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Articles by Nelson
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Startups: When & Why to Work with AWS
Startups: When & Why to Work with AWS
Startup ISVs built on AWS need to understand when and why to hire an alliance team that works with AWS. Partnering with…
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14K followers
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Nelson Bostrom reposted thisNelson Bostrom reposted thisI’m hiring a Director, GTM Technology & Operations at Fleetio (remote, US only). This role owns how our GTM engine actually runs, across systems, data, and how we prioritize and execute initiatives. You’ll partner closely with Sales, Marketing, CX, and Finance leadership and have direct impact on pipeline, forecasting, and revenue efficiency. Looking for someone who has scaled GTM systems and operations in a $100M to $500M ARR B2B SaaS company and knows how to connect systems, process, and data to real business outcomes. If this sounds like you or someone you’d recommend, I’d love to connect. Link to the full job description in comments. David Hung, Melissa Douglas Cunningham
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Nelson Bostrom reposted thisBuilding. 💯⚡️Nelson Bostrom reposted thisAsked Claude to evaluate the Cloud Security market for a fund thesis. It came back with this. In under 90 seconds. 15 companies ranked by momentum score. Funding history, employee growth, estimated valuations for the top 5. Overvalued companies flagged. Companies likely coming back to market identified. One prompt. One answer. Real data. This is the CybersecTools MCP Server. It connects Claude, Cursor, or any AI agent directly to our database of 10,000+ cybersecurity products and 2,800+ companies. No copy-pasting. No tab-switching. No stale spreadsheets. Here's what it pulled in that single query: 🔹 Upwind scored 72 (Accelerating). 138% headcount growth. Bessemer leading the Series B. Valuation looks justified at 17.5x on $80M revenue. 🔹 Cloudflare's $75.8B market cap vs $17.5B estimated fair value. 37.6x P/S is pricing in AI/edge compute narrative, not cloud security economics. 🔹 CoreStack flagged: 54.8x revenue multiple on $11.3M revenue. Headcount shrinking 19% YoY. Last equity round was Nov 2021. Took $50M debt in 2025. Down round or strategic exit incoming. 🔹 Sysdig, Obsidian Security, AppOmni all flagged with 18+ month funding gaps. The momentum scoring methodology weighs three pillars: growth signals, market presence, and funding velocity. It's not a vanity metric. It's built on the same data layer that tracks every product, feature, and integration across the cybersecurity landscape. This depth of analysis is available on the Professional plan. If you're an investor running due diligence, a vendor tracking competitors, or an analyst covering cybersecurity, the MCP Server turns your AI workspace into a market intelligence terminal.
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Nelson Bostrom reposted thisNelson Bostrom reposted thisLast week’s Trivy supply chain incident is a good reminder of how quickly “trusted” tooling can become an attack vector. At first, nothing looked broken on the surface because pipelines were running as usual, and outputs looked normal. But under the hood, compromised workflows were executing code and pulling secrets straight from memory. When our MDR team investigated anomalous Trivy behavior, the real story showed up in runtime, here’s what they uncovered: - Unexpected command execution patterns - Access to /proc/<pid>/mem and /proc/<pid>/environ - Suspicious outbound traffic from CI/CD runners That’s the layer attackers are operating in now, and we built the Upwind platform exactly for this reality. We baseline how your environment behaves at runtime, then surface what doesn’t belong, with real-time context. What teams should do next: • Pin GitHub Actions to full commit SHAs (not version tags) • Audit any pull_request_target workflows handling untrusted code • Lock down GITHUB_TOKEN permissions to least privilege • Treat security tools like dependencies (pin, verify, monitor) • Don’t rely on “immutable” tags alone, verify integrity out-of-band • Add runtime visibility to CI/CD runners (this is where these attacks actually show up) If you’re trying to understand your exposure from this incident (or others like it), we’re here to help. Full technical breakdown via link in comments. Up & Up! 🌊 Avital Harel Jake Martens
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Nelson Bostrom shared this🚨 Hiring alert 🚨 Upwind Security is looking for two Amazon Web Services (AWS) Cloud Alliance Managers to help us scale our GTM execution with AWS given our unique partnership. Please DM me with candidates/questions. Job decsriptions/links to follow. Read more on our AWS partnership: https://lnkd.in/ggaTDAEV We also raised a $250M Series B from A-list investors last month.AWS Security Hub Extended offers full-stack enterprise security with curated partner solutions | Amazon Web ServicesAWS Security Hub Extended offers full-stack enterprise security with curated partner solutions | Amazon Web Services
