About
Activity
4K followers
Experience & Education
Volunteer Experience
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Associate Member
International Academy of Digital Arts and Sciences
- Present 8 years
Arts and Culture
Judge for The Webby Awards
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Ambassador
Columbia Business School
- Present 11 years
Education
Interview NYC based prospective MBA students for admission to Columbia Business School
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Digital Media Mentor, HBS Startup Studio, NYC
Harvard Business School
- 1 year
Education
Office hours with Harvard Business School students and alumni
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Coach / Mentor
Startup Weekend
- Present 10 years
Science and Technology
Coached numerous entrepreneurs across four teams on clearly defining a problem, structuring a solution and potential go-to-market strategies
Honors & Awards
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40 Under 40
NYC Television Week
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SPEAKING ENGAGEMENTS
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VIDEO THOUGHT LEADERS BREAKFAST - APRIL 4, 2018
Panelist: Latest Trends in Video Technology and Machine Learning
DIGITAL SUMMIT LOS ANGELES - APRIL 4, 2017
Inside BET's Evolution: How the Network Overhauled Its Digital Platform
HACKED TVNEXT - OCTOBER 26, 2015
Judge, TVNext Hackathon
ADTECH SUMMIT ISRAEL - APRIL 29, 2015
Video Advertising Roundtable: How video is overtaking all other ad formats
Languages
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Punjabi
Full professional proficiency
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Hindi
Full professional proficiency
Recommendations received
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LinkedIn User
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Andy Yost
Andy Yost
Chief Marketing Officer who scales recurring revenue through digital transformation and CRM innovation.<br>Built 1M+ digital subscriber base at Gannett (USA TODAY Network) with 50%+ YoY growth. Drove 60%+ subscription sales increases through digital channels at PE-backed HomeServe, managing $100M budget and 100-person team.<br><br>Over 20+ years, I've architected growth strategies across media (Gannett, Viacom, Dow Jones), financial services (American Express), healthtech (Kinsa), and home services (HomeServe). My expertise centers on four capabilities that consistently drive enterprise value:<br><br>➤Digital Transformation at Scale: Led Gannett's transformation from print-centric to digital-first media company, consolidating 109 legacy brands into USA TODAY Network. Delivered record-setting 50%+ YoY digital subscription growth, scaling from zero to 1M subscribers. Built customer experience practice that generated $10M+ in financial benefits while achieving record satisfaction levels.<br><br>➤Recurring Revenue Growth: At HomeServe, created demand generation strategy targeting young homeowners that enabled first-ever scaled subscription sales on Instagram. Drove 60%+ increase in emergency repair subscription sales through innovative omni-channel content strategies. Reduced direct mail cycle times 10%+ through AI-driven automation.<br><br>➤Strategic Data & CRM Excellence: Architected enterprise-wide CRM programs at Viacom, leveraging audience segmentation and programmatic marketing to promote network programming. Built enhanced data & analytics competency at HomeServe unlocking new audience growth & marketing efficiencies. <br><br>➤General Management & Omni-channel C-Suite Experience: Managed consumer P&L and $100M+ marketing budgets across digital, social, DRTV, and experiential channels. Built high-performing teams, both scrappy (under 10 people) but also scaled (100-250 people).<br><br>I'm particularly proud of launching Gannett's corporate social responsibility program, contributing $12MM to 300+ local communities nationwide—demonstrating that purpose-driven marketing delivers both social impact and business results.<br><br>Most recently, served as CMO at HomeServe USA (acquired by Brookfield Infrastructure Partners, January 2023), where I championed the shift from direct mail reliance to robust digital marketing to attract younger, more affluent demographics. Held Board role prior to PE acquisition.<br><br>Connect with me to discuss digital & AI transformation, subscription business models, or building marketing functions that drive measurable enterprise value.<br><br>Contact Me: atyost@gmail.com
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