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Reza Qorbani shared this🎉 ZeroToOne.AI has acquired GroundTruth, and I'm proud to be part of this amazing journey. 🥳 This acquisition puts AI at the absolute center. Not as a feature. Not as a buzzword. As the foundation. At the core is ZeroToOne's Large Behavioral Model (LBM), a patent-pending methodology built by one of the most talented AI teams in the game, researchers recruited straight out of Carnegie Mellon, the #1 AI program in the country. The LBM doesn't just analyze what consumers did. It predicts what they're about to do, with over 85% accuracy. You're no longer targeting audiences. You're anticipating them. 🎯 That's not an optimization play. That's a paradigm shift. ✨ Now layer that on top of GroundTruth's infrastructure capturing billions of real-world signals daily across 2,000+ enterprise customers worldwide, and you've got something the industry has never seen before. The numbers already speak for themselves from early deployments: 📉 70% reduction in media costs 📈 45% increase in ROIReza Qorbani shared thisToday ZeroToOne.AI announced that we have acquired GroundTruth, a scaled real-world platform that captures and processes billions of daily interactions across the physical world. The combination integrates our proprietary large behavioral model with GroundTruth’s large-scale signal network and extensive enterprise customer base. Together, we will create a powerful predictive intelligence platform that helps organizations anticipate demand, allocate resources, and act ahead of competitors. To learn more, read here: https://lnkd.in/ghHek7-QZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven Predictive Intelligence Platform for Enterprise Decision SystemsZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven Predictive Intelligence Platform for Enterprise Decision Systems
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Reza Qorbani shared this🚀 Incredibly proud of what we achieved at ZeroToOne.AI x Horizon Media partnership! The future of AdTech isn't about having more data - It's about TIME ⏳ How fast can you adjust to consumer behavior and act on it? This demands a paradigm shift in how we build AdTech infrastructure laveraging the latest AI technology. When great minds work together, magic happens! ✨ Excited to see where this journey takes us next! 🎯Reza Qorbani shared thisIn his latest interview with MarTech Pulse, John Koenigsberg shares how predictive AI, HorizonOS, and ZeroToOne.AI’s behavioral model are helping marketers move beyond reactive optimization to real-time decisioning that drives measurable growth. The shift is clear. Smarter signals. Faster prediction windows. Stronger ROI. Read how Horizon Media is redefining audience targeting, efficiency, and performance through behavioral prediction. https://lnkd.in/gKRwukB7Horizon Media EVP & Head of Platform Partnerships John Koenigsberg’s Exclusive Interview with MarTech Pulse on Predictive AIHorizon Media EVP & Head of Platform Partnerships John Koenigsberg’s Exclusive Interview with MarTech Pulse on Predictive AI
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Reza Qorbani shared thisI couldn't agree more with Jeff Green perspective! 👏 In today's landscape where everything is shifting at lightning speed and audiences are hyper-connected, the constant flux in the environment (breaking news, viral trends, political shifts, etc.) makes it nearly impossible for brands and agencies to adapt their strategies at a micro-level with the speed and scale needed. As Jeff pointed out in the interview, this is exactly where Agentic AI shines. It's a game-changer strategy, and The Trade Desk is absolutely positioning itself at the forefront of this transformation. 👌Reza Qorbani shared thisThe highlight of Marketecture Live, Ari Paparo and The Trade Desk CEO Jeff Green talk stock purchases, AI, OpenPath, and more.
