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Articles by Julian
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LA-based Sales Planner @ Roku
LA-based Sales Planner @ Roku
Roku is seeking a LA-based Sales Planner to join the ad sales team. 1-2 years digital sales support & planning is…
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LA-Based Sales Planner Role @ RokuJan 18, 2016
LA-Based Sales Planner Role @ Roku
Roku is seeking a LA-based Sales Planner to join the ad sales team. 1-2 years digital sales support & planning is…
1
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LA-based Sales Planner role @ RokuJan 12, 2016
LA-based Sales Planner role @ Roku
Roku is seeking a LA-based Sales Planner to join the ad sales team. 1-2 years digital sales support & planning is…
Activity
4K followers
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Julian Mintz shared thisWe’re building the future of media at Albertsons Media Collective. In the most literal sense. Many retailers can stand up a CDP and start serving ads on their site or app. But how many are actually building an ads ecosystem tied to real retail infrastructure, connecting onsite ads, offsite media, in-store media, and experiential activations? As we shared at the IAB Newfront last week, that's exactly what we’re doing at Albertsons. Impact, from Couch to Checkout. And we’re doing it in a way that is fully transparent and measurable back to incremental sales. Check out highlights of our Newfront activation and our white paper on incrementally measurement, led by one of the most esteemed thought leaders in Retail Media, of VP of Measurement and Media, Liz Roche, in partnership with Ovative Group and Northwestern University - Kellogg School of Management. https://lnkd.in/g2SaUFNY #IABNewFronts
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Julian Mintz shared thisWe're so confident in our media performance that we are breaking new ground and offering performance guarantees for campaigns. Excited to continue to drive impact for our top partners and push the industry forward towards true collective growth!Julian Mintz shared thisThe Alby Awards recognize the brand partners that best exemplify collective growth. For the first time, as part of the Alby Awards program, we are extending a custom ROAS guarantee to our winners in Q1 2026. These honorees showcase the perfect blend of strategy, creativity, and measurable performance. Their success is proof of what’s possible when innovation meets collaboration. Congrats to our inaugural winners: American Greetings, Chobani, The Coca-Cola Company, Dreyer's Grand Ice Cream, General Mills, Kraft Heinz, Mondelēz International, PepsiCo, and Tyson Foods We’re proud to celebrate the relationships that drive collective growth every day. Read about the Alby Awards here: https://lnkd.in/gV5Gq5GV
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Julian Mintz shared thisWhen collaboration and innovation align, shoppers win. Through our work with Meta and LiveRamp, Albertsons Media Collective is giving brand partners clearer visibility into how their Meta campaigns drive real sales - both online and in-store - while ensuring customer data stays private and protected. This collaboration represents a meaningful step forward for transparent, data-driven retail media. By connecting audience-targeted Meta campaigns directly to item-level sales, we’re helping our partners better understand what works, and why. Learn more here: https://lnkd.in/dZKHfNVG #RetailMedia #Innovation #Measurement #Transparency #Albertsons #Meta #LiveRampAdvertisers Can Now See When Retail Media Ads on Meta Drive SalesAdvertisers Can Now See When Retail Media Ads on Meta Drive Sales
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Julian Mintz shared thisWe hear it all the time: ROAS alone doesn’t give a complete view of performance for retail media campaigns. This white paper does a great job of going a level deeper to explain why, and charts a path forward that the industry can rally around. Great work and leadership from Liz Roche Jinu Peyeti Levi Dantzinger Elizabeth Perryman (Erpelding)! #AlbertsonsMediaCollective #retailmedia #measurementJulian Mintz shared thisRetail Media is thriving... but are we measuring it right? 📊 We analyzed 573 campaigns and uncovered a noticeable variance in return on ad spend—signaling ROAS isn’t as accountable as a measurement tool as it’s hyped up to be. To find a better way to measure success for our brand partners and the industry, we teamed up with Ovative Group and Northwestern University - Kellogg School of Management to dig deeper. The result? A new whitepaper that demystifies ROAS and lays out a path toward more transparent, consistent and actionable measurement. Explore the insights and download the full report below. #RetailMedia #ROAS #MarketingScience #AlbertsonsMediaCollective
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Julian Mintz shared thisAs promised Albertsons Media Collective showed up in a big way at Cannes Lions International Festival of Creativity. Our experiential store meeting space was a hit, with tons of earned traffic and conversation on our new innovations we had on display. Speaking of innovation, we dropped News of our In-Store Digital Display Network launch, in partnership with STRATACACHE on Monday, and spent the week showcasing the convergence of digital intent with real-time, in-aisle influence. We were loud around town as well. At the Beet.TV Leadership Sessions, I joined Austin Leonard from Epsilon, Edwin Wong from Uber Advertising, and Jon Watts from Coalition for Innovative Media Measurement (CIMM) for a conversation on how innovation can drive real results for brands and shoppers alike, what that innovation looks like in practice, and how retail media networks are evolving to deliver even more relevant experiences that drive measurable outcomes. And Amie Owen from KINESSO joined me on stage at the Infillion Cafe to share more on how agencies are making an outsized impact in driving those outcomes at retailers. Thanks to all of our partners and friends who helped make this week such a resounding success for our industry! #AlbertsonsMediaCollective #RetailMedia #Cannes #BeetTV #Epsilon #Innovation