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Nelson Bostrom reposted thisNelson Bostrom reposted thisIf you're at RSA, come hang Tuesday night. Upwind Security + Amazon Web Services (AWS). At The Box SF. 7:30–10pm. Ashish Rajan 🤴🏾🧔🏾♂️ from the Cloud Security & AI Podcast as our special guest. Good people, good drinks, no agenda. 👉 https://luma.com/1ein8vgh RSA Conference Upwind Security #RSAConference #Cybersecurity #InfoSec
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Nelson Bostrom reposted thisNelson Bostrom reposted thisWe’re hiring at Upwind Security — and this is a big one!! I’m looking for a Go-To-Market Enablement Lead to join us help build the enablement engine for a category-defining cloud security company. If you are a builder, someone who can take the business strategy, connect it to field execution, and create the systems, programs, content, and coaching structure that actually help teams win you SHOUD apply! You’ll be our first GTM Enablement leader, partnering across Sales, Product, PMM, and Leadership to help our teams: - Ramp faster // prepare for strategic deals - Message better // compete smarter - Adopt tools and processes that improve execution - Drive productivity We’re looking for someone with deep [10+year] experience across Sales Enablement, Revenue Enablement, Sales Ops, PMM, or related GTM functions in cybersecurity, who knows how to turn complexity into practical guidance for the field. Why this role is exciting: Foundational: you’ll define how enablement works here High-impact: your work will directly influence GTM execution Cross-functional: you’ll partner with key leaders across the business Builder environment: we value people who create, simplify, and drive outcomes If you’ve built enablement from the ground up, thrive in fast-growth environments, and want to help shape the future of cloud security, I’d love to talk. Drop me a message or apply here: https://lnkd.in/g-Rfr_Gu Tomer Hadassi Amiram Shachar Max Stevens Chas Larios Pat Murphy Rinki Sethi Lavi Ferdman
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Nelson Bostrom reposted thisNelson Bostrom reposted thisAnnouncing our investment in Upwind Security's $250M Series B 🤝 Upwind is built for the reality of modern cloud environments, where static scans and daily snapshots no longer cut it. Using eBPF, its runtime-first approach gives teams deep visibility into live workloads without the burden of legacy agents. That inside-out architecture lets Upwind do what static scanners can’t: determine reachability. By pairing build-time data with real-time runtime context, Upwind can show which vulnerabilities are genuinely exploitable in production. If a vulnerable library is sitting on disk but never loaded into memory, it’s not treated as an urgent risk. The result is roughly 95% less alert noise, so security teams can focus their time on what matters. We’ve known Amiram Shachar, Tal Zur, and Lavi Ferdman since their Spot.io days, and stayed close because it was obvious they had something special: serious technical depth, strong founder chemistry, and a clear view of where the market was heading. That direction feels even more important now. AI is reshaping the cloud and expanding the attack surface along with it. New risks are emerging fast, from model theft to data poisoning to entirely new security requirements around AI workloads. At the same time, those workloads are dynamic, complex, and resource-intensive, which makes traditional approaches feel increasingly outdated. We believe this change will continue to drive value into CNAPP, one of the most important and fastest-growing categories in cloud security. The Upwind team is building with real urgency, real conviction, and real product insight. We’re thrilled to partner with them as they continue to raise the bar for what modern cloud security should look like. 🔗 In a new blog post, Nowi Kallen and Kartik Gupta shared more about our investment in Upwind: https://lnkd.in/ez2-BP5i
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Nelson Bostrom liked thisNelson Bostrom liked thisLast week was a busy one for us! CloudWatch now ingests Security Hub CSPM findings, so you can see security findings right alongside your operational logs and metrics. Query everything with Logs Insights, set up alerts that connect security and operations, and enable it org-wide. https://lnkd.in/gZCQWsuC #AWS #CloudWatch #SecurityHub #CloudSecurity #SecOps #DevSecOps #Observability
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Nelson Bostrom liked thisNelson Bostrom liked thisTen years ago today, I moved west—despite my close family’s concerns and with surprisingly little support. I left my job without another offer in hand and took a leap to pursue a relationship and a new career path. Looking back, I’m deeply grateful for the journey, the lessons, and the small group of people who believed in me when I made that decision. Since then, I’ve worked at startups and at some of the most incredible companies ever built. I’ve had the privilege of meeting fascinating people—brilliant, ambitious, and inspiring. Silicon Valley truly is a place that pushes you to think bigger, because big things happen here. Cheers to taking risks, trusting the process, and building what’s next. 🍻 Claire Binder, Michael Henley, Scott Kesten, Brian Wilson, John Abrams, Bryan Bethel, Duncan Davidson, Jamie Davidson, Julieee Logan, Laura Davidson - You were all there for the big change and have been there for the bigger changes that followed. Thank you for your belief and support!
