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Gabrielle Rush shared thisFinancial reporting has stayed stubbornly manual even as the rest of the finance stack modernized. That’s why we’re leading Inscope’s $14.5M Series A. Inscope is built for the teams doing the work (and the firms reviewing it): it links statements to source data, automates 60%+ of prep, and keeps trust + auditability at the center. The platform was founded by operators who lived the problem, Mary Antony and Kelsey Gootnick, CPA, both CPAs and former controllers. The early adoption has been strong since its 2024 launch: 5x+ customer growth and 30x+ ARR growth. Looking forward to partnering with Mary, Kelsey, Jared Tibshraeny, Ankit Arya, and the broader team as it sets a new standard for how reporting gets done: faster cycles, higher confidence, and a workflow built for scale. Why Sean Jacobsohn and I invested: https://norwest.co/inscopeWe’re Investing in Inscope to Bring Trust and Automation to Financial ReportingWe’re Investing in Inscope to Bring Trust and Automation to Financial Reporting
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Gabrielle Rush shared thisThank you to everyone who joined our Founders and Investors Matchmaking event yesterday! Co-hosted with Counterpart Ventures and Wells Fargo, we brought together a hand-picked group of founders and investors across the tech ecosystem for a series of one-on-one meetings. It was a night centered around building relationships and helping our guests find their next big opportunity or partner. Excited to see how the connections we helped foster last night evolve. I had so much fun organizing this event. Looking forward to getting a group together for the next one! Abbie Wolf Tanvi Narain Patrick Eggen Armello Rodriguez
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Gabrielle Rush shared thisNot only are consumers demanding efficacious products, they’re also increasingly putting their trust in doctor-influencers. As these factors converge with a favorable M&A landscape, we anticipate numerous opportunities for startups. If you're a founder looking to enter this space, connect with me or Lisa Wu to discuss more about our approach to building a successful brand.Gabrielle Rush shared thisThere has never been a better time for science-backed health and wellness brands to enter the market. Swipe through for our full thesis and guidance 👉 Here’s why our team is bullish on the market⬇️ Several consumer tailwinds are propelling the category forward, including: 🍎 Consumers are prioritizing spend on wellness 🐥 Consumers are proactive on prevention 🔬 Consumers demand robust scientific evidence 🥼 Consumers are shifting trust to “docfluencers” At the same time, the buyer universe is expanding, offering numerous M&A opportunities to startups in the space. While legacy strategics and private equity firms continue to have a strong appetite for acquiring science-backed, doctor-recommended brands. We believe brands will have the most success if they prioritize 10 key building blocks from an early stage – and we’re ready to help winning health & wellness brands seize their opportunity. Read more about our winning framework from Norwest Partner Lisa Wu and investor Gabrielle Rush: https://lnkd.in/g3PVfpEt
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Gabrielle Rush liked thisGabrielle Rush liked thisKat Cole, CEO of AG1, has spent years at a time inside the same companies, yet every role felt like a different era. What kept her was never comfort or inertia, it was a genuinely honest answer to the question: "Could someone else do what the company needs next, better than I can?" That kind of self-awareness is rare, and I think it's what separates the operators who grow with their companies from the ones who outlast their impact. New episode of Maveron's The Maverick Mindset with Kat is out now wherever you get your podcasts!
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Gabrielle Rush liked thisGabrielle Rush liked thisWe're back with another special edition Consumer Trends Report - check it out below! Right in time for Expo West, we dove into what American consumers are most excited to be eating and drinking these days - protein, fun beverages, and little sweet treats. Thank you Dan Frommer, The New Consumer, Toluna and Instacart for the partnership! Franklin Isacson Andrew Goletka Arpon Ray Anna Whiteman Jimson Mullakary, CPA https://lnkd.in/eB5VhuTr
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Gabrielle Rush liked thisGabrielle Rush liked thisI don't say this enough, but I work for one of the most inspiring people in CPG. 😊 Genevieve G. Gilbreath isn't a typical investor. She's an operator, a founder, and a genuinely great board member all in one. She cares about the founders we back as people, and that is why I wanted to work at Springdale. As someone early in my investing career, having a boss who's also a true mentor — one who pushes you, trusts you, and shows you what great leadership actually looks like — is rare. I got really lucky! Congrats on the Entrepreneur Media feature. So well deserved! Read it here: https://lnkd.in/gVcjxuuj Springdale VenturesI Started College at 16, Then Became a Yoga Teacher. Here’s How My Unconventional Journey Led to $100M.I Started College at 16, Then Became a Yoga Teacher. Here’s How My Unconventional Journey Led to $100M.
