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Dallas-Fort Worth Metroplex
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Mike Crist shared thisAttended the impressive Pizza Expo in Vegas and also had the chance to tag team with Amusement Expo! Learning more about these two industries every day. At Wagons West Management, we are committed to growing both sides of our business in 2024 and beyond. #PizzaExpo #AmusementExpo #WagonsWestManagement #IndustryGrowth
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Mike Crist shared thisGreat news! I'm currently expanding my knowledge on the coin-op and revenue-generating amusement and family entertainment industry in Vegas. Wagons West has some amazing Fun Zones in their Pizza Ranch restaurants. Attending this Expo will undoubtedly help us grow our business even further. #Vegas #EntertainmentIndustry #BusinessGrowth
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Mike Crist shared thisPlease share if you can, especially if you’re in Texas. We are hoping to get some movement on this case. https://lnkd.in/g-H_FbMe
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Mike Crist shared thisMike Crist shared thisMagnus names Corben Jones as Global Sales Manager. Corben Jones joins Magnus in the newly created position of Global Sales Manager and will report directly to Mike Crist, COO of Magnus. Jones will also be working closely with Managing Partner Eric Montes as Magnus continues to partner with leading foodservice equipment manufacturers. Magnus provides specific specialty cleaners for this equipment in use in all 50 States, Canada, Mexico, Puerto Rico and expanding into worldwide markets. “We are pleased to be able to add Corben to our Magnus team” states Mike. Corben brings his over 5 years of experience in chemical sales previously working with Hagar Restaurant Services, Auto-Chlor System and most recently as Business Development Manager for Diversey. Crist also adds “Magnus is experiencing continuing business growth and having Corben focused on key accounts in North America and the World will help us continue to enhance the Magnus mantra of ‘Delight the Customer and Everyone Prospers’. #GlobalSalesManager #Magnus #Growth #Chemical
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Mike Crist shared thisAfter almost 11 years at 7-Eleven, I am humbled by this opportunity to work with and learn from industry leaders Eric Montes and Harry Starkweather at Magnus Chemicals.Mike Crist shared thisWe are excited to announce that Mike Crist will be joining the Magnus Family as our Chief Operating Officer. Welcome, Mike! #welcometotheteam https://lnkd.in/eJhkbat
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Mike Crist shared thisGreat article about our COO, leading by example.....Mike Crist shared thisWhen some leaders are hunkering down during Covid, others are out there leading by example.
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Mike Crist shared thisMike Crist shared thisThis year has taught everyone in the retail industry a lot, but one of the biggest takeaways is how customers need and rely on their local convenience stores. In the spring when shipping delays caused packages to be weeks late, and large box retailers were intimidating to consumers, 7-Eleven stores were open for customers as a quick, safe spot to get the things they needed. Thank you to every #7ElevenFranchisee for the great work you are doing to keep your stores safe and open, and to keep our industry strong. #7Eleven
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Mike Crist liked thisMike Crist liked thisMy family and I came to Florida for Easter. We’re staying at the Hard Rock. I woke up at my usual hour… around 4AM… so I went downstairs to the lobby in search of coffee. I step off the elevator. At the exact same time, the elevator across from me opens. A woman walks out, on her phone, completely locked into whatever conversation she’s having… …and behind her, a tiny Pomeranian. No leash. As they’re walking, the dog casually lifts its leg. Right there. On the floor. In front of a closed restaurant. The dog runs over to me, and of course I stop and pet her and tell her she’s beautiful. No idea if she’s actually a girl, but she deserved to hear it. The woman? Still walking. Still talking. The dog stops again. Round two. This time in front of a wine bar. No pause. No reaction. No attempt to clean it up. Just keeps moving. And now I’m watching this thinking… this poor dog. She’s just doing what dogs do. No leash, no direction, no one paying attention to her… and she’s going to be the one