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Things that motivate me:
• Coaching my team and seeing them achieve success they…
• Coaching my team and seeing them achieve success they…
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Elli (Orth) Eldiwany shared thisThere's a quiet tax on every self-service campaign your media network runs. Your onboarder takes 15% on top of the DSP’s standard fees. You bear the cost twice without any new functionality. This is the double-dip. It's not a rounding error… it's a structural problem baked into how traditional onboarders operate. Hightouch onboards audiences to marketplaces and charges no secondary revshare. Media networks migrating from LiveRamp can cut their total marketplace fees roughly in half. Details in the comments.
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Elli (Orth) Eldiwany shared thisLast week our entire company at Hightouch was in Hawaii for our offsite. A reasons why it was special: We weren’t locked in a conference room the entire time. Hightouch always dedicates a day for us to get to know each other and spend time outside of the office, this time on a “secret island” 🏝️ It wasn’t just a sales kick off, we had every function there! We get to spend time cross-team getting to know what everyone is working on 🤝 The dedication our team has to learning and improving our craft; the content was top notch and immediately applicable thanks to our leadership and enablement teams 🧠 I mean… it’s Hawaii 🌴 I am hiring for my org 😉 1. Sales leader for Northeast in the enterprise segment 2. Enterprise AEs in priority locations (Atlanta, Raleigh, Boston, Toronto, Ohio)
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Elli (Orth) Eldiwany shared thisWhat Evan said. We are hiring!Elli (Orth) Eldiwany shared thisTwo years ago I joined Hightouch as the 100th(ish) employee. Today we're nearly 400 people and growing faster than ever. Hightouch has been the most rewarding job of my life. If you want to build durable solutions to solve massive challenges... If you want to partner with the best brands in the world... If you want to work with the smartest, kindest, most dedicated coworkers... We are hiring! We have 50+ open roles across product, eng, sales, CS, and more. If you're looking for something new, I'd love to chat and help however I can. DM me.
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Elli (Orth) Eldiwany reposted thisElli (Orth) Eldiwany reposted thisXP Inc. thinks about customer acquisition differently — and it paid off. Instead of optimizing for sign-ups, Marcelo Duarte, Caio Muraki de Sá, Álvaro Müller and the team focused on future customer behavior: when someone is most likely to make their first investment. Powered by Databricks + Hightouch, XP Inc. aligned acquisition with predicted investment intent — without compromising privacy. 📈 Results: • 62.5% increase in lead qualification • $66M in incremental revenue A great example of what privacy-first, AI-driven growth looks like in practice. Read the full story → https://lnkd.in/gtbCcxbP
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Elli (Orth) Eldiwany shared thisBig news: Hightouch has been recognized by Gartner as a Leader in the 2026 Magic Quadrant™ for Customer Data Platforms! Magic Quadrant reports are a culmination of rigorous, fact-based research, providing a wide-angle view of the relative positions of providers in markets. We're honored that Gartner recognized us as a Leader, based on our Completeness of Vision and Ability to Execute 🚀. You can access a complimentary copy of the Magic Quadrant here: https://lnkd.in/erWTsQaa
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Elli (Orth) Eldiwany shared thisHightouch has the most employer friendly equity policies that I have encountered in a start up. I am very proud that we truly want to take care of our employees. Thank you Kashish Gupta Tejas Manohar Josh Curl & Cherry M. for your compassion. If you want to work for a dynamic, growing company that actually cares about you, I am hiring! Actively seeking Enterprise Account Executives, Enterprise Sales Leaders, Solutions Engineers, and BDRs 💰 📈Elli (Orth) Eldiwany shared thisHey - we’re in the Times (alongside our pals at Clay)! And what’s more - we’re there for a reason I’m incredibly proud of: we’re giving the people who build Hightouch a chance to share in the value they create along the way. For a long time, the norm in tech was “pray for an exit.” We’re proud to be bucking that trend. (And, we're hiring! Link in comments.) A huge part of the reason I joined the Hightouch team was because of Kashish, Tejas, and Josh's commitment to build a company that truly treats employees well. In 2025, we put our money where our mouth is and did a tender offer at a HIGHER valuation than our Series C. Folks who got liquidity last year used the proceeds to put a down payment on a house, to help their family, or to move to a place they’d always dreamed of living. In short - we allowed people to tap into startup gains that can often feel abstract and turn them into life-changing moments. None of this happens without extraordinary execution. Massive thanks to Jessica Lu for navigating complex tax strategy and high-wire logistics with me, and to our extended team (Ben Rosales!) for helping us do something unusual with confidence and clarity. And to our investors—especially Hunter Somerville at StepStone Group and Tejeshwi Sharma at Peak XV Partners—thank you for believing in us and leading the tender. If you’re looking to join a high-growth company that truly values its people - there's never been a better time. https://lnkd.in/e87rQmZYClay, an A.I. Sales Start-Up, Lets Employees Cash Out. Again.Clay, an A.I. Sales Start-Up, Lets Employees Cash Out. Again.
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Elli (Orth) Eldiwany reposted thisElli (Orth) Eldiwany reposted this2025 was a year of growth and momentum for our brand and product design teams at Hightouch. We expanded the team, elevated the work, and came together to bring our AI product to life thoughtfully and creatively. Here’s a look back at some of our favorite moments. Shoutout to Charlene T., Kim Pham, Elliot Dahl, Nate Argosh, Emily Porat, Levi Campbell, Dylan Mahler, Joe DeMaria, and Chris Jones for setting a high bar!