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Reza Qorbani reposted thisReza Qorbani reposted thisWhat if your media strategy could anticipate consumer behavior before it happens? That's exactly what our new partnership with ZeroToOne.AI makes possible. Their predictive behavioral intelligence is now embedded in HorizonOS and Blu, giving our clients a real-time audience advantage that moves at the speed of behavior, not the speed of reporting. "With ZeroToOne, we provide clients a modern audience advantage, powered by intelligence that adapts at the speed of behavior." — John Koenigsberg, EVP & Head of Platform Partnerships, Horizon Media Proud to be leading the shift from reactive optimization to proactive targeting. 🔗 https://lnkd.in/diFhAGZr #HorizonMedia #AI #PredictiveIntelligence #HorizonOS
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Reza Qorbani shared this🚀 Heading to RampUp 2026 (March 3-5) in San Francisco 🌉 and looking forward to connecting with fellow innovators across the AdTech industry. If you're attending and want to catch up over coffee ☕ or talk about the latest in AdTech, just send me a DM! Would love to connect and set something up. #RampUp2026 #AdTech #SanFrancisco
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Reza Qorbani shared this🎨 Who says data engineering can't be fun? The Dagster Labs team just dropped something incredible 🤩 an animated story that explains data assets through what looks like a children's book! Check it out: https://lnkd.in/gbxvxD8X As someone who spent years with #Airflow (and still appreciates it), discovering #Dagster was like finding what I've been missing. When I evaluated it a couple of years ago, I was blown away by their fresh take on data pipelines 👌 it felt modern and actually designed to solve the real challenges I was facing with my complex workflows. But this video? This is next-level creative thinking. Making complex data concepts accessible through storytelling and animation 🎭📚✨ It's brilliant because it demonstrates exactly what makes Dagster special: taking something traditionally complex and making it clear, approachable, and fun 😁 Kudos to the Dagster team for showing that technical education doesn't have to be dry. Sometimes the best way to explain sophisticated concepts is to embrace creativity and have some fun with it. #DataEngineering #DataPlatforms #CreativeLearning #AdTech
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Reza Qorbani shared this🦄 The sleeping giant of advertising has awoken. 🚀 OpenAI just launched ChatGPT Go globally with both Free and $8/month subscription options, setting the stage for their advertising rollout in the coming weeks. With Fidji Simo joining OpenAI, we can expect a user experience quite similar to the Facebook App. I'm particularly excited to see how OpenAI will use the incredibly valuable contextual information from conversations to help advertisers compete for our attention. Even more intriguing is whether OpenAI will implement RAG or MCP-like integrations with Data Providers (DMP 2.0? 🤷) to enhance contextual information, similar to how the traditional AdTech ecosystem uses data in the Bid Stream. Who's excited to test this new inventory? 🙋♂️ #AI #AdTech #Advertising #TechNews #OpenAI #ChatGPT https://lnkd.in/gtqjg4dqOur approach to advertising and expanding access to ChatGPTOur approach to advertising and expanding access to ChatGPT
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Reza Qorbani shared thisTerence Kawaja gets it right. 👏 As someone from Iran working in AdTech, seeing influential voices in our industry speak up for Iranian women means everything. These women are showing unimaginable courage fighting brutal oppression, and they deserve our attention, our solidarity, and our voices. The silence has been deafening. We can, and should, do better. ✊ Thank you, Terence 🙏 for not being afraid to speak up. I encourage everyone in our network to do the same. Cheers to FREEDOM 🥂Reza Qorbani shared thisThese Iranian women are showing incredible courage in the face of brutal oppression. Curiously absent: the left or the media. Seriously, WTF is going on? Women are being oppressed (and even killed) and are fighting back for their freedom. Everyone should be supporting this movement and covering in the media. Meanwhile...crickets. Tells me everything I need to know.