who gets blamed for it. Meanwhile, her owner? Completely checked out. So now we’re all heading in the same direction like this is perfectly normal. We pass the valet doors and I say, “Are you taking this dog out?” She looks at me. Says nothing. Keeps walking. Still on the phone. And at that point, I thought… wow. You’re just an asshole. Right then, two security guards come jogging over and stop her. “Ma’am, your dog needs to be on a leash. And you need to take it outside… and clean this up.” I didn’t stay for her response, but I’m guessing accountability wasn’t high on her list that morning. People who love their dogs like we do understand something very basic… Dogs don’t know better. They can’t tell us they need to go. They don’t clean up after themselves. That part is on us. Standing there at 4AM watching this unfold, I realized…. This isn’t about the dog. This is about people who move through life completely unaware of the mess they leave behind. At work. In relationships. In conversations. Distracted. Checked out. No ownership. No accountability. Just moving along like nothing happened. Until someone else has to step in and say, “Hey. You need to take care of this.” The best people I know don’t need to be told. They notice. They handle it. They clean it up. And they don’t leave the mess for someone else… or blame it on the dog. 🐾 #BeABetterHuman #DogsAreABlessing #CkeanYourMess
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Mike Crist liked thisMike Crist liked this4am, before the emails, meetings, and mom life kick in. This has been my daily routine: a little time to focus on getting stronger, clearing my head, and starting the day on my terms. It’s not easy to go to bed early AND wake up early, but it’s made a real difference in how I move through the rest of the day. 4 weighted pull-ups today. Small win, but one I’m proud of. Going for 10 weighted by the end of the month! Here’s to carving out time for yourself, even when life is full! ☀️
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Mike Crist liked thisMike Crist liked thisThose in #CaseysCountry know it’s not just gas station pizza. We’re a restaurant that happens to sell gas, and as we continue to grow, we’re earning the love and loyalty of our guests – one slice at a time. As we expand, we’re committed to growing the Casey's way. That means evolving where it makes sense, while staying true to what will never change – how we treat our guests, how we serve our communities and, yes, how we make our pizza. 🍕 We’ve been making pizza since 1985. Today, we’re the fifth‑largest pizza chain in the U.S., still making it by hand with high‑quality ingredients and 100% whole‑milk mozzarella. That commitment to quality is what helps us win over new guests. Wherever we grow next, we’re focused on being at the heart of our communities and delivering the same experience our guests have come to expect from Casey’s. 👉 Thanks to the Des Moines Business Record for the conversation—and to our guests, whose love for Casey’s pizza is fueling our growth! #ItsNotCrazyItsCaseys https://lnkd.in/gfDZGfaYA bigger slice: How Casey’s is turning Iowa pizza loyalty into national growth - Business RecordA bigger slice: How Casey’s is turning Iowa pizza loyalty into national growth - Business Record
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Mike Crist liked thisMike Crist liked thisI walked into an Old Navy last week and bought something I helped make. Still surreal. When we launched 7Collection, it was meant to connect with customers in a new way based on a belief that an almost 100-year-old convenience store could show up in culture in a way it never had before. We found out quickly that belief was worth betting on. So we kept building. E-commerce led to partnerships. Partnerships led to licensing. What started as staple branded items grew into a real platform and channel. Demand moved faster than the system, so we built to catch up in real time. I’ve learned more in the past year than I thought my brain could hold. There are so many moving parts, and it’s genuinely exhausting at times. But seeing 7Collection show up at Old Navy, Hollister, and Aeropostale made it real in a different way. 7Collection is now on shelves I didn’t build, in stores I don’t own, next to brands I grew up with, and there is still so much more to come. Grateful for my better half in all of this, Lauren Friesenhahn, who’s been a true partner in building and leading this. And to Laurie Smith, Steven Heller, The Brand Liaison, my 7-Eleven team, Christy Mitchell, Marissa Eddings, and so many others who helped shape it.
