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Anthony Jones posted thisThe newsfeed is noisier than ever and everyone's content is starting to sound the same (let's be honest, y'all know it does). So how do you actually stand out? It's actually easier than ever... And it all starts with just being a damn 𝐇𝐔𝐌𝐀𝐍 being. 🙋♂️ Nobody, literally nobody, is scrolling right now hoping to find another AI-generated post about "5 Ways to Maximize Your Q2 Pipeline." I promise you, they're just not. What they ARE looking for is someone who's actually put in the work. Someone who's lived it and genuinely wants to share what they've learned. 𝐁𝐞 𝐭𝐡𝐚𝐭 𝐩𝐞𝐫𝐬𝐨𝐧.
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Anthony Jones shared thisDear LinkedIn, I don't know who on your product team woke up one morning and decided this platform needed smaller text. But I need that person to know I feel personally attacked. Your average user is already wearing glasses. We struggle to read the menu every time we go to Applebee’s. I just want to put that out there. Y'all turned the wrong knob. Please. Turn. It Back. 🙏 Sincerely, - Every single one of us
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Anthony Jones shared thisFriday felt like a good day to do something dumb. So I made a shared AI group chat where you give it 2 random things and it invents a cursed product, then pitches it like a startup about to raise $12 million in seed funding. Yes, it’s as ridiculous as it sounds, but it could be entertaining. A few examples to get your wheels turning: 👉 crocs + flamethrower 👉 LinkedIn + mayo 👉 mullet + air fryer Your ONLY job is to enter 2 random things. ChatGPT does the rest. Fair warning: this will absolutely ruin your productivity for the next 20 minutes. But it's Friday afternoon and we all know you’re checked out anyway. 😂 Jump in here ⬇️ https://lnkd.in/eEgVMWsYAnthony Jones invited you to join “Cursed Startup Pitch Game” on ChatGPTAnthony Jones invited you to join “Cursed Startup Pitch Game” on ChatGPT
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Anthony Jones shared thisLinkedIn just changed how your profile displays your content. And I think it's a huge deal … Your most recent posts now show up as side-by-side cards in your Activity section. Multiple posts visible at once, like a highlight reel. So when a prospect lands on your profile, your last several posts are right there waiting for them. Your content just became a lot harder to ignore... Which is great if you've been showing up with content that builds trust and shows how you can actually help them. And pretty uncomfortable if your last post was 9 months ago announcing your latest promotion. 😅 LinkedIn is making something very clear with this change… 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫! They're putting it front and center because it keeps people on the platform. But the side effect for you and me is that our posts are now doing even more sales work on our profile than ever before. So go pull up your own profile today. Put yourself in the shoes of a potential client who just clicked your name for the first time. What do they see?
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Anthony Jones posted this"I can't think of anything worse than having my face all over the internet telling people how great my company is." That's what a prospect said to me on a Zoom call last week. Then he asked something I think a lot of business owners wonder but never say out loud. Can you be humble and still market yourself? My answer - yes. HELL YES! Because right now, that's your competitive advantage. Every newsfeed is flooded with ego disguised as content. Humble brags, selfies with "motivational quotes" and tons of AI-generated slop. 🤮 Nobody trusts it anymore. So when someone actually shows up and just talks about their work like a normal human being, it lands different. And it's the VERY thing people are actually craving. But something else really made this conversation stick with me... This guy has built a multi-million dollar construction company from nothing. Nearly 20 years in business, contracts with major institutions, and a team that people are lining up to join. Everything has come through his reputation. But he's also smart enough to know there was a whole layer of opportunity he wasn't touching. He was staying on the sidelines because he thought he'd have to turn into one of "those people" to make it work. And he's not the only one. There are a lot of business owners just like him sitting on the sidelines right now for the same reason. So I told him the truth. You DO NOT have to become one of those people. Just show people what you actually do, build relationships and stop overthinking it. He signed on as a client this week. Now he's going to tap into the opportunity with a strategy almost nobody is using in his niche. TL;DR... If you've held back on LinkedIn because you didn't want to come across as bragging, you're probably EXACTLY the kind of person who should be on here.
