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Alexandria, Virginia, United States
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Michael Beach shared thisSpending billions for a sliver of our attention. YouTube, Fox, Netflix, all pouring around a billion dollars for each 1% of TV time. Average? Same story. Paramount, Warner Bros., Discovery, $2B each for that tiny slice. Disney? $3B. Amazon and Comcast? $5B each. Apple? $20B. That's the game. Media giants are throwing billions into content just to get a fraction of our focus. It's not about quality. It's about dominance in a shrinking attention economy. The more they spend, the less they get. And we keep scrolling. Dollars spent per 1% share of TV time: 1) YouTube - $1B 2) Fox - $1B 3) Netflix - $2B 4) Average - $2B 5) Paramount - $2B 6) WarnerBros. Discovery - $2B 7) Disney - $3B 8) Amazon - $5B 9) Comcast - $5B 10) Apple - $20B Click here to read the full post: https://screenwa.rs/8dc723
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Michael Beach shared thisNine companies now control three-quarters of all TV time. Share of TV time (Nielsen): 1) YouTube - 15% 2) Disney - 11% 3) Netflix - 10% 4) NBCUniversal - 9% 5) Paramount - 8% 6) Fox - 7% 7) WarnerBros. Discovery - 7% 8) Amazon - 4% 9) Roku Channel - 3% 10) Other - 26% Click here to read the full post: https://screenwa.rs/c8cba8
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Michael Beach shared thisExcited to have State of the Screens on Peaklight alongside so many great writers. Every week, I'm breaking down where TV ad impressions, streaming attention, and media dollars are moving. If you're making decisions across linear and streaming, this is built for you. https://lnkd.in/g_9MHZKyMichael Beach shared this𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗦𝗰𝗿𝗲𝗲𝗻𝘀 𝗷𝗼𝗶𝗻𝘀 𝗣𝗲𝗮𝗸𝗹𝗶𝗴𝗵𝘁. 𝗧𝗵𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝗻𝗲𝘅𝘁, 𝗻𝗼𝘄 𝘄𝗶𝘁𝗵 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝘅𝘁. Streaming will capture 30% of TV ad impressions in 2026. The NFL still commands more combined attention than any streaming platform. Michael Beach has been quantifying these shifts before the rest of the industry catches up. As CEO of Cross Screen Media and author of Screen Wars Media, Michael built the measurement infrastructure marketers use to plan TV advertising across streaming and linear. His weekly newsletter, State of the Screens, is read by senior leaders across media, marketing, and investing who need signal—not speculation. His analysis appears regularly in The Wall Street Journal, Bloomberg, and on NPR's Planet Money. 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗦𝗰𝗿𝗲𝗲𝗻𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗿𝗲𝗹𝘆 𝗼𝗻. 𝗡𝗼𝘄 𝗲𝘃𝗲𝗿𝘆 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮𝗰𝘁 𝗼𝗻 𝗶𝘁. When Michael breaks down a shift in ad impressions or streaming viewership, you'll see: → Bios of the platform executives driving those changes → Dataxis and Greenlight Analytics charts alongside Michael's analysis → Video commentary from industry leaders on the same shifts → Podcast episodes covering the convergent TV landscape Read State of the Screens with automatic context: https://lnkd.in/eYkwbHcv State of the Screens joins The Medium, TVREV, TheDesk, StreamScoop, Greenlight Analytics, Ted on TV, Content with a view, WPD Brief, What's New in Publishing?, User-Generated Edits, and Dataxis on Peaklight. Follow Peaklight for media industry news, analysis, and more partnership updates.