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Mike Crist liked thisMike Crist liked thisThere are moments in life that stop you in your tracks and remind you what truly matters. Watching my daughter Brenna Brigman walk through the Disney Entertainment American Idol Productions journey this season has been one of those moments for me. From the Zoom auditions at our home, to Nashville in the freezing cold, to Hawaii—I watched her show up with faith, courage, and heart at every single step. She made Top 30 on American Idol Season 24, and I could not be more proud. Not just of the achievement, but of the young woman she has become through the process. To my LinkedIn network—thank you. The texts, the calls, the watch parties, the social media shares, the quiet prayers, and the loud cheers meant more to our family than words can express. You showed up for her in the most beautiful ways, and we felt every single bit of it. This journey reminded me of a few things I think are worth sharing: ⭐ Dreams are worth chasing. Even when they're scary. Even when the outcome is uncertain. The growth that happens in the pursuit is the real gift. 💕 Your tribe matters. Brenna didn't do this alone. She had coaches, mentors, teachers, students, friends, family, and an entire Inner Circle of supporters cheering her on. None of us do our best work in isolation. 🔭 Your children are watching. When we model courage, faith, and the willingness to try, we give them permission to do the same. I am so proud of my girl. Watching her sing her heart out on that stage, make lifelong friends, and handle every high and every hard moment with grace has been the greatest privilege of my life. This is just the beginning, and I can't wait to see where her next chapter leads. If you haven't followed her journey yet, go find her on socials and stream her music on your favorite platform. She is just getting started. 🎤💛 With love & gratitude, Michelle
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Mike Crist liked thisMike Crist liked thisOur newest Pizza Ranch & FunZone Arcade located in Williston, ND, opened its doors on Monday, February 16th! This team cannot wait to serve their guests and community. Follow along on their Facebook page for the latest updates and photos: https://lnkd.in/gy-XN4BY
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Mike Crist liked thisMike Crist liked thisI am proud to officially announce the launch of SmithWorks Risk Advisors. After 35 years of navigating the front lines of enterprise risk, I realized that most organizations treat risk as a hurdle rather than a catalyst. At SmithWorks Risk Advisors, I take a "Risk to Readiness" approach focusing on four foundational pillars: 🛡️ Corporate & Supply Chain Security – Fortifying the networks you rely on. 📦 Asset Protection – Safeguarding your infrastructure, merchandise, and people. 🏗️ Facility Assessments – Turning weaknesses into fortresses of productivity. ��� Business Continuity – Architecting the tools to pivot through any crisis. If your organization cannot afford to fail, let's talk about how to make it "battle-tested." 🔗 https://lnkd.in/eVickeMg #SmithWorksRiskAdvisors #RiskToReadiness #EnterpriseRisk #SupplyChainSecurity #BusinessContinuity #AssetProtection #OperationalResilience
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Wagons West Management - Pizza Ranch Franchisee
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Troy Brackett
RestaurantNews.com • 3K followers
Sloan's Ice Cream Fuels National Expansion with New Texas Franchise Growth and Multiple Store Openings https://lnkd.in/eJ_VgRFk Sloan's Ice Cream is accelerating its national footprint with new franchise signings in San Antonio and an upcoming opening in Plano, marking Texas as a primary growth market for the whimsical dessert brand.
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Troy Brackett
RestaurantNews.com • 3K followers
Rita's Expands North Texas Footprint with New Multi-Unit Franchise Agreement https://lnkd.in/eCXWZTeM Good news, North Texas: Rita's Italian Ice & Frozen Custard is sweetening up the Dallas–Fort Worth area with a new multi-unit franchise deal, promising to bring three new shops to Dallas, Plano, and Frisco.
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Troy Brackett
RestaurantNews.com • 3K followers
Houston TX Hot Chicken Accelerates Nationwide Expansion With 26 New Franchise Commitments https://lnkd.in/eZBRAaGV Houston TX Hot Chicken is accelerating its national footprint with 26 new franchise commitments across Illinois, Louisiana, Arkansas, and New York, building on its momentum of over 100 units sold.
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Headwall Investments, LLC
2K followers
