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Building the future of learning at Subject - one of America’s Top EdTech Companies 2026…
Articles by Duri
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The Evolution of Marketing
The Evolution of Marketing
How many flyers and postcards do you see when you check your mail? Do you fast forward through commercials when you…
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5K followers
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Duri Greene posted this"Aim for the highest cloud, so that if you miss it, you'll still hit a lofty mountain." That's a Māori proverb I came across from the book "Legacy" by James Kerr. I enjoy reading proverbs from all cultures, but what stopped me here was how the team treats expectations. On the New Zealand national rugby team, aka the All Blacks, the most dominant team in the history of professional sports, the expectation is that they win every single match. Most would call that pressure and try to lower it. Their coach says the opposite: "If we didn't carry that expectation, we'd never reach the standards we do." Low expectations feel kind. They can feel like you're helping build someone's confidence over time as they ramp into who you think they can be. They're not. They're a quiet way of telling someone you don't think they're capable of more. The bar I've always held others to is the most honest measure of how much I believe in them. And I don't wait until someone's on the team to hold it... it starts the moment they apply.
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Duri Greene posted thisNFL teams are two weeks into preseason, and every one of them is doing something strange. They have 3-4 years of college film on every guy in camp. Thousands of hours. And they still don't trust it. So they manufacture fresh reps under their own conditions and grade those instead. They also do something else. They fly a guy in, walk him through the facility, put him in front of six different coaches, take him to dinner, and call everyone who knew him before anyone was scouting him. The film tells them what he can do. The rest tells them who he is. Hiring has the same problem without the six weeks. A resume is the worst kind of film. Self-reported, no context, no opponent quality. Someone who hit their number at a company where the market did the work looks identical on paper to someone who built it from nothing. So we make our own. Every role has an exercise. For AEs it's a multi-layered mock pitch, for AMs it's a case study. You learn more in twelve minutes of someone doing the work than in an hour of them describing how they do it. But the exercise isn't the only tape. The whole process is tape. How quickly they respond, and whether a reply reads like it was written for us or written by ChatGPT. How someone treats people who aren't hiring them like our office manager during their tour, or a server when we take them to dinner. What they do with a hard question instead of a comfortable one. Every role has a social component too, because how a person shows up in a room with no agenda tells you what they'll be like on a Wednesday in February. None of that is so much about whether they can do the job. It's about what we can't teach. We can teach people, product, process, and market. We cannot teach someone to care, to own the part that was theirs, to be obsessed with their craft, or to raise the standard around them. So I spend the time I have looking for what I can't install later. Then we develop the rest.
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Duri Greene posted thisAfter a few hundred interviews, the same tell keeps showing up. Ask someone about a big result and you learn one of two things. Either they hit a number, or they built the thing that makes the number happen again. The first group talks about the year they crushed quota. The second group talks about what they did every Monday that made the quota almost boring. One is a highlight. The other is a machine. Goals are easy to say in a room. Anyone can want the outcome. What I'm actually listening for is whether you built a system underneath it that would've hit the number even on the weeks you didn't feel like it. That's the difference between someone who had a great year and someone who's going to have a great decade. We're not hiring people who set goals. We're hiring people who build the thing that makes the goal inevitable.
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Duri Greene posted thisI've put the same slide in front of our sales team almost every week since day one. Same three quotes. By now they can probably recite it back to me in their sleep but we keep running it anyway, and here's why. Every one of those quotes is pointing at the same thing, and it's the least glamorous thing in the room. "Do your best work even when you don't feel like it." "Respond in seconds, because energy is the one asset you actually control early on." "You don't have to be special, you just have to be what most people aren't: consistent, and willing to keep going." Here is what is not on that slide: Talent. Pedigree. Some clever strategy. All the stuff people love to believe is the real separator. The actual separator is almost insultingly simple. It's urgency. The person who moves now instead of later. Who answers while it still matters. Who brings the same energy to a dead Wednesday that they'd bring to the day everything's on the line. That's the hard part. Not because it takes talent, but because it takes it every single day, and nobody's clapping while you do it. Talent was never the thing standing between someone and what they want. Their lack of urgency was.
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Duri Greene posted thisHiring isn't a science. It's not a gut call either. It's a discipline. So instead of buying an ATS, we built our own in Airtable. Me and Claude, one weekend, rebuilt a dozen times since. What it forces: decide what you're evaluating, who's in the room, and what a real yes looks like, before anyone walks in. The mock pitch, not the résumé. The standard written down, so a soft yes from everybody reads as the no it actually is. Ugly, half-finished, better every week. That's the point. You don't buy a hiring philosophy. You build one. Hire on purpose or you'll hire by accident.
