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Philadelphia, Pennsylvania, United States
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Paige Mollineaux shared thisEverything Kyle Kuchera said 👏 🐻 ❤️Paige Mollineaux shared thisThis Friday’s Big Red Gala was a reminder of what makes the Cornell University community so special. Rebecca Ashley Perschon and I were proud to support the event to benefit the Cornell Club of Greater Philadelphia‘s Regional Scholarship Fund — helping local students access the opportunities that shaped so much of our own lives. If you’re a Cornellian in the Philly area, we’d love to see you get involved — whether it’s attending future events, supporting scholarships, or just reconnecting with fellow alumni. Huge thanks to Colleen Taggart for organizing such a memorable evening — complete with a sunset reception at The Liberty View at Independence Visitor Center a putting contest on the terrace, and music from DJ Alex Schwalb. It was great catching up with Sarah Smith,Edan Lichtenstein Matthew Metzler Paige Mollineaux and many others — and a special congratulations to Bud Nestler on receiving this year’s alumni honor. Here’s to a night filled with connection, purpose, and Cornell pride. Go Big Red!
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Paige Mollineaux reposted thisPaige Mollineaux reposted thisWho’s ready for The Big Red Gala 2025!!! The Cornell Club of Greater Philadelphia is! 2 Tickets Left! https://lnkd.in/evW8m8am Afterparty Tickets: https://lnkd.in/eDwRgBEv Auction: https://lnkd.in/efRrHb3c Thank you to all of this year’s Committee Members Emily Woodhull Newton Paige Mollineaux Caroline Weston Erin O'Hearn Rebecca Thiry, MBA, CHDM Siddhant Rao Cornell University
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Paige Mollineaux reposted thisIt's Time! The Cornell Club of Greater Philadelphia is proud to announce our 2025 Campaign for the Philadelphia Regional Scholarship Fund (Rumsey Scholarship). We are so thankful for all who supported us in 2024, and hope you will join us in 2025! Save the Date! Our Gala will take place on May 9th! Bud Nestler Antonia Singleton Alex Schwalb Natalie Cornell Jamall Thompson Colleen Taggart Paige Mollineaux Emily Woodhull Newton Julia Vu, Pharm.D. Ashley Casandra Célestin Tien-Yueh Kubach Sarah L. S. Smith, CFA, CFP® Jenice Baker Joe Bailey Anu G. Betty Greene Sydney L. Grims Grace Harrison Justin Kim, P.E. Siddhant Rao Amy N. Erin O'Hearn Aaron Osgood Matthew Metzler Caroline Weston Howard E. Greenberg Andrew Neuwirth Heather Saunders Mary Kahn Thomas SeeryPaige Mollineaux reposted thisAttention all Big Red alumni! 🎓🐻 The Cornell Club of Greater Philadelphia is thrilled share with you our Founders' Day Gala Short Film to raise awareness about the growing need of students in our region. 🎉🎥 A special thank you to Erin O'Hearn for her outstanding work producing and directing this heartfelt Alumni film. Our Club is dedicated to delivering this event again next year and we hope to CU there! #Cornell #FoundersDay #GreatestGood Cornell University Tony Chen
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Paige Mollineaux shared thisA fun one with the crew Cate Jensen & Robbie Laing 🫶🧡 Thanks to Tinashe Makotsi & Brinkley Field Michele 🏃♀️☕️Paige Mollineaux shared thisThe grind never stops! 🏃♂️⚡ CNC helped Nike take on the #NYMarathon, serving up an extra jolt of energy starting at 5am to the Mile 21 Cheer Zone, uniting runners and spectators along the marathon route. From start to finish, we kept the momentum flowing! ☕️👟 Additionally, the partnership featured a Joe Coffee Company takeover, recreating custom menus and store designs across cafes in Upper West Side, Brooklyn and Long Island. #CNCexperiences
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Paige Mollineaux shared thisHow was this already two weeks ago??! Origins Youthtopia video recap 🎥🍎👩🔬🗽✨Paige Mollineaux shared thisRecap of our pop-up with The Estée Lauder Companies Inc. Origins for the launch of the Youthtopia line. 🍎 🍎 For this one, we focused on strong brand & ingredient storytelling + product demonstrations, all while encouraging participation and exploration throughout the space. CNC Agency (Coffee 'n Clothes)
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Paige Mollineaux shared thisCheck out our Cafe Grind installations while they’re still live! Nike at The Grove until 10/27 Nike Soho until 11/4 Nike House of Innovation (Midtown) until 11/4 cc: Cate Jensen 🤝Paige Mollineaux shared thisEveryone knows our origin story and how Coffee 'n Clothes began as an Instagram account, and we love events that bring us back to our roots. We’re excited to present Nike's Cafe Grind by Coffee ‘n Clothes ☕️ 👟 CNC helped Nike open 3x cafes in LA and NY, with this initiative aiming to captivate and engage Nike’s running community - through interactive and memorable retail experiences. We invite runners to save their energy and grab a cup of coffee at Nike’s very own Cafe Grind. ⚡️ #CNCexperiences
