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Maria is one of the most passionate humans you will meet. Her life’s work and mission…
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Maria Sipka shared thisWe’re honored to announce that we’ve received three category nominations from this year’s Shorty Awards! This is an incredibly exciting recognition of the creative work our team at Linqia and partners Danone and Noodles & Company teams for this award-nominated work! ⬇️ As finalists, we can win the Audience Honor, which depends on your vote! through April 8th: https://lnkd.in/g9HidY_CMaria Sipka shared thisYou know what they say: good things come in threes! 🔮 But, to make our dreams come true, we’re counting on you! We’re honored to announce that we’ve received three category nominations from this year’s Shorty Awards! This is an incredibly exciting recognition of the creative work our team and partners have brought to life. Our “Build Brand Love with Comic Creators” campaign with International Delight from Danone is a finalist in both the Food & Beverage and Humor categories! This campaign was all about empowering creators to tap into their unique comedy styles while keeping product and brand messages front and center. We’re also a finalist in the Restaurants category for our “TikTok Ramen Hack” campaign with Noodles & Company. We partnered with five Gen Z “flavor chaser” creators on TikTok and Instagram to introduce the new Chili Garlic Ramen at Noodles and Company as the ultimate ramen hack. A monumental thank you to our partners for trusting us in pushing creative boundaries to drive results, and to the internal Linqia team who make this all possible! As finalists, we can win the Audience Honor, which depends on your vote! The polls are open now until April 8th. You can cast your vote once every 24 hours! Vote now! ⬇️ https://lnkd.in/dvjBYQhu #shortyawards #shortyawardsfinalist #teamappreciation #audiencehonor
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Maria Sipka shared thisGreat meeting Amanda Evans from Wayfair at Brand Innovators and hearing her perspective on the evolving battle for attention. Wayfair is leaning into deeper emotional connections and experience-driven engagement tied to its services, with sports emerging as a key focus area for building meaningful brand moments. #sxsw #brandinnovators
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Maria Sipka shared this“Life can’t be replayed… presence - you can’t TikTok your way to happiness… as attention goes so does attention. Live life IRL and not .url” Couldn’t think of a more soulful way to kick off to SXSW with Karen Guggenheim (and her son Kristof) who was inspired to create the World Happiness Summit after the loss of her husband and soul mate, which led her to explore the science of happiness and wellbeing during a difficult time in her life. What she learned helped her rebuild, and she launched the summit to share those insights and bring together experts (like professor of psychology at Yale Laurie Santos and communities to make the science of happiness more accessible and practical for everyone. #sxsw #wohasu2026 Linqia
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Maria Sipka shared thisExcited to be back at #SXSW hosting this riveting panel on "Storytelling Beyond the Scroll" with a remarkable group of marketing leaders - AT&T's Katie Riley, Under Armour's Tyler Rutstein, Clinique's Christie Sclater, IBM Kameryn Stanhouse this Sunday! Come join us https://bit.ly/4l1FY6x #BISummit LinqiaMaria Sipka shared thisIs your storytelling strong enough to stop someone from scrolling away? Find out by joining AT&T's Katie Riley, Under Armour's Tyler Rutstein, Clinique's Christie Sclater, IBM Kameryn Stanhouse and Linqia's Maria Sipka this Sunday for our Leadership in Brand Marketing #BISummit during SXSW in Austin. Register now to save your spot: https://bit.ly/4l1FY6x
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Maria Sipka shared thisVery excited for this panel moderated by our very own Finola Austin (and to be in Austin for #SXSW)!Maria Sipka shared thisUse cultural moments to drive media impact. Join Diageo's Karen Lilley Harris, PepsiCo's Drew Ingram and Linqia's Finola Austin this Friday for our Leadership in Brand Marketing #BISummit during SXSW in Austin. Don't miss out, register now: https://bit.ly/4l1FY6x
