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Over the past 15 years, I have had an accelerated career path and have been privileged to…

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  • CEO Monetization Playbook for Software Digital Transformation

    Zuora

    Through the course of the last year, I have been involved in conversations with thought leaders who have digitally transformed their 100-year old Enterprise businesses to stay highly-relevant and others who have created massive growth for their new-age Enterprise businesses. I am talking about the big dogs such as IBM, HPE, Cisco, Citrix, VMware, Dell, Symantec, Google, Twitch, Nvidia, Hitachi, Infor, Pandora, Avid, SiriusXM, and then a few more.

    What these companies have in common is…

    Through the course of the last year, I have been involved in conversations with thought leaders who have digitally transformed their 100-year old Enterprise businesses to stay highly-relevant and others who have created massive growth for their new-age Enterprise businesses. I am talking about the big dogs such as IBM, HPE, Cisco, Citrix, VMware, Dell, Symantec, Google, Twitch, Nvidia, Hitachi, Infor, Pandora, Avid, SiriusXM, and then a few more.

    What these companies have in common is that they have acknowledged that we live in a demanding customer-centric and outcome-centric world, where we humans have ever-diminishing patience for the desired personalized outcome. What these companies also have in common is the willingness to change and adopt a customer-centric business model where all the functions in a company (Sales, Product, Support, Customer Success, Engineering, Marketing) revolve around a customer.... a subscriber. These companies are fighting for maximizing the lifetime customer value by providing ongoing and relevant high-value services.

    I've taken all of these conversations that I have had with CEOs, CFOs, CIOs, CMOs, CSOs, CDOs, and packaged it up into a CEO Monetization Playbook for Software Digital Transformation. In this playbook, you will find 5 different strategies that leaders within their organization can quickly deploy to yield fruitful results. You will find pros and cons with each strategy, best practices that successful Enterprise companies have deployed, and testimonials from company leaders on the tremendous success they have had coming out on the other side of the digitally transformed business model.

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