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Nelson Bostrom liked thisNelson Bostrom liked thisA North Korean threat group just weaponized one of the most downloaded libraries on the internet. Axios. 100 million weekly downloads. Present in 80% of cloud environments. Two backdoored versions published overnight using a hijacked maintainer account. 15 seconds from npm install to full system compromise. RATs deployed across Windows, macOS, and Linux. Then the malware erased itself. Google attributed it to UNC1069. Mandiant's CTO warned this will cascade into more breaches, ransomware, and crypto theft for weeks. The real problem: most organizations have no idea what's buried in their dependency trees. Your developers didn't install malware. They ran a routine update of a library they've trusted for years. That's the whole point of a supply chain attack. Credit to Moshe Hassan and Upwind Security for the early detection, and to StepSecurity, Huntress, Socket, and Wiz for the rapid response. #cybersecurity #supplychainattack #infosec #npm #axios
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Nelson Bostrom liked thisNelson Bostrom liked thisI’m hiring a Director, GTM Technology & Operations at Fleetio (remote, US only). This role owns how our GTM engine actually runs, across systems, data, and how we prioritize and execute initiatives. You’ll partner closely with Sales, Marketing, CX, and Finance leadership and have direct impact on pipeline, forecasting, and revenue efficiency. Looking for someone who has scaled GTM systems and operations in a $100M to $500M ARR B2B SaaS company and knows how to connect systems, process, and data to real business outcomes. If this sounds like you or someone you’d recommend, I’d love to connect. Link to the full job description in comments. David Hung, Melissa Douglas Cunningham
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Nelson Bostrom liked thisNelson Bostrom liked thisWoah. It's crazy how something like an industry trade show can be something else. Like a singular place where all of your friends from across the globe get together to connect on life and business. My mind is still reeling from thousands of individual inputs conglomerating into the single idea that we are on the precipice of something massive. I am seeing architectures and products coming together that are reshaping the foundations of security. But, in the midst of the strong winds of change, we cannot forget to meet our customers where they are at in their journey. Ryan Orsi Frank Schwarzenau Jacob Abbott Himanshu Verma Danielle Ruderman Celeste Bishop, CC Stephanie Rice Brian Leedy Ashutosh M. Aliaksei Ivanou Christopher Rae Riggs Goodman III Sofía Aluma-Santos Hart Rossman Sarah Currey Chet Kapoor Gee Rittenhouse Phil Lin Idaliz Seymour Kyle Dickinson Justin Criswell, CISSP Nick Kelly Tim Honychurch Matthew Bretan Rod Wallace Nandini Ramani #cyber #security #cybersecurity #AI #AISecurity #Threat #Detection #Incident #Response #TDIR #CNAPP #CSPM #AWS #Amazon #AmazonWebServices #RSA #RSAC #conference #Network #Application #Protection #Data #Identity #Agentic #Agent #Governance Oh. And I got to meet JOE MONTANA. What?!