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Reza Qorbani posted this2025 was the worst 😱 and the best 🚀 year of my life. It broke me down and built me back up into someone I'm proud to be. I lost my dad. It was the hardest thing I've ever been through, and honestly, it turned my world upside down. 🥺 During that chaos, something clicked for me. I realized I was trying too much to fight with reality and placing a lot of my happiness on things beyond my control. So I changed! I began focusing solely on what I could actually control. I launched a new company to focus on my passion, revolutionizing AdTech with AI. In just the last couple of months, my life completely transformed in ways I couldn't have imagined. Days feel like months in terms of what I'm accomplishing. I've done more in these past few months than I did in the past few years. It's not magic. It's just a mindset reset. I simply stopped chasing things I couldn't control and started building from what I can control. Now, I can't be more excited about 2026. 💪 Rock on! 🤘
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Reza Qorbani liked thisReza Qorbani liked thisFirst time attending and speaking at Partnership Leaders #catalyst26 and I was impressed with the willingness of everyone to share best practices and experiences that help elevate all of us that are working to drive revenue through partnerships. I've always viewed partnerships as relationships - the solid ones are built on complementary strengths, mutual shared vision, trust and strong communication. It was nice to meet so many that have the same view. Thanks to everyone I met and to Asher Mathew and the entire Partnerships Leaders team.
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Reza Qorbani liked thisReza Qorbani liked thisMrBeast is cutting down his old YouTube videos. And has seen a 34% increase in daily views. Let me break down what's happening: The Beast team has been trimming down their old YouTube videos. They are most likely removing sponsored sections that have the lowest retention. But the interesting part is that more than half of the videos he's trimmed have spiked in views shortly after. (See comments section for the graphs showing daily views). Of course, the view spike is largely accredited to YouTubes new view update. But, given the scale they are operating at, I wouldn't be surprised if cutting the lowest retention points of his videos also drives more views too - especially in the long run. You see, thumbnails and titles get the click. But retention decides how far YouTube pushes the video afterwards. So if you trim the section where people are dropping off, and retention goes up, the view count should also increase. Here's the process, if you want to try it on your own channel: Step 1: Find your lowest retention moments: → Go to YouTube Studio >> Select Video >> Analytics → Find the retention curve → Look at where the graph drops hardest Step 2: Diagnose the drop: → Watch that exact section back → Ask what's on screen when people left → Slow intros, dead air and rambling are the usual culprits Step 3: Trim it: → Cut the section completely if it adds nothing → Trim the section if it's slow but necessary → Re-upload and watch what happens to the numbers But there is one important caveat. If you are starting out on YouTube then there is no need to do this. Just focus on making the best videos you possibly can. If you are a larger creator then optimising your back catalogue could be a high leverage move. I can't say that I've done this personally. This post is just an observation on what the largest creator in the world is doing. But if the Beast team is doing something, then usually its work paying attention too 👀 ♻️ Reshare so someone else can grow faster on YouTube
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Reza Qorbani reacted on thisReza Qorbani reacted on thisMiami Grill put the power of predictive AI on full display in this GroundTruth campaign. Leveraging our Dynamic Intent Predictive Audiences to target consumers most likely to visit a QSR in the next 24-48 hours, Miami Grill launched dynamic “Tap-to-Map” creative to drive real-world visits. The results? 🔥 6.7k Total Visits 📊 1.1% CTR, tripling benchmarks 📈 .18% Visit Rate, doubling the QSR baseline Coupled with pinpoint-precise Retail Block and Proximity targeting, Miami Grill cooked up a red-hot campaign that outperformed even the highest expectations. Check out the full case study: https://lnkd.in/ebYsGvEW
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Reza Qorbani reacted on thisReza Qorbani reacted on thisTariq H. has been appointed Chief Marketing and Customer Growth Officer at The Wendy's Company. In this role, he will lead Wendy’s marketing, customer experience, digital engagement, and customer growth efforts. Tariq also brings experience advising companies at the intersection of AI, advertising technology, digital engagement, and customer experience, including Scrunch, Flam, Clinch, LoopMe, and ZeroToOne.AI. Congratulations to Tariq and the Wendy’s team on this appointment.
