Jason Dennis

Really excited to be joining an all-female panel with Zoe Soon and Jamie Gutfreund next month for this IAB webinar tackling one of the most important issues in the creator economy today. Measurement has become one of the biggest unlocks and constraints for the creator economy. The scale of investment has outpaced the systems, definitions, and consistency needed to measure it properly, which is exactly why conversations like this matter now. Looking forward to unpacking where measurement stands today, and what needs to change to make creator investment more accountable, comparable, and scalable.

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In light of the recent antitrust ruling against Google, today's episode of IN CLEAR FOCUS couldn't be more timely. Ad tech pioneer Ari Paparo joins me to discuss his new book "Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance." Ari offers a unique, insider's perspective on how Google built its ad empire, from the DoubleClick acquisition to the now-infamous "Project Bernanke." We discuss the landmark antitrust case centered on Google's advertising technology, examining how Google's three-pillar strategy created an illegal monopoly, and what the court's remedies could mean for the future of the industry. Listen now to understand how we arrived at this point and where digital advertising may be headed. #InClearFocus #MarketectureMedia #AdTech

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Simple thought exercise for CPG leaders: If you have 1,000 products (and most legacy brands have more) and sell through Amazon, Walmart, Target, and Kroger, that’s roughly 4,000 product pages that need regular updating. Even if you only refreshed them once a year, a lifetime considering Amazon changed requirements 200+ times last year, could your teams really handle 4,000 PDP optimizations annually?

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Keurig Dr Pepper was able to improve its ad personalization and create “thousands of ad variants for a single campaign,” Ben Sylvan, the brand’s SVP of connected media, told AdExchanger. Being able to use Clinch’s dynamic creative optimization engine together with Amazon Ads “makes Amazon DSP work a lot harder for us,” Sylvan said. https://lnkd.in/eZSn7KZy

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"Marketers have long sliced audiences by age, income, and browsing history. But what if the more predictive signal isn’t demographics—it’s what’s in someone’s headphones? That’s the bet behind Wavelength, a new multi-category consumer trends platform from MAX (Music Audience Exchange). The company, known for matching brands with artists through its proprietary Artist Matching Engine™, is expanding into full-scale consumer research—this time with music taste at the center of the model. The premise is straightforward: music fandom isn’t just cultural identity. It’s behavioral data." Thank you MarTech for sharing our news with your audience!

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Instacart's off-site platform is a pure play verticalized retail media ad revenues opportunity at scale. This isn't just an expansion; it's a calculated move to become the ad network for CPGs, leveraging fragmented retail data to commoditise individual retailer networks. The core strategy is to aggregate CPG spend by offering a unified view across their 1800 retailer dataset. By providing CPGs with consolidated first party purchase data and a reported $5.25 grocery ROAS, Instacart is positioning itself as the indispensable media partner. This is a tendance I see in the retail industry, moving beyond on-site platform monetisation to actively target off-site platform budgets. Advertisers and agencies are looking for simplified and unified buys solutions and Instacart to now offering it. Instacart’s suggests they want to grab a much largest slice of the $10.13 billion to $10.28 billion GTV they facilitate. This move shows us how retailers view their own media network strategy. Relying solely on on-site inventory risks becoming a commoditised data provider to a larger aggregator. Retailers must now consider how to build defensible value beyond their owned properties, or risk seeing their ad revenue siphoned off by platforms like Instacart. If Instacart successfully aggregates CPG spend off platform, what defensible value remains for individual retailer media networks beyond their owned properties? Comment below if this topic is interesting to you of DM me. Anyway, well done Instacart, that's a good move. #RetailMedia #AdTech #CPG #Instacart

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