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Nelson Bostrom liked thisNelson Bostrom liked this1 + 1 = 15 That’s what great partnerships look like. Partnerships are key to growth — but more importantly, they drive real value for customers. #RSA was a strong reminder of that. Grateful to have met so many of our partners there And already looking forward to catching up with those I missed. Upwind Security Paul Barbosa Ben Prouty John Schimelpfenig Gavin W. C. Chris Coburn Eli Scherr Eric Snyder Tom Anthony , Yasmin Shahar Olivia (Kelly) Tingley Kerrinjeet (KJ) Gambhir Enosh Alter Eden Amitai Kyle Pippin
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Nelson Bostrom liked thisNelson Bostrom liked thisInteresting insights from Ilya Strebulaev - Don't Start as an Analyst. What 12,000 Careers of Junior VCs Tell About Making it in VC 1) Junior entrants are 70-80 percentage points less likely to become senior VCs than those who enter at mid-level: The single most powerful predictor of making partner is the seniority at which you enter the industry. Middle-level entrants (VP/Principal) have dramatically better odds, and lateral moves across firms count. The implication: if your goal is partnership, skip the analyst track and build operational experience first. 2) Prior startup experience is the strongest positive signal, while gender remains the only significant negative factor: VCs who previously worked at VC-backed startups, whether as founders, C-suite, or rank-and-file, are significantly more likely to reach partner. Female VCs are significantly less likely to be promoted, a gap that persists even in recent years, making gender the only economically significant negative predictor across all individual characteristics studied. 3) MBA holders are more likely to make partner but less likely to back successful deals: Holding an MBA increases promotion probability but actually lowers the likelihood of making successful investments, all else equal. Advanced non-MBA degrees (MS/PhD) help with both. Top-school MBAs (Stanford, HBS) negate the negative deal performance effect, creating a clear puzzle: the "direct path" through an MBA program is actually the harder route to real investment success. https://lnkd.in/g9v_mwan
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Nelson Bostrom liked thisNelson Bostrom liked thisMy statement back in January about prioritizing “runtime” that caused so much discussion wasn’t a throw-away written by AI. It was my decision about how to prioritize my time in an increasingly complicated world. Today’s announcement that I’m joining Upwind Security as a Strategic Advisor is another example of that. The Upwind team figured out that “runtime” would be the word of the year long before I did. Time flies, and I want to spend my time where the action is. And in cybersecurity where we are focused on enabling productive use of AI, we need to operate in runtime to mitigate the most important risks. Only when we are effectively running along with the agents will we give people the confidence to unlock AI’s potential benefits for humanity. Thank you to Rinki Sethi and the entire Upwind team for letting me ride along - I am excited to learn from the people who get it.
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Anrok
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Plaid's recent $8 billion valuation through employee share sales signals a notable 31% increase from last year, reflecting a growing trend in fintech around using share liquidity as a strategic tool. This practice isn’t just about numbers—it plays a crucial role in employee retention and tax optimization, helping companies stay competitive in attracting and retaining top talent. While Plaid’s current valuation remains below its 2021 peak, this strategic move highlights how private firms are evolving their capital and talent management approaches. Key insights: 1. Employee share sales provide financial flexibility and motivation for employees. 2. Share liquidity strategies can influence company valuations and investor perceptions. 3. This trend may shape how fintech companies structure growth and retention plans going forward. How do you see employee share liquidity impacting fintech innovation and talent management in the next few years? #artificialintelligence #businessautomation #productivity
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TaxTaker
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Ari Salafia joined hosts Matthew Hall and Sam Gaddis of the Runpoint Partners podcast to talk all things tax and AI. As the CEO of TaxTaker, Ari works with hundreds of early-stage companies building AI, SaaS, and technical products, and helps them unlock meaningful savings through R&D tax credits. In this episode, she breaks down what founders and operator-engineers need to know about qualifying internal tools, structuring contracts the right way, and turning innovation into cash flow. If you're advising or building AI systems in 2025, this is a masterclass in reducing burn and increasing ROI. 🎧 Catch Ari’s episode on Runpoint: https://bit.ly/4odK4IM #RunpointPodcast #RDTaxCredit #TechTaxStrategy #StartupFinance #AIInfrastructure #InternalUseSoftware #FractionalCFOs #FounderTools #TaxTaker
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Jeff Perry
15K followers
Seth Levine nailed it! The concentration problem isn't just a GP pain point... it's choking innovation. When capital pools around the same 20 funds, emerging managers and founders get shut out. Love that he's using his platform to call this out. Foundry has backed 50+ emerging managers. That's the diversification the ecosystem needs. This is exactly why Carta exists — making capital allocation visible and accessible. Capital Evolution hits at exactly the right moment. Thanks for having us Daniel Dart. Team Carta loves the community of FUTURE TITANS you have built 🚀
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thesara.AI
45 followers
New blog just dropped 🧠 Most VC firms don't have a deal flow problem. They have a signal processing problem. Everyone sees the same launches, the same founder activity, the same market data. The difference isn't who sees more. It's who makes sense of it faster. We wrote about why signal to conviction speed is becoming the real edge in venture and what that means for how investment teams should operate. Link in the comments. Would love to hear how other investors and operators think about this.