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Anthony Jones shared thisDear LinkedIn, Do me a favor. Go look at the comment section of my posts from the last few weeks. You'll see two kinds of comments. The first group is people I genuinely enjoy hearing from. Then there's the other group. 🙄 "𝐼𝑛 𝐴𝐼 𝑤𝑜𝑟𝑘𝑓𝑙𝑜𝑤𝑠, ℎ𝑎𝑣𝑖𝑛𝑔 𝑐𝑙𝑒𝑎𝑟 𝑑𝑜𝑐𝑢𝑚𝑒𝑛𝑡𝑎𝑡𝑖𝑜𝑛 𝑜𝑟 𝑎 𝑠ℎ𝑎𝑟𝑒𝑑 𝑝𝑟𝑜𝑚𝑝𝑡 ℎ𝑖𝑠𝑡𝑜𝑟𝑦 ℎ𝑒𝑙𝑝𝑠 𝑎𝑣𝑜𝑖𝑑 𝑡ℎ𝑒 𝑎𝑛𝑥𝑖𝑒𝑡𝑦 𝑜𝑓 𝑙𝑜𝑠𝑖𝑛𝑔 𝑡𝑟𝑎𝑐𝑘 𝑜𝑓 𝑑𝑒𝑡𝑎𝑖𝑙𝑠." Ma'am, my post was about my anxiety when servers don't write down weird dinner orders from my kid. For the record, I have NEVER joined a pod. But if you scroll my comments right now, it looks like I'm running some kind of AI comment fan club and that's NOT cool. Some of the people leaving real comments are starting to notice. Several have sent me DMs asking about them and it just makes the whole comment section feel cheap and dirty. So LinkedIn, here's my request. Give us a way to report comments that are clearly AI generated garbage. Or better yet, use your AI robots to just fight this battle for us. We're busy humans. And to the people who are doing this, I say this with love (kinda): ❌ You're not fooling anyone. ❌ You're not building relationships. ❌ You're not growing your brand. You're walking into a conversation, spewing vomiting on our shoes and then walking away like you've contributed to the conversation. Please write something that sounds human or just keep scrolling. Both options are better than what you're doing now.
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Anthony Jones posted thisRandom fact about me because it's Friday... Whenever I go to a restaurant and the server memorizes the entire order instead of writing it down, it gives me PURE anxiety. Hell, sometimes I forget what I ordered for myself! And I'm supposed to trust that you remembered my son asked for extra tater tots with cheese AND a side of mustard to dip them in AND a pink lemonade because yellow lemonade is just gross? Yes. We raised a psychopath. Not to mention the other picky humans at this table. So please. Just grab the notepad. I NEED you to have a notepad. </randomFact>
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Anthony Jones shared thisMost people just send a proposal, cross their fingers and wait for the prospect to say yes. 🤞🤞 Here's one thing you can do to build a FINAL layer of trust right when it matters most.
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Anthony Jones shared thisFeel free to STEAL my secret prompt the next time you're not satisfied with what AI creates for you. But also, the robots are coming for me eventually. I’ve made my peace with that. Use with caution. 😅
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Anthony Jones liked thisAnthony Jones liked thisToday is Chantel Soumis’s last day with us, and I’ve been sitting here trying to find the right words… which feels ironic because she’s usually the one helping everyone else find theirs. For a year and five months, Chantel has been the kind of leader every team hopes for but very few actually get. The kind who shows up fully. The kind who says “I’ve got it” and means it. The kind who somehow makes hard things feel lighter just by being in the room. She’s been steady when things were chaotic, thoughtful when things were moving too fast, and always—always—kind. Not a performative kind. Really kind. The kind that builds trust quietly over time. Chantel, thank you for your leadership, your energy, and the way you’ve poured into this team. You’ve left fingerprints on this company that don’t wash off. We’re better because of you. Full stop. Much love - the Stay in Your Lane team.
