive expert care close to home. This is what rural health care looks like at its best: meeting patients where they are, using creativity and compassion to overcome distance, and putting people before convenience. At a time when specialists are in short supply nationwide, Dr. McNamara’s dedication reflects the heart of Sanford Health’s mission—to care, comfort and cure, no matter the geography. Thank you to Newsweek for telling this important story, and thank you to Dr. McNamara and all our caregivers who go the extra mile—sometimes literally—to serve our communities. Read more: https://lnkd.in/g9RF_gYMIn Rural South Dakota, the Doctor Is a Plane Ride Away—Luckily, He FliesIn Rural South Dakota, the Doctor Is a Plane Ride Away—Luckily, He Flies
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Brad Reimer shared thisJust completed my certificate in Leading Digital Transformation in Health Care from Harvard Medical School. It’s was a great program and I would encourage any healthcare professional to participate.Leading Digital Transformation in Health Care • Brad R • EmeritusLeading Digital Transformation in Health Care • Brad R • Emeritus
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Brad Reimer posted thisTomorrow, I will be joining fellow digital health leaders in Washington, DC for the HealthLeaders Exchange - Chief Digital Executive Exchange. I am honored to sit on the Editorial Panel, “CIOs as Strategic Architects: Expanding the Leadership Mandate Beyond IT,” alongside colleagues who are shaping the future of healthcare. The CIO and other related roles have evolved far beyond technology expertise and implementation. Today, technology leadership is truly about being a strategic partner—consultative, deeply entrenched in operations, and focused on driving real change and growth. The pace and scale of transformation in healthcare is unlike anything I have seen before. We are not just implementing tech; we are guiding organizations through paradigm shifts, helping our peers distinguish between “flash” and “substance,” and championing organizational change at the enterprise level. For rural health systems like Sanford Health , the challenges are real—but the opportunities are even greater. We are leveraging digital innovation to expand access for patients, improve quality, and ensure sustainability of rural health across our 7-state footprint, while improving the way we operate as a fully integrated system. It is a fun time to be in healthcare.
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Brad Reimer shared thisWe love and live rural health, even with some of the unique challenges it brings. Rural health is close to the heart for the entire Sanford Health organization. We are intently focused on supporting and sustaining healthcare for the families, friends and communities we grew up with. Join us virtually for Sanford’s 4th annual Summit on the Future of Rural Health Care. https://lnkd.in/gUw6C2_s The line-up of speaker is next to none. Even if rural health is only a small portion of your focus, I promise it will be worth your time. #ruralhealth
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Brad Reimer shared thisHow does Sanford Health make smart investments in technology when there are financial headwinds? We make sure they align strategically, improve patient outcomes and quality, bridge access gaps, drive down costs, build sustainability and improve the experience for our care givers. The more of those you can check off, the better. It’s about driving the Mission Case alongside the Business Case. I look forward to discussing this deeper with Alexis Kayser, healthcare editor for Newsweek in a few days.Health care's tech motto? Move as fast as you can without breaking anythingHealth care's tech motto? Move as fast as you can without breaking anything
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Brad Reimer shared thisI’m excited to participate in the Newsweek Digital Healthcare Forum (https://lnkd.in/gVSrC5dc) next week. The agenda is packed full of great topics and participants. I’ll be representing Sanford Health and rural healthcare on a panel discussing The Business Case for Tech and Innovation, moderated by Alexis Kayser, healthcare editor at Newsweek. There is a collision between how fast digital and AI are advancing and tight margins and financial headwinds in healthcare. The two combined are difficult to navigate. We will discuss the importance of smart, targeted and strategic investments, how to build the business case or “mission case,” and how important it is to lean-forward into healthcare model transformation, especially in rural America where staffing challenges, slim margins and patient access are more pronounced. Despite the challenges and headwinds, this is an exciting time in healthcare seeing how cutting-edge technologies are transforming the industry, and more importantly improving care, comfort and cures for our patients. #SanfordHealth #MissionCase #AI #Digital #RuralHealthcare #InnovationBrad Reimer shared thisBrad Reimer, senior vice president and chief information officer, will be a featured speaker at the Newsweek Digital Health Care Forum next week. The event will gather executives from the nation's top health systems and explore the impacts and challenges of recent technological innovations. Reimer will be highlighted on a panel entitled The Business Case for Tech and Innovation. "I look forward to joining this panel discussion to share how we are investing in digital innovation to strengthen access, quality and financial sustainability in rural America," said Reimer. Learn more: https://san.fo/4ph5O8b
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Brad Reimer shared thisGood Samaritan , Sanford Health’s senior living, long-term care, rehab and home-based services division, is investing into the future of healthy living in the Midwest. Founder’s Crossing is a state-of-the-art campus and neighborhood designed to meet the growing needs of the aging population in America. The combination of multiple senior living options, clinics, lab, rehab, pharmacy, retail and dining options is the way of the future. It’s exciting to see this come to reality and see Sanford yet again improve the well-being of our communities.First phase of $200M Founder's Crossing underway with plans for first residents next year - SiouxFalls.BusinessFirst phase of $200M Founder's Crossing underway with plans for first residents next year - SiouxFalls.Business
Brad Reimer commented on a post
6mo
It was great to reconnect with you James. The discussion was very pertinent on the opportunities for tech to transform healthcare. It’s happening right in front of us and it’s fun to be part of.