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Sales Science
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ServiceTitan just joined our State of SaaS metrics tracking - and their first numbers as a public company are worth noting: ARR: $930M, growing 26% YoY Net new ARR: +$191M CAC payback: 21 months Magic Number: 0.72 NRR: 110% Free cash flow margin: 14% Rule of 40: 40 Rule of X: 66 The watch-out? High G&A spend (26% of revenue) and operating margin of –14%. For context, GitLab is at 19%, Monday at 13%. Trading at ~11.5x ARR, ServiceTitan has strong growth but efficiency questions to answer. Watch the full episode for all the Q2 breakdowns linked in the comments below. #SaaS #ServiceTitan #Growth #Efficiency #Metrics
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AI Tech Supports
7K followers
depthfirst, a San Francisco, CA–based security solutions company, has raised $40M in Series A funding. The round was led by Accel, with participation from Alt Capital, BoxGroup, Liquid 2 Ventures, Mantis VC, SV Angel, and angel investors including Jeff Dean, Kirsten Green, Colin Evans, Logan Kilpatrick, and Julian Schrittwieser. Founded in 2024 and led by CEO Qasim Mithani, depthfirst is an applied AI lab building next-generation security solutions for businesses facing modern cyber threats. Its AI-native security platform, General Security Intelligence, helps organizations: Build context across code, infrastructure, and business logic Identify complex vulnerabilities Prioritize critical issues Provide developers with ready-to-merge fixes The funding will support: ✅ R&D initiatives ✅ Go-to-market expansion ✅ Hiring across applied research, engineering, product, and sales depthfirst is redefining how businesses secure their systems by embedding AI-driven intelligence directly into developer workflows, making security proactive, contextual, and actionable. #depthfirst #Cybersecurity #AI #AppliedAI #SeriesA #StartupFunding #DevSecOps #SecurityTech #Innovation #TechStartups #VentureCapital #AITech #AITechSupports #AITechnology #CEO #Founder
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Total Finance Resolver
758 followers
FP&A Pods are scooping up California’s Venture Backed Saas / HealthTech firms. Why? It’s scalable, faster, and comes at 1/3rd the cost of a US Analyst hire. Read the blog in the comment to understand the model. #SaaS #California #FinancialPlanning #Business #SeriesA
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Lisa J Pettigrew
Enlitic • 4K followers
In Formula 1, the fastest car doesn't always win. Smart drivers know how to tuck into the slipstream (tailwinds) of a competitor - reduce drag, conserve energy then slingshot ahead at exactly the right moment. Its not luck - its aerodynamics + timing. So how do we do this in B2B land? I've signed up for Craig Rosenberg's session 👇 "Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets". Do hard things (or get other people to do them for you), more easily. Hit repeat. (...that's what i'm hoping to learn 😉). Join us!