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Julian Mintz posted thisAlbertsons Media Collective is growing and we're hiring for a few key sales roles: Client Partner and Senior Client Partner - roles open on our Large Enterprise and Mid Market teams unlocking supplier growth via full funnel retail media solutions. Agency Sales Executive and Senior Agency Sales Executive - get in on the ground floor of our growing Agency Sales Team as commerce data becomes more critical to brands' holistic marketing strategies. Retail Media experience is great for both, but digital/tech chops and an understanding of your client constituency (either CPG or Agencies, respectively) is most important. Don't hesitate to reach out if you're interested or with referrals!
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Julian Mintz shared thisAlbertsons Media Collective is going to be everywhere in Cannes!... Evan Hovorka is bringing The Garage to the beach, a space to white board the future of Retail Media...inspired by his actual garage, where much of the present of Retail Media was white boarded. Liz Roche and Elizabeth Perryman (Erpelding) will be unmissable across The Croisette at a variety of panels and speaking events, helping to demystify Retail Media to what it really is...RETAIL! Catch Ben Richardson in a conversation at the ADWEEK House on how retail media is redefining omni-channel, from full-funnel activation to the evolving expectations of Gen Z and Alpha consumers. And I'll be in great company with Austin Leonard from Epsilon and Edwin Wong from Uber talking tech, identity and the transformation of #retailmedia with Jon Watts at the Beet.TV stage at Infillion Cafe, Monday June 16th at 11am. Then bright and early on Tuesday the 17th, I'm joining Aisha Khan (WPP Media) and Collin Colburn (IAB) in a discussion moderated by Laurel Rossi (Infillion) on "Closing the Loop: How Agencies Can Drive Revenue by Getting Closer to the Sale" 📍 RSVP here to save your spot: https://lnkd.in/gp9d3hNKClosing the Loop: How Agencies Can Drive Revenue by Getting Closer to the SaleClosing the Loop: How Agencies Can Drive Revenue by Getting Closer to the Sale
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Julian Mintz shared thisCheck out Albertsons Media Collective at #Cannes! We're showing up in a way that is uniquely us: by bringing our aisles to the beach with an experiential storefront experience, tangibly showing how we're bridging the gap between physical and digital shopping, and how our ad experiences, data, and storytelling help brands connect customers with the food they love.Julian Mintz shared thisCome explore our aisles in #Cannes! Stop by, walk the aisles, and get inspired to build your recipe for growth. Our stores proudly offer the finest quality ingredients that shoppers seek. This year at Cannes, discover fresh, innovative solutions at our unique experiential storefront, where we celebrate the products that inspire culinary creativity. See what else we have going on in Cannes: https://lnkd.in/gA34JWk6
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Julian Mintz shared thisAt Roku Advertising, we continue to lead the way in helping brands get the most out of their streaming investment. A few recent announcements on how brands can find it All on Roku: 📈 Massive reach, every day of the week: The Roku Channel tops ComScore's list of top FAST services https://lnkd.in/gHAkQprw 📺 Engagement across the entire streamers journey: MAGNA-Roku joint study from "power-on to power-off" https://lnkd.in/g2Gj_2mm ✅ Data and tech that turns reach into performance: Introducing the Roku Exchange, an ad-tech gateway to Roku's audience https://lnkd.in/gzQkTm7x So much more to come as we get ready for an exciting week at Cannes Lions International Festival of Creativity!Roku Exchange debuts for more direct programmatic access to streaming ad inventoryRoku Exchange debuts for more direct programmatic access to streaming ad inventory
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Julian Mintz liked thisJulian Mintz liked this“Hi, I’m Natalie (Corporate Natalie)’s Brand Director!” What that actually means - especially at something like LinkedIn NewFronts: I get to… – Work first-hand with the incredible LinkedIn team (shoutout Taylor Gessell Ashley Levey Catherine Taibi Chas Stahl) to ideate and bring Natalie’s on-stage presence to life – Turn internet humor into a real-life, room-full-of-execs moment – Furiously study new LinkedIn product features to turn on-stage humor into audience action – Obsess over every detail - from run of show to the one-liners Natalie drops on stage – Be equal parts strategist, producer, and hype woman (including reminding Natalie she does, in fact, need to bring the ukulele on stage) – Hold the ground for networking and dealmaking on-site - for both the Corporate Natalie brand and our new agency, Expand Co-Lab (alongside the incredible Sivan Alouf of course) – And yes… meet Ryan Reynolds (!!) The job is part storytelling, part dealmaking, part chaos management - and I LOVE it.
