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At a certain stage, growth has to become more transferable than founder-led.
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Lindsay Sutula shared thisOne of my favorite parts of building Top Fox has been getting to work with truly talented people — and getting a front-row seat to who they are beyond their role. Our Senior Manager of Creative Operations, Gigi Nally, just published her fiction book, The Split, and I am so ridiculously proud of her. Gigi brings so much creativity, thoughtfulness, and discipline to her work, so it’s honestly no surprise to see her channel that into something as big as writing a book. I ended up reading it in about two days because I just had to know what happened next. It’s a perfect plane read or beach read—engaging, exciting, and easy to get lost in. Huge congratulations to Gigi on a fantastic first book. I can’t wait for the second one. If you want to grab a copy, you can get one here: https://www.giginally.com
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Lindsay Sutula shared thisThis is the kind of feedback we strive for during a website rebuild. Not just “looks great” — but clarity landed. Really proud of our team, and grateful for the partnership with Shawn and the mindsight crew.
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Lindsay Sutula shared thisI keep thinking about how quickly search is changing right now—and how many businesses are still treating it like a minor channel update. It’s not. AI answers are keeping more users inside the interface. Agents are starting to transact on our behalf. Ads are moving into conversational environments. And the old exchange between publishers and platforms is shifting in real time. For businesses that want to stay visible in 2026, this feels like a structural change—not a temporary trend. In our latest article, we break down: → How AI-driven answers are changing click flow → Why prompt clusters matter more than single-keyword tracking → What “AI-ready” infrastructure actually means for your website → How conversational commerce is changing discovery and buying behavior As AI becomes standard across B2B marketing, the advantage won’t come from reacting fast once. It will come from responding deliberately and building for where behavior is heading. Read the full article: https://lnkd.in/gPwk2qQE
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Lindsay Sutula shared thisGrab a coffee—this edition’s jam-packed. ☕️ Inside: how buyers are actually researching today (hint: long before they ever talk to sales), why LinkedIn posts are quietly shaping AI answers, and what Google’s head of Search says about where things are heading next. Plus, we're sharing podcast trends and a few books we’re reading lately. 🦊 Check it out!
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Lindsay Sutula shared thisI’ve been working on something new that I’m excited to share soon. It’s for B2B founders who are trying to grow without being the bottleneck for every decision, message, and next step. More conversations. More clarity. A sharper point of view on what actually drives traction. More soon.
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Lindsay Sutula shared thisMore activity doesn’t always mean more momentum. Smart marketing filters before the call—not during it. Better clarity → Better calls Better calls → More proposals More proposals → Real growth Right-fit conversations are the difference between being busy and actually building.
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Lindsay Sutula shared thisCongrats to Shawn Edwards and the mindsight team on this impressive milestone. Supporting 1/3 of the companies on Bain & Company’s 2026 Insurgent Brands list is a strong reflection of the value mindsight brings to growing brands — and a great example of how impactful market research can be when it helps teams make smarter strategic decisions.Lindsay Sutula shared thisExcited to announce our 2026 Insurgent Brands! This is our 10th annual review and recognizes the 113 high growth brands that have captured nearly 36% of category growth while representing less than 2% of total market share across NielsenIQ-tracked channels. These brands are not just having outsized impact, they are reshaping categories, resetting consumer expectations, and serving as a blueprint for driving growth in a challenging operating environment. As large consumer product companies struggle to return to volume-led growth, these Insurgents suggest that growth is possible for whose who deeply understand consumer needs, engage consumers in targeted and authentic ways, and partner with retailers to create incremental growth. As the environment in which these brands operate continues to evolve, we expect Insurgents could capture as much as 50% of future growth. Congrats to all of these brands and look forward to highlighting these winners at our session at Expo West on “Insurgent Brands/ defining the next era of consumer growth” - today at 11:30am PT! Jake Gorelov Nadya Yankovskaya Sarah Yates #Insurgentbrands #expowest #cpg https://bit.ly/4rdieO6
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Lindsay Sutula shared thisWhen your message is clear and consistent, your referral partners start selling for you. They know who you help. They know how to describe it. And your digital presence backs it up. That’s what turns “you should talk to them” into a no-brainer intro—because the brand speaks for itself.
Lindsay Sutula commented on a post
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Have you tried Liberty Puzzles? They are AWESOME! Curious - do you frame them or do you take them apart and put them back in the box when you get done?
