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The viability and sustainability of independent journalism and the Open Internet are…
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An advertising ethos that empowers media owners to drive long-term programmatic revenue
An advertising ethos that empowers media owners to drive long-term programmatic revenue
There were bright moments in time, like the MFA uproar of early 2024, when it seemed that we were on the cusp of change…
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Justin Wohl shared this"Quality content" is today's publisher drumbeat and differentiator from doomscrolling & AI Overviews. (I'll be on the lookout for that throughline in the conversations to come this week at Digidays DPS Vail show.) In this presentation John Shankman talks about "software that surfaces quality at scale". When we lift the hood, we're talking about modern approaches to Prebid Server and the massive potential data & analytics practices that come with its use. Aditude 🚀Justin Wohl shared thisI presented to Progress Partners' Executive in Residence program this morning. My thesis? The open internet represents an undervalued opportunity right now. Walled gardens aren't falling. They're proliferating. Sophisticated technology is more widely available than ever before and quality is the new differentiator. Let's build! And here's the deck — what do you think? https://lnkd.in/eBgw7JP2 Thank you to Jessica Geran Straw, Kristin Wnuk Crawford and all of Progress Partners for having me.
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Justin Wohl shared thisthere's nothing quite like talking shop + spring skiing for me 🏂 time to make some plans!Justin Wohl shared thisHeading to Vail for Digiday Publishing Summit March 23-25? Catch Aditude's Justin Wohl for some après ski and find out how publishers are taking back control of their monetization stack. ⛷️ 📥 Link in comments to connect. #DigidayPublishingSummit #Event #AdTech #PublisherMonetization
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Justin Wohl reposted thisJustin Wohl reposted thisWho would have thought little us would end up here? Meet some of the people behind Aditude. #ThisIsWho #EmployeeAppreciationDay #AdTech #AdOps
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Justin Wohl posted thisI've seen many well-meaning efforts break down like this for publishers 💁 A timely, on-trend idea is brought to the table: improve bidstream hygiene by restructuring demand by geo to reduce bid requests being sent to partners that are unlikely to win. (Good instinct, real opportunity, SPO-minded ✔️ ) Then someone asks: "Can we do that without losing money?" The conversation shifts from great programmatic strategy to internal damage control. Most existing adtech was built for a single, global approach — not for iteration, experimentation, and validation. Publishers historically trip over this capability gap. That concern shouldn't have to be answered with a gamble by the revenue operator. It can be handled with certainty when the approach includes a controlled, highly measurable experiment. Don't base it on top-line revenue figures from before-and-afters, analyze bid rates and win rates per demand partner in the splits! 🔬 This is basic experimental discipline, the kind of rigor that product teams have applied to UX decisions across the web for years. Now, it's table stakes for programmatic professionals, too. When "let's run a test" means "change the global config and hope for the best," leadership is right to hesitate. We built our best experimentation layer yet into Aditudes newest version of Cloud Wrapper, specifically to help change this paradigm for all. Stop asking "can we afford to test this?" and start asking "what should we test next?" 🚀
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Justin Wohl shared thisAt the IAB Public Policy & Legal Summit next month, I'll be diving deep into the policies and regulatory tides that define our operating boundaries in digital advertising. We'll all be toasting successful TCF 2.3 migrations by then, right? 🥂 Beyond compliance, privacy inputs impact monetization outcomes. Aditude's leading system architecture provides publishers with what they need to succeed at both ✔
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Justin Wohl shared thispublishers, rank AI features on your product roadmap with this gut-check: 1. If you're blocking bots and crawlers and awaiting direct compensation, prioritize tasks for your human readers! 2. If you're letting your site be crawled, perhaps with hope to be rewarded with search/citation traffic, develop new features for Agents 🤖 One "feature for Agents" to consider is a markdown version of your content, which is less costly for AI systems to process than full HTML, detailed by Jessica Davies at Digiday here: https://lnkd.in/giVEethr
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Justin Wohl shared thisroles we're #hiring for, please 🛝Justin Wohl shared thisReady to make a real impact? Aditude is building a mobile in-app team and we're hiring two leaders to drive it. Own the product roadmap, drive publisher revenue, and shape our mobile strategy. ✅ Product Manager (App Monetization Solutions) ✅ Ad Operations, Mobile Apps 🔗 Link in comments to apply. #NowHiring #AdOps #AdTech #MobileInApp
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Justin Wohl reposted thisJustin Wohl reposted thisReady to make a real impact? Aditude is building a mobile in-app team and we're hiring two leaders to drive it. Own the product roadmap, drive publisher revenue, and shape our mobile strategy. ✅ Product Manager (App Monetization Solutions) ✅ Ad Operations, Mobile Apps 🔗 Link in comments to apply. #NowHiring #AdOps #AdTech #MobileInApp
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Justin Wohl shared thisat the beginning of my career, the expanse of the Digital Media industry was daunting, confusing, and intimidating. one steady source of comfort was when an advertiser "just used standard IAB Ts&Cs". that let us account managers cruise through paperwork and get down to business, no escalations to Legal needed. this many years later, it's great to see the IAB still working to provide that level of grease to the dealmaking flywheel of our world. check out the IAB Standard Terms and Conditions: Direct Buy Addendum v1.0, General Terms v1.1, and Order-Specific Terms for IOs, Now Open for 30-Day Public Comment: https://lnkd.in/gdq_yEug
Justin Wohl replied to a comment
1w
Ryan Boh season-appropriate equipment 😂