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Elli (Orth) Eldiwany shared thisGoing into the new year, I'm reflecting on how grateful I feel for the work we are doing at Hightouch with some of the most innovative brands in the world, but more than that, feeling grateful for my team. I tell everyone that asks that I have never worked with a more humble sales team, and I've found that this is the stable anchor of our GTM culture, particularly as we are growing quickly. Who are we? - Customer obsessed and consultative - Always trying to learn more, both about our customers and how we can solve their problems - Open to feedback and working on improving ourselves (myself included) If you know any Enterprise Account Executives or Enterprise Sales Leaders that sound similar to what I describe, please send them my way as we are scaling up the team 📈
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Elli (Orth) Eldiwany shared thisIt is easy to have fun at quarterly business reviews when you have committed & talented account executives, solutions engineers and technical architects. As a leader, sitting in endless hours of these sessions can be an energy drain, but I honestly feel more inspired and excited than I ever have about the work we are doing for our customers at Hightouch. I love the team we are building here (truly.) For those of you wondering why I am in a pig costume in one of these pics, I told my AE I would wear my Halloween costume during my kick off presentation if he closed a specific deal in Q3, and he got it done! 🐷
Elli (Orth) Eldiwany commented on a post
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https://hightouch.com/blog/zero-fee-offsite-media-monetization
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Yesssss, I’m so thrilled to have you on the team Katie Hurley. We are going to have so much fun ✨
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Elli (Orth) Eldiwany liked thisElli (Orth) Eldiwany liked thisEvery once in a while, someone writes the paper that makes an era feel “official.” Scott Brinker’s latest report 'The New Martech “Stack” for the AI Age' does exactly that for the composable worldview we’ve been pushing at Hightouch since day one. In the 2nd Age, stacks were vertical and brittle: engagement platforms, MAPs, and “CDPs” each hoarded their own copy of the truth. Integration was a tax, data movement was the job, and every new tool meant more plumbing. In the 3rd Age, the center of gravity flips. A unified data layer (warehouse/lakehouse) becomes the source of truth and capabilities (identity, audiences, activation, decisioning) compose on top of that layer. Apps and agents are just participants on the canvas, not owners of the data. That’s the world Hightouch was built for: CDP and activation as native capabilities on your data platform, not another box in the middle of the stack. And yes, it’s mildly entertaining to watch some 2nd-age engagement platforms celebrate this shift as if “everything is data, running on an open substrate” is good news for vendors whose business model depends on keeping your data in their box. Link to the article in the comments.
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Elli (Orth) Eldiwany liked thisThere's a quiet tax on every self-service campaign your media network runs. Your onboarder takes 15% on top of the DSP’s standard fees. You bear the cost twice without any new functionality. This is the double-dip. It's not a rounding error… it's a structural problem baked into how traditional onboarders operate. Hightouch onboards audiences to marketplaces and charges no secondary revshare. Media networks migrating from LiveRamp can cut their total marketplace fees roughly in half. Details in the comments.
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Elli (Orth) Eldiwany reacted on thisElli (Orth) Eldiwany reacted on thisMarch reminded me of something I already knew: the best thing we've built at Hightouch isn't just the product. It's a group of people who genuinely care! We started the month in Oahu for our company offsite. Looking around at the people, it was one of those moments that just stops you. The growth. The energy. The way everyone shows up for each other. None of it happens without the people who made the offsite possible behind the scenes. Garrett Kohn, Melissa D'Agostino, Chelsea (Williams) Sink, Erika C., Bailee Roces, Jessica Lu, and Josh Couper, you planned, coordinated, and sweated the details so that everyone else could just show up and be present. Thank you! We also landed #8 on Forbes' America's Best Startup Employers 2026 list. And we launched Lifecycle Leaders, our first-ever community. Luke Kline brought this vision to life and I couldn't be more excited about what it becomes. March felt big. But really, it just reflected back what this team has been building all along. Grateful doesn't quite cover it. 💚
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Elli (Orth) Eldiwany reacted on thisElli (Orth) Eldiwany reacted on thisToday we completed our redesign of the Domino’s app and website, and I am extremely proud of what our team brought to life. This redesign was about making the app work harder, so customers don’t have to. Clearer steps, easier deal navigation, more Domino’s Rewards, and more tools to add a little pizza magic to our customers’ busy lives. A standout from the redesign is the Domino's Pizza Tracker, the go‑to for customers who like keeping a close eye on their order. From makeline to oven, and now all the way from the store to the door with better GPS tracking, customers have even more visibility into every step of the journey. When life gets busy, knowing exactly where your pizza is, in real time, makes a real difference. Excited for customers to experience it, and excited to keep making it better. I get to work with so many brilliant people, and I’m grateful for it. I want to thank Brandon Shipman,Allie Porter, Brad Graca, Joe V., Jeremy Barr, Yong Cho, Peter Whaley, Marcella Leith and Sydney Rosen. I would also like to thank Jason McMann, who has been on this journey with me from the beginning and was so key to its success. So many people were a part of this, and I’m grateful to the full teams across Product, Design, Engineering, and Decision Sciences.
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Elli (Orth) Eldiwany reacted on thisElli (Orth) Eldiwany reacted on thisThis week’s TALA Awards was a reminder of what makes JPMorganChase truly special. “TALA” meaning star in Filipino, is how we recognize the stars across our Philippines organization. This year, we honored 50 outstanding employees whose impact, dedication, and leadership continue to raise the bar for all of us. What stood out most wasn’t just the celebration—it was the pride. You could feel it in the room. From the stage to every table, there was a deep sense of accomplishment, humility, and community. These moments reinforce the culture we are building—one where excellence is recognized, and people feel seen for the contributions they make every day. A particularly special moment for me was seeing Mae Romero, one of our HR team members, take the stage. We are incredibly proud of her—both for this well-deserved recognition and for the impact she continues to have on our people and our business. Congratulations to all of our TALA awardees— keep shining bright. ✨
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