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Anthony Jones reacted on thisAnthony Jones reacted on this"Don't change to make people like you. Be yourself and the right people will love the real you." - a sign in Hobby Lobby, probably One time I made a dumb post about how I'd connect with anyone on LinkedIn, even a drunk raccoon. It went really viral. Like, so viral I now get tagged in all of the posts about raccoons, people send me raccoon memes, and Luke Hill has been sending me a new raccoon video every Friday for like, all of 2026. But every now and then, something hits your notifications that is so special that you gotta share it. Dr Michelle Pipes dropped this in my comments on a post last week, and I laughed out loud. I share with permission. Well, hers. I didn't ask the raccoons. Now go. Go and be yourself, and find your people.
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Anthony Jones reacted on thisAnthony Jones reacted on thisThis morning started with a very important question from my 5-year-old: “Dad… do we have alpacas in the tri-state area?” Not “what’s for breakfast?” Not “do I have school?” Not even “can I watch TV?” Straight to regional livestock and honestly… I didn’t have a great answer. But it did get me thinking, kids ask questions without overthinking, overanalyzing, or worrying if it sounds dumb. Meanwhile, as adults, we sometimes sit in meetings quietly thinking: “I should probably know this already…” Today’s reminder is simple: Ask the question. Even if it’s about alpacas. Happy Friday!
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Anthony Jones liked thisAnthony Jones liked this🗒️ ✏️ Event Summary: Beyond Borders AFP Tri-Chapter Networking 🤝🏽 Moderators: Jennifer Li Dotson, MSc, CAP® 李麗玲 (AFP South Sound), Kevin Chi, CFRE 戚凯文 (AFP Greater Vancouver Chapter (Association of Fundraising Professionals), Anthony Petchel, MBA, CTP, CFRE (He/Him) (AFP Oregon & SW Washington) 🧊 Ice Breaker - What are your "Travel Quirks?" 🤔 ✈️ Over-Prepared: Arriving early is the only way. The fear of missing a flight is real! 😱 🎥 Multi-Tasker: Watching your neighbor’s movie screen means you get Two Shows for the Price of One (so good even without sound) 😂 🧳 To Pack or Unpack is the question: #IYKYK. So relatable! 🙈 💡 AFP ICON Prep & Tips 👟👟 Convention Dress Code: wear super comfy shoes, bring extra layers, don’t forget your charge cords and power sources, bring snacks, and stay hydrated. ☀️ Sightseeing: recommendations include Balboa Park, La Jolla Cove, USS Midway, and watching the sunset at the Hotel del Coronado. 📱 Download the Association of Fundraising Professionals (AFP Global) mobile app (and then wait with the rest of the world for it to get up and running lol) Featured Educational Sessions at #AFPICON ⭐ Lori Muñoz: Partnerships That Stick: A Smarter Approach to Corporate Collaboration (Sunday, April 26 @ 10:30 AM) ⭐ Anthony Petchel: Bridging the Gap: Aligning Fundraising and Finance (Monday, April 27 @ 10:45 AM) ⭐ Jennifer Li Dotson & Ian Adair, MS, ACNP: Breaking Burnout: Ethical Leadership and Mental Health (Monday, April 27 @ 1:45 PM) ⭐ Jennifer Li Dotson & Kevin Chi: Beyond Borders: Culturally Conscious Fundraising (Monday, April 27 @ 3:00 PM) Next Steps ✅ Join us at AFP Affinity Groups: https://lnkd.in/gcuic4Rs ✅ Asian Pacific Islander (API): https://lnkd.in/gYzVdNeX ✅ Development Operations: https://lnkd.in/gmm_XAhj ✅ Working Parents and Caregivers: https://lnkd.in/gBsUeRn2 ✅ Join our AFP ICON group dinner, Sunday, Apr 26 https://lnkd.in/g5nN7357 👯 We hope to see many of you at ICON if you’re attending! We look forward to staying connected and continuing to grow this community together. 💗
Experience & Education
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Anthony Jones Consulting
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Volunteer Experience
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Former Committee Chairman & Current Volunteer
Ducks Unlimited
- Present 20 years 4 months
Environment
I was a volunteer for Ducks Unlimited prior to joining in a staff capacity. For the last six years, I have been heavily involved in the Wolf River TN chapter, assisting with the annual DU Waterfowl Hunter's Party and Crawfish Boil.
