Erin Overstreet

"It was like the floodgates opened" - Cox Media's Rob Babin and Scott Kellum share how groundbreaking audio attribution technology from Validate is changing the game in radio sales, in an interview with Warren Kurtzman   https://lnkd.in/eGra72fi

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Thrilled to announce NCM’s new partnership with TransUnion, bringing cinema exposure data into cross-channel attribution for the first time. This unlocks measurable outcomes, clearer performance insights and real proof of how the big screen drives results across the full media mix. Today’s marketers need clarity, accountability and innovation. NCM is meeting that challenge head on by redefining cinema as a modern, data-driven channel that delivers both brand impact and measurable performance. #DemocratizingCinemaData #NCMLeadership #InnovationInAction https://lnkd.in/gvNS3uJE

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Last week I attended The Paley Center for Media’s Media Council discussion on the New Rules of Streaming, and honestly, the biggest takeaway was this: No one in this industry gets to stand still. What struck me wasn’t just how fast things are changing. It was how openly leaders acknowledged that success now depends on embracing change, not managing around it. One executive described it as running toward the mayhem, which feels like a pretty accurate description of media right now. A few things that stayed with me: • The companies winning aren’t the ones with the most content. They’re the ones delivering the most value. • Bundles aren’t dead. Bad bundles are. Smart, relevant ones will return in new forms. • Discovery is about to shift dramatically toward predictive, conversational experiences. • Time spent isn’t the end metric. It’s the starting point for understanding why audiences choose you. What resonated personally is how consistent this consumer-first shift is with what I learned years ago in cinema. Success depended on understanding the full audience journey, from deciding to attend, to selecting a theater and showtime, to what people did before and after the movie. That mindset is now becoming the standard across streaming and television. The platforms that win will be the ones that understand people best, not just content best. #FutureOfMedia #ConsumerBehavior #Streaming

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Our team at Magid has been researching the benefits of NEXTGEN TV with U.S. consumers alongside Anne Schelle and the members of Pearl TV for more than a decade. Our latest findings from our study, which was released this morning, challenge common industry perceptions. Contrary to the stereotype that antennas are "old-school" or outdated technology, our study of 600 adults shows the strongest appeal for the NEXTGEN TV Converter Box actually lies with: ▶️ The Younger Demographic: Adults aged 25–44. ▶️ High Earners: Households with $100k+ incomes. ▶️ Pay TV Users: Those who already use other services but want to maintain free access to local content. We’re seeing the emergence of the "Omni-Viewer", digitally fluent consumers who intentionally blend free local broadcasting with streaming. For them, it’s about reliability (a signal that works when the internet doesn't) and the financial continuity of a one-time purchase with no monthly fees. With 92% of OTA viewers saying they would miss their antenna if it were gone, the demand for a seamless transition to NEXTGEN TV is clear. More info in the link below. 👇 #NextGenTV #Broadcasting #ConsumerInsights #PearlTV #LocalTV

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With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8

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🎧 Lou Paskalis joins Brett House and Rio Longacre for episode 5 of Signal & Noise: “Stop Blocking the News: Brand Safety, Performance & the Case for Journalism.” Listen here 👉 https://gag.gl/yuMc1x In this segment, Lou discusses why marketers need to focus on high-quality signals to enhance AI strategies and achieve a genuine competitive edge. “1 in 2 programmatic impressions are not measurable, not accountable, not viewable, or made for advertising sites. That’s not useful signal.” Subscribe to MediaRadar, Inc.’s Signal & Noise wherever you listen to podcasts! #MediaRadar #SignalAndNoise #MarketingIntelligence #AdvertisingInsights #Podcast #AI