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Paige Mollineaux shared thisExcited about how this event turned out 🫶🍎💫.. on to the next one! #experiential #experientialmarketing #popupPaige Mollineaux shared thisTo celebrate the launch of Origins newest Youthtopia line, CNC created a pop-up for customers to discover the power of 🍎's and become immersed in the world of Youthopia. Our pop-up focused on elements such as youthfulness, bounce, and protecting your skin’s integrity. With plenty of opportunities for brand storytelling (ingredient story) and product demonstrations (science), our pop-up allowed consumers to connect with the product on a personal level, implementing activities that showcased the benefits of Youthtopia while encouraging participation and exploration. We handled all things from concept development & strategy, venue research/contracting, consumer journey, design & renderings, build out & fabrication + more. #CNCexperiences #popup The Estée Lauder Companies Inc.
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Paige Mollineaux shared thisStill thinking about how awesome it was working on a project for my favorite artist #TTPD #taylorswift #experientialmarketingPaige Mollineaux shared thisIt’s been one week since release day, #Swifties 🕯️🪶 Across the globe, fans have been turning up #TheTorturedPoetsDepartment by Taylor Swift to max volume. It’s no secret #TaylorSwift is known for her iconic “easter eggs.” Fans never know what Blondie will pull off: from London to Nashville, YouTube is there for it all! #YoutubeShorts kicked off their global campaign: “A Letter from the Department 🤍” with the help of #YoutubeCreativeStudio and MAS - activating 13 unique QR codes, each leading to a #YouTube Short that revealed a clue in a scavenger hunt. The QR codes were met with pure fandom joy, prompting thousands of fans to tweet, snap, and share their #TTPD predictions. We can’t wait to see what Mother does next. 😌 #ForaFortnightChallenge #YouTubeShorts #YoutubeCreativeStudio
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisIt’s #InternationalWomensDay, and I’m reflecting on a simple truth: success is never a solo mission 🚀 Today, I’m celebrating the legendary women who have shaped my journey and continue to make waves in their own right: 👩🏫 Mentors like Ana Lucia Farias Magliano and Latoya Bennett-Johnson who graciously volunteer their time to share the kind of wisdom you can't find in a textbook 💪 Bosses like Erika Remy Smith who lead by example. Thank you for the trust, the challenges, and for proving that career advancement and motherhood can coexist 🍾 Friends like Stephanie Wetmore who is pioneering the future of women’s sports through strategic investment, and Anna Miller who helped build an empire and who’s energy is contagious even through a screen or app 🩷 Daughters like the 3 gals pictured below who are strong, confident and chaotic, and are taught not to let anyone dim their light Cheers to all the women building, leading, and lifting others up. You don't just deserve a "day".. you deserve the credit for the consistent impact you make #IWD2026
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Paige Mollineaux reacted on thisWe're so excited to bring our Marquee Fundraiser for the Philadelphia Scholarship Fund to The Bellevue Hotel this year. So many thanks to our friends at Hyatt for making this happen. Tickets are going fast so get yours today! https://lnkd.in/ezXgFzzF Thank you to this years committee including: Paige Mollineaux, Rebecca Thiry, MBA, CHDM, Emily Woodhull Newton and Colleen Taggart. And the executive board: Karuna Katariwala, Caroline Weston, Matthew Metzler, Justin Kim, P.E., Siddhant Rao, and Justin M. Bender for making this happen!Paige Mollineaux reacted on thisAll the details are being finalized for the Cornell Club of Greater Philadelphia's BIG RED Gala on May 8th at The Bellevue Hotel! Tickets are starting to go quickly, so get yours today! https://lnkd.in/eG--Ccz8 Interested in sponsoring or donating to our auction? DM me! Thank you to all our sponsors and donors including Bud Nestler, Rebecca Thiry, MBA, CHDM, Natalie Cornell, Craig Standen, Ian Gillen, Sarah L. S. Smith, CFA, CFP®, Kyle Kuchera, McGillin's Olde Ale House, Ocean Casino Resort, Hyatt, {verdigreen} hotels & residences, Alec Berin, Howard E. Greenberg, The Standard Hotel, and so so many more!