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Rally Ventures
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AI Insider
17K followers
CipherOwl has emerged from stealth with $15M in seed funding co-led by General Catalyst and Flourish Ventures, with participation from Coinbase Ventures, Sancus Ventures, Enlight Capital, OKX Ventures, AME Cloud Ventures, Road Capital, and Predictive VC. Founded by Leo Liang and Ming Jiang, the company is building an AI-native intelligence layer that turns blockchain data into explainable, auditable compliance decisions for institutions. https://lnkd.in/eMDRQfqc #AI #Blockchain #CryptoCompliance #Fintech #StartupFunding #RegTech #OnChainData
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Jeffrey Berman
SERHANT. • 11K followers
Just read a piece from the team at Camber Creek portfolio company Proof on the evolving state of authentication…and it hit home. For years I’ve been thinking “passwords are dead,” but also lamenting the difficulty navigating the labyrinthine world of advanced security. This blog lays out exactly what’s replacing passwords in a way that’s practical, not just theoretical. Five methods stood out: - App-based authenticators finally killing SMS (good riddance, SIM-swap nightmares) - Continuous authentication that watches behavior during the session (the “someone stole the cookie but can’t act like you” protection we’ve all been missing) - Adaptive authentication that doesn’t treat grandma on her usual iPad the same as a login from a Tor exit node in a new country - MFA done right (and then taken further with verified digital certificates) - Biometrics with actual liveness + document tying, so it’s not just “a face” but your verified face What really resonated was the reminder that the strongest systems aren’t about piling on more factors; they’re about using the right factor at the right moment. Risk-based, context-aware, and (crucially) user-respecting. I’m biased but Proof’s angle of anchoring everything to high-assurance digital certificates feels like the missing glue. It’s one thing to authenticate someone at login; it’s another to carry that verified identity forward through the entire session, signature, or transaction. This one is worth the read. Link in comments. #venturecapital #cybersecurity #fraud
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Daniel Dart
Rock Yard Ventures • 10K followers
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AIM Media House
32K followers
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2 Comments -
Traded: Venture Capital
30K followers
Scanner, a San Francisco-based developer of a security data platform, has raised $22 million in a Series A round led by Sequoia Capital, with participation from Mantis VC and strategic angel investors, including the CEO of Vanta and the former GM of Splunk Security. Led by CEO Cliff Crosland, the company plans to use the funding to scale its engineering team, accelerate development of its AI-native search index, and expand its platform to support agentic threat hunting across massive log datasets. Scanner’s specialized security data lake enables sub-second queries across petabytes of historical logs, offering SIEM-level speed at a fraction of the cost, and is already used by high-growth enterprises like Notion, Ramp, BeyondTrust, and Lemonade to detect and investigate complex threats. FOUNDER: Cliff Crosland INVESTORS: Sequoia Capital & Mantis VC ROUND: Series A AMOUNT: $22,000,000 HQ: San Francisco, California #VentureCapital #Scanner #CliffCrosland #TradedVC
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1 Comment -
Paul Perrett
Firmable • 3K followers
Big milestone for Firmable. We’ve raised $14m Series A led by Airtree. Sales has moved through a few big waves: intuition-led, CRM-led, data-led. We’re now entering the next one – intelligence-led sales. The opportunity isn’t just better data. It’s turning that data into clear direction and action, without adding more work for sales teams. That’s what we’re building at Firmable: a foundation of trusted external data, layered with intelligence that helps sellers know who to focus on and when. Led by Airtree, this round supports our expansion across Asia and into the US – and accelerates the build-out of AI agents that take the admin work off sales teams so they can focus on what they do best. Proud of the team, grateful to our customers and investors. We’re just getting started. Read the exclusive in the AFR. https://lnkd.in/gr66uknb Leigh Jasper | Tara Salmon | Karthik Venkatasubramanian| Chester Thompson| Chath Widanapathirana
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20 Comments -
Acuity Accounting
6K followers
Our COO Lisa Gilreath joined fellow Intuit QuickBooks Partner Council members Matt Skinner, CPA, 💡 Korey Cournoyer, and Ben Curtis, CPA on the latest episode of On the Books: "Does Feedback Really Matter?" ^ The clear answer is: yes! 💯 “I think there’s such a huge space between the pace that we develop technology, and the pace that accountants adopt technology,” Lisa said. “This council is really important when we think about software development and providing feedback on these features that we need as accountants.” After two years on the council, Lisa has helped shape the tools firms like ours rely on every day – and we’re so proud to see her voice reflected in the future of accounting tech! 💪 🎧 Listen to the full episode here: https://lnkd.in/e2hWtdHf #acuity #intuit #partner #technology #accounting | Ted Callahan 🎙️ Jessica McCracken
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The SaaS News
5K followers
Midship Secures $4.15 Million Seed Round Midship, a San Francisco, CA–based AI-native platform automating Sarbanes-Oxley (SOX) testing and internal audit workflows, has secured $4.15 million in Seed funding. #AI #Audit #Compliance #SOXTesting #Automation #EnterpriseAI #AgenticAI #SeedRound #Funding https://lnkd.in/gSpCNga4
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Friends & Family Capital
2K followers
Thoma Bravo Announces Acquisition of Dayforce for $12.3 Billion. Public market acquisitions can influence valuation multiples for high-growth technology companies in the private markets. An update on recent acquisitions and multiples for our friends building technology companies can be found below.
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