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Reza Qorbani reacted on thisReza Qorbani reacted on thisThe Wendy's Company announced the appointment of Tariq H. to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. Hassan brings more than three decades of global marketing, customer experience, digital transformation and brand-building leadership to Wendy’s, with deep experience across restaurants, technology and consumer brands. He previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald’s, where he helped modernize marketing, strengthened digital and loyalty engagement, and put customer-first insights at the center of culturally relevant campaigns and menu innovation. More: https://lnkd.in/eRYFq_pJ
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Reza Qorbani reacted on thisReza Qorbani reacted on thisThe Wendy's Company has appointed Tariq H. as its new Chief Marketing and Customer Growth Officer. He will lead the company’s marketing, customer growth and brand strategy. Tariq brings more than 30 years of experience in marketing, customer experience, digital transformation, advertising and brand building. He has worked with major global companies in restaurants, technology, banking, advertising and consumer brands. Before joining Wendy’s, he was the U.S. Chief Marketing and Customer Experience Officer at McDonald's from 2021 to 2025. There, he improved marketing, digital services, loyalty programs and customer-focused campaigns. He also worked as Chief Marketing Officer at Petco. Earlier, he held senior leadership roles at Bank of America, Omnicom and HP. He also worked with Element79 Limited, FCB Global, Leo Burnett and DMB&B. In addition, he has advised several AI, advertising and technology companies, including Scrunch, Flam, Clinch, LoopMe and ZeroToOne.AI. Tariq also serves on the global board of Education For Employment - Global (EFE-Global). He holds a Master’s degree in Integrated Marketing Communication from Northwestern University and a Bachelor’s degree in International Political Science and Philosophy from Western University. #TariqH #ChiefMarketingOfficer #Wendys #MarketingLeadership #ThePortfolioMagazine
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Reza Qorbani liked thisReza Qorbani liked thisICYMI: The latest episode of Big Brains, The Measure's interview series hosted by Evan Shapīro, features Scott M. McKinley, founder and CEO of Truthset. Evan sat down with Scott to get his take on why data quality—not algorithms—will determine the winners of the AI era, and why the industry's "great cleanup" is only just beginning. Watch a clip below and check out the full interview at the link in the comments.
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Reza Qorbani liked thisReza Qorbani liked thisIn 5 years, you’ll never wash another f*cking dish Your humanoid robot will handle it all. Imagine: A clanker managing the kids, chores, and everything else that drains your life. What would you do with all that reclaimed time? Build empires? Chase dreams? Finally relax? Be f*cking healthy? (ofc not, just more addicted and alone!) Elon Musk launches rockets to Mars and back, pioneered electric self-driving cars that revolutionized the world, and you doubt humanoids won’t eclipse cars as the next mega-industry? (Pro tip: You’ll be so blissed out at home with your new clanker companion i.e. your ultimate gf/bf, that cars become obsolete. Watch as millions ditch their gas guzzlers overnight to afford one, opting for home-cooked meals and zero errands.) I suggest: we have a huge dump of petrol/diesel cars as this rolls out. Don’t shoot the messenger; bookmark this and let’s watch it unfold. 😬 #AI #Humanoids #starwars
Experience & Education
Publications
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How Machine Learning Truly Applies To Digital Identity
Forbes
See publicationHere's how two broad categories of machine learning models (clustering and classification) can help with the problem of digital identity management.
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How Machine Learning Truly Applies To Digital Identity: Defining The Problem
Forbes
See publicationThanks to machine learning, it's now easier than ever before to tackle the issue of solving digital identity.
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How To Maintain A High-Quality Big Data Company (Part II)
Forbes
See publicationContinue on maintaining high-quality Big Data company with the processing, delivery, and pruning of your data for overall quality.
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How To Maintain A High-Quality Big Data Company
Forbes
See publicationCompanies are collecting data anywhere they can from web traffic, mobile apps and IoT devices, along with many other third-party sources. Here's how you can make the most of it.
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Making Better Use Of Location-Based Data For Advertising
Forbes
See publicationLocation-based data can be challenging - but can marketers turn this to their advantage?
Patents
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Systems And Methods For A Unified Matching Engine
Issued US 12,579,171 B2
Languages
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English
Professional working proficiency
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Persian
Native or bilingual proficiency
Recommendations received
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