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisBig news for MoonLab! Our CEO, Katie Meyer, has been named to BizBash 40 Under 40 recognizing the next generation of leaders shaping the future of experiential marketing. Katie’s leadership over the past year has been all about pushing what’s possible, expanding our impact, evolving how we think about events, and unlocking the full potential of our team. Proud is an understatement.
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on this𝐄𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 Tessa Cohen 𝐨𝐮𝐫 𝐅𝐢𝐞𝐥𝐝 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐚𝐭 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐬𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐜𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲. 🔐 With experience at Xage Security and DataBee from Comcast, Tessa has a rare talent for turning complex frameworks like PAM and data fabric into real market momentum. She doesn't just understand the tech she makes it land. From scaling regional growth to building resilient partner ecosystems, Tessa bridges the gap between sophisticated security solutions and actionable market presence. 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦, Tessa Cohen. 👏
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisHappy 12th anniversary, Invisible North! 🔥 🎂 What started as a small, scrappy team of creatives and producers has grown into a renowned global company creating some of the most culturally relevant live experiences. None of this happens without amazing people. Thanks to our incredible team for pushing the vision forward, my partner Amber Ward for steering the ship, and to our clients for trusting us. On to the next chapter! #invisiblenorth #experientialmarketing #liveevents #eventmarketing
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisAfter a great and memorable run at Comcast Business, I’m thrilled to announce that I’ve officially started my new opportunity at DraftKings Inc. as Manager, VIP Strategic Initiatives!!! I’m beyond excited to begin this next chapter in my career and honored to be doing so for a company that I have admired for so long. I can’t wait to get started to help build upon the excellent foundation and leadership in the sports betting industry that DraftKings has established. Huge shoutout to the DK team for their help throughout the interview process and for trusting me with this awesome opportunity. Let's goooooooo!!!!
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisA year ago, Marian V. Marchese walked into Triple Crown to give a presentation hosted by Glen Reyburn, ChFC® from WSFS Bank . I sat in that room and thought… I need to know more about this. This past Friday, I finally got to see it for myself. I spent the morning at SCI Chester (correctional facility) with Marian and the team behind New Leash on Life USA — a nonprofit that places rescue dogs with incarcerated men and women, who then train them for adoption. And we’re not talking about easy cases. Marian specifically pulls the most at-risk dogs from shelters like ACCT Philly and Providence Animal Center… the ones who are hardest to place and closest to running out of time. The dogs get a second chance. The people inside get purpose, responsibility, and something that’s genuinely hard to come by in that environment: unconditional love. Honestly? Nothing could have prepared me for what I saw. While I was there I got to meet 10 of the men and their foster dogs — including Sunny and Carl pictured below 👇🏻 The inmates I met were lit up. Proud. Focused. Gentle in a way that surprised me — and probably shouldn’t have. And the dogs? You could see it in them too. Calmer. Safer. Trusting. And it doesn’t stop there. New Leash on Life also runs a re-entry program that connects the men with real job opportunities for when they get out. They leave with skills, references, and a path forward. That’s the full circle of this thing. Let the numbers speak for themselves: 🐾 729 participants served 💼 72% employment rate post-release 🐶 327 dogs rescued 🏡 100% of dogs placed in homes And their approach achieves 4x better outcomes at 1/4 of the cost of incarceration. Read that again. Now here’s something that stopped me in my tracks… Marian is considering expanding the program to take in hospice dogs. Senior dogs in their final chapter who deserve nothing less than to feel loved, safe, and cared for before they cross the rainbow bridge. 🌈 The idea that these men could be the ones to give that gift — to a dog the world has forgotten — honestly brought me to tears. It’s one of those programs where everyone wins. Marian, thank you for your generosity and for trusting me to come inside and witness the inner workings of something truly special. What you’ve built here matters more than words can capture. If this moved you the way it moved me, I want to do something about it. I’m looking to set up a donation account specifically to sponsor hospice dogs through New Leash on Life — but first I want to see who’s in. Comment “ME!” below if you’d like to help support a hospice dog and give them the ending they deserve. 🐾 So grateful for the introduction, Glen. Some connections just take a little time to bloom.