🚨 Headwall Investments Expands Texas Footprint With 21st Unanchored Shopping Center Acquisition, Strengthening Leadership in Convenience Retail and Surpassing $250MM in AUM 🗒️ The seller was represented by John Indelli of JLL. Headwall Investments, LLC, a privately held commercial real estate investment and development firm specializing in unanchored neighborhood shopping centers, has announced the acquisition of Colonnade at Lake Houston - an established retail center in northeast Houston. This marks Headwall's 21st acquisition in the unanchored neighborhood shopping center sector, further growing its Texas shopping center portfolio and underscoring the firm's continued momentum and disciplined focus on high-performing, service-oriented retail assets. 📢 "Colonnade at Lake Houston is a prime example of the type of center that fits our target portfolio asset: well-located, convenience-based, and supported by strong community demand." - George Wommack 🎙️ "Each acquisition strengthens our operational efficiencies, enhances the quality and depth of our portfolio analytics, expands tenant relationships, and reinforces our commitment to improving neighborhood retail across the state," added Sam Peacock, Executive Vice President. "We look forward to continuing our upward trajectory in the coming year." 📰 Read more via the link for the press release below: 👇 https://lnkd.in/gzJ8KSjj
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Franchise Times
22K followers
Read the latest in multi-unit deals from Franchise Times. 1. Sparkle Grooming Co. is continuing its buildout of Texas markets with a 28-unit deal for the Houston market. 2. Fast-casual chicken concept Huey Magoo’s Restaurants LLC is entering Texas and expanding in Alabama with a 12-unit agreement. 3. Chicken Salad Chick will make its debut in Nevada with the signing of a six-unit agreement. Read More: https://lnkd.in/gV9hQav5
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Brian Numainville
5K followers
H-E-B’s Hancock Center: Bigger Store, Bigger Foodservice Bet in Central Austin Key Points • 31,000-Square-Foot Expansion: H-E-B completed a remodel at its Hancock Center store in Austin, adding 31,000 square feet to reach 124,000 total square feet. • True Texas BBQ Added: The renovation includes a full True Texas BBQ restaurant with indoor seating and a menu of more than 200 items, with proteins smoked on-site around the clock by a certified pitmaster. • Prepared Foods Growth: Meal Simple expanded with dedicated low-carb and seasonal space, while Sushiya added a hot Asian grill offering items like rice bowls and teriyaki. • Core Fresh Departments Expanded: Produce, bakery, deli, meat market and seafood all grew, with the meat counter now featuring USDA Choice and Prime cuts. • Beer and Wine Elevated: The department expanded its local and international selection and added tasting stations staffed by a dedicated wine steward. • Curbside Convenience Improved: The updated parking lot includes more dedicated spaces for curbside pickup customers. What It Means ✅ Foodservice Inside the Box Keeps Gaining Ground: H-E-B’s addition of a full True Texas BBQ restaurant reinforces how in-store dining can differentiate a supermarket and keep more meal occasions in-house. ✅ Prepared Meals Are a Strategic Growth Engine: Expanding Meal Simple and enhancing Sushiya broadens the “what’s for dinner” solution set and can lift trip frequency, basket size and margin mix. ✅ Fresh Expansion Reinforces the Quality Message: Bigger fresh departments and an upgraded meat assortment support H-E-B’s quality positioning in a highly competitive Austin market. ✅ Experience Matters in Adult Beverage: Tasting stations and a dedicated wine steward turn beer and wine into a more service-led destination that can drive trade-up and loyalty. ✅ Convenience Supports Omnichannel Retention: Additional dedicated curbside spaces reduce pickup friction and help protect share as shoppers continue blending digital and in-store trips. Progressive Grocer | https://lnkd.in/gtMZAutm #retail #supermarkets #grocery
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Jazz Hamilton
CBRE • 4K followers
Q3 2025 Houston Retail Market Highlights - CBRE 944k square feet was absorbed in the 3rd quarter, compared to the previous two quarters of the year which were both negative. This recent absorption has brought the availability rate down to 5.6%. The latest Metropolitan Consumer Sentiment Index shows Houston as the strongest performer nationally, boding well for upcoming quarters.
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SRS DFW
1K followers
Texas retail isn’t slowing down! It’s getting smarter. As we kick off January, retail growth across Texas is being shaped by strategy, data, and experience not urgency or guesswork. • Tenant expansion remains active but disciplined, with brands prioritizing high-growth Texas corridors that support long-term performance. • Experiential retail continues to outperform, as fitness, entertainment, and food-driven concepts drive repeat visits and longer dwell time. • Grocery-anchored centers remain the most in-demand retail asset, delivering daily traffic, resilience, and strong co-tenancy lift. • Grocery expansion is accelerating across Texas, fueled by population growth, infill opportunities, and mixed-use development. • Retail decisions are increasingly data-led, aligning demographics, traffic patterns, and adjacencies to support sustainable NOI. This post kicks off January series on retail strategy, tenant representation, and landlord advisory across Texas. Over the month, we’ll share how we think about site selection, tenant mix, portfolio growth, and long-term value creation. Follow along and join the conversation with Dawn Greiner, Lauren Mason Dickson, Daniel Poku, SRS Real Estate Partners DFW SRS Real Estate Partners
