Marii Sebahar

Vicon Motion capture + gamification @ Gillette Children's 👏🏻 The innovative video and computer technology at Gillette Children’s James R. Gage Center for Gait and Motion Analysis captures movements, muscle activity, and forces that the eye can’t see - and is one of the world’s busiest and most respected clinical gait and motion analysis centers. This is really inspirational expertise for diagnosing and planning treatments for people with walking and movement disorders. 

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The most misunderstood role in the C-suite might be the most valuable one. CMOs are strategic operators who think deeply, listen obsessively, and execute relentlessly.

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AI Authority is earned when every channel tells the same story. I shared my insights with the Forbes Communications Council about Saatva's approach to aligning earned, owned, social, and internal communications to reinforce one clear narrative. In an AI-driven world, that credibility is what positions a brand as the trusted answer people (and platforms) turn to. If you are thinking about how to build brand authority in today’s fragmented media landscape, I hope it’s a helpful read. https://lnkd.in/eaW3ewAt

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"The real opportunity is to reimagine public media not as a centralized content producer, but as a networked, civic infrastructure that enables and supports community-rooted journalism."

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I have always believed in the power of creativity and technology, so I am incredibly excited about our five-year partnership with WPP to bring the best of Google’s technology to WPP’s world-class creative team, and to invent the future of marketing together. Our teams already have a long and successful history together, and this is the latest chapter in that journey. My team has loved bringing new ideas to life with WPP Open, which now has the best of Gemini, Veo, and Imagen built in. These next generation of creative tools have incredible potential to unlock creativity and collaboration, all at the speed of AI. This new way of working will enable us to create truly helpful experiences for people at global scale. I am super excited to see what new kinds of campaigns and storytelling come from this partnership, and how we can continue to drive brand love and business growth in this era of AI. Congratulations to everyone involved at Google and WPP who made this happen. It’s a privilege to be part of the journey, and I can't wait to see what we build together. Learn more: https://lnkd.in/gxijNj8a

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If you couldn't make it to Las Vegas for #CES2026, ADWEEK just published the highlights from my conversation with Jenny Rooney. 👉 https://bit.ly/3NmAiai In the piece, we preview the AI Disruption Index, Moloco’s new research with Boston Consulting Group (BCG), which maps 15 industries into four strategic realities. When 75% of consumers believe LLMs help them find better deals than they can find on their own, AI isn’t just optimizing discovery. It’s replacing it entirely. With the AI Disruption Index, we wanted to give brands a clear, data driven way to understand their exposure to AI driven disruption, based on the strength of their customer relationships. Check out the article for the initial breakdown, but stay tuned for the deep dive when the full report releases on January 21st. #AIDisruptionIndex #MarketingStrategy

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Marketers: your buyers are already asking AI which brands to trust. If you’re not in those answers, you’re invisible. LLMs surface content with original ideas, clear expertise and credible authority in a category - everything strong thought leadership should deliver. #thoughtleadership #b2bmarketing

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As consumers seek deeper connection and shared values, the most forward-thinking companies are moving beyond campaigns to cultivate community as a core business strategy. In The Female Quotient Lounge at #SXSW we heard from leaders who are creating space to deepen trust and turn customers into collaborators. Here are just a few powerful takeaways from this weekend: ➡️ The best brands don’t chase culture, they build systems to listen to it. - Chloe Parsons, Razorfish ➡️ I challenge myself everyday to be the woman I needed but didn’t have. - Dr. Jen Welter ➡️ Embarrassment is a green light. It’s the signal that you’re growing. - Allison Ellsworth, Poppi Drink ➡️ Make sure you speak to yourself well and the relationship you have with yourself is a really positive one. Don’t talk yourself out of things you really want. - Emma Grede, GOOD AMERICAN, SKIMS ➡️ I envision a world where every woman is the CEO of their own health. We have to work on things like science-based healthcare, health education literacy, and helping the individual be in control of their health and wellness. - Daniella Foster, Bayer ➡️ Strength is beautiful. Whatever sport you choose to play should never put you in a box. - Ilona Maher

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T-Mobile Advertising Solutions has partnered with Magnite to bring advertisers streamlined access to T-Mobile’s robust mobile footprint as mobile usage continues to dominate media consumption. Read more here: https://magnite.smh.re/1Kr

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I, for one, am grateful that Muck Rack's generative AI report has moved the comms and PR segment of my LI feed beyond #KissCam gate. (Report link in comments.) The report reiterates what we all know to be true: earned media builds credibility and authority. Anything that re-ups the conversation about the strategic value of PR and communications is a good thing. Now, let's all support a healthy information ecosystem by subscribing to and supporting local, trade, and national media while calling out and quashing misinformation and disinformation where we see it.