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Julian Mintz liked thisJulian Mintz liked thisLast night, the 212NYC New York's Digital Advertising Club board gathered — and the energy in the room was something special. ✨ There's a certain feeling you get when passionate people come together around a shared mission. That's what 212 has always been about, and last night reminded me exactly why I'm proud to be part of this community. We're building toward some exciting initiatives and major announcements that we can't wait to share — things that will create real impact for our members and the larger advertising community. The momentum is real, and it's only growing. To my fellow board members: thank you for showing up with your whole hearts. Big things ahead. 🗽 #212NYC #Community #Leadership #HumanityInAction Ritu Trivedi, Nicole Portwood, Deva Bronson, Francois Lee, Diana Horowitz, Lisa DiBenedetto, Michael Law, Stephanie Lawrence, Surabhi Pokhriyal, Larry Gelfand, Debbie Wogan, Edward Montanus, Robyn Streisand, Maureen Willette, Sonika Patel, Angela Steele, JiYoung Kim
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Julian Mintz liked thisJulian Mintz liked thisWe’re here to make life easier, and a little more joyful, for every customer at Albertsons Companies. AI is helping us reimagine how customers and associates experience our ecosystem, powering more personalized, intuitive tools that improve how people shop and work. We’re applying AI where it can make the greatest difference through our four Big Bets (https://lnkd.in/gmRpZDvp): transforming the digital customer experience, delivering AI‑driven merchandising intelligence, empowering our associates and leaders, and optimizing our end‑to‑end supply chain. What does this mean in real terms? A few examples are better forecasts, so we reduce waste and keep shelves stocked, and simpler tools for associates, so they spend less time on tasks and more time with customers. And our philosophy is simple: technology should enhance people, and not replace them. At our recent quarterly business review, our technology teams shared how AI is already showing up at key customer touchpoints, making it easier to discover, search, decide, plan, and shop. What stands out most is how we’re bringing AI and personalization together in more meaningful ways, with an approach designed to meet customers wherever they are. We’re excited to share more as new capabilities roll out throughout the year. Imagine a customer who wants a basket of their usual items, under $50, delivered on Saturday. Our teams are building AI‑powered experiences to make requests like that feel even more seamless and simple than we already make them feel today. And while AI is moving fast, I’m equally energized by the many other customer‑centric innovations shared by our merchandising, pharmacy, operations, real estate, and technology teams, alongside our division presidents who lead the work that brings these ideas to life every day. Together, we’re focused on what matters most: making life easier for our customers and supporting the talented associates who deliver personalized experiences across our stores, online, and our communities.
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Julian Mintz liked thisJulian Mintz liked thisFinally attended an event in 2026 where AI wasn't the most used word. IAB #newfront word of the day was "Outcome". And honestly , welcome to the party! Those of us at WPP Media (and back in my Xaxis days) have been preaching outcomes-first for years. Great to see the whole industry catching up. Kelly Perone talked about something I've wanted to see for a while, actually connecting what someone watched on all forms of TV to whether they went and bought something. No more hiding behind last touch. Their Outcome+ solution will use AI to find the right high value users and act on that data while the campaign is still live. Not after, during. Julian Mintz from Albertsons kept it simple, retail media that actually ties together what happens on-site and off-site to drive real results. The RMN space is evolving up and they are clearly thinking beyond just "we have first-party data" to "here's what we do with it." #programmatic #ai #adtech
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Julian Mintz liked thisJulian Mintz liked thisPart of what I love about retail media is that our work takes us outside the office and into the stores and communities we serve. Sometimes that looks like touring stores with advertisers, and sometimes it looks like getting together to pack up almost 10,000 lbs of produce for our Nourishing Neighbors program. A big thanks to our Boise team for doing this meaningful work together!