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisI have had the great fortune to spend my entire career working in the sports industry. And yet, there is one day each year that truly gets me excited. Happy Opening Day to all that celebrate!! Let’s Go Phils!!! Playfly Sports Philadelphia Phillies
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Paige Mollineaux reacted on thisPaige Mollineaux reacted on thisProud to close out our fourth annual Coca‑Cola Sips & Sounds Music Festival - and this year truly set a new bar. From sold‑out crowds of over 40,000 attendees to immersive, unforgettable brand moments, 2026 wasn’t just another step forward. It showed what this platform is capable of when creativity, strategy, and collaboration come together. What excites me most goes beyond the scale of the event. Sips & Sounds continues to grow into something bigger than a festival: - A platform that delivers real business impact - A space where our brands connect with people in authentic, meaningful ways - A moment that unites our customers, consumers, and the communities we serve - something only Coca‑Cola can do at this level Grateful for the incredible team and partners who made this happen. This kind of execution is only possible through true collaboration. And yes, we’re already thinking about how to push it even further for 2027...
Experience & Education
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Monks
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Organizations
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Cornell Field Hockey Alumni Association
Board Member
- Present -
USA Field Hockey - Futures Development Program
Assistant Coach
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Presidents Council of Cornell Women at Cornell University
Undergraduate Representative for Athletes
-• Connect women’s sports teams with esteemed PCCW alumni and advocated for more student athletes to participate in annual PCCW meetings on campus
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Student Athlete Advisory Council at Cornell University
Varsity Field Hockey Representative
-• Elected by head coach to serve as the voting member and representative for the varsity field hockey program • Organize open lines of communication between student-athletes and the athletics department as a whole
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Kappa Kappa Gamma Sorority at Cornell University
New Member Chair and Standards Board
-• Unite a new group of girls through sisterhood events and allow for a smooth transition into Greek life at Cornell and to also pair big and little sisters together • Uphold and enforce standards that Kappa Nationals has set and to look out for the well being and safety of each member.
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Department of Communications at Cornell University
Oral Communication Teaching Assistant
-• All teaching assistants must have a grade of A or A+ to be considered for this job • Graded student’s assignments, held rehearsals for speeches, and taught public speaking techniques to fellow Cornell students
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Department of Communications at Cornell University
Research Assistant
-• During my junior spring semester I helped the Communication department by coding TV shows for special terms, collecting research team’s data and organizing it into one unified database • During my junior fall semester I helped the department by collecting and strategically organizing research data already in the field on chaos theory and risk communication to help find where research needed to be done next
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Cornell University Varsity Field Hockey
Team Captain