Brad Reimer commented on a post
6mo
I can attest that This Week Health and 229 are unique in the industry and are filling a much needed gap. I feel so fortunate to participate alongside you in this mission. The value and friendships gained are second to none. Because of your efforts, I don’t feel islolated as a CIO and I know I have an extremely strong set of peers that have my back. What better mission is there than fighting cancer and raising up the current and next generation of healthcare IT leaders. Thanks for all you and your team does for us.
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Brad Reimer liked thisBrad Reimer liked this229Project Dinner in NYC. Too much fun for words. AI was front and center. Early returns, cautions, and learning. Where will the real value be found in healthcare? I appreciate the diversity of thought. Special thanks to Sophy Lu , Lisa Stump, and Erik Howell for chairing the event and bringing us into the city. Amazing generosity in NYC as we raised $5k for Alex's Lemonade Stand Foundation for cures and support for kids and families battling pediatric cancer. Thanks to everyone who came out. Edmund Siy, Matthew Shafiroff, Fernanda C. G. Polubriaginof, MD, PhD, FAMIA, Neil J. Patel MD, MBA, Erin Osbourn, MSc, CHCIO, CDH-E, PMP, Robbie Freeman, John Chelico, MD, MA, FACP, FAMIA. Appreciate our partners Zscaler, Abridge, Kontakt.io, Artisight, and Strategic Venue Partners for their participation and match. Next up. Summits in April. DM for info. #healthcare #cio #healthit
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Brad Reimer liked thisBrad Reimer liked thisAI is moving faster than any roadmap can predict. During ViVE's session, Building the Intelligent Health System – Digital Health Leaders Powering Next-Gen Healthcare Operations, sponsored by symplr, Saad C. challenged leaders to rethink long-term planning in an era where innovation evolves daily. The takeaway? Comfort with uncertainty is now a leadership skill. #ViVE2026 #DigitalHealth #HealthITLeadership #AIinHealthcare
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Brad Reimer liked thisNurses are the largest clinical workforce in inpatient care, and yet so little investment in AI is focused on enabling the critical work that they do. If anything, we've settled for shoehorning technology designed for someone else into the nursing workflow—and the results have been mixed at best. After spending thousands of hours with nurses on the front lines, one thing became clear: nurses aren't struggling with a lack of information—they're drowning in it. Dozens of notes, conflicting updates, scattered results, all while managing some of the most complex patients in the hospital. The EHR was never designed to help them synthesize all of that in real time. So at Ambience Healthcare, we decided to build something that is. Today we're launching Chart Chat for Nursing—the first EHR-integrated conversational AI tool built for inpatient nursing workflows. Chart Chat targets that upstream moment: helping nurses cut through the EHR maze so they can assemble a coherent clinical picture without the cognitive tax. It's now live at Cleveland Clinic, and it's been incredible to witness the outpouring of sheer joy and love for the technology. This is just the beginning. If you're a nurse—I'd love to hear what else we should be building for you.Brad Reimer liked this📣 Introducing Chart Chat for Nursing, the first EHR-integrated conversational AI tool built specifically for inpatient nurses. Developed in close partnership with frontline nurses and nursing informatics teams, Chart Chat for Nursing lets nurses ask plain-language questions about their patients and get instant, citation-backed answers pulled directly from the chart in seconds. Cleveland Clinic, one of the nation's most recognized health systems, is already piloting this technology. We're thrilled to start rolling out Chart Chat for Nursing with leading academic medical centers and health systems nationwide. Learn more at the link in the comments. #healthcare #ai #healthtech #nursing
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Brad Reimer liked thisAt Sanford, our greatest asset isn’t our hospital buildings or technology (although those are great too) —it’s our people. We anchor on the fundamental belief that when employees feel valued and listened to, it improves care for the communities we serve. This recognition from Becker’s is a testament to the Sanford team members across our footprint who show extraordinary care and compassion in moments that matter most for patients and residents each and every day. Congratulations! #Sanfordhealth #Bluecrew #Youmatterhere #Employeeexperience #BeckerstopplacestoworkinhealthcareBrad Reimer liked thisFor the fourth year in a row, Becker's Healthcare has named Sanford Health one of the top places to work in health care. The list includes health systems and companies that are setting the standard to be an exceptional workplace in 2026 by investing deeply in their people, offering robust benefits, meaningful opportunities for professional and personal development, inclusive environments where employees feel valued, mission-driven work, and resources that support true work-life balance. Sanford Health is the only health system in South Dakota included on this list and only one of two included from North Dakota and Minnesota. “It is an honor for our health system to be named one of the best places to work in health care for a fourth consecutive year,” said Bill Gassen, president and CEO of Sanford Health. “This recognition reflects the incredible dedication of our employees who live out our mission to care, comfort and cure every day. We believe employees thrive when they feel supported both professionally and personally. That’s why we continue to invest heavily in our Sanford family – helping them grow in their careers while also making a difference in the communities they serve.” Read more: https://san.fo/4bL7MsC