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Gabrielle Rush liked thisGabrielle Rush liked thisMore consumers are "fibermaxxing" as they seek out ways to improve their health. But as the gut category becomes increasingly crowded and difficult to navigate, trust will be the ultimate differentiator. Norwest Partner Lisa Wu recently discussed this trend with PitchBook’s Rosie Bradbury, touching on gut health and the importance of building trust with consumers, especially among the skeptics. Win the skeptics, win the market. More from Lisa in PitchBook: https://lnkd.in/gy3h-Ymd
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Gabrielle Rush liked thisGabrielle Rush liked thisEnd caps are live at SEPHORA! I couldn’t be more proud of the Ebb team. What people see on shelves today is the result of months of relentless work, creativity, and belief from a group of incredibly talented people who refused to cut corners and pushed every detail until it felt right. Launching into Sephora is a huge milestone, but what makes it truly special is the team behind it—the shared passion that brought this brand to life. I’m deeply grateful to get to build alongside this group and watch their work show up in one of the most iconic beauty retailers in the world. Congratulations to the Ebb Ocean Club team on this huge milestone. SO much more in store. Alyson Lord Jina Kim Kelli Adams Kelly St. John Concept Brands in action 🚀
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Gabrielle Rush liked thisA new layer of financial infrastructure is beginning to emerge around agentic payments. As AI agents move from assisting with decisions to executing transactions, the systems behind payments will need to evolve with them. What’s becoming clear in conversations with founders and companies building in this space is that this emerging financial paradigm calls for new requirements across the stack, from identity and permissions to billing and monetization. The infrastructure was originally built for people. Increasingly, it will need to support agents. Norwest Principal Jordan Leites and Investor Nikhil Goel developed a market map on this evolving ecosystem. It’s a useful early view into where this category may be headed and where the opportunity is for startups in the space. Read more here: https://lnkd.in/gi7Gj8MdGabrielle Rush liked thisBy 2030, agentic commerce could drive up to $17.5T in commerce, according to Deloitte. Humans have always been the decision makers at the center of a transaction. AI agents change that model. As AI moves from generating content to executing actions, agents will increasingly search, negotiate, procure, and transact autonomously. In this paradigm, agents become economic actors equipped with native payment capabilities. As this unfolds, we see a new ecosystem forming across three categories: 1️⃣ Payment infrastructure allows agents to move money and enable merchants to accept agent-initiated payments. Companies in this space include Flowglad, Locus (YC F25), Natural, nekuda, Payman, PayOS, Radius, Ralio, Sapiom, and Sponge (YC W26), helping define the category. 2️⃣ Billing and monetization systems provide real-time usage metering, cost attribution, pricing, invoicing, and spend controls. Companies in this space include LiquidTrust, Signet, and Skyfire, along with various MCP gateway and KYA providers. 3️⃣ Identity and permissions help manage how agents verify who they represent and what they are authorized to do. Companies in this space include Fewsats, Lava.so, Nevermined, and Paid. The strongest signal that this shift is real is that major platforms are already moving swiftly to operationalize pieces of the stack. The below market map, developed by Norwest Principal Jordan Leites and Investor Nikhil Goel, explores this new paradigm of financial infrastructure and how the landscape is evolving. Read more about the next phase of digital commerce:https://lnkd.in/gAihjyz2
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Gabrielle Rush liked thisGabrielle Rush liked thisThere’s been a lot of talk recently about AI agents paying for things in both consumer and business use cases. It sounds straightforward, until you actually think through what needs to happen for that to work. If you look under the hood, payments are still designed around a person clicking a button somewhere. So even if an agent can decide what to do, it still can’t fully execute without running into a very human-shaped system. Agents deciding what to buy is the easy part; rebuilding the infrastructure so they can actually transact is where the challenge lies. Once you start thinking about it that way, payments stop looking like a separate step and start to feel like part of the workflow itself. If an agent is doing work, it probably needs a seamless rail to pay for things along the way, whether that’s APIs, services, or even other agents. This is where the current stack starts to break. Identity, permissions, payments, all of it is still buried in application logic and built around humans being in the loop. Agents need something that’s actually usable by software. This is where the status quo is beginning to change. You can already see early signs of this shift. Anthropic’s MCP, Google’s A2A, Visa’s TAP, Coinbase’s x402, and Stripe’s work on machine payments are all pointing toward a world where software doesn’t just suggest actions, it can actually transact. It’s still early, but it feels like a new layer is starting to form here. Jordan Leites and I put together a blog post / market map of how this ecosystem is evolving and where we’re seeing companies emerge. If you're building in the space, would love to chat! CC: Locus (YC F25) Sapiom PayOS Flowglad nekuda Natural Lava.so Skyfire Paid Payman Sponge (YC W26) https://lnkd.in/gKPV2fyD
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Gabrielle Rush liked thisHad such a great time back on campus with Princeton Student Ventures. Thank you to Rose Weathers and Grace Anne McCooey for hosting!Gabrielle Rush liked thisI had an amazing time hosting Carter Comstock and Jessie Harris on campus today!! It was incredibly insightful to hear their perspectives on the CPG space and how they evaluate emerging brands and products. It was also great getting to try so many of the brands they’ve invested in, my personal favorite being OLIPOP PBC. I learned a lot and am grateful for the opportunity to be part of such a great conversation. Thank you to Rose Weathers for helping organize this event with me!
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Gabrielle Rush liked thisGabrielle Rush liked thisFORTA COSMETICS is officially live!! This has been such a labor of love, and I’m so excited to finally share what Lexie Hull and I have been working on with everyone. Our brand launched today with the Lock & Go Setting Spray, a long-wear setting spray sweat-tested by professional athletes and designed for movement. We’ll be dropping future secret products (👀) in the months to come. FORTA was created for the active woman - if that’s you, check us out! We’d love to hear what you think. (p.s. feel free to use FORTAFRIENDS for 15% off your order 🤍)
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