-• Division 1 varsity field hockey team member for four years • Served at team captain senior year • Starting defender
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Steven Ruhl
Clear Line • 5K followers
𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐋𝐢𝐤𝐞 𝐚 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐫. 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐋𝐢𝐤𝐞 𝐚 𝐏𝐫𝐨 Few brands are actually executing a repeatable, sustainable playbook for growth in outdoor, sport, and performance. On and HOKA are, and Fast Company just published a decent breakdown of how. Here’s my summary of the five insights that stood out, and how I’d put systems in place to deliver them → “𝐈𝐭’𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚 𝐥𝐨𝐨𝐤. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐛𝐫𝐚𝐧𝐝.” A brand that wants to scale needs to understand who they are and what they offer, and build that into everything. → 𝐊𝐧𝐨𝐰 𝐡𝐨𝐰 𝐚𝐧𝐝 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐛𝐫𝐨𝐚𝐝𝐞𝐧 𝐚𝐩𝐩𝐞𝐚𝐥 Performance can take a brand only so far. At some point, emotional connection becomes the growth driver. The mistake brands looking to broaden their appeal often make is to try to appeal to everyone too early. → 𝐃𝐨𝐧’𝐭 𝐜𝐡𝐚𝐬𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐭 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐧𝐬𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐨𝐫𝐞 For scaling brands, it’s important to recognise that the opportunities you turn down are just as important as the ones to take up. When a brand gets distracted by growth, it risks losing sight of what made it special in the first place. → 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐜𝐚𝐧’𝐭 𝐛𝐞 𝐟𝐨𝐫𝐜𝐞𝐝 For smaller brands building their market presence, communities are incredibly valuable. They increase loyalty and create fans who share and showcase the brand, helping wider audiences to grow organically. Nurture carefully. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤. 𝐁𝐮𝐭 𝐢𝐧 𝐦𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤 𝐢𝐬 𝐡𝐚𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 𝐚𝐧𝐝 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐮𝐧𝐝𝐞𝐫𝐧𝐞𝐚𝐭𝐡 𝐢𝐭. → 𝐁𝐫𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐨𝐧 & 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 A clear North Star, articulated brand framework, and a system that guides product, retail, digital, and channel planning, not just marketing decks. → 𝐆𝐥𝐨𝐛𝐚𝐥 𝐆𝐓𝐌 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 Defined phases from strategy to story to asset to activation. A shared cross-functional calendar with phased gates that defines how strategy becomes execution. → 𝐆𝐥𝐨𝐛𝐚𝐥 & 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐒𝐲𝐬𝐭𝐞𝐦 Roles, communication flows, and RACI clarity that align teams across geos and channels. → 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 + 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐊𝐏𝐈𝐬 Short and long-term success metrics that balance equity building, campaign effectiveness, and commercial lift. → 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐫𝐞𝐩𝐞𝐚𝐭𝐚𝐛𝐥𝐞. 𝐖𝐨𝐮𝐥𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐰𝐡𝐚𝐭 𝐨𝐭𝐡𝐞𝐫𝐬 𝐭𝐡𝐢𝐧𝐤 - 𝐰𝐡𝐚𝐭 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐚𝐬 𝐛𝐫𝐚𝐧𝐝𝐬 𝐠𝐫𝐨𝐰? Link below in comments #BrandStrategy #MarketingLeadership #OnRunning #HOKA #BrandBuilding #ChallengerBrands #GTM #MarketingOps #FastCompany
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Brian Bowsher
College.town • 2K followers
Another fantastic episode of Margins of Victory dropped this morning. Super insightful discussion on the secondary ticket market, creating new premium inventory, designing fan loyalty programs and lots more. Full Episode: https://lnkd.in/dsJmdWjh Big thanks to Gil Beverly for joining, and as always Craig Pintens for hosting!