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Brad Reimer liked thisBrad Reimer liked thisSanford Health is proud to support the University of South Dakota Sanford School of Medicine as it expands its medical education footprint in Sioux Falls. By providing a permanent home for the M.D. program, we’re helping bring education, research, and clinical care together in powerful ways. Investing in medical education is one of the most important commitments we can make to the future of health care—building a strong, highly trained workforce to care for our communities for generations. We’re excited for this next chapter and the opportunity to shape the future of medicine right here in Sioux Falls. Go Yotes! Read more: https://lnkd.in/gve-z-6fMomentum for USD Sanford School of Medicine Transition Accelerates TimelineMomentum for USD Sanford School of Medicine Transition Accelerates Timeline
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Brad Reimer liked thisBrad Reimer liked thisToday, I am deeply humbled and honored as I celebrate 38 incredible years with Sanford Health, a journey that has been nothing short of transformative. From my early days registering patients in the Emergency Room as a Junior at Dakota Wesleyan University to now leading one of the largest billing operations in the upper Midwest, I am filled with a sense of pride and gratitude. This week, at our Sanford Annual Meeting, I was truly moved to receive the inaugural Innovation Champion of the Year award, a testament to the tireless efforts of my team and the leadership that has supported me every step of the way. I am grateful for the opportunity to lead over 4,000 dedicated healthcare professionals in the revenue cycle and to work alongside exceptional leaders who inspire me daily. This recognition is not just a personal achievement, but a celebration of our collective passion for innovation and excellence. Thank you, Sanford, and to my Revenue Cycle Leadership team, for your unwavering support and collaboration – it is an honor to work alongside each and every one of you! We may have flown under the radar in the past, but today, it's a privilege to be recognized and to shine a light on the outstanding work that we do. 🙂
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Brad Reimer liked thisBrad Reimer liked thisThis week we kicked off the next milestone in a multi-year integration between health systems, and that means it’s “all-hands-on-deck” time. Today was especially meaningful for me because I had the chance to work alongside some familiar faces: one of my original mentors from my early days at Marshfield Clinic and my first boss. It felt a little like old times as we stepped out of our usual roles to support the great work so many team members around us have been preparing over the past several months. Working together again was a delight and brought back memories…from rolling out chartless in the early 2000s to supporting Meaningful Use implementations in the 2010s and all that the 2020s have thrown our way. Through it all, we continue to have teams coming together to make big things happen.
Experience & Education
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Sanford Health
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Licenses & Certifications
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Health Care Transformation
Emeritus - Harvard Medical School Executive Education
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Leading Digital Transformation in Health Care
Emeritus - Harvard Medical School Executive Education
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AI in Health Care: From Strategies to Implementation
Emeritus - Harvard Medical School Executive Education
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Certified Digital Health Executive (CDH-E)
College of Healthcare Information Management Executives
Issued -
Certified Healthcare CIO (CHCIO)
College of Healthcare Information Management Executives
Issued
Volunteer Experience
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General Volunteer (hurricane relief, donations and missions)
Mission-Haiti
- 3 years 7 months
Disaster and Humanitarian Relief
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Advisory Board Member
Dakota State University
- Present 3 years 6 months
Education
I am a member of the Cyber Leadership and Intelligence (CLI) Advisory Board for Dakota State University.
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