In 2010, I had the honor of serving as the committee chairman and today I continue to volunteer for this event which has grown tremendously in a very short time. -
MBA Mentor & Advisor
University of Mississippi
- Present 12 years 6 months
Education
I currently serve as a mentor/advisor to two MBA students who are enrolled at the University of Mississippi as part of a sanctioned MBA mentor program. While relatively new in this capacity, I hope to provide advice for these students as they prepare to enter the job market upon graduation. This includes sharing personal experiences, conducting mock interviews and being available to answer questions that arise during their process.
Projects
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Social Media
- Present
Since 2010, the DU Web Team has worked to build a strong social community on Facebook, Twitter, YouTube, Instagram and LinkedIn. All combined, we have established a community that is approaching 1 million fans in just a few years.
In particular, Facebook has been central to our social media program. For years, we have worked to build relationships with this younger generation and extend the reach of the DU brand. Today we continue this approach, but also use Facebook to generate…Since 2010, the DU Web Team has worked to build a strong social community on Facebook, Twitter, YouTube, Instagram and LinkedIn. All combined, we have established a community that is approaching 1 million fans in just a few years.
In particular, Facebook has been central to our social media program. For years, we have worked to build relationships with this younger generation and extend the reach of the DU brand. Today we continue this approach, but also use Facebook to generate significant revenue and memberships from this channel. Moving forward, social media will continue to be vital to our marketing, communications and fundraising efforts.
With 800,000 fans and growing, this group of current and potential future supportOther creators -
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Mobile Apps
- Present
Since 2010, the Ducks Unlimited Web team has developed six unique mobile apps for iPhone, Android and Windows platforms. As of today, these apps have been downloaded by more than 250,000 DU supporters - and potential supporters. The apps vary in functionality and were developed jointly from internal developers working with external vendors.
These apps have greatly extended the visibility of the DU brand, delivered value to those who downloaded them and generated revenue from direct…Since 2010, the Ducks Unlimited Web team has developed six unique mobile apps for iPhone, Android and Windows platforms. As of today, these apps have been downloaded by more than 250,000 DU supporters - and potential supporters. The apps vary in functionality and were developed jointly from internal developers working with external vendors.
These apps have greatly extended the visibility of the DU brand, delivered value to those who downloaded them and generated revenue from direct sales, advertising and memberships.Other creators -
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Online Fundraising & Advertising
- Present
Working in close coordination with DU's Direct Response Team, the DU Web Team has worked for years to develop and enhance our online fundraising program. Using channels such as the website, email marketing, social media, mobile push notifications and mail pieces, the DU website has generated nearly $11 million through online giving and membership transactions since 2006. As supporters look for more convenient ways to support DU, our digital media will continue to be a key channel to facilitate…
Working in close coordination with DU's Direct Response Team, the DU Web Team has worked for years to develop and enhance our online fundraising program. Using channels such as the website, email marketing, social media, mobile push notifications and mail pieces, the DU website has generated nearly $11 million through online giving and membership transactions since 2006. As supporters look for more convenient ways to support DU, our digital media will continue to be a key channel to facilitate this support.