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Michael Beach shared thisThat depends on what happens between now and 2029. Ratings are up. If fans need multiple paid services to replace RSNs, viewership may fall. For example, the Yankees will air on 10 different networks this season. 70% of those would require a paid subscription. If you wanted to watch every game, you would be spending $790 for the season. Read the full post: https://screenwa.rs/f65418
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Michael Beach shared thisThe impact of the RSN implosion is being felt far beyond the small-market teams. As an example, look no further than the St. Louis Cardinals, who have lost 50% of their local media rights revenue in two years! Local media rights for St. Louis Cardinals: 1) 2024 - $80M 2) 2025 - $60M (↓ 25%) 3) 2026 - $40M (↓ 33%) Under the old system, networks took the financial risk. Now the teams do. Big-market teams keep cashing guaranteed checks. Everyone else watches revenue shrink with no floor in sight. Read the full post: https://screenwa.rs/f65418
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Michael Beach shared thisThe Dodgers collect $334M per year from Charter, guaranteed regardless of cord-cutting. That single deal is roughly worth more than the bottom 15 teams combined. The Dodgers have revenue locked in through 2038. 80% of teams are on one-year deals. MLB teams by local media rights deal length: 1) Two+ years - 7 (20%)(2036 is average end) 2) One year - 22 (80%) Highest annual local rights fees (Kagan): 1) Los Angeles Dodgers - $334M 2) New York Yankees - $217M 3) Chicago Cubs - $132M 4) New York Mets - $128M 5) Boston Red Sox - $100M Read the full post: https://screenwa.rs/f65418
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Michael Beach shared thisLocal TV viewing accounts for 80% of total viewership across Major League Baseball. On the flip side, Major League Baseball is 59% of local media rights. Any move they make will reshape the sports media landscape. Read the full post: https://screenwa.rs/f65418
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Michael Beach reposted thisMichael Beach reposted thisThis is how I got my new job (from my perspective ...) I wanted to move from Salt Lake City, Utah to Columbus, Ohio & I needed a new job (Qualtrics wasn't allowing remote opportunities for my role as a Product Manager.) I started calling my very inner core friends in Columbus & I talked to Eddie Pauline. Eddie & I met in 2002 as students at The Ohio State University. Eddie is one of my most Columbus-connected friends & one of my oldest friends. Eddie, knowing I wanted to stay in tech, introduced me to Chris Berry, who runs Ohiox, a nonprofit with a mission to build Ohio into a tech hub. I talk to Chris & ask that he think of me for any upcoming roles that come across his desk. Several months go by & Chris introduces me to Joe Aquilino from Bold Penguin who is looking for a Product Manager. We talk & although I'm not the right fit for his role & his team, he sends me to Bold Penguin's recruiter, Stephanie Lia. I talk to Stephanie who has 2 brand new roles open that she hasn't even read the descriptions for. We read them together - 1 is a "hell no" & 1 is a "hell yes." She passes me to hiring manager, Daniel Weaver, & we start an informal interview process. While I'm talking to Daniel, I realize that I need to talk to Seth Metcalf. I met Seth in the early 2000s because when he was in law school at Cornell University, he took a class from my Mom, who was a Professor at Ohio State. Seth was previously General Counsel for Bold Penguin so I wanted to talk to him about this role & the company. He had a great perspective on the company so I kept going with the interview process. I get the offer at Bold Penguin, I talk to Seth about negotiating it, & the rest is history. Here's why I share this LONG story: 1. A network is your long-term community. You have to take care of it over time. 2. Job searches right now are exhausting. I did this network mapping at least 10 times for other roles before finding the right one. 3. It's really hard to find roles that aren't posted on LinkedIn, but it's worth it. Find & connect (in a meaningful way) with business owners you'd like to work for so that they think of you when they're growing their team. Enjoy this photo from January 2015 when we were together for the National Championship game. I wish I had an early 2000s photo to share!
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Michael Beach shared thisMLB depends on local TV money more than any other major league. Share of revenue from local TV (Sportico): 1) MLB - 19% 2) NBA - 12% 3) NHL - 11% 4) NFL - 1% Read the full post: https://screenwa.rs/f65418
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Michael Beach liked thisMichael Beach liked thisMissed the video first time - here it is. Not all attention is equal. And it’s not about Gen Z. It’s about how platforms train us to look, scroll and leave. Quick thoughts from my chat with Google 👇 #ThinkConsumer #ThinkWithGoogle
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