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The CMO’s AI Paradox: Pressure vs. Reality The C-level is demanding AI, but adoption is failing. New data shows 80% of marketers feel pressure from the board to adopt AI, yet only 6% have fully embedded it into their workflows. This reveals a critical leadership blind spot. A recent Gartner survey found that while 65% of CMOs expect their role to change dramatically due to AI, only 32% are actively upskilling to meet the challenge. This adoption gap shows a lack of strategic focus on the foundational pillars required for success: 1.Data Foundation: AI cannot run on a data swamp. CMOs must own the data narrative, yet only 31% are meaningfully involved in their company's data strategy today. 2.Team Architecture: Siloed specialist teams are too slow for the AI era. The future requires agile, data-literate teams. A "Positionless Marketing" model has been shown to improve campaign efficiency by 88%. 3.Systemic Approach: The objective is to build an AI-powered marketing engine that creates compounding competitive advantage, connecting every action to P&L impact. The board wants to see how an AI-powered system is measurably growing enterprise value. Leaders who build this system by re-architecting their data, teams, and strategy will define the new standard. Those who simply delegate AI as another task will be left behind. #CMO #MarketingStrategy #AI #Leadership #DataStrategy #MarTech #FutureOfMarketing References: •Gartner: CMO “AI Blind Spot” Survey (Feb 2026) •Supermetrics: 2026 Marketing Data Report (Mar 2026) •Optimove/McKinsey: Positionless Marketing Insights (Mar 2026)

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The role of the CMO is evolving fast. It's no longer just about branding and messaging. Today’s CMOs are expected to drive growth, master AI, lead with empathy, and align the entire organization around the customer. I just published a guide on the top skills every CMO needs to thrive in 2025—and how to develop each one. Read the full breakdown here 👇 #cmo #marketing #leadership #ai #management

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Since IRIS.TV's acquisition by Viant Technology we've accelerated our product development and partnerships across the industry to bring standardized content-level data to CTV targeting and measurement. An important partner vertical for us remains our SSPs, and we are excited to expand our partnership with PubMatic to bring the IRIS_ID into all their product offerings. This will enable publishers, curators, and buyers to leverage IRIS-enabled data for targeting to improve buyers' performance and sellers' yield.

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If anyone is looking for an independent report and analysis on what's ahead in 2026 for the hottest business sectors, look no further than the latest annual report from Activate Consulting. This year's report highlights key trends across the industry, including: Massive Growth in Tech and Media: The global internet, media, and B2B technology sectors are forecast to see $1.3T in incremental revenue over the next four years, with B2B tech and software alone growing by $907B to become a $3.9T market. The 32-Hour Day and the "Attention" War: Multitasking has created a 32-hour, 17-minute day, where consumers spend over 13 hours on media, blurring industry lines. Social is now 71% video, retail media is a $100B+ business, and gaming is a social hub, forcing companies to expand into new territories to capture fractured attention. AI Is Rewriting the Rules: With adoption now at over 60% of US adults, Generative AI (GenAI) is the single biggest driver of change, monetization, and investment. It is fundamentally altering online search, with 72 million U.S. adults expected to use a GenAI platform as their first stop by 2029. The "Super User" Demands a New Strategy: A highly engaged 28% of the population disproportionately drives media consumption, tech adoption, and 59% of e-commerce spend. As high-value brand advocates who are 87% comfortable sharing data and willing to pay for premium experiences, they require a dedicated strategy. The Post-Smartphone Future: Major tech companies are investing in spatial computing as the next platform shift. The goal is to merge VR/MR's spatial power into AI glasses, unlocking new behaviors and monetization models on par with the smartphone's arrival. Gaming Becomes Universal: By 2029, virtually all online adults will be gamers, driving the global gamer population to 3.7B. This massive, universal audience will fuel a $214B global market, with mobile remaining the largest and fastest-growing segment. New Digital Markets Are Surging: The legalization of sports betting is creating a massive new market, with the total amount wagered in the U.S. projected to reach $215B annually by 2029 as it becomes legal in an expected 48 states.

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Most metrics will tell you what your campaign delivered. But attention is the metric that finally tells you why it worked. The new mCanvas × Lumen study takes the conversation far beyond clicks and vanity metrics. It clearly demonstrates how high-attention environments drive stronger recall, deeper consideration, and higher intent — the outcomes that genuinely move the needle for brands. A big congratulations to my amazing team at mCanvas (Roshni Verma Shubhangi Kale Ryan Dsouza Tariq Nahas Meghna Soni Abhilash Krishnan) and our partners at Lumen Research for bringing this research to life. Truly proud of the depth and clarity this adds to the attention narrative. Link in the comments 👇 #AttentionEconomy #BrandImpact #MediaEffectiveness #AdTechInnovation

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I love conversations like the one I had with Joe Chernov! We examined the nature of the modern CMO role, how leaders need to think about strengths and weaknesses, and the reality behind the short tenure that often comes with the role. If you're a CMO, or aspire to become one, this is an episode of Insights Unlocked that you won't want to miss.

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This report explores how AI, hybrid work and media evolution are transforming communications with some huge generational gaps.    Nicole Conley and I were recently discussing similar themes on the future of PR.    ◆ AI is automating tasks such as content creation, and providing deeper insights on reporters' style and how they cover certain topics. We use a combination of MuckRack and ChatGPT for briefing documents but it only takes you so far. We have a deeper knowledge and experience with key reporters we have been working with for years.  ◆ Building relationships with press has never been more important with fewer reporters and more companies vying for their attention.   ◆ As the report highlights while social media is becoming a primary source of news, the spread of misinformation is a top concern. AI could make detection of fake news more difficult. Fact checking is critical.  ◆ Substack is an exciting new way to connect with reporters and we are seeing new opportunities for generating visibility for our clients.     #AI #IABC #SFIABC

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