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Duri Greene shared thisYes, a lot will be asked of you. The pace is fast, the bar is high, and if you're looking to coast, you'll be miserable by week two. Yes, we're in hockey-stick hyper-growth, rocket ship mode, on the way to unicorn status. We're also a startup, so the plan shifts, the target moves, and some weeks will stretch you further than you thought you signed up for. We are relentless about getting better so innovation and change are guaranteed. Still with me? Good. This clip below is our team last Friday. Off the boat, into the water, our office and some candidates all in one place, laughing like people who actually like each other. Because we do. We work like crazy. We also pour into each other like it matters, because it does. The hard work is exactly what makes a day like this mean something because you don't jump in the water together with people you're only clocking hours next to. Great teams aren't built on free meals and snacks, a nice office, salary bumps for living nearby, stipends for gym memberships (we have all that and more too btw). They're built on high standards and real relationships, held at the same time, refusing to let go of either one. Come work harder than you ever have, make more money than you ever have, make more of an impact on the world than you ever have, with people who'll jump in right after you.Duri Greene shared thisThis is your sign to work somewhere fun 😉 Last Friday, the Subject team hit Lake Austin for a boat happy hour and it did not disappoint. Ready to join us for more events like this? Reach out to ana@subject.com or duri@subject.com for more info 🙌🏼
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Duri Greene posted this"Ain't no party like a Subject party, 'cause a Subject party don't stop!" We're back at it again with another Subject Social! This time it's the Subject Summer Club - Double decker, climate controlled, 100-person boat on Lake Austin with catered food and drinks. We only have a few spots left for THIS Friday so if you'd like to meet some of our team or just connect with other Austin professionals and have some fun, DM me! And the party will eventually end, around 4PM :) (link in the comments 👇 )
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Duri Greene shared thisWhat do you see in this image? A few grown adults with one arm stretched up and over to the opposite side, in the middle of the office at 11AM on a Tuesday. Some of the sales team started stretching together a few weeks ago. Since then, it's grown. A few more chairs empty out for the daily "stretch sesh" now, and it's not just sales anymore. People from other teams wander over and join in. As a former athlete, warming up shoulder to shoulder with teammates was a daily ritual. You weren't just loosening up. You were reminding each other you were in it as a unit. So that's what you might see... A bunch of people stretching. I see a team.
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Duri Greene shared thisFor all the fans of "The Office" out there. "that's bright... but so is our future" - AlexanderDuri Greene shared thisEvery office has that one spot. Ours has a name. Welcome to the Corner of Success. 🏆 Greg Haines Kyce Wilson Alexander Hereford Ricardo Loudermilk
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Thank you for following along our journey, Haidee!
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Duri Greene liked thisDuri Greene liked thisImagine your kid learning the Pythagorean theorem from a character that looks like he walked straight out of Rick and Morty. We're there. I've spent over 16 years in physical production. Giant crews, small crews, grip trucks, craft services... the whole thing. And this clip came out of an experiment I ran in the morning over coffee. Here's what people are missing about AI video: It's not about replacing teachers or animators. It's about meeting viewers where they already are. High schoolers spend hours a day watching animated content in exactly this style. Then we hand them a textbook from 2004 and wonder why they check out. The tech is a tool. The real unlock is relatability. When a lesson looks and feels like the content kids actually choose to watch, maybe the wall between "school" and "their world" starts to come down a bit. We're running more experiments like this every day. Some fail and that's the beauty.
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Duri Greene reacted on thisDuri Greene reacted on thisFantasy football season is here, which means everyone is learning the same lesson: The roster you drafted isn’t always the roster you finish with. Injuries happen. Plans change. And sometimes you’re scrambling for a replacement at the last minute. School districts are dealing with the same thing right now. I’ve been working with schools that started the year with a staffing plan in place, only to have a teacher resign right before, or even after, the first day of school. Now they’re scrambling to cover a class without lowering the quality of instruction. That’s where Subject Teacher of Record has become the waiver wire pickup. Certified teachers. Curriculum included. A way to keep students moving without waiting weeks or months to fill a position. Sometimes the best plan isn’t the one you started with. It’s how quickly you adjust when the plan changes.
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Duri Greene liked thisDuri Greene liked thisThe best sales session we’ve run all year had me barely talking. A couple weeks ago, we ran the same session in LA and Austin. We handed out markers and asked each pod to whiteboard their own path to the goal, then present it back to everyone else. It was the strongest breakout we've run at Subject, mostly because AEs and AMs worked together as a team. Some of the math was optimistic but we threw it on the whiteboard, and by the end people were aligning to their own plan instead of nodding along to mine. If you are heading into planning season, try it. Your team can almost certainly recite your target, but ask them to draw the path to it. You will learn more from that one exercise than from another quarter of check-ins.