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Secure Net Lease
1K followers
New Podcast Episode: Retail Recap – Live from ICSC Red River: Retail Expansion, Global Brands & Texas Momentum In Episode 11, recorded live from ICSC Red River in San Antonio, Will Narduzzi, Rob Franks, and Secure Net Lease’s Bob Moorhead sit down with leaders from T-Mobile, Nando’s, Wagamama, and Regency Centers to discuss retail expansion strategies, new brands entering Texas, and the momentum building across the retail real estate market. Here’s what they’re tracking across the market.. Retail expansion & tenant strategy: -T-Mobile continues targeting A+ shopping centers and high-traffic retail corridors as wireless carriers compete for prime locations -Nando’s PERi-PERi shares its long-term U.S. growth strategy, with new locations opening across Texas including Dallas, Houston, and Austin -Wagamama discusses adapting its popular London-based Pan-Asian concept for the U.S. market and evaluating Texas for future expansion -Developers highlight the continued strength of grocery-anchored retail and the long timelines behind bringing new projects to market The team also covers: -Why regional ICSC events like Red River remain critical for deal-making and relationship building -How Texas continues attracting national and international retail brands -Development challenges, rising construction costs, and what it takes to deliver new retail today -Why many retailers see Texas as the ideal entry point for U.S. expansion Link below for full article… https://lnkd.in/g4DgGyjm How to Listen- YouTube: https://lnkd.in/gc-2Up_A Spotify: https://lnkd.in/gCJY5Siq Apple Podcasts: https://lnkd.in/gbwZfZ2a #NNNLease #NetLease #TripleNet #NNNProperties #CommercialRealEstate #RetailRealEstate #ICSC #NetLease #RetailDevelopment #CRE #RetailInvesting #TexasRealEstate #ShoppingCenters #RestaurantExpansion
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Josh Stafki
Globus Global Safety, Inc. • 326 followers
Cracker Barrel's Rebranding U-Turn: Calculated Gambit or Costly Error? A tumultuous week for Cracker Barrel Old Country Store, which saw a failed rebranding attempt, a swift return to its classic logo, a significant stock market fluctuation, and commentary from a U.S. President, has left many observers debating whether the sequence of events was a calculated business maneuver or a significant corporate misstep. The evidence suggests that the fiasco was more likely the result of a profound error in judging brand identity and customer loyalty, rather than a premeditated strategy. The controversy began when the Tennessee-based chain introduced a new, modernized logo that stripped away the iconic image of a man in overalls leaning against a barrel. The simplified design was met with immediate and widespread backlash from a customer base that deeply values the brand's nostalgic and traditional image. Critics took to social media to voice their displeasure, and the company's stock value plummeted by nearly $100 million in the wake of the announcement. Faced with a brewing public relations crisis and a tangible financial impact, Cracker Barrel quickly reversed course, announcing it would retain its long-standing logo. The decision was met with approval from many customers and was publicly lauded by President Donald Trump, who had urged the company to heed its patrons' feedback. Following the reversal, the company's stock price began to recover. While the regained stock value and the publicity generated by the affair might lead some to believe it was a clever, albeit risky, marketing ploy, a closer analysis points to a genuine error in judgment. The significant financial loss, even if temporary, and the potential damage to the brand's reputation are high prices to pay for media attention. A calculated move would likely have involved more subtle market testing and a less jarring change that would not alienate the core customer demographic so severely. Marketing experts suggest that Cracker Barrel underestimated the deep emotional connection its customers have with the brand's established identity. The swift and strong negative reaction indicates a fundamental misunderstanding of their target audience. The company's subsequent apology and rapid reversal appear to be a genuine attempt to rectify a mistake and placate a loyal customer base that felt their values were being dismissed in the name of modernization. In conclusion, while the Cracker Barrel rebranding saga ultimately saw the company return to its familiar branding and recoup its stock losses, the events of the past week are more indicative of a company that misjudged its brand's strength and the sentiment of its customers, rather than a masterfully executed, calculated business strategy. The "fiasco" serves as a potent case study in the importance of understanding and respecting brand heritage in an era of rapid change.