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Maria Sipka shared thisYou become the sum of the five souls you walk most closely with. And somehow, we won the soul lottery at Linqia —sharing this growth journey with the most epic, heart-centered “be-humans” imaginable. Special thanks to Keith Bendes Daniel Schotland Nader Alizadeh And well said Keith! The founding seeds of Linqia alchemized the passions of a billion people back in 2004. And passion itself is born of emotion—of resonance, of the quiet power of the human heart. That’s the magic of Linqia. ✨💕🚀Maria Sipka shared thisWe’ve hired over 40 people in the last 6 months And we brought the entire company together last week in San Francisco for our annual gathering. 2025 was an insane year of growth for Linqia We kicked off partnerships with some of the worlds most innovative brands We went to over 30 industry events speaking on some of the biggest stages And we brought on incredible talent that I would have thought were way out of our league when I first joined 6+ years ago And the biggest lesson I learned from all of this growth… Automation is way overhyped Everyone wants to talk about AI and the amount of automation it unlocks But the reality in influencer marketing is that you will never automate your way to success The promise of programmatically scaling creator relationships is a fallacy It takes people and relationships And we have some incredibly humans here But our growth is far from done, so if you are looking for roles in influencer marketing then give me a ping 🙂 Shout out to all of the incredible Linqian's that made last week possible and to Nader Alizadeh, Maria Sipka and Daniel Schotland for being partners in crime along this journey! #influencermarketing #socialmedia #creatoreconomy
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Maria Sipka shared thisOne of my all time favorite interviews with Lauren Douglass who craft-fully blends the spirit of being human into a marketing podcast. If you're curious about consciousness + marketing, the AI renaissance, sacred art of listening and the path of building a company (Linqia) from a deeper calling this will feel nourishing for your soul. And if you listen to the end please leave a comment with the most impactful book you've read that changed how you be in the world. https://lnkd.in/dCmBNe2ZMaria Sipka shared thisThis ones for the dreamers who are all about rejecting the traditional path. What happens when you build a company from a calling instead of a business plan? Tune in this week on the Humans & Brands podcast with Maria Sipka, Co-Founder and EVP Brand Strategy at Linqia, for one of the most profound conversations about entrepreneurship you'll hear. Absolutely loved this one. Catch the full episode here 👉 https://lnkd.in/dCmBNe2Z #marketing #advertising #influencer #podcast #strategy
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Maria Sipka shared thisLaunching Linqia's retail media offering has been a labor of love that's proven to deliver extraordinary results! “Linqia’s creator-led retail media offering brings a fresh, authentic approach to storytelling that resonates with today’s shoppers, whether they’re browsing online or walking our aisles.” - Liz Roche, Albertsons Media Collective's VP of Media and Measurement Shoppers connect with people, and they look to trusted influencers for everything from product reviews to the latest recipes. That’s why Linqia is bringing creator storytelling into Retail Media, so brands can work with passionate, influential shoppers to create retail-specific content, fully optimized for retail media placement. 🛒 With Linqia’s Retail Media offering, brands can: ✅ Deliver 4X higher engagement vs. traditional ads ✅ Reach shoppers everywhere—from social to CTV to in-store screens ✅ Make the process seamless, from creator selection to campaign execution Whether it’s food, household essentials, or seasonal launches, Linqia matches brands with creators who inspire trust, action, and loyalty. 🧠 Explore how Albertsons Media Collective partnered with Linqia to influence impressive social results during Lunar New Year here: https://lnkd.in/gTDcshzf #creatoreconomy #influencermarketing #socialmedia
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Maria Sipka shared thisBig news from Linqia! Our new AI-powered tools, Brief AI and Conversation Analytics, are now live in the Resonate platform. These tools are already helping campaigns launch 20% faster and generate 1.8x higher engagement! #creatoreconomy #influencermarketing #socialmediaMaria Sipka shared this🚨 More big news from Linqia 🚨 We just released Brief AI and Conversation Analytics: two AI-powered tools now live in our Resonate platform This is part of our broader Linq(AI) suite [𝐋𝐈𝐊��� 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐈𝐃 𝐓𝐇𝐄𝐑𝐄 😜], which is designed make everything from selecting the right influencers to capturing performance data much simpler. There's a lot of talk about AI and how it's impacting the influencer industry, and broadly speaking there are two core areas this is happening... 