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Duri Greene reacted on thisDuri Greene reacted on thisThis enrollment season I’ve been especially grateful to have a manager like Amber Shiver, M.Ed., M.S. As our student headcount rapidly approaches 200,000, it’s more important that ever to know that I can always count on her for guidance and support. Excited to work with you this school year!
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Duri Greene liked thisDuri Greene liked thisYou can now study to become an “influencer” in college. I wouldn't spend a dollar on that. I’m not saying being a creator isn't a real job - it obviously is. But everything you’d need to succeed in that career already exists in the average course catalog. Want to be great at content? Take a film class and learn production. Minor in English and become a strong writer and storyteller. Take a finance class so you understand impressions and cost per lead. Take negotiations, because one day you'll be closing your own brand deals. Stack those classes, and you've basically built "content creation" out of offerings that have existed forever. I get a little skeptical when a school spins up a brand-new major for something any college could teach you (and maybe teach you better). Feels a bit too cash-grabby for me. If you want to blow up online, build durable skills. The "influencer" part will take care of itself.
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Duri Greene reacted on thisDuri Greene reacted on thisTHIS is why we do what we do. 💙 Last year, Treetops School International had to make the incredibly difficult decision to close grades 7–12. This year? THEY’RE BACK. 🎉 Treetops has reopened its secondary grades with new hybrid + virtual learning options AND Subject gets to be part of the experience. KTVT | CBS News Texas visited campus to share their story and explore how flexible learning models are creating new possibilities for Texas students and schools. We’re so proud to partner with schools willing to rethink what’s possible (ty James Whitfield Ed.D.)
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Duri Greene liked thisDuri Greene liked thisThe professional world will grade your MBA degree on a curve. Pick the right B school to open up the best career opportunities
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Duri Greene liked thisDuri Greene liked thisSomeone once told me to do the job I wanted, not the job I had. I was stuck at the time. I was good at my role and comfortable in it, but I kept waiting on a promotion before I'd let myself start behaving like a leader. So I stopped waiting. I took problems off my manager's plate before he asked, I said the things nobody else in the room wanted to say, and I started making decisions like the outcome was mine to answer for. Six months later, the role I'd been waiting on finally opened up, and by then I'd been doing it for months already. Nobody promotes you into the job and then waits for you to grow into it. You do it first.
Experience & Education
Licenses & Certifications
Volunteer Experience
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Volunteer
YAI
- Present 10 years 4 months
YAI is an organization dedicated to helping people "attain the fullest and most independent life possible." Volunteering during YAI's Central Park Challenge. Duties include assisting with arts and crafts in the kids' zone, giving water to runners, and event setup and breakdown.
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Volunteer
The Bowery Mission
- Present 10 years 5 months
Since 1879, The Bowery Mission has served homeless, hungry, and poor New Yorkers. The Bowery Mission serves more than 1,000 meals per day to poor and homeless men, women, and children and more recently, the unemployed who are doing everything possible to make ends meet. Duties included preparing and serving lunch.
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Volunteer
NYC Meatloaf Kitchen
- Present 10 years 7 months
Prepare and serve breakfast. Duties included helping to prepare meals, setting up the room, and serving a breakfast of pastries, coffee, and fruit to our early arriving guests.
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Volunteer
City Harvest
- Present 9 years 4 months
Social Services
Distributed fresh produce to members of the community as part of the Bed-Stuy Mobile Market
Projects
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NY Bridal & Quince Expo 2015
My team and I had the pleasure and opportunity to design and develop the website for the first Latino/Hispanic Bridal & Quince Expo in New York City! It was a phenomenal experience and one we will always be thrilled to have been a part of!
Other creatorsSee project
Honors & Awards
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Values Award - The Golden Rule
Homeward
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President’s Club
GoDaddy
For the year 2019
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Lone Star Champions Club
GoDaddy
Top Sales Manager within Channel % to goal - Q3
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Record Breaker
GoDaddy
Team Monthly Sales Record
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Lone Star Champions Club
GoDaddy
Top Sales Manager within Channel % to goal - Q1
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President’s Club
GoDaddy
#3 Sales Manager in % to comp target (min 100%)- 2018
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Lone Star Champions Club
GoDaddy
Top Sales Manager within Channel % to goal - Q3
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Lone Star Champions Club
Main Street Hub
Top Sales Manager within Channel % to goal - Q1
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Ryan "Butter" Marshall Award
Main Street Hub
Culture Award Voted by Peers - “Thank you for being a shining example of positivity, teamwork, and elevating others. Your energy and attitude are an example and inspiration to all"
Languages
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Korean
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English
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Organizations
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Pennsylvania Restaurant & Lodging Association
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