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Eureka Business Group
178 followers
The Texas Motor Speedway Could Be Your Biggest Retail Opportunity (While Everyone Else Chases Frisco) The Rooftop Count Revolution What drives retail demand more reliably than anything else? Rooftops. And North Fort Worth is adding them at a pace that's reshaping the entire retail landscape of the metroplex. This latest development is just one piece of a much larger transformation happening in an area that, until recently, many considered "too far out" for prime retail opportunities. The demographic shifts here aren't subtle, they're seismic. Young families & professionals are flocking to these new housing developments, bringing disposable income & retail demand that far outpaces the current supply of quality shopping options. Beyond Race Day Economics For years, retail near the Speedway operated on a "race day" economic model, feasting during events & fasting between them. That cycle is breaking as permanent population growth creates year-round demand for daily needs retail, services, & experiences. The properties positioned to capture the greatest value aren't just those closest to the Speedway itself, but those strategically located along the daily commute paths of these new residents. Understanding these traffic patterns is critical to identifying the parcels with highest future value. The Tenant Mix Opportunity The retail centers that will thrive in this emerging submarket share specific characteristics: neighborhood service anchors, experiential components that create community, & tenant mixes aligned with the area's demographic profile. What's notably missing from the current retail landscape? Quality fast-casual dining, specialized fitness concepts, & family-oriented service retailers. Centers that can secure these tenants early will establish dominance that becomes increasingly difficult to challenge as the area develops. North vs. South: The Fort Worth Retail Equation Fort Worth's growth dynamics have historically favored its western & southwestern corridors. That pattern is shifting dramatically, with northern development now accelerating past other areas. This isn't just about housing, it represents a fundamental reorientation of the city's retail gravity. The retail investors who recognized similar patterns early in Frisco's development cycle generated returns that outpaced the broader market by orders of magnitude. North Fort Worth presents a parallel opportunity, but with a crucial difference: the lessons of Frisco's retail evolution provide a playbook for optimizing tenant mix & development timing. The Strategic Window Won't Stay Open Development approval processes create predictable timelines, & actionable investment windows. With this latest project moving forward, the clock is now ticking on securing the best retail positions before values reflect the coming population growth. #RetailNavigator #DFWGrowth
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William Beg
3K followers
I’m pleased to share that Portables has completed the acquisition of four AT&T stores from Ace Wireless. This transaction represents a deliberate step forward in our growth strategy, strengthening our presence while remaining focused on operational excellence, talent investment, and long‑term value creation. We have great respect for what Ace Wireless has built and appreciate their partnership throughout this process. We look forward to welcoming new team members, serving additional communities, and continuing to execute with discipline and purpose as we scale. Eric Van Dyke Attique Rasheed Daniel Fox Dan Viechnicki Kevin Jones Elthon Munoz Andrew Rasch Krystal Washington Jennifer Dunlap Erika Castro Michael Schuler, MBA #ATT #Portables #StrategicGrowth #Acquisition #Leadership #WirelessIndustry
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QSR
94K followers
Texas has been a tougher test than expected for Portillo’s, and the brand is openly owning it. In Q4, Portillo’s posted a 3.3 percent same-store sales decline, with leadership pointing squarely to Texas, where the chain expanded too fast in Houston and Dallas. The result: pressured margins, softer transactions, and a realization that awareness—not the product—is the core issue. READ MORE: https://lnkd.in/e2mk_hZY
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Craig Cox
Triad Manufacturing • 3K followers
Walmart is continuing its growth across the Dallas-Fort Worth metroplex with plans to open a new Neighborhood Market on the eastern side of Mesquite, furthering the retail giant’s push into smaller-format stores tailored to local communities. #Walmart #Growth
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Davis Webb
Pourcast • 940 followers
Texas Roadhouse does $70.8 million a year in alcohol sales across Texas. Their CEO started as a Managing Partner at one of those locations. Jerry Morgan took over as Managing Partner of Store #26 in Grand Prairie, Texas in 1997. It was the chain’s first Texas location. 28 years later, he’s CEO. Store #26 still does $100,000 a month in alcohol — the 5th highest-grossing Texas Roadhouse in the state. We pulled Mixed Beverage Gross Receipts data on 84 Texas Roadhouse locations. 19 years of monthly filings. Here’s what the data shows: The system grew from 50 locations doing $19.1M in alcohol (2007) to 84 locations doing $70.8M (2025). Revenue more than tripled. But the beverage mix is shifting underneath. In 2007, beer outsold liquor at every Texas Roadhouse in Texas. 50% beer, 45% liquor. COVID flipped it. By 2021, liquor hit 55%. Beer dropped to 41%. Now beer is fighting back. 2025: 46% beer, 50% liquor. The gap is closing. Except in the Permian Basin. Midland: $117K/month. 56% beer. Odessa: $109K/month. 56% beer. Houston (10 locations avg): $62K/month. 56% liquor. Grand Prairie (Store #26): $100K/month. 59% liquor. Same brand. Same menu. Completely different beverage economics. Oil field workers drink beer. Metro diners drink cocktails. The zip code dictates the pour. Texas Roadhouse’s 10-K says alcohol is 8.8% of total company restaurant sales — a 20-year low (down from 12.2% at their 2004 IPO). But their AUV exceeded $8 million. The percentage is falling. Over 18 years, the dollars more than tripled. 67 of 72 comparable Texas locations saw alcohol revenue decline in 2025. The #1 casual dining chain in America is selling less alcohol per store. And opening more stores anyway. The full 84-location breakdown is live on Pourcast — link in comments. Source: Texas Comptroller MBGR filings, 2007–2026. TXRH 10-K (FY2025). Analysis by Pourcast. #CasualDining #RestaurantData #TexasHospitality #BeverageAnalytics #Pourcast
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