Pete Borum

YouTube users upload approximately 400 hours of content to the site every single minute, and while Facebook doesn’t release its upload rate, we do know that users stream up to four billion videos per day.

As these numbers continue to skyrocket, both sites will keep pouring large investments into their platforms. Regardless of which one the world winds up turning to for its collective LOLs, this is good news for marketers who have the courage and savvy to jump into the fray.

To survive in today's hyper-competitive and data-driven world, you can’t treat video content marketing like a gamble. You have to treat it like the investment it is.

Fortunately, you can apply many of the same principles from investing in the stock market to your YouTube investment. By thinking of YouTube like you would the stock market, you can build a balanced portfolio of branded content, earn a predictable and measurable ROI, and boost your brand’s visibility—all while relying on the… Show more

To survive in today's hyper-competitive and data-driven world, you can’t treat video content marketing like a gamble. You have to treat it like the investment it is.

Fortunately, you can apply many of the same principles from investing in the stock market to your YouTube investment. By thinking of YouTube like you would the stock market, you can build a balanced portfolio of branded content, earn a predictable and measurable ROI, and boost your brand’s visibility—all while relying on the expertise of professional “managers” to do the work for you. Show less

It’s a conundrum every tech entrepreneur faces: Bringing technology to market takes a lot of time and costs a lot of money, but few people are willing to give entrepreneurs money until they’ve brought their technology to market. So how does a startup address this catch-22, keeping enough cash on hand to pay developers until it’s ready to launch its product and raise some real capital?

If you’re an entrepreneur creating an enterprise tech product, approaching your launch from a… Show more

It’s a conundrum every tech entrepreneur faces: Bringing technology to market takes a lot of time and costs a lot of money, but few people are willing to give entrepreneurs money until they’ve brought their technology to market. So how does a startup address this catch-22, keeping enough cash on hand to pay developers until it’s ready to launch its product and raise some real capital?

If you’re an entrepreneur creating an enterprise tech product, approaching your launch from a do-it-for-me (DIFM) standpoint is the best way to go. Show less

People are skipping ads whenever they can. But they don’t skip them because they were done poorly; people don’t watch ads because they are irrelevant to what they want to see. Introducing Reelio, the marketplace for brands, agencies and publishers to create rosters of social media talent that speaks to millennials. Simply put, you will be able to hire niche icons that are directly related to your company for commercials instead of having to pay for a big time actor who has nothing to do with… Show more

People are skipping ads whenever they can. But they don’t skip them because they were done poorly; people don’t watch ads because they are irrelevant to what they want to see. Introducing Reelio, the marketplace for brands, agencies and publishers to create rosters of social media talent that speaks to millennials. Simply put, you will be able to hire niche icons that are directly related to your company for commercials instead of having to pay for a big time actor who has nothing to do with your brand. These smaller but more specific celebrities then have a greater potential to create content that will actually be watched.

Today, cofounder Pete Borum takes us through his recently funded company and where it will go from here. Show less

Five, four, three, two, one — click! It’s agony waiting those few seconds until you can click “skip ad” to watch the video you actually want to see.

And it’s because of those feelings that pre-roll ads are a waste of your marketing dollars. In fact, forcing people to view something they don’t want to see can damage your brand. There are more effective ways to use video to reach your customers.

In this article, Pete Borum offers ideas for creating digital video strategies that… Show more

Five, four, three, two, one — click! It’s agony waiting those few seconds until you can click “skip ad” to watch the video you actually want to see.

And it’s because of those feelings that pre-roll ads are a waste of your marketing dollars. In fact, forcing people to view something they don’t want to see can damage your brand. There are more effective ways to use video to reach your customers.

In this article, Pete Borum offers ideas for creating digital video strategies that lead to higher viewer engagement and eliminate those annoying pre-roll ads. Show less

The only thing better than watching a fun, sharable video is being the company who made it. A winning video marketing campaign can spike the number of website visitors with impressive results. But what if it doesn’t go so well?

You can’t just create a mediocre video, put it online, and expect engagement. There has to be a strategy that is in line with the rest of your marketing plan. High-quality consistent content is the key to making it work and reeling in viewers.

In this… Show more

The only thing better than watching a fun, sharable video is being the company who made it. A winning video marketing campaign can spike the number of website visitors with impressive results. But what if it doesn’t go so well?

You can’t just create a mediocre video, put it online, and expect engagement. There has to be a strategy that is in line with the rest of your marketing plan. High-quality consistent content is the key to making it work and reeling in viewers.

In this article, Pete Borum has four tips on getting the most out of your video content marketing dollars. Show less