Recently I had a chance to attend
Dave Snowden's training (the creator of
The Cynefin Company framework). Honestly, it was cognitively hard. Dave breaks standard management patterns and makes you admit an uncomfortable truth: we try to apply linear logic to a chaotic world way too often. But this shake-up was totally worth it.
The main insight is that we live in a Complex enviroment, but keep trying to manage it with tools from the Complicated domain.
In a Complicated world, you can hire experts, analyze the market, and write a perfect step-by-step plan. But in a Complex one, cause and effect are only visible in retrospect. Any rigid plan will just crash against reality here. You can't control complexity with orders or rules, you can only "probe" it.
So, what are we actually doing in the company right now to translate Cynefin into practice?
1. Launching new businesses via Safe-to-fail probes
Right now we are building BizDev and our internal Lab as new directions. Instead of drawing solid roadmaps, we treat it like an exploration. We launch a series of parallel, safe-to-fail experiments. We quickly test hypotheses in practice, look at the system's reaction, amplify what works, and kill what didn't fly.
2. Mapping actants and thinking where does our control end
We started mapping all the actants in our ecosystem to honestly define our level of influence over them. It's incredibly sobering. You immediatly see where you have direct control, and where you can only softly influence the context, creating conditions for the right decisions.
3. Micro-narratives as the main data source
This is probably my favorite shift. I'm actively planting this idea in the company right now: we critically need to collect stories. Not just dry numbers from engagement surveys or dashboards, but real human narratives. In Cynefin, stories are the exact data source that helps you spot new patterns forming in the team early on — before they turn into a systemic crisis or a breakthrough inovation.
Business is not a machine you can fix with a screwdriver and a manual. It's an ecosystem. And it should be managed accordingly.
P.S. Huge thanks to
LvBS. Coming back to my alma mater for this course was a great decision. Thank you for bringing such cool experts to Ukraine and giving our business access to this level of knowledge 🧡