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Streaming Surpasses Broadcast and Cable for the First Time, Marking a Historic Shift in TV Consumption In a watershed moment for television in the United States, streaming has officially overtaken the combined viewership of broadcast and cable for the first time. According to Nielsen’s May 2025 The Gauge™ report, streaming accounted for a record 44.8% of total TV usage - edging past the combined 44.2% share of cable and broadcast (24.1% and 20.1% respectively). This milestone arrives exactly four years after launch of The Gauge, which has become the industry standard for tracking U.S. TV consumption. Since May 2021, streaming usage has grown by 71%, reshaping the viewing landscape. Streaming’s Ascent: Streaming’s rise is evident in the expansion of services drawing significant viewership. Originally limited to Netflix, YouTube, Hulu, Prime Video, and Disney+, the list now includes 11 platforms with over 1% of total TV share. Netflix remains the top subscription service, leading for four consecutive years. Viewership is up 27% since May 2021, boosted by exclusive events like two NFL games streamed on Christmas Day 2024, which set a single-day viewing record. Netflix also continues to amplify the success of licensed content, as seen with shows like Suits, Young Sheldon, and May’s top title, You. YouTube has seen explosive growth, now representing 12.5% of all TV usage - more than doubling its share since 2021. It has now led all streaming platforms for four consecutive months. FAST Services Fuel Growth: Free Ad-Supported Streaming TV (F.A.S.T.) platforms like PlutoTV, The Roku Channel, and Tubi now account for 5.7% of total viewing - surpassing any single broadcast network. These platforms offer a compelling, no-cost viewing option that blends traditional and digital experiences. Traditional TV: Down But Not Out Broadcast and cable have seen declines of 21% and 39% respectively since 2021 but DON'T write them off. Linear still has the ability to drive audiences to the television. Sporting events also remain a major draw, including Super Bowl LIX, aired simultaneously on FOX and Tubi, and the 2024 Olympics on NBC and Peacock. These dual-platform strategies show how media companies are adapting to audience preferences. Evolving Media Strategies: Hybrid models that blend subscriptions and ad-supported tiers are creating fresh opportunities for advertisers. “It’s fitting that this inflection point coincides with the four-year anniversary of The Gauge,” said Nielsen CEO Karthik Rao. “It’s also a credit to media companies, who have adapted to meet audiences where THEY are.” Looking Ahead: While streaming may cede temporary ground as football season returns, the long-term trend is clear: streaming, in the U.S. is the dominant format today. The media industry is shifting accordingly, and the way audiences watch television has changed for good.

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As the industry continues to map out the delineations between CTVOOH, CTV, and DOOH, VideoElephant's Johnny O'Neill shares a very valuable perspective from our own experience in this space.

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🎙️ Live from New York, it's Advertising Week day 2! Signal & Noise with Brett House and Rio Longacre — engaging in a discussion with Bob Walczak about Intelligent Connectivity Layers. 💡 "The average enterprise right now is licensing somewhere between 80 to 120 different platforms...Those platforms have to be connected and what the ICL capability is essentially it's a large switchboard to connect, plug all your systems into and all their APIs." Stay tuned throughout the week as we release more clips and conversations from the heart of the event. #SignalAndNoise #AdWeekNY #AdvertisingWeek #FutureOfAdvertising #MediaRadar

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It was a pleasure sitting down with David Kaplan at the Beet Retreat to dig into the growing importance of attention and how it continues to propel Premium Video forward.   Not all impressions are created equal. Check out the full interview below to find out why.👇⬇️

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I am thrilled to share that NCM has partnered with TransUnion to integrate cinema exposure data into TruAudience’s cross-platform attribution. This partnership elevates cinema advertising from a brand-awareness play to a data-driven, performance-measurable channel, making the big screen as accountable as digital, CTV and social platforms. NCM is now firmly part of the performance ecosystem measurable, comparable, and impossible to ignore. https://lnkd.in/ebpQxtQt #Performancemedia #NCMLeadership #BigScreen #CinemaData

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So much of media today runs on automation and algorithms. We all know it; we've mostly accepted it. AI has revolutionized how advertisers reach people, but it hasn't figured out how to truly connect with them (yet). Radio has stayed human. Now it’s measurable too. Amazon Ads and iHeartMedia have expanded their partnership, enabling advertisers to buy radio, streaming, broadcast stations, and (soon) podcasts programmatically through Amazon DSP. In other words, you can now leverage the increasingly scarce opportunity for human-to-human connection and measure it with the same precision and accuracy that marketers have come to expect from digital. It’s the best of both worlds: real human connection, now fully measurable. https://lnkd.in/gVanyv-Z #digitalmedia #programmaticaudio #omnichannelcampaigns