𝐓𝐇𝐄 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐈𝐓𝐒𝐄𝐋𝐅 👉 Think tools like Veo 3 and TikTok Symphony, where you can create video with simple prompts 👉 This includes everything from AI avatars and digital twins, to generating b-roll for your human made video (can't believe thats a phrase we have to use) 𝐓𝐇𝐄 𝐈𝐍𝐏𝐔𝐓𝐒 & 𝐏𝐑𝐎𝐂𝐄𝐒𝐒 👉 This is significantly less sexy to talk about but right now is having significantly more impact 👉 It includes how social data is being captured and analyzed, how creators are being identified, how briefs are being generated, how content is being optimized for different media placements, and how performance is being measured I'm honestly much more excited about that second category in terms of meaningful short term impact for marketers. And in case you are wondering what our two new shiny tools do... ✅ Brief AI turns your campaign details into clear, creator-ready briefs in seconds, saving you hours while keeping full control. ✅ Conversation Analytics uses AI to analyze TikTok and Instagram comments in real time, surfacing sentiment, themes, and audience intent (awareness, purchase, etc.). We are already proving that these tools are helping campaigns launch 20% faster and generate 1.8x higher engagement! 📊 Let me know if you want to see them in action‼️ #creatoreconomy #influencermarketing #socialmedia
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1d
Linqia become brighter when you joined Brooke! SO grateful to be working along side of you and all the magic you bring into our culture.
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Maria Sipka reacted on thisMaria Sipka reacted on thisOne year at Linqia. What a ride so far! 🙌 I came in ready to roll up my sleeves, and this year gave me every opportunity to do exactly that. A few themes that stand out: ↳ People first, always. The most meaningful work I did this year was building a team I'm genuinely proud of — like REALLY proud of. When your team thrives, everything else follows. Shout out to my Brand Success crew. 🤍 ↳ Systems over one-time fixes. Building infrastructure that keeps delivering value long after the project wraps is where it's at. ↳ Doing what it takes. The most impactful work wasn't always glamorous — hard conversations, real-time coaching, and quiet consistency. And I can't forget getting to represent Linqia at AdWeek and Cannes. Pinch me. 🤍 Year two is underway and I'm excited to keep raising the bar — for my team, our clients, and our creators. Grateful for everything still ahead. 🚀 #Linqia #OneYearIn #Leadership #InfluencerMarketing #BrandSuccess
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Maria Sipka liked thisMaria Sipka liked thisA great reflection on the Agentic era from one of the creators of Anthropic 🔹 AI may soon write 99% of code — but it's not clear yet whether this is making workers more productive or just busier 🔹 The rise of "AI-to-AI" economies — where agents transact and collaborate with other agents — could create entirely new business categories we haven't imagined yet 🔹 The entry-level job question is urgent: if AI handles the work that used to train junior talent, how do the next generation of professionals develop expertise? 🔹 The smarter these systems get, the more they develop something resembling a "sense of self" — which raises profound questions beyond economics The honest answer to "how fast?" is: we don't fully know. But the signs suggest the pace of change is accelerating — with few signals of a plateau in sight. Full transcript link in comment if you're not a podcast listener https://lnkd.in/ephK4Bsx
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Maria Sipka reacted on thisMaria Sipka reacted on thisThe Most Wanted Asset in Marketing Right Now Isn’t AI. 👉 It’s Influencer Agencies. Over the past year, I’ve been working closely with investors on deal flow. One pattern keeps repeating. 🟥 Not AI agencies 🟥 Not data consultancies 🟩 Influencer marketing agencies Every conversation lands in the same place: 👉 Ivan, do you have anything in influencer? We’re now seeing consistent M&A activity across the market. All building or acquiring influencer capabilities. On the PE side, the strategy is even more deliberate. SAMY Alliance → Eight independent agencies. This is not a trend. It’s capital moving with intent. Because influencer marketing sits at the intersection of 3 structural shifts reshaping the industry: 1) Distribution has been decentralised We’ve moved from: Channels → Platforms → People Influencers are no longer intermediaries. → They are the distribution layer → They own audiences → They shape attention That changes how brands reach the market. 