Justin Wohl replied to a comment
1mo
Let's get you in the lab! Send a DM and I'll route you appropriately Brad, thanks
Justin Wohl replied to a comment
1mo
In the long-term, looking back at a few weeks of experimentation should feel immediate enough - there's psychology at play here, conditioning for instant gratification. Good point
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Justin Wohl reacted on thisJustin Wohl reacted on thisIAB public policy legal summit in DC is a wrap. Getting the opt ins for these selfies required a lot of redlines and back and forth, but I am the #selfieking, and I made it happen. #ppls26 Richy Glassberg Gary Kibel Andrew Tobel Sheryl Goldstein Leigh Parsons Freund Andy Dale Matt Anderson Rachel Walkden Kelly Sajid Andy Hepburn Rachel Nyswander Thomas Alexandra Salomon Lara Phippen Justin Wohl Dave Byrne Allison Schiff Joe Frick, MBA Tawny Tidwell Richard Cohen, CIPP/E Richard Gibbs Stanton Fish Brooks Dobbs
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Justin Wohl reacted on thisJustin Wohl reacted on thisToday is my birthday. But more importantly — it's Aditude's. We hit 9 years old. It is pretty wild to conceptualize that. In those nine years, I didn't just build a company. I built a life: ✅ Got married ✅ Moved 4 times across 3 states ✅ Welcomed Enzo (the legendary dog) into the family ✅ Became a dad to my incredible daughter, Lily ✅ Raised capital ✅ Grew from 1 → 50+ employees ✅ Acquired 2 companies ✅ Made the Inc. 5000 and Inc. Regional list — 5 years running ✅ Withstood every storm the industry threw at us Nine years in, we've found our home. But here's what has me genuinely fired up about the next chapter: 𝗔𝗽𝗽 & 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. In the last 24 months, we've 15x'd our in-app business. By end of 2026, it will represent more than 50% of our bottom line. That's not a pivot — that's a signal. We spent years building technology that put web publishers back in control. Full stop. Now we've done the same for app publishers: a powerful UI, transparent reporting, prebid server support, dedicated ad ops, and results that speak for themselves. It might still be a bit of a secret, but I want to change that. If you have an in-app monetization strategy — or you know you should — let's talk. I'm confident we can move the needle for you. Here's to year 10. The best is ahead. 🚀
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Justin Wohl liked thisJustin Wohl liked thisWe are 2 weeks away from the Aditude Open! I feel privileged to be a part of an organization that understands and cultivates real community. Due to unforeseen events, two of our attendees have had to cancel their plans, which means there are TWO spots available for publishers, agencies, or brand partners. Join the other 50+ folks from the media community at this amazing event. DM me today to get set up. Also, don’t be shy about bringing your partner or children along to take advantage of the room at Disney.
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Justin Wohl reacted on thisJustin Wohl reacted on thisA strong rev ops team is only as fast as the infrastructure behind them. ⚡ Waiting on vendor alignment, reconciling conflicting data, making pricing calls without full visibility. That's not a people problem, that's fragmented infrastructure slowing everything down. The teams outperforming their spend in 2026 aren't the biggest ones. They're the ones whose stack is built to compound, giving their team the leverage to optimize revenue and move fast on unified data. 📖 Read our latest article to learn how to put this into action. #AdTech #AdOps #PublisherMonetization #RevenueOperations #BudgetThe Architecture Problem: Why Budget Isn't What's Holding You BackThe Architecture Problem: Why Budget Isn't What's Holding You Back
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Justin Wohl reacted on thisJustin Wohl reacted on thisFirst time on stage and what a way to start. 🎤 I was brought on to join a panel at Prebid Ascent London next week to dig into one of ad tech's recurring questions: is this finally the year mobile header bidding breaks through? I'll be alongside Cadi Jones, Josip Jerić, Darren Walsh, and Siddhartha Vikram getting into the real dynamics. Mediation stacks, publisher adoption hurdles, and what "winning" actually looks like for mobile header bidding. If you're heading to London for it, send me a message. Always happy to talk header bidding, mobile, AI, or just say hi. 👋 Aditude, Prebid.org #PrebidAscentLondon2026
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Justin Wohl reacted on thisJustin Wohl reacted on thisWhen Dave Pickles and I started TTD, we wanted to create a platform that was more transparent and more aligned with buyers. We wanted to create closer alignment with brands and agencies. We were one of the few DSPs that didn’t focus on disintermediating the agencies. I stand by our choice to partner with agencies. I stand by our choice to be transparent, even though I think we at times have been too open (as I shared at Marketecture Media last week). Over the last year or two, things have gotten much harder for agencies. Lately it seems that there are those who want to wave the flag of transparency publicly, but run from it in practice as they arbitrage in the inefficiencies of programmatic. Or in the most ironic programmatic practice, principal-based buying. (More on this next week. I know…I’m such a tease.) It bothers me when leaders of non-transparent business models are critical of those of us who are setting the bar—especially when they advocate for moving dollars to more opaque platforms and transaction methods. As Terence Kawaja said to me last week as we sat backstage at Marketecture, the long arc of programmatic, like any market, will inevitably bend toward efficiency and competition. Those who succeed will be those who embrace transparency and offer clients competitive, objective value. Thankfully, almost all of our clients, including the world’s largest brands and agencies, share this point of view. TTD has not “failed" any audit ever. Ruben Schreurs, CEO of Ebiquity plc, assured me today that he was unaware (until after published) that his firm would be quoted or used in any articles about TTD. Relatedly, we will not disclose the bills of all of our clients and partners to one of them simply because they assert ambiguous audit rights. Working with our clients, we always welcome objective and rigorous analysis of our processes, fees, and the value we deliver for clients.
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