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As the television landscape continues to change and evolve, Nielsen and Roku ink a muli-year data agreement. "TV viewership is much more fragmented now than it was when both companies first began teaming up, said Ameneh Atai, general manager for digital audience membership at Nielsen. That, plus the increased pressure on marketers to prove their own value, is what led to a great focus on audience and outcome measurement for this particular integration." https://lnkd.in/gBG8tU43 #TV #CTV #streaming #streamingmedia #advertising #marketing

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Highlights of 5 Concepts in AI Command Center via Crusoe.AI and connect with AI leaders Chase Lochmiller CEO and Cully Cavness CSO - View the 61-second Video News Story below. + View and listen on ChannelPartner.TV the largest video AI news network now with 3,520 videos. + View in the largest LinkedIn Group for GTM, MSP, SMB, AI MSP, cybersecurity MSP, AI Data Centers, B2A, H2A and others with 25.4K+ members please join here https://lnkd.in/dCmsYdH + If you are doing anything in AI please consider this: Call for AIQ ConComAI 2026 - Papers, Speakers, Sponsors in Boulder https://lnkd.in/gMT3NaQ2 + Looking for help with webinars - DM to let us show you "highest scores ever" for a series of webinars and here's 23 ROI-focused benefits - https://lnkd.in/gihR49HB - DM for recommendations and more. + Get Connected Now - Top-10 Core Concepts in Building a Personal Global Network on LinkedIn - "Your Network is Your Networth." https://lnkd.in/gux_TYaE + Before you buy-build or implement AI. None of the 200+ AI companies researched included all the key issues for agentic AI agents presented. ALL companies missed a number of key concepts needed for high-performance, risk-less and user-centric AI systems. https://lnkd.in/gimtHKnU and DM if you need help fix any or all of them. + Get MindMeld 2026: the CEO and AI merging of Mental and Metal - 340 pages reviewed as the "best business book on AI" - Get AI Smart or Smarter and be ready for the next AI wave - https://lnkd.in/gBjC6b_N and let't connect for even more. #AI #GTM #AISales

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We all know what this latest news means as streaming TV overtakes linear TV consumption ..... It's a four-letter word. D-A-T-A. And the promise is the future. The thought that more data means better advertising precision and more revenue is theoretically sound. #Data, after all, is information. But the binary nature of data - essentially all forms of software coding comes down to 0s and 1s - is limiting for #marketing, #creative, and #media strategy pros. Let's not conflate #information with #insight. Human beings are complex, nuanced, contextual, and unknowing. Insight is artful. Insight is strategic. Insight is nuanced. Insight is an expertise. #Marketers need to ask themselves if their #revenue depends on more binary data or better human-centered insight. While this post is relevant circa 2011, I thought it important to raise again against the backdrop of #AI and as digital media becomes all-encompassing. Put that in your #cannes and drink it. Allie C. Kailey Boland Insights Association MRxPros Dawn Haave Marc Greengrass

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industry trade groups claim that a new rule from the FCC around TV station ownership could help broadcasters modernize in a landscape dominated by streaming. #mediamarketing #mediaplanning #mediabuying

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I’ve been seeing a lot of content lately debating MCP vs. APIs. Thank you to Allison Schiff for helping clarify the role of MCP. It’s not #MCP vs. #API ... it’s both. MCP helps AI agents understand how to interact with platforms. But APIs still power the connections between systems that allow those agents to actually act. As AI accelerates, the number of connections across our ecosystem is only growing… and so is the connectivity tax. Bob Walczak weighs in here - check it out! https://lnkd.in/eieewZ-D MadConnect

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🚨 Big news for independent agencies: Strata’s digital platform now integrates directly with FreeWheel DSP (Fka Beeswax)🚨 If you’re looking to scale programmatic CTV without all the manual lift, this is it! ✅ Automated campaign creation (no more manual entry) ✅ Real-time delivery + optimization ✅ Streamlined planning, buying, billing, and reconciliation Kudos to Rich Baudo for breaking it down in this great blog post.

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