2) Trust has moved closer to the individual Consumers don’t just buy products. They buy recommendations. Creators bring: → Credibility → Relevance → Cultural context Things traditional models struggle to manufacture at scale. 3) Marketing is being forced to prove its value Budgets are tighter. Expectations are higher. Influencer marketing, when structured properly... Can connect: Content → Commerce → Community That makes it measurable, scalable and investable. That’s why investors are moving but here’s where the real shift is happening. The agencies attracting capital are not: 🟥 Talent brokers 🟥 Campaign executors They are evolving into: 🟩 Platforms 🟩 Data-driven ecosystems 🟩 Global creator networks 🟩 Performance engines They are building: 1) Repeatability 2) Standardisation 3) Technology layers They are moving from: Influencer marketing They are moving to: Influence infrastructure That’s where valuations start to change. Because once you move into infrastructure… You unlock: 1) Recurring revenue 2) Higher margins 3) Defensible positioning This is what investors are underwriting. 🟥 Not campaigns 🟩 Systems This has implications beyond influencer marketing. Because if influence becomes a core capability… Then the traditional agency model starts to look incomplete. → Creative without distribution is weaker → Media without trust is less effective → Strategy without cultural proximity is slower This is why PE is active. This is why HoldCos are moving. This is why demand is accelerating. But it also raises a harder question. 👉 Are agencies building capabilities, or are they building assets? Because the future won’t reward: More services. It will reward: Better trust and engagement systems. From where I sit, this is one of the clearest signals in the market today. Influencer marketing is no longer a channel. It’s becoming a strategic asset class in M&A. The smartest players are already positioning for it. ivanfernandes.me
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Maria Sipka reacted on thisMaria Sipka reacted on thisYou know what they say: good things come in threes! 🔮 But, to make our dreams come true, we’re counting on you! We’re honored to announce that we’ve received three category nominations from this year’s Shorty Awards! This is an incredibly exciting recognition of the creative work our team and partners have brought to life. Our “Build Brand Love with Comic Creators” campaign with International Delight from Danone is a finalist in both the Food & Beverage and Humor categories! This campaign was all about empowering creators to tap into their unique comedy styles while keeping product and brand messages front and center. We’re also a finalist in the Restaurants category for our “TikTok Ramen Hack” campaign with Noodles & Company. We partnered with five Gen Z “flavor chaser” creators on TikTok and Instagram to introduce the new Chili Garlic Ramen at Noodles and Company as the ultimate ramen hack. A monumental thank you to our partners for trusting us in pushing creative boundaries to drive results, and to the internal Linqia team who make this all possible! As finalists, we can win the Audience Honor, which depends on your vote! The polls are open now until April 8th. You can cast your vote once every 24 hours! Vote now! ⬇️ https://lnkd.in/dvjBYQhu #shortyawards #shortyawardsfinalist #teamappreciation #audiencehonor
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Maria Sipka reacted on thisMaria Sipka reacted on this🎆 You may not GAF but Finley Bethea and I are excited to announce that our first podcast episode is live! Listen to hear our different perspectives on Women’s History Month, what’s cool or cringe in the marketing world today, and the latest Gen Z lingo. (Spoiler alert: a Gen X mom using Gen Z lingo like GAF is definitely cringe!) 🎙️Full episode available now on Riverside, YouTube, Apple, and Spotify. 😜Please ignore any technical glitches as we are still figuring out how all of this works! https://lnkd.in/ei2nXtbn
Experience & Education
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Linqia
View Maria’s full experience
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Volunteer Experience
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Area Director
Entrepreneur Organization
- 1 year 11 months
Economic Empowerment
Played a key role in the development and retention of EO's European membership.
Languages
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English
Native or bilingual proficiency
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Slovak
Elementary proficiency
Recommendations received
29 people have recommended Maria
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