Jimmy Augustine

Naples, Florida, United States
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Articles by Jimmy

  • The Digital Economy runs on Data

    Data is now the new Oil! I love this quote: "Data is the new Oil". Disclaimer: this post contains various rants.

  • The Lost Fact: 12% Server Utilization Rate!

    Cloud is real and happening today. It is the most disruptive force I've seen in my 20 years in the IT industry.

  • Just the facts, why pull is more effective than push marketing

    One thing I learned early in my career from a great mentor and leader at IBM was how important it was to assimilate…

  • How to build awareness?

    “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This famous quote by John…

    5 Comments
  • Build the best mouse trap.

    Building the best mouse trap is what we did when I was fortunate enough to lead the Marketing team for a mid-size…

  • Marketing metrics

    How do you know what's working and what's not? If you are a large business you better the know the answer. In…

    1 Comment
  • Pull versus Push Marketing?

    Welcome to my first blog on marketing musings! A quick introduction, I've had the pleasure of working in corporate…

    3 Comments

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Licenses & Certifications

Publications

Courses

  • HP Manager MILEStones Training

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  • HP Pathway to Communications Excellence

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  • HPE Fortify (Application Security) Proof Of Concept Class

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  • HubSpot Inbound Marketing

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  • IBM Marketing University

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  • Microsoft Business Partner Training

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Projects

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