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Lindsay Sutula liked thisLindsay Sutula liked thisOne of the most impactful experiences I've had is spending a week in Erin Weed's Speaker Accelerator with other incredible humans. I started the journey of keynote speaking again, but this time I wanted to do it differently. I wanted to feel an even deeper connection to my message and purpose for getting back on stage. Erin made that all possible. Her process helps you clarify your deep purpose and distill it down to one word. One word that anchors everything — your message, your work, your life. Mine is connection. If you know me, that probably doesn't surprise you. But hearing it come into focus through her process and understanding it not just intellectually but in my bones was a different experience entirely. It's one thing to know your purpose. It's another to fully claim it. From there, Erin helps you build what she calls a Slinky Speech — a signature talk rooted in that purpose that stretches to fit any audience, format, or length. Then she gives you the structure, the skill, and the confidence to deliver it anywhere. In five days, I delivered my speech to a live audience, had it professionally recorded on video, and walked away with a strategy to amplify my thought leadership. If you've been sitting on a message the world needs to hear, I can't recommend this enough. Erin has two upcoming cohorts — limited to just 8 people each: April 27–May 1, 2026 September 14–18, 2026 Thank you, Erin. You created a space where people can be brave with their ideas, and it changed something in me. I am forever grateful. https://lnkd.in/gJRKp-h8
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Lindsay Sutula liked thisLindsay Sutula liked thisLive footage from our AI and marketing session at DME360: Me: fully in it… big gestures, full energy, zero hesitation Dana: looking at me like she’s actively trying to reverse engineer what the hell I’m doing in real time Also Dana: still delivering value, holding the room, and somehow making it all work This is the kind of partnership you want. We both bring the energy, just… expressed very differently in the moment. Thanks to everyone who joined us today. And Dana, I appreciate you letting me be me… even when it requires live analysis on your part. #DME360 #DME360Conference #AIinMarketing #MarketingStrategy #HealthcareMarketing #DigitalHealth #WomenInBusiness #WomenInLeadership #BusinessStrategy #ContentStrategy #AIforBusiness #Leadership #SpeakingEngagement #LiveEvents #ConferenceLife #WomenWhoLead #AthenaAdvisory #AthenaAdvisoryCollective
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Lindsay Sutula liked thisLindsay Sutula liked thisFeeling stuck isn’t a sign that you’ve failed. It’s a signal that you’re ready to shift. At Nxt Coaching, we use your stuckness as a starting point—not a stopping point. Together, we identify what’s draining you, what you’re tolerating, and what you actually want next. Then we build a strategy that helps you move toward it—with clarity, courage, and a little bit of joy. Coaching sessions are available now: https://lnkd.in/gju-_AEy
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Lindsay Sutula liked thisLindsay Sutula liked thisI just talked to a CEO who built a $10M (AI Native) company in under a year. 70% profit margins. Doing what? Helping businesses with $100M+ in annual revenue implement AI in practically all they are doing. Undercutting the big consultancies. 👉 What gave me pause wasn't the numbers, but a sudden realization I've been thinking backwards about something. Here's how it works: The dude's company (we shall call this CEO "the dude" since he's actually living on a small island and only in business because his friends talked him into "one more run")... is front-loaded with deep subject matter experts, who've all been in the C-suite at some point in their careers. Every client conversation they have is captured, recorded, and fed into a growing knowledge graph. At first, AI helped with: → Pattern matching → Recommending next steps → Drafting strategy decks and proposals Then something changed. The system had enough context, pattern recognition, and accumulated intelligence to take on a new role: Prompting the experts. Not after the call. Not in a report. In real time. On live client conversations. Imagine AI saying to you: "Ask this next." "Go deeper here." "You're missing this angle." The experts aren't getting replaced (yet). They're getting DIRECTED. That's when it clicked for me. The (Mutual Intelligence) framework I use to guide folks has a heavy emphasis on "Directive Intelligence," which refers to your ability to effectively tell AI what you want it to do. But I've never really thought about the inverse. Yes, of course we're supposed to direct AI... but doesn't the real evolutionary shift happen when AI starts directing us? That's what the dude's figured out. I think about our relationship with AI in 3 levels: Level 1: Done BY you You're prompting. Copy/paste. Running the work. AI is a tool. You are the expert. Level 2: Done WITH you You're building workflows. Assigning roles to tools. Systems start carrying the weight. Level 3: Done FOR you AI is running processes. Coordinating work. Even creating the resources it needs to get the work done. But something else is happening at levels 2 and 3. Even when you are directing AI to ask you questions, it is increasingly guiding you while it makes decisions. If companies like the dude's are being built from day one at Level 3... Then the question isn't just "How do I get better at directing AI?" It's: What needs to be true for me to trust AI to direct me? Because here's what I realized talking to the dude. He built his business with the assumption AI could be trusted. He started by teaching it everything. But trust still had to be earned... one conversation, one insight, one layer of context at a time.
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Lindsay Sutula liked thisLindsay Sutula liked thisI love starting off the week with a promotion to announce: congratulations to Brian McClenahan for his promotion to First VP! Brian represents quantum and advanced technology businesses and other high-tech companies, and his promotion is well deserved.
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Lindsay Sutula liked thisLindsay Sutula liked thisA business can be big and still not be capable of growth. Headcount, revenue, capital raised—those are just outputs. Capability is about whether the business can scale sustainably, with margins improving as you grow. Most investors don’t measure that. We do. And the results can change everything.
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Lindsay Sutula liked thisLindsay Sutula liked thisgood culture's 300% growth is outpacing a category that’s already up 60%—fueled by protein demand and entirely new ways people are using cottage cheese. As a partner to the team, we saw it firsthand: when a product finds a new role in people’s routines, growth shows up fast. https://lnkd.in/g6hwuYA9Exclusive | L Catterton Strikes Deal for Cottage Cheese Maker Good CultureExclusive | L Catterton Strikes Deal for Cottage Cheese Maker Good Culture
Experience & Education
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Top Fox Marketing
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Volunteer Experience
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2018 - Dancing with the Boulder Stars Cast Member / Fundraiser
YWCA Boulder County
Civil Rights and Social Action
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2018 - WILD Summit Chair (Women Inspiring Leadership Development, a ~700 person, 1-day conference)
University of Colorado Boulder - Leeds School of Business
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