We also work with our Advertising Sales team to sell banner ads and sponsorships for a number of unique programs - especially Waterfowl 360. Given the growth in web traffic and a growing interest from advertisers in the digital space, our website is well positioned for future success in this area as well.Other creators -
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Ducks Unlimited Website
- Present
Working with an extraordinary team of web developers, editorial experts and others, our team has built and continues to refine the DU website to serve as a key commutations and fundraising vehicle for the organization.
On an annual basis, the site receives more than 55 million page views from over 4 million unique visitors. In addition, the website now generates in excess of $4 million annually through online giving and advertising - a growth rate of about 35% since last…Working with an extraordinary team of web developers, editorial experts and others, our team has built and continues to refine the DU website to serve as a key commutations and fundraising vehicle for the organization.
On an annual basis, the site receives more than 55 million page views from over 4 million unique visitors. In addition, the website now generates in excess of $4 million annually through online giving and advertising - a growth rate of about 35% since last year.
I'm extremely fortunate to be surrounded by such a talented group who has worked hard over the years to make the website a success.Other creators -
Honors & Awards
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#1 Ranked Non-Profit Online Fundraising Website
Digital Benchmark Study: Reported by Chronicle of Philanthropy
This is a great achievement for both the Digital Media and Direct Response teams within DU!
Article:
http://philanthropy.com/article/Most-Charities-Fail-at-Online/144401
Watch related webinar in which Ducks Unlimited was asked to share a few best practices:
Boost Your Online Fundraising Program: http://www.youtube.com/watch?v=BHO_EWaZb9o -
Best Non-Profit Mobile Website Award
Web Marketing Association
The DU Web Team recently unveiled a brand new, mobile optimized version of www.ducks.org. The new version adapts to mobile phones and presents a more user friendly experience. Results have been positive, with retention and conversion rates up since the roll-out.
Recently, the Web Marketing Association named our site as the top non-profit mobile website in an international competition.
DU joined many industry giants in the WMA winners circle this year, including Dodge, Google…The DU Web Team recently unveiled a brand new, mobile optimized version of www.ducks.org. The new version adapts to mobile phones and presents a more user friendly experience. Results have been positive, with retention and conversion rates up since the roll-out.
Recently, the Web Marketing Association named our site as the top non-profit mobile website in an international competition.
DU joined many industry giants in the WMA winners circle this year, including Dodge, Google, Geico, Hotwire and Comedy Central, among others.
This site was developed internally by Robby Parker, Joe McLeary and Steve Anderson.
More info:
http://www.ducks.org/news-media/ducks-unlimited-receives-top-honors-for-mobile-website?poe=rss -
Professional Conference Speaking Engagements
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DMA Non-Profit Federation
Washington, D.C. – February 2016
Session Title: Taking the Next Step: Using Facebook to Drive Conversions
Style: Solo Presentation
Association of National Advertisers Conference
Memphis, TN – February 2015
Session Title: Taking the Next Step: Using Facebook to Drive Conversions
Style: Solo Presentation
DMA Non-Profit Digital Day
Washington, D.C. – May 2014
Session Title: From Engagement to Conversions
Style: Dual Speaker…DMA Non-Profit Federation
Washington, D.C. – February 2016
Session Title: Taking the Next Step: Using Facebook to Drive Conversions
Style: Solo Presentation
Association of National Advertisers Conference
Memphis, TN – February 2015
Session Title: Taking the Next Step: Using Facebook to Drive Conversions
Style: Solo Presentation
DMA Non-Profit Digital Day
Washington, D.C. – May 2014
Session Title: From Engagement to Conversions
Style: Dual Speaker Presentation
DMA Non-Profit Federation
Washington, D.C. – January 2010
Session Title: 45 Ideas in 60 Minutes (Digital tips)
Style: Panel Presentation
DMA Non-Profit Federation
New York City – August 2008
Session Title: Virtual Blank Slate: Five Critical Starting Points for Internet Strategy
Style: Panel Presentation
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