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Tyler Kelly
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As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning
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Sam Karow
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Advanced measurement is moving from a “nice to have” to a requirement for brands that want to prove how marketing drives real business outcomes.✅ Nowhere is this more visible than in Retail Media Networks. RMNs like Instacart give brands access to closed-loop performance data tied to actual purchases. That data is powerful, but it also raises an important question for marketing leaders: How do we validate results beyond platform-reported metrics and understand true incremental impact? This is why third-party measurement is becoming a critical part of the RMN conversation. Circana has emerged as a leading independent measurement partner for retail media performance, including Instacart. By combining retailer point-of-sale data with broader market and category intelligence, Circana helps brands understand not just what sold, but what actually changed because of advertising. https://lnkd.in/gp4CghWf For food and beverage brands, this matters because RMN performance rarely exists in isolation. Retail media influences household penetration, repeat rates, brand switching, and category growth, not just attributed sales within a single platform. Third-party measurement helps separate signal from noise by providing a consistent view across retailers, channels, and time. The broader industry trend is clear. As RMN budgets grow, marketers are being asked to answer harder questions around incrementality, brand impact, and long-term growth. Platform dashboards alone are no longer enough. At Effective, we see advanced media performance reporting as a layered system. Platform data shows what happened. Third-party measurement helps explain why it happened and whether it was truly incremental. Together, they create a clearer connection between media investment and business results. This is how performance reporting evolves from tracking activity to proving impact. Jeff O'Shaughnessy Joelle Kaplan #MarketingMeasurement #RetailMedia #MediaPerformance #Incrementality #F&B #MarketingEffectiveness
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Alex Lawton
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Another week and another article in the media industry trade press exposing the same old story: opaque incremental deals, principal media, and holding groups monetising volume instead of value. https://lnkd.in/eaSmgxpu And let’s be honest — none of this is new. The ANA has been crystal clear: principal media thrives because legacy agencies act as principals, not agents, restricting transparency and prioritising their own margins and bundles over client outcomes . What is hard to understand is that the industry is still pretending to be surprised. 👉 Why are auditors, and pitch consultants still rewarding volume as if it were a proxy for quality? 👉 Why do they measure mainly new business wins and scale instead of the capability to activate innovation before. Volume is the raw material of arbitrage. It’s the fuel of intermediation. It’s the mechanism that allows dark deals and principal trading to flourish. If you value volume, you implicitly value the business model that produces these behaviours. So maybe the industry’s problem isn’t just the deals — it’s the metrics that keep validating them. When will we shift from measuring “how big” to measuring “how good”? When will we start valuing the capabilities that actually matter to advertisers — strategic talent, data maturity, ethical use of technology, real performance — instead of how much media an agency can push through its pipes? Until that happens, don’t expect change, expect demise, because the incentives are still pointed in the wrong direction.
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Andrew Rosen
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Jason Brock
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Jon Watts from AdExchanger “There’s this promise in the industry of completely accurate, deterministic data that matches sophisticated and vast advertising targets and attributes onto individuals and households,” Watts said. “This leads marketers to believe that when they buy against a particular target, they’re reaching that target – and, unsurprisingly, the truth is much more complicated than that.” This why Eaglecom talks more about economic media buying approach than precise targeting for nonprofits when it comes to to driving giving demand. https://lnkd.in/ewcJA37t
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Campaign US
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New: Digitas North America's Digitas Pictures has announced a long-term partnership with Vox Media's Vox Creative and Free Association to produce branded content designed to integrate brands into entertainment more deeply than traditional advertising. Details: https://lnkd.in/eAGgvjcp
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🚨 Still calling streaming “the future”? It's time to catch up. Viewers have shifted their time and attention, and CTV has become the most essential place for brands to connect. Megan Jones, Chief Media Officer at Digitas North America, says it’s time for marketers to face it: the only bold move left is to follow the data and catch up to where audiences already are. 👇 Hear from more top marketing executives on the future of streaming: https://lnkd.in/eeaKSaim #Roku #CTV #Streaming #Advertising #AnalyticalMarketing
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