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Rex Grayner
Hurricane Junior Golf Tour • 5K followers
I’m seeing a clear shift in how brands think about sponsorship. A lot of it is pointing toward junior golf. Not because it’s trendy. Because the math and the behavior line up. In junior golf, families aren’t casual consumers. They travel. They plan. They spend. They come back month after month. At the Hurricane Junior Golf Tour, we see the same families at events all season. Sometimes for years. That consistency changes everything for brands. • Repeat exposure without chasing impressions • Parents making purchasing decisions in real time • Trust built over long tournament days, not 15 seconds of content • Natural alignment with performance, preparation, and growth Meanwhile, brands are being asked tougher questions internally. ✔️ Can we prove ROI? ✔️ Are we reaching families, not just eyeballs? ✔️ Does this build loyalty or just awareness? Junior golf answers those questions when partnerships are done right. That’s why budgets are moving here. Quietly, but decisively. This isn’t about feel-good sponsorship anymore. It’s about performance, measured over time. #JuniorGolf #YouthSports #Sponsorship #SportsBusiness #HJGT
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Sandy Case
Creative Technology • 6K followers
Had an insightful time delving into the US sport business market alongside 1000+ attendees in #Nashville. While the focus leaned heavily on domestic aspects, intriguing themes emerged: - Balancing Affordability and Revenue: Is there a tipping point where sports become a purely premium experience, potentially alienating fans? Careful consideration is essential. - Enhancing the In-Event Experience: Constant improvement is key to future-proofing sports. Engaging younger audiences demands reimagining the live experience to align with evolving preferences. - Rising Competition: Numerous challenger sports (I count 70+) and formats are vying for attention, impacting traditional sports' commercial landscapes. Standing out is imperative. - Women's Sport: Is facing a pivotal moment, as it navigate the challenges particularly highlighted by the rising competition (see above) - College Sports Evolution: While currently US-centric, the growth of college sports could spark global development in the future. Keep an eye on this one. Reflecting on the stimulating discussions, kudos to Sports Business Journal and Creative Artists Agency for orchestrating a memorable event against the vibrant Nashville backdrop. #SportsBusiness #Innovation #FutureofSports
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Kyle McCrudden
Opendorse • 3K followers
Excited to be joining this panel next week representing Opendorse with a great group of leaders across athlete marketing & media. One of the biggest shifts we’re seeing: brands moving beyond one-off athlete deals toward scalable, repeatable programs that can drive real national impact. We’ll be breaking down how to: - Turn successful activations into repeatable playbooks - Scale across multiple athletes and content cycles - Align creators, media, and measurement for performance If you’re thinking about how to evolve your athlete or influencer strategy, this should be a valuable discussion. Basia Wojcik Ben Heisler Gavin Parker
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Brett Schneider
JPMorganChase • 5K followers
Few teams in global sports have a fanbase quite like the Cheeseheads. What makes them unique is that they're not just a team - they're a community-owned institution, as ingrained in Green Bay as cheese curds and Friday night fish fries. There is nothing like their shareholder model in all of professional sports, which is why, despite being the smallest major league market in North America, there's just something different about that home-grown, grass-fed fandom over in "Titletown." The Green Bay Packers are proof that fandom doesn't require scale, but it does demand depth. With no other pro sports franchise for miles, Packers culture becomes civic identity itself. Lambeau Field isn't just where football happens; it's a pilgrimage site. Fans freeze together, cheer together, and feel collectively responsible for the team - especially when so many of them literally hold stock in it. Ritual plays a key role. Beyond the foam cheese hats and the post-touchdown anthem "Bang the Drum All Day," fan traditions like the Lambeau Leap and parking lot tailgates create a participatory, not just observational, fandom. The Frozen Tundra isn't just a nickname - it's an identity forged through shared hardship. Packers fandom is generational. Stock certificates and season tickets are passed down like heirlooms. Fans don't just root - they inherit. Belonging becomes lineage. Even the team's underdog status fuels pride: the small-market team that has consistently outperformed billionaire-backed franchises. That narrative, the unlikely giant-slayer, reinforces both myth and connection. For brands, leagues, and even creators, consider building for depth, not scale. Give fans something to do, to wear, to inherit, to protect. If the Dallas Cowboys are America's Team, the Green Bay Packers are America's Fandom Blueprint.
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Cari C.
National Football League (NFL) • 2K followers
Innovating the Game—On and Off the Field The Challenge focuses on three strategic areas aligned to the NFL's digital and business priorities (the "Challenge Categories"): •Fan Journey & Personalization •Local Monetization & Commerce •Event Discovery & Global Engagement Submissions should be designed and evaluated for readiness within the NFL OnePass ecosystem, as applicable. The NFL OnePass App is the centralized digital platform for NFL led events and is required for registration and attendance at events such as the NFL Combine and NFL Draft. https://lnkd.in/gkCm85fb
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Mitchell Mortaza
M Group Holdings • 13K followers
The X League 🤝 Top Shelf Brandz have partnered to redefine fan apparel and merchandising as America’s No. 1 sport enters the women’s arena. Fueled by the largest digital and social audience in all of American Football (outside of the NFL), The X League will be introducing a fashion-forward Fan Merchandising program targeted towards its younger built-in global audience of millions. 🔗 Full Announcement 🔊 https://lnkd.in/gttqKaUx
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